A spotlight is shining on three future Elon Musks from the Houston area.

Forbes magazine recently unveiled its final installment of 250 entrepreneurs on the Forbes Next 1000, a list of inspiring entrepreneurs and small-business leaders “who are redefining what it means to build and run a business amid the new normal.” Among the 250 are three entrepreneurs from the Houston area.

“As we enter another pandemic year, entrepreneurs and small-business owners are finding new ways to thrive amidst ever-uncertain circumstances,” Maneet Ahuja, senior editor of Forbes, says in a news release. “The fourth and final class of Next 1000 entrepreneurial heroes is writing the playbook for not only achieving financial recovery but speeding past it. These sole proprietors, self-funded shops, and pre-revenue startups are proving that — through resolve, hard work, and solid planning — anything is possible.”

Here are the three Houston-area entrepreneurs who made the final installment of the Next 1000 list for 2021, per Forbes:

Vernee Hines, 28, co-founder, UpBrainery Technologies (Houston)
UpBrainery Technologies is a technology ecosystem that's aimed at disrupting educational and classroom norms through the use of its proprietary technology. Its marketplace provides an AI-driven software platform and research-based, results-driven curriculum to students, parents, teachers and organizations. Cofounded in 2020 by Hines and Ghazal Qureshi, UpBrainery has helped more than 5,000 students. Clients include Whataburger, Nasdaq, The Houston Rockets, The Girl Scouts of America, and Girls Inc.

Carolyn Rodz, 42, co-founder, Hello Alice (Houston)
A former investment banker with JP Morgan, Rodz channeled her funding experience into creating Hello Alice, an online platform that serves as a one-stop-shop for aspiring entrepreneurs, connecting them with funders, services and professional networks. She originally cofounded the Houston-based company with Elizabeth Gore in 2017 to serve as an accelerator for women-owned businesses. It's since grown to work with all clients, and has raised $8.5 million.

JoAnn Ajayi-Scott, 60, founder, Essence of a Lady (Missouri City)

Essence of a Lady started as a social club in 1989' Scott later reorganized it into a non-profit organization to match girls with mentors in the hope that those relationships would give them the help and support they need to graduate high school. To date, they have impacted the lives of more than 1,000 girls through the more than 400 women who have mentored them as chaperones, workshop presenters, sponsors and donors.

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This article originally ran on CultureMap.