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3 questions Houston business owners should ask themselves as they start the new year

While adapting your business to better serve and retain your employees, here are three questions to keep in mind and review your business on in 2022. Photo via Getty Images

Many businesses tend to focus solely on tangible metrics during annual reporting, such as revenue, new year budgets and customer satisfaction. What is often overlooked are internal aspects of the business (unless it is a problem), measuring and scoring yourself on employee engagement and happiness.

As you start 2022, we challenge businesses to ask themselves important questions on how they are measuring their businesses, internally. We all know that over the past 20 months, we have witnessed businesses rapidly evolving to make significant changes within their organizations to meet employees' changing demands and expectations. How are they working? Many of these new business practices, such as hybrid work, will benefit employees of all generations and boost employee engagement, but is it what your employees want and need to succeed?

While adapting your business to better serve and retain your employees, here are three questions to keep in mind and review your business on in 2022.

Am I providing a space for my employees to thrive?

The COVID-19 pandemic was a formative experience that caused many, especially the new Gen Z employees, to push their employers outside of their comfort zones and have them truly reassess the need to go back to a traditional office environment. It’s important to keep in mind that many in the Gen Z demographic kickstarted their careers from a “work from home” environment while so many of us were rapidly shifting and getting used to a completely new way of working, they were entering their new norm.

As the conversations of in-office versus work-from-home arise, remember that one size does not fit all. When having these conversations, keep an open mind and be sure to actively listen. Allowing your employees to work remotely may be worrisome, but there’s evidence that some employees do thrive in this environment.

According to statistics gathered by Airtasker, remote employees worked 1.4 more days on average than those working in the office each month. These days were also more productive as remote workers reported only 27 workday minutes lost to distractions while office workers reported 37 workday minutes lost to distractions. Without a need for commuting, employees also increase their productivity by being able to start their workdays immediately.

Talk to your employees who prefer in-office about the changes you can make to improve their quality of life at work, such as new office equipment or benefits in the office like catered lunch or dry cleaning pickup/drop-off. Consider setting new policies that allow for more breaks throughout the day such as a 2-hour window with no meetings or Zoom calls or team walks. According to the Wellbeing Thesis, breaks have been proven to increase employees’ productivity. For example, relaxation breaks can help reduce stress while social breaks help boost camaraderie in a team. Understand what your team needs and most importantly, be flexible when employees who mainly work in-office want to take their work home for the day, and vice versa.

We have decided to offer our distributed employees around the country the option to work from home or from a co-working space, if they are more productive out of the house. We also have a rotating schedule of travel to Houston to spend time with the CEO in our headquarters to get some valuable face-to-face time with the team.

Regardless of the path a business wants to take in terms of work environment, remote work is a growing demand among Gen Z. This may be a scary idea for some employers, but through Ampersand’s rigorous curriculum, we are training the newest generation of professionals how to be productive and effective employees wherever they work. With courses ranging from “how to send a calendar invite” to “how to talk to your manager about a missed deadline,” Gen Z professionals will be prepared to take the world by storm after completing Ampersand’s curriculum. Additionally, Ampersand’s coaches work one-on-one with each young professional to make sure they fully understand and practice each skill, which means that they will have more than enough practice by the time they join your team.

​Am I actively contributing to their growth?

As a leader in your organization, your goal should always be to help cultivate your employees’ skills and transition them into the best version of themselves. Gen Z grew up in a society where the importance of self-improvement and emotional well-being is increasing. They openly receive feedback and advocate for their needs, which can help encourage other generations in the office to do the same.

Determining how to help your team grow individually and fulfill the needs of the company within their role can easily be evaluated during regularly scheduled check-ins. At these check-ins, leaders need to encourage candid, honest conversations with each employee to gain a better understanding of each employee’s individual goals and needs. Carefully listen to the feedback each employee gives and create an action plan catered to that individual. When employees feel that their company cares about them as individuals, in addition to the company goals, they are more motivated to achieve success in their roles.

At Ampersand, we teach young professionals how to have these conversations in a productive way, take the feedback they receive and implement it in their day-to-day growth. While Gen Z may be more upfront about their needs, taking the time to understand what each employee hopes to achieve in their role and career will build stronger ties with each person in the company, regardless of their generation.

Am I giving them space to share their ideas?

Gen Z is energizing all employees to advocate for work-life balance while introducing new tools and tactics that can modernize business practices. For example, newer employees are often seen setting boundaries for themselves and advocating for transparent communication from their employers. While this can seem jarring to some managers who don’t know how to handle the candidness, it can be refreshing to see and something we can all learn from - as long as they still respect their teams and deliver upon the expectations in the role. As Gen Z introduces new ideas to their team, leaders should encourage other generations on the team to listen and research the proposed new opportunities. The fresh new ideas may even prompt employees of other generations to share their wealth of knowledge with Gen Z to create a more collaborative work environment.

As we kickoff 2022, we encourage you to really consider how you are retaining and attracting your talent, especially Gen Z. It is up to each individual employer to look inside themselves as to why The Great Resignation is happening and consider these important questions, and be open to evolving and being mindful to provide a space (in person or not!) where employees can thrive, grow and share their ideas. The conscious effort and consideration will lead to an increase in company success and employee satisfaction, across generations.

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Allie Danziger is the co-founder and CEO of Houston-based Ampersand Professionals.

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Building Houston

 
 

Gaurab Chakrabarti, the CEO and co-founder of Solugen, shared his entrepreneurial journey on the SXSW stage this year. Photo courtesy of the Greater Houston Partnership

At a fireside chat at SXSW, a Houston founder pulled back the curtain on his entrepreneurial journey that's taken him from an idea of how to make the chemicals industry more sustainable to a company valued at over $2 billion.

