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Houston named 4th best metro for women in tech by a new study

Houston has been deemed the fourth best city for women in technology, according to a SmartAsset report. Christina Morillo/Pexels

If you're a woman in the technology industry here in Houston, you're in the right place. Houston was recognized as the 4th best city in the United States for women in technology jobs, according to a report from SmartAsset.

The study took into consideration four key factors; gender pay gap, income after housing, and percentage of tech jobs filled by women were all double weighted, while four-year employment growth was factored in. Using data from the U.S. Census, SmartAsset only looked at cities with populations of 200,000 residents or more that had reliable data, which left the study with 58 cities across the country.

Houston's tech pay is what stood out for the city. The average female tech worker in the Bayou City has $60,600 left from her salary after paying for a home, and Houston ranks eighth overall in this metric. With a ratio of 99 percent, Houston's wage gap when it comes to tech jobs ranked the city No. 3 for smallest wage gap. However, at 26 percent, Houston has a somewhat low percentage of women in tech positions.

No other Texas cities appeared on the list, though it's unclear if they were among the 58 cities evaluated as a part of the study. Washington D.C., Baltimore, and Philadelphia ranked ahead of Houston. California's major tech players — such as San Francisco, San Jose and Oakland — all ranked in the middle of the pack or worse.

The studied compared the cities against the national average. The full list of the top 15 cities, seen below, all ranked higher than the national average, based on the study's index.

This isn't the first time this year that Texas has been recognized as a good place for women in business. In January, a study found that the Lone Star State was No. 1 for female entrepreneurs. However, when it comes to STEM jobs, another report found Houston to be less desirable of a metro. But, as the SmartAsset study found, affordability is important, and Houston was deemed one of the most affordable cities to live in this year.

Via SmartAsset

Millennials have brought in new, game-changing technologies into the housing market — for better or for worse. Photo courtesy of HAR

It's official – Millennials have arrived in the housing market, and they're expected to take it by storm. After spending the earlier part of the decade preferring to rent in hip urban areas, the entry of older Millennials now in their 30s is already impacting how tech and the real estate market coexist.

Like many industries that are traditionally people-facing, real estate has been slowly digitizing for many years. Most of the general public has used a variety of apps that help them search for available properties to buy or rent without talking to an agent. However, within the real estate industry itself, technology has expanded like wildfire in the past few years.

We see these changes most acutely in the services that influence our day-to-day operations:

  • Digital applications
  • Electronic documentation
  • Online income verification
  • Automated notaries
  • iBuyer
  • VR / AR home tours
  • Smart security services

These digital transformations have altered the way agents, title companies, and lenders conduct business. Real estate professionals have varying sentiments regarding the efficacy and role of technology in our industry. Recognizing the importance of erring on the side of caution is key, especially with the rise of wire fraud targeting the real estate sector, robo-signing, and the creation of questionable title transfers.

But these new technologies aren't going away. It's important to choose to focus your energy on recognizing and implementing key precautions regarding how technology is used, especially with the new buyer's processes.

For example, when it comes to wire fraud, we deploy simulated phishing tests to ensure that our employees are alert and aware to the new nefarious activities targeting our sector. Additionally, title agents hold the singular obligation to discover and evaluate faulty proceedings before a closing. This is why we take our duties seriously and meticulously research any unclear title issues that need resolution.

Millennials + Technology = Game-Changing Access to Knowledge

In the past, the title industry has operated mostly for realtors, lenders, and other real estate specialists. In fact, traditional homebuyers were unaware of the importance of their title insurance and property/ownership rights. However, the real estate industry has shifted with millennials entering the housing market. These consumers are more engaged with the ins and outs of the homebuying process because they're using technology as an opportunity to learn.

Thanks to these new plugged-in homebuyers, title agents must use technology to communicate with, educate, and simply keep up with their clients. The current state of the closing process is a cross between electronic and wet signatures. However, as homebuyers demand more digitization and states pass bills permitting cyber notarizations, title agents must actively adapt by building the groundwork to address those tech needs.

Millennials in the marketplace also demand more of the life-simplifying tech they use in the rest of their lives. While technology does streamline the process and allow clients access to more information (and on their terms), it should not take the "personal touch" out of the equation. This is why title agents and other members of the real estate community must pursue the happy medium between digitalization and personalization.

For most millennials, this is their first time buying a house, and many of them want someone by their side to walk them through the process. At Patten Title, our goal is to make the process clear, transparent, and convenient for people making one of the biggest financial decisions of their life.

The short-sighted among us will claim that technology will definitely sap that "personal touch" from the real estate relationship. We believe the opposite is true. Technology enhances the entire homebuying experience because it gives people-first agents the power to build strong relationships with truly engaged buyers.

The experienced title professionals at Patten Title couldn't be more excited by the promise of 2020. We are big fans of facing challenges head-on, from housing rates to technology, property developments, and more. This is a time when a forward-thinking real estate agent will thrive: by combining their willingness to adapt to change while ensuring standards are still met, they can strike the right balance of products, services, and skills that are both personable and tech-centric.

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Eric Fontanot is president at Houston-based Patten Title Co.