know before you go

Everything you need to know about SXSW’s anticipated in-person return to Austin

Make your SXSW plan — SXSW starts today. SXSW/Instagram

SXSW starts this week, and it’s the first in-person event since 2019, which had more than 400,000 people attend.

The Austin Convention Center will play host to SXSW EDU through Thursday, March 10; SXSW Film Fest runs from Friday, March 11-Saturday, March 19; SXSW Music Fest runs from Monday, March 14-Sunday, March 20, Interactive runs from Friday, March 11-Saturday, March 19, and Flatstock 77 runs from Thursday, March 17- Saturday, March 19. At the Palmer Events Center, the SXSW Wellness Expo will be held from Saturday, March 12-Sunday, March 13.

Click here for your guide to connecting with Houston innovators this year at SXSW.

If you’re one of the many people attending, here are some things you should know before you go.

First things first: COVID-19 protocols. Austin is now in Stage 2 of its COVID-19 risk-based guidelines, and SXSW has made the decision to keep its existing guidelines in place. That means anyone who is attending needs to provide proof of vaccination against COVID-19 or a negative COVID-19 test in order to pick up credentials.

Speaking of credentials, they can only be issued to, picked up by, and used by the participant named in the registration. All badge types can be picked up at Exhibit Hall 1 of the Austin Convention Center through March 19. For a list of the SXSW credential pickup dates and times, click here. Don’t forget to bring a government-issued photo ID and verification of vaccination or recent negative COVID-19 test.

As for getting around, you can catch a free ride on one of the circulating festival shuttles. You can also use pedicabs or public transit, or you can park close by and do some walking. Most of the venues are walkable and within a few minutes of the Austin Convention Center. For a look at road closures and commuting options, click here.

One way to help organize your time is by downloading the SXSW GO app. From the app, you can link your badge, RSVP for events, build your schedule, and sign up for notifications so you don’t miss those things you really want to see.

SXSW is a huge festival featuring events for many different genres, including music, film, television, gaming, and more. It will be difficult to attend everything you want.

Here’s some advice from Jim Kolmar, consulting film programmer for SXSW, and long-time attendee.

“I always tell people pick out three things you really want to do and make sure you do those,” he says. “Everything else, just have a plan, but leave it open to serendipity because your plan is going to fall apart at some point. There’s just no way to do everything exactly the way you want to. And I think that’s the best way to experience it, too. Just be in the moment.”

For those who don’t want to spend money but still want a SXSW experience, you can subscribe to free events here.

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Building Houston

 
 

Fluence Analytics has exited to a multinational Japanese engineering and software giant. Image via FluenceAnalytics.com

A Houston company that provides analytics solutions within the chemicals industry has exited to a Japanese company.

Yokogawa acquired Fluence Analytics Inc. in a deal announced today. The terms of the deal were not disclosed and, effective immediately, the company operate as Yokogawa Fluence Analytics. Jay Manouchehri, who joined the company in 2022, will continue to serve as CEO of the entity.

“Combining forces with Yokogawa Electric enables us to capture the full value of our unique data sets, and we can't wait to deliver this added value to our customers," Manouchehri says in a news release. "Together, we will enable autonomous operations and digital transformation in the polymer and biopharma industries."

Founded in 2012 in New Orleans, Fluence Analytics moved to Houston in 2021 following a $7.5 million venture capital raise led by Yokogawa Electric Corp., which has its North American headquarters in Sugar Land.

The company's technology — automatic continuous online monitoring of polymerizations (ACOMP) product — provides real-time analytics solutions to polymer and biopharmaceutical companies worldwide. According to the company, its ACOMP product is the only commercially available system that can measure and analyze multiple polymer properties in real time, which leads to an improved system and less energy consumption and waste.

“Polymers are used in nearly every aspect of modern society in the form of plastics, rubber, paint, and so on," says Kenji Hasegawa, a Yokogawa Electric vice president and head of the Yokogawa Products Headquarters, in the release. "Combining Fluence Analytics' ACOMP system and other technology with our industry know-how will enable us to work with our customers to digitalize and automate polymerization processes that are currently monitored and adjusted manually.

"This will assist customers to improve worker safety, profitability, and environmental performance. We also plan to apply this technology to polymer re-use. We believe this is truly a game-changer for the industry,” he continues.

Fluence Analytics offices in Stafford, just southwest of Houston and has a team of 25 employees. Last fall, Fluence Analytics won in the Hardtech Category of the Houston Innovation Awards.

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