online shopping spree

Report: E-commerce soars in 2020 — in Houston and beyond

Retail trends are affecting Houston's real estate growth, a report from Avison Young finds. Photo via Getty Images

This year's holiday shopping season is keeping online retailers hopping. Commercial real estate services provider CBRE predicts holiday e-commerce sales in 2020 will exceed last year's by a whopping 40 percent.

But even before Americans were focusing intently on buying holiday gifts, e-commerce had taken off amid pandemic-generated shopping constraints. In the second quarter of this year, online sales skyrocketed by 44.5 percent compared with the same period in 2019, according to the U.S. Census Bureau. E-commerce accounted for a record-high 15.1 percent of total retail sales from April through June.

A forecast from commercial real estate services provider Avison Young indicates the U.S. upswing in e-commerce sales will benefit one segment of Houston's real estate sector more than any other in 2021 — industrial. Riding this year's e-commerce wave, Houston's industrial market will "remain solid" next year, the forecast says.

"Industrial continues to outperform all other asset types," Avison Young's report reads, "but higher vacancies and larger rent concessions will continue in 2021 as the new supply outpaces immediate demand. Online shopping is strong, and national retailers are building large distribution centers and last-mile facilities throughout the metro."

The forecast cites several industrial projects underway or recently leased in the Houston area:

  • A 1 million-square-foot spec warehouse under construction in Baytown, near the Port of Houston. It's said to be one of the largest spec industrial facilities underway in the U.S. The developer is Hunt Southwest Industrial Real Estate. The warehouse is set to open in March.
  • A 1.5 million-square-foot distribution center under construction in New Caney for home improvement retailer Lowe's. The $65 million project, which will be the largest industrial facility in Montgomery County, is supposed to be ready for occupancy in July.
  • A newly completed 402,648-square-foot facility that online retailer Costway is occupying in Pasadena, near the Port of Houston.
  • Dunavant Distribution's expansion into a 784,000-square-foot leased property in Deer Park, near the Port of Houston.

Various e-commerce players are relying more and more on regional distribution centers, last-mile distribution facilities, and micro-fulfillment centers throughout the Houston area, according to Avison Young. E-commerce behemoth Amazon is driving a lot of this activity. For instance, the retailer is planning a 1 million-square-foot fulfillment center in Missouri City. That space is scheduled to open sometime in 2021. Meanwhile, an 850,000-square-foot Amazon fulfillment center is on tap for nearby Richmond.

In a third-quarter report, Avison Young noted that 15.1 million square feet of industrial space was under construction in the Houston area and 4.1 million square feet of industrial space had been completed, with net absorption of 1.1 million square feet.

The Port of Houston is helping propel many of the moves in Houston's industrial market. In October, the port notched its busiest month on record, with cargo activity sailing 15 percent above the same period in 2019. Operators of the port hope to begin work on widening of the Houston Ship Channel in 2021.

Nationally, this year's spike in online shopping rocked the retail boat. This surge has produced new generations of retailers and consumers, Avison Young says, and has put pressure on the entire supply chain. Furthermore, it has accelerated chatter about the road ahead for last-mile delivery and brick-and-mortar retail.

"Existing retail space, which was either redundant or surplus to requirements, is being repurposed to facilitate 'click and collect' models," per the report. "Retailers are adjusting the 'front end' consumer-facing component of the store for showroom or experiential space to complement traditional browse-and-buy activity. In-store staff, coupled with technology investments, are being channeled into order picking and back-of-house fulfillment activities."

"Traditional stores were always a combination of the retail and logistics functions; recent trends suggest a renewed recognition of this dual role," the firm adds. "As surplus retail space becomes cheaper and more available, innovations around hyperlocal delivery will be a key part of reimagining the future of retail."

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Building Houston

 
 

The SBA announced plans to open 20 new centers to serve female entrepreneurs — and one is coming to the Houston area. Photo via Getty Images

The Houston area is benefitting from national funding that will be dedicated to creating female-focused resource centers across the country.

The United States Small Business Administration announced grant funding to launch 20 new Women's Business Centers (WBC) across the country. The centers, which are slated to go into rural and underserved markets, will also be partnering with Historically Black Colleges and Universities.

With the funds from the grant and through a partnership with the Greater Houston Women's Chamber of Commerce, the new center will rise in Northeast Houston to serve the Montgomery, East Harris and Chambers' Counties.

"We are incredibly excited that an organization as prominent as the Greater Houston Women's Chamber of Commerce is joining the SBA team," says Tim Jeffcoat, director if the SBA in Houston. "We are looking forward to working with them to empower women-owned businesses in Houston to reach new heights of success."

These new efforts represent the largest expansion of the WBC program in its 30-year existence.

"We are thrilled to partner with the SBA in opening another Women's Business Center, providing resources and tools for our region's women-led organizations to launch and expand," says Suzan Deison, CEO, president and founder of the Greater Houston Women's Chamber of Commerce. "We are honored the SBA chose to partner with us to expand needed services in Montgomery, East Harris & Chambers' counties, especially during these challenging times."

The SBA has 136 centers open across the country, and each offers business counseling, training, networking, workshops, and more to area female entrepreneurs.

"Opening the doors to the new Women's Business Centers is crucial to the vitality of women-owned small business owners. This network expansion will provide female entrepreneurs with the resources they need to start, grow, and expand their businesses," says Associate Administrator for the Office of Entrepreneurial Development Allen Gutierrez. "We look forward to the continued success of the WBC program as it contributes to the overall health of our economy and creates jobs in their local communities."

According to the release, the timing of these new centers is especially important as entrepreneurs continue to be challenged amid the COVID-19 pandemic.

"Over the past several months, we have seen Women's Business Centers provide aid to our nation's innovative and determined entrepreneurs, allowing countless small business owners to pivot with confidence to stay afloat during the pandemic," says SBA Administrator Jovita Carranza. "Expanding the WBC program is part of this Administration's longstanding commitment to the success of female entrepreneurs and women-owned small businesses. Adding these new Women's Business Centers to the already existing network of centers across America will boost timely resources to our nation's female economic drivers, providing them with local training and counseling."

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