Food fix

Houston startup claims HEB award and heads for shelves

Grand prize winner, Traci Johannson, 3 Sons Foods; Jody Hall, H-E-B; George Johannson; Winell Herron, H-E-B; Luke and Ayden Johannson; James Harris, H-E-B. Photo courtesy of H-E-B

Five homegrown Texas businesses are enjoying Lone Star State-sized bragging rights after a big win on August 8. The entrepreneurs are the collective winners of H-E-B's sixth-annual Primo Picks Quest for Texas Best contest, which recognizes the most innovative products. Collectively, the winners earn $80,000 in prizes, and, just as important, coveted shelf space in H-E-Bs across the state.

A Houston family leads the way, joining winners from Austin; San Antonio; Woodway; and Atlanta, Texas. Houston's 3 Sons Foods won a grand prize of $25,000 and featured placement as a Texas Primo Pick for Diablo Verde Sauce, a creamy cilantro offering. The company is owned by and operated by Traci Johannson and her three young sons: George (11), Luke (14), and Ayden (16). A portion of Diablo Verde sales goes to the International Rhino Foundation to help stop the illegal poaching of rhinos, according to a release.

First place honors — and a $20,000 prize — go to Austin's Courtney Ray Goodson for her Uncle Ray's Peanut Brittle. Inspired by her great uncle Ray's 35-year-old recipe, Goodson's offerings include Bacon Pecan, Butternut, Pecan, and classic Peanut Brittle.

Hailing from Woodway, Texas, Derek Newball landed second place and $15,000 for his EVOKE collagen drink. Capitalizing on the collagen drink trend, Newball's coconut-based products are meant to benefit skin, hair, joints, and bones, and come in coconut, mandarin coconut, and pineapple coconut flavors.

To the Moon Family Foods, based in Atlanta, Texas, tied for third place (a $10,000 prize) with its To the Moon Family Foods Nutty-Carrot Spread. Creators Kay Lynn York and Joan Reece combine carrots, pecans, and "mouthwatering" spices for a spread to be used on sandwiches; meats; or even rolled in balls, coated, and fried.

Tying with To the Moon at third place (and a $10,000 prize) is San Antonio's Grain4Grain Low-Carb Flour and Mix. Owners Yoni Medhin and Matt Mechtly recycle spent grains from local microbreweries to make a low-carb, high-protein, high-fiber flour. For every pound of flour sold, Grain4Grain donates a pound to those in need.

The 2019 Quest for Texas Best competition drew more than 800 entries from nearly 140 cities and towns across the state after a call for entries in February of this year. Through two qualifying rounds, submissions were judged on taste and flavor, customer appeal, value, uniqueness, market potential, and differentiation from current products at most H-E-B stores.

"Each of these 20 competitors displayed unprecedented creativity, style, and commitment to providing outstanding, unique products for our consideration," said James Harris, director of diversity & inclusion and supplier diversity at H-E-B, in a statement. "In fact, the entries were so good that we ended up with five winners this year. We are delighted to share that diversity and ingenuity with our customers across the state."

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This story originally appeared on CultureMap.

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Building Houston

 
 

Calling all clean energy startups — Rice Alliance has announced a new accelerator launching in 2021. Photo via Getty Images

The Rice Alliance for Technology and Entrepreneurship has announced its new Clean Energy Accelerator — a 12-week program for early stage energy startups — at the close of the 18th annual Energy Tech Venture Forum.

"Houston truly is the hub of the global energy industry, and it is here where the next generation of energy leaders will create and scale innovations that will change the world," says Bob Harvey, president and CEO at the Greater Houston Partnership, in a press release. "The new Clean Energy Accelerator will build on that legacy and align with the work already taking place in Houston's robust energy innovation ecosystem."

The program joins Rice University's suite of business accelerating programs — including Owl Spark, the annual venture forums, and the Rice Business Plan Competition — and is being supported by Wells Fargo.

"The Rice Alliance Clean Energy Accelerator is poised to increase the quality and quantity of clean-tech startups in the area, which benefits Houston but also has the potential to benefit the greater global economy," says Jenny Flores, head of small business growth philanthropy at Wells Fargo, in the release. "At Wells Fargo, we believe that climate change continues to be one of the most urgent environmental and social issues of our time."

The Clean Energy Accelerator — to be housed at The Ion when it opens — falls in line with the city of Houston's Climate Action Plan, which has a goal of making Houston carbon neutral by 2050.

"It's a very ambitious goal, and it's one the City of Houston, as a municipality, cannot do alone," Mayor Sylvester Turner says in the release. "Today's announcement of the Rice Alliance Clean Energy Accelerator is a great example of what we have been seeking to build in Houston, an innovation ecosystem that can develop creative solutions to address our toughest challenges."

More information is available online, and applications for startups will open in early 2021. The Rice Alliance announced several community supporters for the new accelerator, including BP, Chevron Technology Ventures, Equinor, ExxonMobil, NRG, Saudi Aramco Energy Ventures, Shell Ventures, Sunnova, Total, Tudor, Pickering, Holt & Co., Halliburton Labs, Houston Exponential, the Center for Houston's Future, and Greentown Labs.

"Houston is our home, and we are strong believers in our city," says Brad Burke, managing director of the alliance, in the release. "It is here that some of the greatest minds in energy are innovating. New technologies, many driven by startup companies, have enabled the U.S. to become energy self sufficient for the first time in history, but global energy needs are growing and changing. We need to apply that same entrepreneurial spirit and technology innovation to meet these challenges."


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