new tech-enabled experience
Immersive mixed-reality exhibit lights up Houston-area suburb
Immersive experiences are all the rage; Houston already boasts two Van Gogh experiences (including yoga) and a Frida Kahlo event on the way.
Now, a new entertainment concept offering up exploration and discovery will open its first Houston location in Sugar Land in early 2022. But rather than passive viewing, this immersive activity sets the visitors on a quest in both physical and digital worlds.
Department of Wonder is a new, 10,000-square-foot venue that stages an immersive, mixed-reality fantasy in Sugar Land’s Town Square (2180 Lone Star Dr.). Guests wield a light-gathering lantern and are charged with unraveling stories and solving puzzles amidst a universe of interactive experiences and colorful characters, per a release.
This totally lit experience was forged by an acclaimed creative team of storytellers; recognizable names include Academy Award-winning director Brandon Oldenburg and Emmy Award-winning director Limbert Fabian.
“It’s like stepping inside a film as the main character and being bestowed an epic quest,” said Oldenburg in a statement. “We think it’s the next evolution of location-based entertainment.”
The introduction of the Department of Wonder will coincide with the completion of significant streetscape improvements to the 32-acre Sugar Land Town Square. The bustling shopping, dining, and community hub is in the midst of a major set of upgrades to retail tenancy, event programming, and the physical environment.
This article originally ran on CultureMap.