The Equitable Access Fund is designed to meet demand for business credit among small businesses, especially those run by women, military veterans, people with disabilities, and members of the BIPOC, Latinx, and LGBTQ communities. Photo via HelloAlice.com

Houston startup partners with nonprofit to launch $70M fund to support businesses in marginalized communities

funding for all

Houston-based fintech startup Hello Alice and the nonprofit Global Entrepreneurship Network have teamed up to create a $70 million fund that’ll help enable access to credit for small businesses.

Initial funding for the Equitable Access Fund, which debuted today, comes from Wells Fargo. GEN, which helps people start and build businesses, will manage the fund. Hello Alice’s fintech platform offers credit, loans, and grants to U.S. small business owners.

The new fund will provide credit enhancements — such as loan guarantees, loan-loss reserves and cash-collateral deposits — to ease risks for financing partners and free up money for underserved small business owners who face credit challenges.

The fund’s financing partners include First National Bank of Omaha, which issues Hello Alice’s small business credit card, and certain participants in Hello Alice’s financing marketplace. Other partners include the Mastercard payment network and the Kauffman Foundation, a nonprofit that fosters entrepreneurship.

The fund is designed to meet demand for business credit among small businesses, especially those run by women, military veterans, people with disabilities, and members of the BIPOC, Latinx, and LGBTQ communities. Hello Alice data shows that only one-fourth of small business owners have applied for a business credit card, and 85 percent of those applications were rejected due to poor credit or lack of credit.

Through the Equitable Access Fund, small business owners will be able to obtain a business credit card, build their credit profile, and eventually qualify for traditional credit and lending products. The $70 million fund seeks to unlock as much as $1 billion in credit for thousands of small business owners.

“We’re looking forward to creating more partnerships and bringing more institutions on board to the fund to achieve the goal of equitable access to credit,” Elizabeth Gore and Carolyn Rodz, co-founders of Hello Alice, say in a news release.

Wells Fargo Foundation is backing the Equitable Access Fund.

“Small businesses are a critical contributor to the economy and to building generational wealth,” says Otis Rolley, president of the foundation. “We need to create more pathways for historically marginalized small businesses to grow and prosper.”

In conjunction with GEN and Hello Alice’s Equitable Access Program, small business owners will receive credit-building education and technical assistance through a tool called the Business Health Score. The tool, which Hello Alice launched in April 2023, supplies an overview of a business’ financial condition.

Hello Alice Co-Founders Carolyn Rodz and Elizabeth Gore announced their latest opportunity for founders from marginalized communities to access funding. Photos via helloalice.com

Attention small business owners: it's time for a financial wellness exam. And Hello Alice has just the tool for you to use. Photo by Hero Images

Houston fintech company launches new tool for startups and small businesses

wellness check

Much like the humans that run them, businesses need the occasional wellness exam. A fintech company founded in Houston has created a tool for conducting that health check.

Hello Alice announced that its new tool Business Health Score has launched today. The assessment tool can be used by startups and small businesses to navigate their financial and business health. The tool is the first product rolling out from the Equitable Access Program, a new initiative from Hello Alice and the Global Entrepreneurship Network with support from Wells Fargo, JPMorgan Chase, Mastercard, and the Kauffman Foundation.

Hello Alice was co-founded by Elizabeth Gore and Carolyn Rodz and has worked with over one million small businesses to help them access capital. The idea of the Score is to give business owners "a comprehensive overview of a business's financial health," according to the news release from Hello Alice. This information is critical for decision making and works hand-in-hand with all of Hello Alice's existing resources.

Operating as a self-assessment questionnaire, the Score will provide entrepreneurs with a composite number by evaluating three business aspects: financial and business management practices, financial performance and position, and credit history.

“Over the last two years, Americans have applied to start 10.5 million new businesses, leading to a surge in the small business economy and more entrepreneurs who need support to properly grow their businesses," say Gore and Rodz in the release. "We recognized data was missing from the market that would give enterprise partners and financial institutions a clearer picture of the potential that small business owners possess for massive growth and investment."

