Q&A

New Greater Houston Partnership chair asks business community to spread the word

Houston, we have a perception problem — but the Greater Houston Partnership's new chair, Amy Chronis, is here to fix it. Photo courtesy Deloitte/AlexandersPortraits.com

If there's one thing Amy Chronis — the Greater Houston Partnership's 2021 chair and the Houston managing partner at Deloitte — wants you to know, it's that now's the time to spread the word about what's happening in Houston.

"We just don't brag enough about how much the city has changed and its trajectory," she tells InnovationMap.

While Houston has long been innovative in the health, space, and energy industries, it has a perception problem. Recently, Chronis addressed some of these concerns in her address at the GHP's 2021 Annual Meeting. She joined InnovationMap for an interview to zero in on how the business community can work to change this perception problem and continue to grow its innovation and tech community.

InnovationMap: You describe your new role at GHP as a convening one. As you begin your tenure, what do you have your eye on?

AmyChronis: Well, if you told me a year ago that we would still be virtual, I would never believe it. I think that's one thing. And I think the GHP staff is really doing a great job in trying to bring connectivity despite the virtual times. Expanding the programming to more opportunities for people to hear experts and to connect — that's positive. On the other hand, people are tired of virtual meetings, and there's a fatigue factor. So, I worry about how much longer we're going to be virtual and can't get back together safely. It hinders us making more progress.

IM: In your address, you highlighted the importance of fostering innovation. Why is this top of mind?

AC: A university board that I participate on basically said it had taken them seven to eight years to get an eighth of their curriculum online. They accomplished the other seven-eighths in three weeks last spring when they went completely virtual. And that happened over and over again in terms of whole companies, including ours, going virtual in the space of a week, basically. And now we are all very accustomed to using technology to get our work done, to do breakout sessions, to do strategy sessions, focus groups. We can do all kinds of things virtually that just a year ago. So, I think that's really positive though, because the digitalization needed to happen.

IM: Looking back over the past few years, what were some key indicators of progress within Houston innovation that you have seen?

AC: Well, TMC3 is one of those things. There are so many great things happening in and around the medical center and the development. And frankly, the pandemic forced parties that hadn't worked that well together in the past to work really well and really fast together in terms of the development of the vaccines. The fact that we can now do that and prove that can happen is just going to continue to accelerate the sharing of knowledge and data.

The Ion too — Rice University stepping up and thinking through a really generous lens to make it so all the higher institutions of education to use it through the business community can be part of this. That was a landmark decision that will change our landscape in terms of enabling that whole Midtown corridor and all the other accelerators and incubators that are creating a density hub in that area. That's another foundational accomplishment that we'll look back in Houston and say we needed to create those hubs of density.

IM: Have you seen the pandemic’s effect slow this type of growth in any kind of real major way? Or are we still kind of on track to promote these hubs that are popping up?

AC: No, I think it's making them move faster. And it's not just because of the pandemic, but it's also because of all the other societal pressures around climate change, renewables, and clean energy. And, it's a business opportunity — it really is like a new frontier where people are rushing in, like Greentown Labs deciding to be here. They very smartly said, "well, where's the smartest place for us to be?" And it's at the hub where the energy companies and the huge R&D capacity, budgets, and the expertise already reside. I like to think this is like the next iteration of our frontier.

IM: Of course in Houston, the energy transition is a big focus. Is Houston were it needs to be to maintain its title of Energy Capital of the world?

AC: I think there are many great things going on, but if you talk to a typical person in New York and they think of Houston is old energy. There is certainly a perception campaign to be waged. And we as individual citizens all need to help. I think both the industry and everybody in the industry needs to do a better job of educating the world. We power the world.

IM: What must Houston do to continue to attract big tech companies?

AC: We are blessed that Texas is almost always in the consideration is kind of companies on both coasts look to move to more business-friendly and lower cost places to put either their operations and or their headquarters. And so we're lucky, Texas almost always gets a look. I think we do lose out more than our fair share to some of the other cities in Texas — especially the tech companies coming from San Jose, with the exception of HPE recently. I do think there are so many coming to central Texas right now that the ability to get lower cost housing and infrastructure needs at some point is going to be an issue. I think Houston needs to step up and state our case as often as possible.

IM: Why does Houston struggle to compete with other Texas cities for new corporate business?

AC: There's this perception issue that Houston is just not a great place or an attractive place to live. And that a lot of executives and their families don't see themselves living in Houston, but they have kind of an image around Austin and Dallas from TV or music festivals. We need to get those aerial images out that show us as a city with a lot of green space and a lot of fun capabilities for families and people that live here.

IM: How can the city continue to support startups?

AC: I think we need to continue on all cylinders — both internally and externally. So, externally, that's really continuing to reach out in welcoming venture capitalists here. Even though we've accelerated greatly over the last four years, in terms of venture capital coming into the city, there are still impressions around old energy.

I think we need to continue to press our story of advancing and how not only are we part of the solution, but we will be the center for clean energy too. I think we need to really continue aggressively selling our story to venture capitalists, especially on the coast. And then internally, you know, I sound like a broken drum, but we need to keep educating people around the opportunities with these accelerators and startups.

IM: What do you hope to leave behind at the end of your tenure?

AC: Well, I'm hoping by the end of my tenure that we are back meeting and networking together in person — working in an easier way with all of our constituencies in our city and county region. I hope I'm into my tenure that we will announce several more really exciting relocations to Houston.

