Q&A

New Greater Houston Partnership chair asks business community to spread the word

Houston, we have a perception problem — but the Greater Houston Partnership's new chair, Amy Chronis, is here to fix it. Photo courtesy Deloitte/AlexandersPortraits.com

If there's one thing Amy Chronis — the Greater Houston Partnership's 2021 chair and the Houston managing partner at Deloitte — wants you to know, it's that now's the time to spread the word about what's happening in Houston.

"We just don't brag enough about how much the city has changed and its trajectory," she tells InnovationMap.

While Houston has long been innovative in the health, space, and energy industries, it has a perception problem. Recently, Chronis addressed some of these concerns in her address at the GHP's 2021 Annual Meeting. She joined InnovationMap for an interview to zero in on how the business community can work to change this perception problem and continue to grow its innovation and tech community.

InnovationMap: You describe your new role at GHP as a convening one. As you begin your tenure, what do you have your eye on?

AmyChronis: Well, if you told me a year ago that we would still be virtual, I would never believe it. I think that's one thing. And I think the GHP staff is really doing a great job in trying to bring connectivity despite the virtual times. Expanding the programming to more opportunities for people to hear experts and to connect — that's positive. On the other hand, people are tired of virtual meetings, and there's a fatigue factor. So, I worry about how much longer we're going to be virtual and can't get back together safely. It hinders us making more progress.

IM: In your address, you highlighted the importance of fostering innovation. Why is this top of mind?

AC: A university board that I participate on basically said it had taken them seven to eight years to get an eighth of their curriculum online. They accomplished the other seven-eighths in three weeks last spring when they went completely virtual. And that happened over and over again in terms of whole companies, including ours, going virtual in the space of a week, basically. And now we are all very accustomed to using technology to get our work done, to do breakout sessions, to do strategy sessions, focus groups. We can do all kinds of things virtually that just a year ago. So, I think that's really positive though, because the digitalization needed to happen.

IM: Looking back over the past few years, what were some key indicators of progress within Houston innovation that you have seen?

AC: Well, TMC3 is one of those things. There are so many great things happening in and around the medical center and the development. And frankly, the pandemic forced parties that hadn't worked that well together in the past to work really well and really fast together in terms of the development of the vaccines. The fact that we can now do that and prove that can happen is just going to continue to accelerate the sharing of knowledge and data.

The Ion too — Rice University stepping up and thinking through a really generous lens to make it so all the higher institutions of education to use it through the business community can be part of this. That was a landmark decision that will change our landscape in terms of enabling that whole Midtown corridor and all the other accelerators and incubators that are creating a density hub in that area. That's another foundational accomplishment that we'll look back in Houston and say we needed to create those hubs of density.

IM: Have you seen the pandemic’s effect slow this type of growth in any kind of real major way? Or are we still kind of on track to promote these hubs that are popping up?

AC: No, I think it's making them move faster. And it's not just because of the pandemic, but it's also because of all the other societal pressures around climate change, renewables, and clean energy. And, it's a business opportunity — it really is like a new frontier where people are rushing in, like Greentown Labs deciding to be here. They very smartly said, "well, where's the smartest place for us to be?" And it's at the hub where the energy companies and the huge R&D capacity, budgets, and the expertise already reside. I like to think this is like the next iteration of our frontier.

IM: Of course in Houston, the energy transition is a big focus. Is Houston were it needs to be to maintain its title of Energy Capital of the world?

AC: I think there are many great things going on, but if you talk to a typical person in New York and they think of Houston is old energy. There is certainly a perception campaign to be waged. And we as individual citizens all need to help. I think both the industry and everybody in the industry needs to do a better job of educating the world. We power the world.

IM: What must Houston do to continue to attract big tech companies?

AC: We are blessed that Texas is almost always in the consideration is kind of companies on both coasts look to move to more business-friendly and lower cost places to put either their operations and or their headquarters. And so we're lucky, Texas almost always gets a look. I think we do lose out more than our fair share to some of the other cities in Texas — especially the tech companies coming from San Jose, with the exception of HPE recently. I do think there are so many coming to central Texas right now that the ability to get lower cost housing and infrastructure needs at some point is going to be an issue. I think Houston needs to step up and state our case as often as possible.

IM: Why does Houston struggle to compete with other Texas cities for new corporate business?

AC: There's this perception issue that Houston is just not a great place or an attractive place to live. And that a lot of executives and their families don't see themselves living in Houston, but they have kind of an image around Austin and Dallas from TV or music festivals. We need to get those aerial images out that show us as a city with a lot of green space and a lot of fun capabilities for families and people that live here.

IM: How can the city continue to support startups?

AC: I think we need to continue on all cylinders — both internally and externally. So, externally, that's really continuing to reach out in welcoming venture capitalists here. Even though we've accelerated greatly over the last four years, in terms of venture capital coming into the city, there are still impressions around old energy.