The Score will help Hello Alice and its partners, which includes financial institutions, navigate the business's unique needs and provide the appropriate financial services and resources.

“We are providing unparalleled visibility through the Business Health Score that will empower small business owners to make more strategic decisions and optimize their growth while giving partners and institutions the insight to best help them through personalized service and product recommendations," the co-founders continue. "The Score and the larger Equitable Access Program we have launched with GEN are a huge step forward in opening up more growth opportunities for small businesses and ecosystem partners.”

Hello Alice and GEN are on a mission of democratizing access to capital so that entrepreneurs from all communities have the ability to grow their businesses sustainably. Last year, Hello Alice launched an entrepreneur-focused credit card that helped businesses more easily set up a line of credit.

“Entrepreneurs are well-equipped to deal with disruption and changing dynamics, but while talent is plentiful, opportunity is not,” says Jonathan Ortmans, founder and president of the Global Entrepreneurship Network, in the release. “The Equitable Access Program and Business Health Score will open doors for small business owners to better manage and grow their businesses, which will lead to more strategic partnership and funding opportunities.”

These are the Houston women named to this year's Women of Influence list by Entrepreneur Magazine. Photo via Getty Images

Houston founders recognized as influential women

who runs the world?

A handful of Houston women have been named to Entrepreneur Magazine's 2022 Women of Influence list, which recognizes women making an impact in their respective industries.

Ghazal Qureshi and Vernee Hines, co-founders of The Woodlands-based UpBrainery Technologies, and Houston-based Carolyn Rodz, along with her California-based co-founder, Elizabeth Gore, of Hello Alice, made the 2022 list. Additionally, representing the bar and restaurant world, Alba Huerta, founder of Julep, joins her fellow Houstonians for the honor.

UpBrainery is an AI-driven technology platform that helps middle and high school students align their interests with career development. The company has worked with Whataburger, Girl Scouts, The Houston Rockets, NASDAQ and others. It was also named by the Department of Defense Education Activity as the premiere provider of Career Technology Education for 52 military middle schools across the world this summer. The app uses its proprietary BrainLab platform that presents TikTok-style videos, gamified learning and augmented reality to relate to its young users.

"Our careful plan to launch a disruptive education technology in 2020, just as schools shut down, did not go well!," the duo told Entrepreneur. "But today we're engaging students through gamified content and immersive experiences. We've been hyperfocused on career development in middle and high school with new tools that allow students to better understand their interests and aptitudes. Technology is the only way to scale change. And although changing the status quo in education is daunting, it's doable."

Qureshi, Qureshi serves as the CEO of Upbrainery, and Hines were also named to Forbes' Next 1000 list in 2021, which featured inspiring entrepreneurs and small-business leaders “who are redefining what it means to build and run a business amid the new normal.” The company recently participated in the gBETA Houston accelerator in 2021.

Hello Alice is a data-driven platform that provides over 1 million small business owners with free advice, resources, and access to funding. Most recently, the Houston-based tech company announced a new founder-focused credit card.

"As a Latina- and women-founded company, we focus on New Majority small business owners facing persistent and glaring disparities in access to capital," the two founders told the magazine. "We have raised and distributed over $37 million in grants — mostly to women, people of color, the LGBTQ+ community, those with a military connection, and entrepreneurs with disabilities. And we've brought on partners like Mastercard and NAACP to help."

This week's roundup of Houston innovators includes Loretta Williams Gurnell of the SUPERGirls SHINE Foundation, Al Ansari of FreshBrew, and Carolyn Rodz of Hello Alice. Photos courtesy

3 Houston innovators to know this week

who's who

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from advocacy to coffee manufacturing — recently making headlines in Houston innovation.

