know before you go

Everything you need to know about SXSW’s anticipated in-person return to Austin

Make your SXSW plan — SXSW starts today. SXSW/Instagram

SXSW starts this week, and it’s the first in-person event since 2019, which had more than 400,000 people attend.

The Austin Convention Center will play host to SXSW EDU through Thursday, March 10; SXSW Film Fest runs from Friday, March 11-Saturday, March 19; SXSW Music Fest runs from Monday, March 14-Sunday, March 20, Interactive runs from Friday, March 11-Saturday, March 19, and Flatstock 77 runs from Thursday, March 17- Saturday, March 19. At the Palmer Events Center, the SXSW Wellness Expo will be held from Saturday, March 12-Sunday, March 13.

Click here for your guide to connecting with Houston innovators this year at SXSW.

If you’re one of the many people attending, here are some things you should know before you go.

First things first: COVID-19 protocols. Austin is now in Stage 2 of its COVID-19 risk-based guidelines, and SXSW has made the decision to keep its existing guidelines in place. That means anyone who is attending needs to provide proof of vaccination against COVID-19 or a negative COVID-19 test in order to pick up credentials.

Speaking of credentials, they can only be issued to, picked up by, and used by the participant named in the registration. All badge types can be picked up at Exhibit Hall 1 of the Austin Convention Center through March 19. For a list of the SXSW credential pickup dates and times, click here. Don’t forget to bring a government-issued photo ID and verification of vaccination or recent negative COVID-19 test.

As for getting around, you can catch a free ride on one of the circulating festival shuttles. You can also use pedicabs or public transit, or you can park close by and do some walking. Most of the venues are walkable and within a few minutes of the Austin Convention Center. For a look at road closures and commuting options, click here.

One way to help organize your time is by downloading the SXSW GO app. From the app, you can link your badge, RSVP for events, build your schedule, and sign up for notifications so you don’t miss those things you really want to see.

SXSW is a huge festival featuring events for many different genres, including music, film, television, gaming, and more. It will be difficult to attend everything you want.

Here’s some advice from Jim Kolmar, consulting film programmer for SXSW, and long-time attendee.

“I always tell people pick out three things you really want to do and make sure you do those,” he says. “Everything else, just have a plan, but leave it open to serendipity because your plan is going to fall apart at some point. There’s just no way to do everything exactly the way you want to. And I think that’s the best way to experience it, too. Just be in the moment.”

For those who don’t want to spend money but still want a SXSW experience, you can subscribe to free events here.

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Building Houston

 
 

The latest cohort from gBETA Houston has been announced and is currently underway at the Downtown Launchpad. Photo courtesy

A national startup accelerator has announced its fifth local cohort, which includes five Houston companies participating in the spring 2022 class.

Madison, Wisconsin-based gener8tor has announced today the five participating startups in gBETA Houston. The program will be led by Muriel Foster, the newly named director of gBETA Houston, which originally launched in Houston in 2020 thanks to a grant from from the Downtown Redevelopment Authority.

The program, which is designed to help guide early-stage startups find early customer traction, connect with mentors, and more, is based in the Downtown Launchpad, and is free and does not take equity in the participating companies. The cohort kicked off on April 21 and concludes on June 10.

The new cohort includes:

  • Founded by CEO Steffie Thomson a year ago, Getaway Sticks has designed a shoe that gives women the painless support they need using athletic foam to create a shoe that gives women the painless support they need. Getaway Sticks provides the solutions to women’s #1 wardrobe complaint of high heel pain. Since launch, the company has earned over $35,000 in revenue from over 150 customers.
  • Through a combination of software and hardware technology, LocBox is rethinking the shopping experience for online and local purchases. If you shop, ship, or have food delivered to your house, LocBox will make your life easier. Led by CEO Sterling Sansing, LocBox has previously participated in the Texas A&M MBA Venture Challenge.
  • SpeakHaus is focused on equipping young professionals and entrepreneurs with public speaking skills through its on-demand training platform and group coaching program. Since launching in October 2021, SpeakHaus has facilitated 6 corporate trainings and coached 61 business leaders generating over $49,000 in revenue. The company is led by CEO Christa Clarke.
  • Led by CEO LaGina Harris, The Us Space is creating spaces intentionally for women of color, women-led businesses, and women-centric organizations. Since launching in June 2021, The Us Space has created partnerships with more than a dozen community organizations, sustainable businesses, and organizations creating positive economic impact in the City of Houston.
  • Founded in August 2021, Urban Eatz Delivery is a food delivery service app that caters to the overlooked and underrepresented restaurants, food trucks, and home-based food vendors. Urban Eatz Delivery has earned over $88,000 in revenue, delivered to over 2,000 users, and worked with 36 restaurant and food vendors on the app. The company is led by CEO D’Andre Good.

“The five companies selected for the Spring 2022 cohort tackle unique problems that have propelled them to create a business that solves the issues they once faced," Foster says in a news release. "From public speaking, apparel comfort, and food delivery from underrepresented restaurant owners, these founders have found their niche and are ready to continue to make an enormous impact on the Houston ecosystem."

it's Foster's first cohort at the helm of the program. A Houston native, she has her master’s in public administration from Texas Southern University and a bachelor’s in marketing from Oklahoma State University. Her background includes work in the nonprofit sector and international business consulting in Cape Town, South Africa, and she's worked within programming at organizations such as MassChallenge, BLCK VC, and now gener8tor.

The program is housed at the Downtown Launchpad. The five startups will have access to the space to meet with mentors, attend events, and run their companies.

"Creating (the hub) was a little like a moonshot, but it’s paying off and contributing enormous impact to the city’s economy. The five startups selected for the gBETA Houston Spring cohort will continue that legacy,” says Robert Pieroni, director of economic development at Central Houston Inc., in the release. “As these entrepreneurs chase their dreams and create something epic, they will know Downtown Houston is standing behind them. I am so proud of what Downtown Launchpad is already, and what it will become.”

Muriel Foster, a native Houstonian, is the new director of gBETA Houston. Image via LinkedIn

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