I think we need to continue to press our story of advancing and how not only are we part of the solution, but we will be the center for clean energy too. I think we need to really continue aggressively selling our story to venture capitalists, especially on the coast. And then internally, you know, I sound like a broken drum, but we need to keep educating people around the opportunities with these accelerators and startups.

IM: What do you hope to leave behind at the end of your tenure?

AC: Well, I'm hoping by the end of my tenure that we are back meeting and networking together in person — working in an easier way with all of our constituencies in our city and county region. I hope I'm into my tenure that we will announce several more really exciting relocations to Houston.

Lastly, I try to weave D&I into all my goals, both inside Deloitte and this role too. It's my job to bring along future leaders. I've been talking to former chairs about making sure we get more D&I leaders onto our committees and participating in the partnership. So they also can grow and become hopefully the future chairs of in future years. So I would to leave that as a legacy as well.

------

This conversation has been edited for brevity and clarity.

Trending News

Building Houston

 
 

Check out these conferences, pitch competitions, networking, and more in the month of October. Photo via Getty Images

Houston's busy business event season is in full swing, and there are ton of local innovation and entrepreneurship-focused programming across the city. Here's a rundown of what all to throw on your calendar for October when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

October 4 — Softeq Venture Studio Happy Hour

The Softeq Venture Studio is excited for you to meet the newest startups accepted into its 2H 2022 Cohort. Meet the teams and learn more about how they secured $125K in funding.

You'll have the chance to meet the startup founders, learn about the problems being solved, and learn more about how the Softeq Venture Studio de-risks growing startups.

The event is Tuesday, October 4, at 5 pm, at Yardhouse (City Centre). Click here to register.

October 5 — State of the Airports

Houston Airports is one of North America's largest and busiest multi-airport systems in the world and plays an important role in the greater Houston region's position as a great global city.

State of the Airports features Houston Airports Director, Mario Diaz, who will share the latest information and growth plans for Houston's three airports. Diaz will also address the important role the Houston Airports plays in bolstering Houston's position as an international air gateway.

The event is Wednesday, October 5, 10:30 am to 1:30 pm, at the Marriott Marquis. Click here to register.

October 11 — State of Space

Earlier this month, Space City celebrated the 60th anniversary of President John F. Kennedy’s proclamation delivered at Rice Stadium, "We choose to go to the moon." Many decades ago, these words showed the world that Houston holds a place as the epicenter for the world's biggest space endeavors and while space exploration has changed tremendously since those famous words, Houston's reputation in aviation and aerospace only grows stronger.

Join the Greater Houston Partnership for State of Space on Tuesday, October 11, to hear from some of the sharpest minds in aerospace and aviation technology who continue to chart a vibrant future for Houston centered around NASA's Johnson Space Center and one of the world’s only truly urban commercial spaceports.

Speakers include:

  • Featured speaker and panelist: Vanessa Wyche, Director, NASA’s Johnson Space Center
  • Stephen Altemus, President & CEO, Intuitive Machines
  • Peggy Guirges, General Manager of Space Systems, Collins Aerospace
  • Panel Moderator: Arturo Machuca, Director, Houston Spaceport and Ellington Airport

The event is Tuesday, October 11, 10:30 am to 1:30 pm, at Impact Hub Houston (1801 Main street 10th Floor). Click here to register.

October 12 —  Making an Impact in the Houston Tech Ecosystem

You may have heard that Jay Steinfeld was the founder and CEO of Global Custom Commerce, which operates the world’s top online window coverings retailer Blinds.com. Boot-strapped in 1996 for just $3,000 from his Bellaire garage, Global Custom Commerce was acquired by The Home Depot in 2014. Jay remained its CEO and later joined The Home Depot Online Leadership Team. After stepping away from these roles in early 2020, he has increased his involvement on numerous private company boards and serves as a director of the public company Masonite (NYSE: DOOR). He also teaches entrepreneurship at Rice University’s Jones Graduate School of Business and supports numerous charities. Jay is an Ernst & Young Entrepreneur of the Year and has earned a Lifetime Achievement Award from the Houston Technology Center. Active as an industry speaker on corporate culture, core values, how to scale a start-up, and disruption, he has more than 100 published articles.

But did you know that many of Jay’s former employees have started businesses of their own, formed angel investment funds, developed and led some of Houston’s best technology teams, and grown into pillars of the HouTech community?

Come hear what’s sure to be an intriguing panel discussion with Jay and several ex-Blinds.com’ers as they discuss company culture, core values, lessons learned, and thoughts on the HouTech ecosystem and take questions from the audience.

The event is Wednesday, October 12, at 6 pm, at the Ion. Click here to register.