Loretta Williams Gurnell, founder and executive director of the SUPERGirls SHINE Foundation

Loretta Williams Gurnell, founder and executive director of the SUPERGirls SHINE Foundation, joins the Houston Innovators Podcast to discuss how she's impacting young women in STEM. Photo courtesy of SUPERGirls SHINE Foundation

Years ago, through her own experience working with students, Loretta Williams Gurnell realized there wasn't any initiative connecting the dots for young women in terms of translating their state-mandated math and science classes into successful careers and job opportunities.

She set out to connect those dots and increase STEM opportunities for young women and launched her organization SUPERGirls SHINE Foundation in early 2016 to focus on programming to spark STEM interest and education for girls age 10 to 17. Later, amid the pandemic, she realized she needed to do more than just put on events and programming for these young women.

"We had to look at what's going to be longterm for these girls. How can we take the programatic piece that we do so well and make it a part of their lifestyle and decision making opportunities, so we had to pivot," she says on the Houston Innovators Podcast. Click here to read more.

Al Ansari, president and CEO of FreshBrew

FreshBrew has upgraded to some high-tech roasting equipment. Image courtesy of FreshBrew

Al Ansari takes coffee seriously — and he's putting his money where his mouth is. Houston-based FreshBrew, one of the largest private-label coffee and tea producers in the country, announced this month the recent investment of $10 million into its specialty roasting and production divisions.

The company, which supplies specialty blended coffee, tea and total beverage solutions to hospitality and retail business, is expanding its current roasting production and will fund extraction, bottling and canning capabilities, making FreshBrew one of only a few companies in the country to offer total end-to-end beverage solutions. The expansion, which is on the same land the company has owned since its inception in 1995, is slated to be complete in early 2023.

“Over the years, we take a myopic approach with our customers, we look at what they want to achieve and look at their market, and blend their wants and our knowledge and create custom profiles for them,” says Ansari, president and CEO of FreshBrew. Click here to read more.

Carolyn Rodz, founder and CEO of Hello Alice

In an interview with InnovationMap, Carolyn Rodz, CEO and founder of Hello Alice, explains how the partnership came about and how the program will significantly move the needle on equitable access to capital for small business owners. Photo courtesy of Hello Alice

Last month, Hello Alice — now with 1 million members in its community — announced a new program with MasterCard that provides small business owners a simpler way to unlock access to capital.

The Hello Alice Small Business Mastercard offers users expert business advice, business insights, cash back, and a rewards program that gives entrepreneurs points for completing business-advancing activities on the Hello Alice platform.

"As a small business owner myself, I've created a card that I wish I would have had," Carolyn Rodz, CEO and founder of Hello Alice, tells InnovationMap. "We really looked at where are the gaps for these business owners and the things they don't already have or are unable to access." Click here to read more.

In an interview with InnovationMap, Carolyn Rodz, CEO and founder of Hello Alice, explains how the partnership came about and how the program will significantly move the needle on equitable access to capital for small business owners. Photo courtesy of Hello Alice

How this Houston innovator is providing small businesses unprecedented access to capital

Q&A

Last month, Hello Alice — now with 1 million members in its community — announced a new program with MasterCard that provides small business owners a simpler way to unlock access to capital.

The Hello Alice Small Business Mastercard offers users expert business advice, business insights, cash back, and a rewards program that gives entrepreneurs points for completing business-advancing activities on the Hello Alice platform.

"As a small business owner myself, I've created a card that I wish I would have had," Carolyn Rodz, CEO and founder of Hello Alice, tells InnovationMap. "We really looked at where are the gaps for these business owners and the things they don't already have or are unable to access."

In an interview with InnovationMap, Rodz explains how the partnership came about and how the program will significantly move the needle on equitable access to capital for small business owners.

InnovationMap: How did this partnership come about to provide this this unique credit card for small business owners?

CarolynRodz: We have been looking at ways to support business owners along their capital journeys for a long time. Since we started Hello Alice access to capital has been the number one barrier for small business owners, and that's only magnified when we look at business owners of color and our new majority business owners that we focus on. And so it made natural sense as we went down a path of conversations with MasterCard initially around how do we create something, particularly in a world where accessing capital, which would be daunting for business owners.

