In good hands

Houston nonprofit utilizes art to connect medical professionals to patients

Doctors are people too — some are even artists. This Houston organization is shining a light on Houston's multifaceted physicians. Courtesy of Arts of Healing

Imagine your doctor holding a paintbrush rather than a stethoscope. The Arts of Healing is working to connect patients to their medical professionals in a new way, encouraging a more personal connection that extends beyond the exam room.

Established in 2017 by Lori and Isaac Raijman, The Arts of Healing Foundation is a Houston-based nonprofit organization that unites physicians from the major hospitals throughout the Texas Medical Center to showcase their unique artistic talents and fundraise for local organizations. Over the past three years, the organization has raised $188,000 for charity.

Lori Raijman, founder, worked as a public school teacher for 24 years, introducing art as a voice and vehicle for her students.

"After my teaching career, I started managing my husband's art business, and he is a physician who paints," Raijman tells InnovationMap. "People would come to his office and talk to him about art, their first encounter with him was different because of the connection through the art."

The Arts of Healing hosts an annual art show where physicians exhibit their work, from painting and photography to music. The 2019 show will take place on Friday, November 8, at the Post Oak Hotel and will benefit The Sunshine Kids Foundation, an organization dedicated to supporting children who are fighting cancer.

The Arts of Healing is also planning events outside of the annual art show where physicians can spend time with the children supported by The Sunshine Kids Foundation. During these events, medical professionals will bring in art supplies and musical instruments to interact with the children.

"It's a different level of giving back in sharing the love you have for creating through an experience," says Raijman.

Past beneficiaries include Lung Force (2018) and Pancreatic Cancer (2017).

Raijman tells InnovationMap that her first art show was in 2008 at Hotel Zaza with an attendance of some 300 people. "Years passed and I was trying to figure out how to have physicians art rotate through the hospitals," said Raijman. "Some hospitals do show photography of their physicians in the call, but there wasn't an exhibit of art anywhere."

In 2017, Issac Raijman's art was noticed by a friend who worked with River Oaks District that offered to display the art inside the stores.

"It was like a lightbulb just went off," Raijman tells InnovationMap.

She then moved forward with gathering a group of physicians to showcase their art at the retail stores and raise money for charity. Some two dozen physicians participated in the first exhibition and around 2,000 people attended.

"You see the physicians willing to show this vulnerability that we don't normally see and as a patient that is refreshing," says Raijman. She explains that she feels patients usually feel vulnerable when dealing with medical professionals, sharing their most personal information.

The Arts of Healing website states that studies show art supports creativity and practice in medicine, making better physicians; it also enables medical professionals to better connect, empathize with, and support their patients.

"It also unifies the doctors of the Texas Medical Center," says Raijman. "When you think about the Texas Medical Center and the gold mine of talent there and it's not been harnessed together in this way before, that's a unique factor."

Raijman is also planning an event that will take place next year for women in the medical field, bringing together medical professionals from a variety or practices and specializations.

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Building Houston

 
 

SeekerPitch exists to update the job hiring process in a way that benefits both the job seekers and recruiters. Photo via Getty Images

Companies across the country have been requiring resumes and cover letters from their new hire hopefuls since the World War II era, and it's about time that changed. A startup founded in Houston has risen to the occasion.

Houstonian Samantha Hepler had the idea for SeekerPitch when she was looking for her next move. She felt like she had developed a formidable career in digital transformation and had worked with big name clients from Chevron to Gucci. However, she couldn't even get an interview for a role she felt she would be a shoe-in for.

"I knew if I could just get through the door, a company would see the value in me," Hepler tells InnovationMap. "I wasn't being seen, and I wasn't being heard. I didn't know a way to do that."

And she wasn't alone in this frustration. Hepler says she discovered she was one of the 76 percent of job candidates who get filtered out based on former job titles and keywords. At the same time, Hepler says she discovered that 80 percent of companies reported difficulty finding talent.

Samantha Hepler had the idea for SeekerPitch based on her own ill-fated job hunt experience. Photo courtesy of SeekerPitch

"I was just a symptom of a larger problem companies were facing," Hepler says. "Companies were using algorithms to dilute their talent pool, and then the hires they were making weren't quality because they were looking for people based on what they've done. They weren't looking at people for what they could do."

SeekerPitch, which is in the current cohort of gBETA Houston, allows job seekers to create an account and tell their story — not just their job history. The platform prioritizes video content and quick interviews so that potential hires can get face-to-face with hiring managers.

"We empower companies to hear the candidates' stories," Hepler says. "We're bringing candidates streaming to computer screens. We are the Netflix of recruiting."

Hepler gives an example of a first-generation college graduate who's got "administrative assistant" and "hostess" on her resume — but who has accomplished so much more than that. She put herself through school with no debt and in three years instead of four. SeekerPitch allows for these types of life accomplishments and soft skills into the recruiting process.

SeekerPitch profiles allow job seekers to tell their story — not just their past job experience. Photo courtesy of SeekerPitch

Over the past few years, a trend in hiring has been in equity and diversity, and Hepler says that people have been trying to address this with blurring out people's names and photos.

"Our belief is that connection is the antidote to bias," Hepler says, mentioning a hypothetical job candidate who worked at Walmart because they couldn't afford to take multiple unpaid internships. "They can't come alive on a resume and they won't stand a chance next to another person."

SeekerPitch is always free for job seekers, and, through the end of the year, it's also free for companies posting job positions. Beginning in January 2022, it will cost $10 per day to list a job opening. Also next year — Hepler says she'll be opening a round of pre-seed funding in order to grow her team. So far, the company has been bootstrapped, thanks to re-appropriated funding from Hepler's canceled wedding. (She opted for a cheaper ceremony instead.)

Right now, SeekerPitch sees an opportunity to support growing startups that need to make key hires — and quickly. The company has an ongoing pilot partnership with a Houston startup that is looking to hiring over a dozen positions in a month.

"As a startup, your key hires are going to make or break your company — but you have to hire quickly," Hepler says. "That's the ultimate challenge for startups. ... But if you don't hire well it can cost your company a lot of money or be the demise of your company. It's people who make a company great."

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