We're no. 1

Houston-area suburb claims top spot for business-savvy cities list from Verizon

The city of Sugar Land has been named a business-savvy city. Photo by Matthew T. Carroll/Getty Images

Sugar Land has landed some sweet recognition for its business-friendly atmosphere.

A new ranking from Go.Verizon.com puts Sugar Land first among what it calls "the most business-savvy cities in America." The study looked only at cities with at least 100,000 residents.

"Landing the coveted top position on our list, business owners in this suburb outside of Houston know a thing or two about doing it bigger," Go.Verizon.com says. "With a mean household income of $157,923 and an unemployment rate of only 3 percent, Sugar Land lives up to its statue of the strong-willed Stephen Austin, the 'Father of Texas.'"

Six factors went into the ranking:

  1. Average household income.
  2. Unemployment rate.
  3. Percentage of people with at least a bachelor's degree.
  4. Number of applications to start a business.
  5. Percentage of population that starts a business.
  6. Homeownership rate.

"Doing business in Sugar Land might be the best decision you make. As a welcoming and inclusive city, Sugar Land provides a business-friendly environment," says Keri Schmidt, president and CEO of the Fort Bend Chamber of Commerce. "The Fort Bend Chamber works collaboratively with the city to support to our businesses in both good times and challenging times."

Key sectors of the economy in Sugar Land, home to roughly 118,500 residents, include manufacturing, biotech, financial services, and energy. Among the major employers are Accredo Packaging, Champion X, Fluor, and Schlumberger.

Sugar Land-based Accredo, which makes packaging mostly for food and consumer products, set up shop in Sugar Land in 2009. Following a 200,000-square-foot, $50 million expansion last year at the Sugar Land Business Park, the company now occupies nearly 550,000 square feet at its 32-acre warehouse and manufacturing site. When the expansion was completed last year, Accredo said it would be adding 100 jobs through 2021.

"Accredo has continued to grow and expand as a thriving global company," Sunny Sharma, president of the Sugar Land Legacy Foundation, said in 2019. "Their products cross international borders, and we are fortunate that they choose Sugar Land to connect the world."

One other Texas city appears on the Go.Verizon.com list: eighth-ranked Frisco, a suburb of Dallas-Fort Worth.

"Frisco residents can spend confidently: The mean household income is $153,704," Go.Verizon.com says. "Business owners in the city provide plenty of places for citizens to spend all that cash — Frisco has video game museums, vintage automobile collections, and outdoor concert venues."

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Building Houston

 
 

XSpace — a huge multi-use commercial condo concept — will be opening its Houston facility in the next few months. Rendering courtesy of XSpace

To some, Houston’s lack of zoning laws is a beautiful thing. The first time Byron Smith visited the city, he remarked on seeing a church, school, office building, and strip club all in startlingly close proximity.

At the time, the Sydney-born entrepreneur, whose previous experience was primarily in the automotive industry, was living in New York. But he fell in love with Space City.

“I was like, ‘We need to be in Texas,” he recalls, referring to expanding his next venture, XSpace, to the Lone Star State.

XSpace is a multi-use commercial condo building that allows entrepreneurs to own a home for their business.

“We’re a cool warehouse space that you own,” Smith explains, calling it “evolutionary space” where a business can grow from the roots up.

Though his family business was commercial real estate, Smith first dipped his toe into working with buildings with last year’s opening of the first XSpace in Austin. The city became “a natural fit” for the first project because Smith identified it as “a little bit more receptive to new things.” But Houston was part of the plan from the very beginning.

Located at 7022 Old Katy Road — close to both an escape room and an Aston-Martin dealership, among other diverse businesses — the Houston XSpace’s 86 units are already between 20- and 30-percent pre-sold, says Smith.

Rendering courtesy of XSpace

Confirmed owners of the spaces include “car guys,” such as a car-wrapping business; media companies that plan to podcast from XSpace; and an interior design company. Smith says that he’s been impressed with Houston’s depth of market.

“We’re trying really hard not to be rich-guy car condo stuff,” explains Smith. “It’s about cool, interesting people who are successful or are going to be successful.”

Though multiple businesses will all operate in XSpace, don’t think of it as a coworking space. In fact, coworking space is just a component included in the package of what owners get when they purchase part of XSpace. That’s inside the Owner’s Lounge, a flexible 4,000-square-foot area.

Each unit has natural light, but also metered electric and hot and cold running water. The whole facility is air-conditioned and well-ventilated and offers 24/7 access. The building is triple-gated for optimum security and includes a backup generator to ensure that owners will be able to work even in the case of another power grid failure.

Smith says that groundbreaking for XSpace will take place in seven weeks. Likely, owners will be able to start moving into the building in the summer of 2024. Until then, Smith says to expect some “sexy announcements” about upcoming partnerships and additional XSpace sites.

Though Smith says that global expansion isn’t yet in the plans for XSpace, “North American domination” is.

“All the cool cities, we’re going to be there,” he says. And it was all inspired by the coolest city of all and its eclectic business landscape.

Rendering courtesy of XSpace

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