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Amazon and Google to open new locations in Houston

Google has signed a lease for a full floor in Buffalo Heights One, a mixed-use development anchored by H-E-B. Photo via buffaloheightsdistrict.com

Within the same week, two tech giants have announced plans to enter or expand in Houston. Amazon has began building out a robotic distribution center in Fort Bend County, and Google will open its first office in Houston focused on cloud technology sales.

Dallas-based real estate developer Trammell Crow Company has began construction on Amazon's ecommerce fulfillment center in Richmond, Texas, located on 93.5 acres at 10507 Harlem Road. The 850,000-square-foot facility will open in 2021.

"We're delighted to continue our growth and investment in Texas, with our new fulfillment center in Richmond," says Alicia Boler Davis, Amazon's vice president of global customer fulfillment, in a news release. "This new fulfillment center will create more than 1,000 new full-time jobs, in addition to the more than 20,000 current employees across the state, who receive industry-leading pay and benefits starting on day one."

According to the news release, the new fulfillment center will be equipped with Amazon robotics technology just like the company's North Houston distribution center.

Meanwhile, Google has signed a lease with BKR Memorial for an entire floor at One Buffalo Heights building (3663 Washington Ave.), which is anchored by H-E-B. The office won't have any technology-focused employees, rather will be a regional hub for Cloud Enterprise Sales. The location will deliver in early 2021.

"Google is a major player, not just as a driver of innovation and economic transformation, but also as an engaged member of the community," says Russell Gordy, CEO of BKR, in a news release. "We are pleased they chose Buffalo Heights when they were making a commitment to Houston."

Last year, Google invested in offices across the state, including two additional offices in Austin and a $600 million data center in Midlothian — which is 25 miles southwest of Dallas. Google first opened an office in Austin in 2007.

"Texas continues to be an innovation hub for the south," says Lauren Lambert, head of public policy and government relations in Texas, in the release. "The state's culture, diversity and strong emphasis on community makes it a perfect fit for Google and we look forward to calling Texas home for years to come."

Google's nonprofit arm recently donated $100,000 to go toward aiding families in Houston that were impacted by COVID-19. Over 100 families will receive $1,000 in direct cash payments.

"Houston is a hub for innovation and technology and the digital universe," says Mayor Sylvester Turner in the release. The new office "is crucial for the long-term health and resiliency of our city. The goal is to grow top-paying jobs for residents and new arrivals. Companies like Google see what we already know about our city: the greatest and most creative minds live and work in Houston."

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Building Houston

 
 

Raising funds anytime soon? Take these tips from a venture capital insider into consideration. Photo via Getty Images

I have had the incredible opportunity to work with New Stack Ventures as a venture fellow, and after sourcing investment opportunities, shadowing calls with founders, and even leading a couple calls of my own, I have learned a few lessons that might resonate with startup founders who are raising capital.

Responsive founders make a difference

The first and likely most important lesson I have learned during my tenure as a fellow is this: responsive founders truly make a difference in whether or not they raise capital.

I have sent several emails and LinkedIn messages to really intriguing companies, in hopes of connecting for a call and inquiring about their raise. And, I look back and see that many of those outreach messages were left unread. I have also engaged in calls with really intriguing companies where the founder never follows up, and the idea of moving forward with next steps dissipates.

On the flipside of the forgetful founder, I have also witnessed extremely attentive founders: founders who send follow-up messages when they don't receive an immediate response, respond to their emails within the hour, and go above and beyond by sending pitch decks and executive summaries (even when unasked). This type of founder persona excites me with their enthusiasm and eagerness to make a deal. Their responsiveness with the investment process sheds light to how they likely run their businesses.

At the end of the day, many founders can say that they are hustlers and go-getters, but I believe the founders that show me through their actions in the investment process.

Great founders are great storytellers

When I do connect with founders in introductory calls (after the back-and-forth, hopefully responsive email exchange), the thing I look forward to most is hearing their stories. I want to know your story. I want to know what you were doing before your startup (and how that helped prepare you), how you thought of your idea, how you validated your assumptions, how you grew your business, and… everything in between (but all in less than five minutes of time).

Great founders are great storytellers. The great storytellers I have come across invite me into their companies' journeys, and leave me actually caring about their success.

On the opposite side of the spectrum, the founder who gives short responses and shows no real connection to their work (giving off the vibe that this is just another startup for them) leaves me unattached to them and their business.

Venture capitalists are more accessible than you might think

Perhaps, I gave this point away when I said that I was sending several emails and LinkedIn messages to founders (which sounds a little desperate), but VCs are way more accessible than you may think. Before working with New Stack Ventures, I had this perception that VCs were extremely hard to reach, exceptionally busy, and a little bit scary. And while one of the two latter characteristics still remains true, I can say with certainty that VCs are not hard to reach.

I can't speak for everyone in venture capital, but I do know that the VCs I work with will respond to founders who message them. Putting yourself out there, as a founder, can lead to advice (which bodes well for your business), a new connection in the industry (which bodes well for your network), and even an investment (which bodes well for the future of your startup). In the end, VCs are spending hundreds of hours, searching for a tractable startup that will change the game, and your startup could be the very gem they are looking for.

So, be bold, be responsive, and tell your story to any and every VC who will listen. I'm all ears.

Note: I was inspired to write this piece by by The Full Ratchet's tips for fundraising entrepreneurs, I thought I would share.

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Christa Westheimer is a Rice University student and the managing director at Rice Ventures. She is a current venture fellow at Chicago-based New Stack Ventures.

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