Data diversifying

Houston data startup plans to expand its technology from oil and gas to include health care and defense industries

Houston-based Pandata Tech uses its machine learning technology to advance oil and gas operations. Thomas Miller/Breitling Energy

There are about 40,000 sensors on an offshore drilling rig, and each collects information about how the rig's many machines are operating. But sensors can fail or be miscalibrated and, in the relay between the rig and data scientists, data can pick up errors. The scientists will first have to clean and validate the information to ensure its credible.

That's where Pandata Tech comes in. The Houston-based company can run a data quality check for its oil and gas clients. But Gustavo Sanchez, co-founder and CEO of the company, is speeding up that process by automating it. Pandata Tech uses machine learning to review data generated by drilling rigs — and the algorithms determine how likely that data can be trusted. And for Houston's 175,000 residents employed in oil and gas, that data needs to be trustworthy.

"If the data's bad, then you're going to have a lot of bad decisions," Sanchez says.

The legacy of machine learning began in the 1950s, when computer scientist Arthur Samuel wrote a program for a computer to play checkers and improve at the game the more it played. Since then, the complex algorithms written for computers to learn and develop without human intervention have been implemented in industries like finance, sales, surveillance, and more.

Sanchez and his business partner, Jessica Reitmeier, met in China during graduate school. They founded the company after a stint for Sanchez in finance data science. He realized that small service companies had no control over their equipment operated and put data analytics in the hands of small, independent service contractors. So they developed Pandata Tech in January 2016, and today their core team has three people who manage data science, marketing and operations, and staff development.

Pandata Tech's software reduces the amount of time data scientists have to spend validating their data — from 80 percent of their time down to just 20 percent, Sanchez says. It works by using models to generate a data quality score.

For example, a sensor that monitors pressure levels is paired with a computer model of what those levels should be — and the software checks for missing or incorrect data, then uses statistics to determine how likely that the sensors are picking up correct data. It creates a quality score for that data between 0 and 100 in the short and long term; if it compiles the data for a 24-hour window, then the score should be close to 100, but the software can also analyze data for 90-day streaks. In this case, the ideal might be above 60. It's a lot like a credit check, Sanchez says.

And while Pandata Tech began in the energy industry, the team is now expanding to fields like defense and healthcare, which also generate hundreds of thousands of data points that need it be checked. The unique challenges of working with large drilling rigs have translated well to working with aircrafts. And the healthcare field is similar — with the Texas Medical Center, Houston's medical research centers can benefit from hastening the process of data validation.

"There's so much data, and it's so noisy, that it's hard to know whether the data can be trusted or not," Sanchez says.

Pandata Tech is focusing on its current revenue sources in these three fields. Recently, they closed on a deal with one of the largest offshore drilling companies in the world, and Sanchez hopes to double his team size within the year. But he's staying cautious — and the move to healthcare and defense industries is not just a move to expand the use of his company's technology. It's also a way of reducing risk, by not investing in just one industry.

"It's hard to sell scale to a startup," Sanchez says. "We've gotta reduce our risk so we can continue to grow."

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Building Houston

 
 

A Houston startup is bringing all the dogs to the yard. Photo courtesy of Fido

Considering that Americans will reportedly spend $109.6 billion on pets this year, according to new data, it really pays to be discerning when buying. Now, Houston dog owners can stay local when shopping for their fur babies.

Houstonians Brad Madrid and Bobby Dwyer have launched Fido, a new e-commerce pet wellness brand. Available all over Houston, Texas, and indeed, the nation,

Fido products will initially start with Chill Chews and Clear Ears, both of which are scientifically formulated and aim to provide relief and comfort, per a press release. Products are lab-tested and veterinarian-approved, per the company.

Anxious pups may benefit from Chill Chews, which make training, traveling, and everyday life smoother and are said to help pets relax. The Clear Ears, meanwhile, is composed of natural ingredients such as eucalyptus and aloe and is meant to keep pets’ ears clean and clear of any wax, debris, fungus, and bacteria.

“As a professional dog trainer and breeder, I’ve worked with hundreds of dogs which has allowed me to develop a deep understanding of how dogs think and function,” said Dwyer in a statement. “Through my profession, I’ve discovered a need for products to ensure canines’ health and wellness, and it’s our mission to provide great products to make good boys even better.”

Brad Madrid and Bobby Dwyer have launched Fido, a new e-commerce pet wellness brand. Photo courtesy of Fido

Madrid and Dwyer aren’t just business partners but also brothers-in-law. Bringing science to Fido, Madrid boasts a background in pharmaceuticals, while Dwyer brings canine know-how with his experience as a dog trainer.

Both hope to see their business grow by leaps and bounds. Products are available for purchase on the website and shipping is available nationwide. Plans for products to be sold in local pet stores, as with international shipping available in the future.

If current data is any indication, Madrid and Dwyer are in the right business. A survey of 2,000 dog and cat owners found that 52 percent of respondents said they spend more money on their pets than they do on themselves each year, per GoBankingRates.

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This article originally ran on CultureMap.

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