just face it

Houston airport first in Texas to be selected for facial recognition program

Hobby Airport was one of five airports selected nationally to use a new facial recognition software. Image via fly2houston.com

International travelers coming in and out of Hobby Airport are being processed now completely with facial recognition as of last week. The technology is expected to shorten wait times and streamline safety.

"Hobby Airport has taken a big leap into the future of travel," Houston Aviation Director Mario Diaz says in a news release.

Houston was one of the five airports picked by Homeland Security — and the only in Texas — to have Simplified Arrivals, a full biometric entry and exit for international passengers going through United States Customs and Border Protection inspection checkpoints.

"Simplified Arrivals will enhance the travel experience for more than a million international passengers traveling through Hobby Airport every year," Diaz continues in the release. "This is an important step to realize our goal of becoming a 5-star airport."

Houston Airport Systems first introduced biometric technology with Southwest Airlines in November 2018, and before that, George Bush Intercontinental Airport first started using facial recognition technology in 2017. Since 2018, this biometric facial technology has recognized 250 imposters nationally who attempted to enter the U.S. with legal travel documents that belonged to a different person, according to the release.

The new technology is expected to speed up the checkpoint process. Image via fly2houston.com

Travelers will encounter the technology at their primary inspection point. They will taker a photo, which will then compare that image to previously provided photos of that traveler — like passport and visa photos. Travelers under the age of 14 or over the age of 79 can opt out and be process manually. United States and Canadian citizens may also opt out.

"CBP is committed to working with our partners to ensure that the travel system is secure and efficient," Houston Director of Field Operations Judson W. Murdock II says in the release. "The speed, accuracy and reliability of facial comparison technology enable CBP officers to confirm a traveler's identity within seconds while further enhancing the customer experience."

These new photos of U.S. citizens taken at the checkpoint will be deleted within 12 hours, while photos of foreign nationals will be stored in a secure system.

"It takes a village to make something like this happen," says Saba Abashawl, director of external affairs at HAS, in a promotional video. "At the end of the day, we end up providing unparalleled customer service."

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Building Houston

 
 

Calling all sports tech companies. A Galleria-area sports tech hub is opening this summer. Photo via braunenterprises.com

It's game time for a Houston-based coworking company that's working on opening a sports innovation hub this summer.

The Cannon is working on opening new hub in 53 West, a Galleria-area office building recently renovated by Braun Enterprises. The project is in partnership with Gow Media, InnovationMap's parent company, and will be co-located with the media business that runs Gow Broadcasting LLC and the SportsMap Radio Network, which includes local sports station 97.5 as well as national syndicated content.

The Cannon's founder Lawson Gow tells InnovationMap that Gow Media — founded by Lawson's father, David Gow — and Braun Enterprises were opportunistic partners for the organization.

"We've always been optimistically looking for strategic partners that we can co-locate with or team up with to create a hyper focused, niche community," Lawson Gow says. "We've spent a lot of time thinking about what that can be."

Expected to open midsummer, the new two-story space will have 23 offices and a 1,500-square-foot open space that can be used for events. All existing Cannon members will have access to the space, and potential tenants can expect a similar pricing model to The Cannon's other three Houston-area locations.

Houston makes sense for sports tech, which Gow defines as encompassing four categories of innovation — fan engagement, activity and performance, fantasy and gambling, and esports. Houston has the money, the big four sports teams, a big fan base, and corporate interest, he explains.

"Sports tech is a thing we can win at. There's no global hub for sports tech — so Houston can do that," Gow says. "We've always had that in our heads as a direction we want the city to head down, so it just makes it so opportunistic to create a space for that kind of innovation at work for the city."

53 West has been undergoing renovations recently. Photo via braunenterprises.com

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