There's a lot of talk around venture capital and getting loans and what that growth journey looks like. But the reality is most business owners understand a credit card — they understand how it works. So, that was a great starting point for us. Then we looked at what are some of the issues with cards — all business cards particularly or commodities. They're typically an afterthought from a lot of the financial institutions that offer them. We're seeing a lot of these emerging fintech companies that are rolling out cards, but even for them, the small business audience is typically an afterthought. They're really focused on tech companies and very rapid growth businesses.

It felt like mainstream small businesses were really getting lost in this conversation, so that was where we really wanted to tackle. How do we solve some of these problems — how do we create benefits that are actually meaningful to small business owners? Things like one-on-one coaching and helping them get access to workshops that will help them along their growth journey. Things that they can redeem points for experiences and opportunities that that may not otherwise be accessible through a lot of these business owners.

The other piece that we wanted to support is the large group of businesses that don't qualify for a traditional credit card. And so we, in tandem with our unsecured credit card, also launched a secured card. And the idea for that was that we could actually roll out a credit quality tool. So, in conjunction with all the education and wraparound services that we're offering, there's a six- to nine-month process that a business owner — if they have poor credit history — can go through to build up that credit with a secured credit card and then seamlessly transition into an unsecured card. It's an opportunity to take that first step toward building and growing their business and accessing the capital that they need to grow.

IM: How does this initiative target the inequality in access to capital for small business owners?

CR: Well, nine out of 10 of business owners are relying on their personal credit card when they're applying for financing. When we look at entrepreneurs of color, the rate of low credit score for them is two to three times higher for Black and LatinX entrepreneurs specifically. So for us, this is the importance of building in conjunction with our creating equitable access to credit program that is much broader, frankly, than the card itself, but offering the wraparound services around it, making sure that we are providing the secured to unsecured seamless transition plan.

We're also working with the First National Bank of Omaha, and the reason we selected them at the bank, they're the largest privately held bank in the country. This also gave us the flexibility to really look at alternative underwriting models and the the opportunity to learn through all of the insights that we're gaining around these small business owners. We're trying to figure out how do we start to look at some of these alternative data points and identify not just the financial history of a business owner.

There are a lot of circumstances that lead to poor credit scores, whether it was for a health circumstance that they endured or veteran business owners who may have no credit history because they've been overseas for a long period of time. We're looking at what are some of the data points that are indicating that a business owner is more likely to succeed and more likely to repay the credit that they've taken on. We know already through a lot of research and data points that having a business plan automatically makes you more likely to repay your your debt. Or the fact that you are getting positive feedback from mentors is a strong indicator that you're going to be more likely to pay off some of those debts. And so we're really looking at what are some of these things that may be overlooked but are frankly more indicative of who the business owner is and the potential for their for their business and their opportunities to be able to repay credit that they take off.

IM: What type of small business owners do you feel like this is a really good solution for? What all can they expect from the program?

CR: As a small business owner myself, I've created a card that I wish I would have had. When I started this company, I really looked at what was available to the market. This credit card, like many cards, offers benefits that are pretty standard in the market right now. Things like cash back, extra points, and kickers for certain spends that are relevant to small business owners. But again, we really looked at where are the gaps for these business owners and the things they don't already have or are unable to access.

What we discovered was there are lots of accelerators, programs, and workshops and things — but they're expensive. So, there's an opportunity here. We work with our network of partners that we have for Hello Alice that are traditionally paid or have a cost to roll them out and offer business owners points and earnings that can be spent toward that.

Mentorship, as you know, is a huge, huge barrier, particularly when we look at our new majority entrepreneurs, so all of our cardholders get access to one-on-one coaching for this card. And we've really focused on areas that are primary interest to them, things like business strategy, operations, and financing for their businesses.

And then the other important piece of this is leveraging our partner network. We have so many partners that we work with at Hello Alice, companies that are offering products and tools and services to small business owners. With this card, we're opening up additional discounts beyond what we've already negotiated standards for all of our community, whether it's an extra discount on things like QuickBooks, Salesforce, or different tools that they might be using. We have over 70 affiliate partners that we've already brought into the program working with more every week right now, which is really exciting.