Lastly, I try to weave D&I into all my goals, both inside Deloitte and this role too. It's my job to bring along future leaders. I've been talking to former chairs about making sure we get more D&I leaders onto our committees and participating in the partnership. So they also can grow and become hopefully the future chairs of in future years. So I would to leave that as a legacy as well.

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This conversation has been edited for brevity and clarity.

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Building Houston

 
 

Are you interested in finding the best Houston tech and innovation conversations at CERAWeek this year? Look no further than this guide. Photo by Natalie Harms/InnovationMap

If you're headed out to CERAWeek by S&P Global next week in downtown Houston, you'll want to make the most of it. Scout out Houston tech innovators at this annual energy-focused conference with this list of must-attend panels, presentations, and networking opportunities.

CERAWeek, taking place in the George R. Brown Convention Center and the Hilton Americas Hotel, is focused is on the entire energy industry, and has several themes this year — including shifting geopolitics, supply chain and infrastructure constraints, tech and innovation, future of work, and more.

Most of the innovation-themed events are organized under the Agora track. While CERAWeek is a global affair, you're sure to spot Houston-based executives, companies, and startups. Here are all the events you can't miss if learning more about Houston energy innovation is your goal.

Monday: Scaling Startups: New and efficient financial models

New startups in the energy ecosystem are providing solutions to the grand climate and climate sustainability challenges. But exciting startups need to move beyond the drawing board to eventual commercial success through necessary funding. What financial models are most successful in bringing these startups to scale?

The panel is from 12:30 to 1:10 pm on Monday, March 6. More info.

Tuesday: Chevron | Global Innovation Hubs: Where to grow your startup

The world needs a robust energy innovation ecosystem to realize decarbonization commitments. Learn about how the ecosystem’s parts are interdependent and must work together for the system to thrive and for the world to advance an energy system that’s affordable, reliable and ever cleaner.

The talk is from 2 to 2:30 pm on Tuesday, March 7. More info.

Tuesday: Gulf Coast Hydrogen Hub

With an existing ecosystem of infrastructure, producers, and consumers, the Gulf Coast has ambitions to become a global hydrogen hub. What technologies will be used? How will companies trade low-carbon hydrogen across their shared infrastructure? Join this panel to discuss how the “Energy Capital of the World” plans to lead the low carbon future.

The panel is from 5:30 to 6 pm on Tuesday, March 7. More info.

Wednesday: The Role of Private Capital in Funding the Energy Transition

While public market funds run by institutional investors have been shifting allocations toward cleantech companies, they are often hamstrung by a limited universe of pure-play cleantech equities and index-tracking methodologies that limit their ability to take longer-duration bets. The real action for energy transition investors to date has been in private equity, where funds can take duration risk and have overcome liquidity limitations by successfully raising historically large funds. The pace of private equity dealmaking, which slowed in early 2022, has accelerated sharply again for cleantech since the passage of the Inflation Reduction Act in the United States. How much of the pent-up private equity capital remains to be run through, and how will the even larger universe of public market investors gain access to these growing markets?

The event is from 7:15 to 8:20 am on Wednesday, March 8. More info.

Wednesday: Adaptation and Climate Resilience

We are witnessing a global rise in extreme weather events such as flooding, drought and heat waves. Climate change is having a variety of effects in different regions. Growing attention and investment is being directed to adaptation. What are different countries and regions doing to adapt to climate change? How will technology, policy and smart design combine to make the world more climate resilient?

The event is from 10 to 10:30 am on Wednesday, March 8. More info.

Wednesday: HETI Energy Ventures Pitch Competition

Over 15 startups and entrepreneurs will present to an audience of 1000+ investors, accelerators, and innovators for a chance to win one of many awards sponsored by Houston's energy transition community.

The event is from 10 am to 3 pm on Wednesday, March 8. More info.

Wednesday: Cities Leading the Energy Transition - World Energy Cities Partnership Mayors

Cities are at the forefront for tackling the climate and energy challenges impacting us all. Hear from the cities of Houston, Esbjerg, Perth and Calgary as they describe their visions toward a more sustainable energy plan for their communities.

The panel is from 12:30 to 1:10 pm on Wednesday, March 8. More info.

Thursday: Energy Transition Hubs: How cities are leading the charge

Increasingly, governments are transforming their communities by accelerating energy transition policies and infrastructure. Listen to how these cities are creating the blueprints for a more sustainable habitat for their citizens.

The panel is from 8:30 to 9:10 am on Thursday, March 9. More info.

BONUS: Network at these company houses

CERAWeek's Agora Partner houses exist showcase what companies are most excited about. Find your way to these three houses in between sessions to learn more about each business's tech and innovation.

  • Chevron: Back in its largest space yet, the Chevron house will highlight Chevron Technology Ventures portfolio companies, Chevron New Energies partnerships and tech experts, along with VR experiences and tech exhibits.
  • Oxy: Oxy, an international energy company based in Houston, is featuring its application of new tech, including Direct Air Capture with geologic sequestration and other CO2 utilization technologies.
  • ExxonMobil: ExxonMobil, which recently relocated its HQ to Houston, is talking about a lower-emission energy future — something that requires multiple solutions that can be implemented at scale to address some of the highest-emitting sectors of the economy.

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