3 questions Houston business owners should ask themselves as they start the new year
guest column
Many businesses tend to focus solely on tangible metrics during annual reporting, such as revenue, new year budgets and customer satisfaction. What is often overlooked are internal aspects of the business (unless it is a problem), measuring and scoring yourself on employee engagement and happiness.
As you start 2022, we challenge businesses to ask themselves important questions on how they are measuring their businesses, internally. We all know that over the past 20 months, we have witnessed businesses rapidly evolving to make significant changes within their organizations to meet employees' changing demands and expectations. How are they working? Many of these new business practices, such as hybrid work, will benefit employees of all generations and boost employee engagement, but is it what your employees want and need to succeed?
While adapting your business to better serve and retain your employees, here are three questions to keep in mind and review your business on in 2022.
Am I providing a space for my employees to thrive?
The COVID-19 pandemic was a formative experience that caused many, especially the new Gen Z employees, to push their employers outside of their comfort zones and have them truly reassess the need to go back to a traditional office environment. It’s important to keep in mind that many in the Gen Z demographic kickstarted their careers from a “work from home” environment while so many of us were rapidly shifting and getting used to a completely new way of working, they were entering their new norm.
As the conversations of in-office versus work-from-home arise, remember that one size does not fit all. When having these conversations, keep an open mind and be sure to actively listen. Allowing your employees to work remotely may be worrisome, but there’s evidence that some employees do thrive in this environment.
According to statistics gathered by Airtasker, remote employees worked 1.4 more days on average than those working in the office each month. These days were also more productive as remote workers reported only 27 workday minutes lost to distractions while office workers reported 37 workday minutes lost to distractions. Without a need for commuting, employees also increase their productivity by being able to start their workdays immediately.
Talk to your employees who prefer in-office about the changes you can make to improve their quality of life at work, such as new office equipment or benefits in the office like catered lunch or dry cleaning pickup/drop-off. Consider setting new policies that allow for more breaks throughout the day such as a 2-hour window with no meetings or Zoom calls or team walks. According to the Wellbeing Thesis, breaks have been proven to increase employees’ productivity. For example, relaxation breaks can help reduce stress while social breaks help boost camaraderie in a team. Understand what your team needs and most importantly, be flexible when employees who mainly work in-office want to take their work home for the day, and vice versa.
We have decided to offer our distributed employees around the country the option to work from home or from a co-working space, if they are more productive out of the house. We also have a rotating schedule of travel to Houston to spend time with the CEO in our headquarters to get some valuable face-to-face time with the team.
Regardless of the path a business wants to take in terms of work environment, remote work is a growing demand among Gen Z. This may be a scary idea for some employers, but through Ampersand’s rigorous curriculum, we are training the newest generation of professionals how to be productive and effective employees wherever they work. With courses ranging from “how to send a calendar invite” to “how to talk to your manager about a missed deadline,” Gen Z professionals will be prepared to take the world by storm after completing Ampersand’s curriculum. Additionally, Ampersand’s coaches work one-on-one with each young professional to make sure they fully understand and practice each skill, which means that they will have more than enough practice by the time they join your team.
Am I actively contributing to their growth?
As a leader in your organization, your goal should always be to help cultivate your employees’ skills and transition them into the best version of themselves. Gen Z grew up in a society where the importance of self-improvement and emotional well-being is increasing. They openly receive feedback and advocate for their needs, which can help encourage other generations in the office to do the same.
Determining how to help your team grow individually and fulfill the needs of the company within their role can easily be evaluated during regularly scheduled check-ins. At these check-ins, leaders need to encourage candid, honest conversations with each employee to gain a better understanding of each employee’s individual goals and needs. Carefully listen to the feedback each employee gives and create an action plan catered to that individual. When employees feel that their company cares about them as individuals, in addition to the company goals, they are more motivated to achieve success in their roles.
At Ampersand, we teach young professionals how to have these conversations in a productive way, take the feedback they receive and implement it in their day-to-day growth. While Gen Z may be more upfront about their needs, taking the time to understand what each employee hopes to achieve in their role and career will build stronger ties with each person in the company, regardless of their generation.
Am I giving them space to share their ideas?
Gen Z is energizing all employees to advocate for work-life balance while introducing new tools and tactics that can modernize business practices. For example, newer employees are often seen setting boundaries for themselves and advocating for transparent communication from their employers. While this can seem jarring to some managers who don’t know how to handle the candidness, it can be refreshing to see and something we can all learn from - as long as they still respect their teams and deliver upon the expectations in the role. As Gen Z introduces new ideas to their team, leaders should encourage other generations on the team to listen and research the proposed new opportunities. The fresh new ideas may even prompt employees of other generations to share their wealth of knowledge with Gen Z to create a more collaborative work environment.
As we kickoff 2022, we encourage you to really consider how you are retaining and attracting your talent, especially Gen Z. It is up to each individual employer to look inside themselves as to why The Great Resignation is happening and consider these important questions, and be open to evolving and being mindful to provide a space (in person or not!) where employees can thrive, grow and share their ideas. The conscious effort and consideration will lead to an increase in company success and employee satisfaction, across generations.
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Allie Danziger is the co-founder and CEO of Houston-based Ampersand Professionals.