We're also trying to find new opportunities — where can we bring the most benefit these business owners in a way that grows with their company and that, as they're spending and creating traction with their company, our team is working behind the scenes to unlock more and more opportunities every stage of that journey.

IM: Do you feel like this program is a response to the growing challenges small businesses have been facing over the past few years?

CR: I mean, our business certainly had a hell of a couple of years, and 89 percent of small business owners in our community, which is now over a million business owners strong, claim the access to capital is limiting their growth potential. Where we focus a majority of our energy as a company is unlocking those barriers.

As we dig into that, what we're seeing is access to capital — whether that's early days as a credit card or a grant funding, or later stage with loans or even venture capital — is that we need to address this by helping to unlock that journey for business owners, but also making sure that we're supporting them with the opportunities that are relevant to their own stage of growth.

The other piece is revenue generation. We always want to focus on the core and sustainable business health of a company and making sure that they're bringing in revenue and that they've created a business model that actually works and is scalable. We're working a lot on providing them not just money into their business or outside capital, but how do we actually help them generate revenue and clear capital in all the stages unless they have that capital? How do we actually help them deploy that capital in meaningful ways will help them grow their business?

All of the wraparound services that come with the core of what Hello Alice offers — and certainly with this credit card we're getting a deeper layer of insight, because we know more about the businesses, we know how they're spending, what they're doing. We're really learning about how do we additionally support this cohort of business owners with the right wraparound services, making sure that they're getting the right thing at the right time.

What's interesting is that and the reason we really started with the credit card is that 50 percent of small business owners have a personal credit score of 680 or better, and that's strong enough to apply for most business credit cards. However, that score locks them out of getting a business loan, which typically requires a score of 720 or better to qualify. So we're able to tap into a cohort and help them grow this pool of capital in the earliest stages. But really making sure that we're giving them the growth tools that ultimately free them up to go get that loan, to go walk into a main street bank and have that power of choice along their capital journey.

In general, we focus a lot on access to capital. We deployed over $37 million in small business grants to date, and we're continuing to grow that pool. We're actually working right now on an equitable access to capital fund, which will allow us to utilize those grants to actually pay the security deposit for select business owners who may not qualify for additional credit.

Ultimately, this is a really tangible way to work with financial institutions, MasterCard, and our broader partner ecosystem. We haven't seen the statistics move in decades. How do we actually open up more capital to business owners that otherwise wouldn't qualify for it? And this is our our first of many steps toward towards putting a really tangible stake in the ground.

IM: What about the challenges of the pandemic — how do you see COVID-19 and its shutdown affect small businesses?

CR: For us, like many businesses, I think the pandemic was it shook everything up. I think we had a plan and a path forward that always entailed unlocking access to capital and unlocking opportunity — that has never changed for us. But it accelerated a lot of things. We had planned to deploy grant funding in 2020 independent of the pandemic. When COVID hit and we saw these businesses struggling, we quickly pivoted. We accelerated that plan significantly. We started deploying grants within weeks of shelter in place — even before PPP had been announced and before businesses were accessing any government support. We were among the first to offer emergency grants and put us in a really strong position to grow that program and again to accelerate the rollout of that, which is now turned into a much larger program.

That really was, I would say, the acceleration of our entire early stage access to capital continuum. And what we learned from that was how much capital these business owners actually need. The process gave us a lot of information that that has really helped roll out the broader continuum of capital for us. We launched our lending marketplace with over 92 small business lenders all focused on fair and equitable funding, which is available over all as well. And so these credit cards round out that early stage access to capital.

But when we look at our new majority cohort — and even many white male businesses — we have to get business owners of all types that are struggling with access to capital. Everybody's willing to give money to business owners that have traction, that are doing well with their business, that are on a growth path. But it's very hard to get the traction that big investors need, and that's always really struggle.