October 13 — October Transitions on Tap

Transition On Tap is Greentown Labs' monthly networking event devoted to fostering conversations and connections among the climate and energy transition ecosystem in Houston and beyond. Entrepreneurs, investors, students, and friends of climatetech are invited to attend, meet colleagues, discuss solutions, and engage with our growing community. If you’re looking for a job in climatetech or energy, trying to expand your network, or perhaps thinking about starting your own energy-related company, this is the event for you.

The event is Thursday, October 13, 5 to 7 pm, at Greentown Houston. Click here to register.

October 14 — Tech, Tools and Tips: Digital Training Day at Impact Hub Houston

Struggling with a process in your business? There's probably a tech tool for that. Impact Hub Houston invites YOU to attend an extended edition of its Tech, Tools, and Tips Series hosted in partnership with Frost Bank.

The goal for this session is to provide small business owners with an overview of various digital tools that can help your day to day operations. By attending this event, you will learn about various digital tools and also have an opportunity to network with other small business owners.

The event is Friday, October 14, 8:30 am to 12:30 pm, at the Omni Riverway. Click here to register.

October 14-16 — Incubate Galveston + the Ion Hackathon 2022

A hackathon is a social design sprint that brings together the community to work in teams creating innovative solutions. Basically, it’s a party, and a 48-hour race between teams competing to develop solutions to problem-sets for cash prizes. Participants will work in small teams that have a collection of experts, entrepreneurs, students, and community members to tackle the below identified challenges:

  • Increase food access in urban core neighborhoods
  • Create opportunities for green initiatives, including environmental education, coastal resilience, and conservation
  • Propose home refurbishment programs and housing
  • Develop capacity for education and workforce skills development
  • Solve the plastic pollution issue in Galveston: Plastic trash in the water supply, on the beaches, and in the waterways of Galveston and surround areas affects the community in many ways (e.g., beaches look dirty, the plastic has chemicals harmful to health, and microplastics get into the environment and remain there for long periods of time. How can we solve this problem, removing and reducing waste and its downstream impacts, and make our community safer and cleaner? The plastic pollution problem can be address in the way of innovative preventive steps, innovation treatments, and public education, etc.
  • Offer creative solutions to other challenges

The event is Friday, October 14, to Sunday, October 16, at the Marmo Plaza. Click here to register.

October 19 — How to Build an App without Code, Part 1: Info Session (In-Person & Online)

Join Heather Wilson, a UX Researcher, Service Designer and Google Design Sprint Facilitator, as she teaches you how to build an app without code!

Benefits of building an app without code:

  • building a custom app could take months to a year to develop
  • coding could present problems when your mobile strategy is pivoting
  • allows for customization and the ability to make changes as needed
  • high costs can be associated with building am app
The event is Wednesday, October 19, at 6 pm, online. Click here to register.

October 20 — 2022-2023 UH Energy Symposium Series

Rising electricity prices, increasing concerns about grid reliability, and achieving carbon-free electricity in the U.S. by 2035 have refocused attention on the role of nuclear in the energy transition. This comes after a decade of low investments, accumulating nuclear waste, an aging fleet of reactors, public opposition, and regulatory mandates that stalled nuclear’s growth and led to declines in production. Meanwhile, the nuclear industry has maintained its safety record, made remarkable progress in fusion and advanced nuclear reactors, and improved operating safety and efficiency.

The first topic of the 2022-2023 Energy Symposium Series, The Future of Nuclear in the Energy Transition, will address if and how headways in advanced nuclear reactors, fusion, and waste management can overcome the challenges of economic feasibility, efficient and safe waste disposal, and build public and regulatory support for the increased deployment of nuclear energy in the U.S. We are excited to bring our panel discussion of Critical Issues in Energy back on campus this year.

The event is Thursday, October 20, at 6 pm, at Hilton University of Houston - Conrad N. Hilton Ballroom . Click here to register.

October 26-27 — Fuze

Fuze is bringing together the builders and innovators in energy tech. Shutting down 5 blocks in downtown Houston for two days and covering three content tracks, the event is focused on discovering breakthroughs in energy technology.

The event is Wednesday, October 26, to Thursday, October 27, at 8th Wonder Brewery. Click here to register.

October 27 — Aerospace Investment & Engagement

Join the Houston Angel Network as they discuss the current and future state of aerospace innovation and investment, followed by pitches.

The event is Thursday, October 27, at 8 am to 1 pm at the Ion. Click here to register.

October 27 — Space-Related Technology Development and the Houston Innovation Community

In these presentations, Mr. Montgomery Goforth and other aerospace subject matter experts will discuss the technology development challenges faced by NASA’s Johnson Space Center and the surrounding Aerospace community in our ongoing efforts as the hub of human spaceflight. Presentations will focus on the ways in which these challenges, and the associated opportunities, can be leveraged by Houston’s innovation community.

The event is Thursday, October 27, at 4 pm at the Ion. Click here to register.

Trending News