Gaurab Chakrabarti, the CEO and co-founder of Solugen, joined the Greater Houston Partnership's Houston House at SXSW on Monday, March 13, for a discussion entitled, "Building a Tech Unicorn." In the conversation with Payal Patel, principal of Softeq Ventures, he share the trials and tribulations from the early days of founding Solugen. The company, which has raised over $600 million since its founding in 2016, has an innovative and carbon negative process of creating plant-derived substitutes for petroleum-based products.

The event, which quickly reached capacity with eager SXSW attendees, allowed Chakrabarti to instill advice on several topics — from early customer acquisition and navigating VC investing to finding the right city to grow in and setting up a strong company culture.

Here are seven pieces of startup advice from Chakrabarti's talk.

1. Don’t be near a black hole.

Chakrabarti began his discussion addressing the good luck he's had standing up Solugen. He's the first to admit that luck is an important element to his success, but he says, as a founder, you can set yourself up for luck in a handful of ways.

“You do make your own luck, but you have to be putting in the work to do it," Chakrabarti says, adding that it's not an easy thing to accomplish. “There are things you can be doing to increase your luck surface area."

One of the principals he notes on is not surrounding yourself with black holes. These are people who don't believe in your idea, or your ability to succeed, Chakrabarti explains, referencing a former dean who said he was wasting his talent on his idea for Solugen.

2. The co-founder dynamic is the most important thing.

Early on, Chakrabarti emphasizes how important having a strong co-founder relationship is, crediting Solugen's co-founder and CTO Sean Hunt for being his "intellectual ping-pong partner."

“If you have a co-founder, that is the thing that’s going to make or break your company,” he says. “It’s not your idea, and it’s not your execution — it’s your relationship with your co-founder.”

Hunt and Chakrabarti have been friends for 12 years, Chakrabarti says, and, that foundation and the fact that they've been passionate about their product since day one, has been integral for Solugen's success.

"We had a conviction that we were building something that could be impactful to the rest of the world," he says.

3. Confirm a market of customers early on.

Chakrabarti says that in the early days of starting his company, he didn't have a concept of startup accelerators or other ways to access funding — he just knew he had to get customers to create revenue as soon as possible.

He learned about the growing float spa industry, and how a huge cost for these businesses was peroxide that was used to sanitize the water in the floating pods. Chakrabarti and Hunt had created a small amount of what they were calling bioperoxide that they could sell at a cheaper cost to these spas and still pocket a profit.

“We ended up owning 80 percent of the float spa market,” Chakrabarti says. “That taught us that, ‘wow, there’s something here.”

While it was unglamourous work to call down Texas float spas, his efforts secured Solugen's first 100 or so customers and identified a path to profitability early on.

“Find your niche market that allows you to justify that your technology or product that has a customer basis,” Chakrabarti says on the lesson he learned through this process.

4. Find city-company fit.

While Chakrabarti has lived in Houston most of his life, the reason Solugen is headquartered in Houston is not due to loyalty of his hometown.

In fact, Chakrabarti shared a story of how a potential seed investor asked Chakrabarti and Hunt to move their company to the Bay Area, and the co-founders refused the offer and the investment.

“There’s no way our business could succeed in the Bay Area," Chakrabarti says. He and Hunt firmly believed this at the time — and still do.

“For our business, if you look at the density of chemical engineers, the density of our potential customers, and the density of people who know how to do enzyme engineering, Houston happened to be that perfect trifecta for us," he explains.

He argues that every company — software, hardware, etc. — has an opportunity to find their ideal city-company fit, something that's important to its success.

5. Prove your ability to execute.

When asked about pivots, Chakrabarti told a little-known story of how Solugen started a commercial cleaning brand. The product line was called Ode to Clean, and it was marketed as eco-friendly peroxide wipes. At the time, Solugen was just three employees, and the scrappy team was fulfilling orders and figuring out consumer marketing for the first time.

He says his network was laughing at the idea of Chakrabarti creating this direct-to-consumer cleaning product, and it was funny to him too, but the sales told another story.

At launch, they sold out $1 million of inventory in one week. But that wasn't it.

“Within three months, we got three acquisition offers," Chakrabarti says.

The move led to a brand acquisition of the product line, with the acquirer being the nation's largest cleaning wipe provider. It meant three years of predictable revenue that de-risked the business for new investors — which were now knocking on Solugen's door with their own investment term sheets.

“It told the market more about us as a company,” he says. “It taught the market that Solugen is a company that is going to survive no matter what. … And we’re a team that can execute.”

What started as a silly idea led to Solugen being one step closer to accomplishing its long-term goals.

“That pivot was one of the most important pivots in the company’s history that accelerated our company’s trajectory by four or five years," Chakrabarti says.

6. Adopt and maintain a miso-management style.

There's one lesson Chakrabarti says he learned the hard way, and that was how to manage his company's growing team. He shares that he "let go of the reins a bit" at the company's $400-$500 million point. He says that, while there's this idea that successful business leaders can hire the best talent that allows them to step back from the day-to-day responsibilities, that was not the right move for him.

“Only founders really understand the pain points of the business," Chakrabarti says. "Because it’s emotionally tied to you, you actually feel it."

Rather than a micro or macro-management style, Chakrabarti's describes his leadership as meso-management — something in between.

The only difference, Chakrabarti says, is how he manages his board. For that group, he micromanages to ensure that they are doing what's best for his vision for Solugen.

7. Your culture should be polarizing.

Chakrabarti wrapped up his story on talking about hiring and setting up a company culture for Solugen. The company's atmosphere is not for everyone, he explains.

“If you’re not polarizing some people, it’s not a culture,” Chakrabarti says, encouraging founders to create a culture that's not one size fits all.

He says he was attracted to early employees who got mad at the same things he did — that passion is what makes his team different from others.

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