The pandemic accelerated a lot in this space. It made us realize that the opportunity here is actually much greater to support these businesses and also got a lot of attention from partners. We've been having these conversations for years, frankly, prior to the pandemic. And everybody recognized there was an issue, but I don't think they realized the impact of the issue until COVID hit, and small businesses were the ones that kept operating and made sure that we were getting the resources that we needed to continue to live in a time when everything was a little bit uncertain.

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This conversation has been edited for brevity and clarity.

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Gowing femtech company chooses Houston for first out-of-state expansion

A startup dedicated to comprehensive pregnancy, birth and postpartum care has expanded from its Chicago birthplace to Houston.

Last summer, Partum Health raised $3.1 million in seed funding, which makes it possible for the company to begin a nationwide expansion. That begins in Space City.

“We looked at states where there is work to do on outcomes for maternal health. Texas rose to the top and Houston, in many ways is fairly close to Chicago, our home city. The really thriving healthcare ecosystem attracted us as well,” CEO and Co-Founder Meghan Doyle tells InnovationMap.

As a mom of a seven-year-old and a nine-year-old herself, Doyle says that she experienced the gap firsthand in what’s available to women beyond what her obstetrician or midwife does.

“You had to work really hard to cobble together the care you needed. It was a matter of putting together my personal experiences of realizing it’s not just me, it’s systematic,” says Doyle. “I couldn’t get that problem out of my head.”

Neither could her co-founder and head of operations, Matt Rogers, a father of twins whose family had to navigate the NICU and life-threatening complications. They started working together on the business in earnest during the COVID shutdown and debuted Partum Health at the beginning of 2021.

Partum has begun partnering with obstetricians and midwives to help select complementary care that includes lactation support, pelvic floor physical therapy, mental health services, nutrition counseling and doula care. What’s unique about the plan is that, from aiding in behavioral health problems to addressing nutritional issues, the user’s team is distributed around the Houston area and are fully virtual. Physical therapy and other services that must be done in-person may take place either in-home or at third-party locations.

“We’re still in the process of credentialing with insurance companies,” says Doyle.

In Illinois, Partum is already working with BlueCross BlueShield, United Healthcare, Aetna and Cigna for clinical care, so Doyle says she is confident that those companies will soon follow suit in Texas.

While hiring a team in Houston that includes a client care lead, Doyle says that Partum is simultaneously providing services and getting to know the market better. They’re also building more bundled models of care to better assist users in their new landscape.

Doyle and Partum Healthcare participated in the Ignite Healthcare Network’s 2023 program, which concluded last week with a pitch competition. Ignite helps female healthcare founders to connect with mentors and other industry experts that will help them navigate the health tech ecosystem. Doyle was one of nine finalists, but did not place in the top three. But she says the program has helped prepare her for success nonetheless.

“In our world, you’re always pitching,” she admits.

The next steps for Partum include a 2024 rife with expansion. Because building relationships with insurance happens on a state-by-state basis, the company will be able to help women around Texas soon after the company is comfortably established in Houston. The Dallas-Fort Worth area will likely be first, followed by Austin and San Antonio.

“We know there’s a huge gap in access to care that may mean evolving a little bit and reaching out across the state,” Doyle says.

Last month, the Texas Health and Human Services Commission reported that 90 percent of the state’s pregnancy-related deaths are preventable. With access to care like what Partum provides, those complications could become a thing of the past.

University of Houston lines up entrepreneurship course featuring Taylor Swift's billion-dollar career

Cougar Red (Taylor's Version)

By any measure, Taylor Swift put on a masterclass with her Eras Tour this year — her Houston stop was a study in three-hours of pop-culture-perfect brand execution and fan frenzy.

Now, University of Houston is taking Tay studies to the next level with a new biz class.

Appropriately dubbed “The Entrepreneurial Genius of Taylor Swift,” the new class is part of the curriculum at coming to the C. T. Bauer College of Business at the University of Houston next spring. Swfities who’re super “ready for it,” however, can get a jump on enrollment now.

Study “the 1” at a No. 1 institution

Though Swifties and Tay (and Travis) fiends will surely soak up every class hour, the program isn’t just for fans, the prof notes in a press statement. And Bauer College offers serious cred for current and new students, as its Wolff Center for Entrepreneurship has long ranked No. 1 in the U.S.

“You definitely don’t have to be a hardcore fan — a Swiftie — to learn and appreciate the entrepreneurial genius that has made Taylor Swift an international phenomenon,” notes Kelly McCormick, the Professor of Practice leading the course, citing Swift’s expertise in marketing, fan engagement, community building, and brand strategies.

Don’t hate, hate, hate, hate, hate on this Tay tutorial

Sure, Swift haters night hate on a Taylor course. But before they do, they should consider that at age 33, Swift boasts an estimated net worth of $1 billion, according to Forbes. And her aforementioned Eras Tour? Swift earned more than $780 million on the U.S. leg alone this year on the tour, which — by current estimates — cues her up to become the highest-grossing female touring artist of all time.

Her Eras Tour concert film also just became the highest-grossing concert film in North America, raking between $95 million to $97 million in ticket sales during its opening weekend — alone.

Taylor Swift Houston 2023 Eras Tour
Swift can flex a $1 billion net worth, per Forbes. Photo by Marco Torres/Marco from Houston


And then of course, her music acumen and savvy. In 2021, Swift smartly re-recorded a version of her album Fearless and launched a series of releases of her back catalog, in order to secure ownership of her first six albums.That move came after the masters (the original recordings) sold for a reported $300 million in 2019.

Here in Houston, as CultureMap reported, the Post-Tay Effect (we’re making that a thing) had a lasting economic effect, notbaly for areas pet and food nonprofits.

Hardcore business aside, the class Still, the course will be Taylor-made for Swifties. McCormick, who also serves as managing director for the university’s startup accelerator RED Labs, has themed each session around a different album — or Era, obvi for fans — of Swift’s career.

What to expect on the “mornin' of your very first day”

So, when students take a deep breath and walk through the door of their very first day (obligatory “Fifteen,” callout) they will score friendship bracelet gifts — a huge Swiftie phenomenon — and will be treated to surprise songs during breaks and even Easter eggs hidden in class content. (That’s a clever nod to Swift, who regularly hides clues, callbacks, and “oh yeaaahhhh” moments for fans in her music videos, album artwork, and social media posts).

As for the Tay inspo, McCormick says she has been a Swift fan since the early days of mega-hits “Our Song” and “Love Story.” But like so many who were blown away by the sheer Tay Machine during the Houston Eras Tour stop in April, the professor quickly noted entrepreneurship lessons to be learned over Swift’s in her 17-year career.

Taylor Swift Houston
The professor says Swift's dazzling Eras Tour stop in Houston inspired the class. Photo: Bob Levey/Getty Images/Taylor Swift Twitter


“I saw the show and loved it,” McCormick adds. “And I realized I actually didn’t know that much about her career. I became absolutely enamored basically overnight and started getting into her whole discography. Taylor is truly impressive!”

She added: “Never have I ever — like ever — been so engrossed in someone’s career after so little time.” (Should anyone doubt all the Tay references, McCormick’s “never have I ever — like ever” comments is shoutout to Swift’s most popular singles, “We Are Never Ever Getting Back Together.” Very clever.)

Travis-Tay included?

But perhaps the top Tay lesson is how to ensure satisfied customers.

“The number one business lesson students can learn from Taylor is the way she treats her fans,” McCormick notes. “She is beloved because she truly does so much to make sure they are happy, appreciated and feel like they are important to her. If every company acted that way about their customers — they’d have way more customers.”

Oh, and, no word — and we didn’t ask, for the record — if Kansas City Chiefs tight end/Swift squeeze Travis Kelce is part of the curriculum. Also no word if, to quote “Fifteen,” students will “sit in class next to a redhead named Abigail.”

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This article originally ran on CultureMap.