SXSW announced its 2023 featured sessions, including keynote from Patagonia CEO Ryan Gellert. Photo by Daniel Cavazos

For Texans — especially Austinites — if there's one major milestone that truly puts the pandemic behind us, it's the in-person return of SXSW. We got a taste of it this year with the hybrid online/in-person format, but 2023 will likely be the first festival that truly feels like a "return to normal." And the newly released lineup is definitely something to look forward to.

On Tuesday, November 15, SXSW announced the first keynote for the 37th festival, taking place March 10-19, 2023. The 2023 conference will include a keynote address from Patagonia CEO Ryan Gellert.

Also announced were featured speakers, including New York Times bestselling author David Chang; New York Magazine editor-at-large and podcast host Kara Swisher; and Grammy Award-nominated singer, songwriter, and multi-instrumentalistValerie June.

“At SXSW, we thrive on creative ideas that lead to bold action when it comes to addressing society’s biggest challenges,” said SXSW's chief programming officer, Hugh Forrest. “Our first announced keynote speaker, Patagonia CEO Ryan Gellert, is a true leader in the world of business who is unafraid of pursuing the systemic reform needed to protect our planet in the face of climate change.”

Organized into 25 programming tracks presented in a variety of session formats, SXSW celebrates the convergence of technology, film, television, and music. Tracks include civic engagement, climate change, design, film and TV, psychedelics, sports, travel, and more.

Other newly announced speakers joining the 2023 lineup are:

  • Chemistry professor at the University of Texas at Austin, Dr. Kate Biberdorf
  • Founder of Royal and DJ, Justin Blau, aka 3LAU
  • Gonzo journalist and creator of Channel 5, Andrew Callaghan
  • Professor at New York University’s Stern School of Business and author, Dolly Chugh
  • Director and screenwriter, Julia Ducournau
  • Emmy and Tony Award-winning producer, co-founder and managing partner of Get Lifted Film Co., and fellow and professional-in-residence at the University of Texas’ Moody College of Communication, Mike Jackson
  • CEO of Luminate, Rob Jonas
  • Founder and CEO of KORA Organics, entrepreneur, and supermodel, Miranda Kerr
  • Actor, director, writer, comedian, and musician, Cheech Marin
  • New York Times bestselling author, Heather McGhee
  • Psychotherapist, New York Times bestselling author, and podcast host, Esther Perel
  • Author and former chairman, president, and CEO of IBM, Ginni Rometty
  • Founder and CEO of The Ocean Cleanup, Boyan Slat
  • Mycologist, entrepreneur, author, and inventor, Paul Stamets
  • Associate professor of environmental politics at the University of California, Santa Barbara, Leah Stokes
  • Founder and CEO of Strangeworks, whurley
  • Co-founder and CEO of 23andMe, Anne Wojcicki

This announcement comes on the heels of SXSW and Rolling Stone magazine announcing an inaugural emerging artists showcase taking place during the music portion of the festival in March 2023. For a full lineup and more information on featured sessions, visit SXSW.com.

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This article originally ran on CultureMap.

Believe it or not, the last South by Southwest was almost six months ago, and lineups are starting to roll out. Photo by Jessica Pages

SXSW unveils first round of featured speakers and sessions for 2023 festival

Check it out

The beauty of South by Southwest is that attendees make their own lineups, even on the conference side. Still, there’s so much to look at every day, it helps that the festival chooses featured speakers to narrow things down.

On Tuesday, August 30, the storied Austin festival revealed a cast of 13 featured speakers for 2023, featuring personalities and experts in sports, business, music, food, and more.

The conference events — less talked about than the flashy music and film festival events, which are technically all under the former umbrella — include more business and information sharing than entertainment, in several formats. Keynotes are presentations in the form of conversations with a wide range of recognizable guests, often visiting to perform at some other time. Panels are slightly different, more topic based, and are mostly picked by the community. Workshops, mentor sessions, and meetups are more personally involved.

This leaves featured sessions, which the conference sets aside for industry leaders. Following 25 tracks including huge topics like civic engagement and niche ones like psychedelics, these presentations are all about finding the zeitgeist, and likely interrupting it with innovative questions and lenses.

Featured speakers (by individual) and sessions (by topic) include:

  • Kyle Andrew, Allyson Felix, and Gloria Riviera: Andrew, chief brand officer at Athleta will talk with track and field Olympian Felix, who also works in athletic wear, and reporter Riviera, who podcasts about childcare. About what? It’s anyone’s guess with this eclectic group.
  • Amy Gallo: Gallo is the woman you want on your side at work. Along with contributing to the Harvard Business Review and co-hosting its Women At Work podcast, she has her own book coming out soon called Getting Along: How to Work with Anyone (Even Difficult People).
  • Sophia Roe: James Beard Award-winning chef Sophia Roe hosts Counter Space, a Vice TV series that examines the world through food; not just culture but innovation and climate change. Her explorations are mainly in the name of inclusivity, sustainability, and food equity.
  • “2050: Digital Identity is a Human Right”: Working from home, staying in touch with friends, or even just using a site that requires a log-in, everyone who uses computers and smartphones has a digital identity, and Unstoppable Domains senior Vice President Sandy Carter wants that ubiquity acknowledged.
  • “Data Privacy After Roe v. Wade”: The last thing many U.S. citizens want right now is to leave a record that they may become pregnant…and not deliver. Cecile Richards of Planned Parenthood, Alexandra Reeve Givens of the Center for Democracy & Technology, and Nabiha Syed The Markup talk protections.
  • “RTR 2023: The Neuroscience of Self-Renewal”: Resilience has been a trending topic for a long time, but in this talk by Chief Technology Officer of Everbridge John Maeda, it’s narrowed down to self-renewal. Can trusting that process help people overcome upheaval?

The rest of the featured speakers announced in a press release containing the above developments are Ian Beacraft, Rohit Bhargava, Henry Coutinho-Mason, Bryony Cole, Alex Naghavi, Chris Hyams, Daniel Lubetzky, Guy Moot, Douglas Rushkoff, Joost Van Druenen, Amy Webb, and Molly White. It also details a featured session called “Design for a Better Future.”

The 2023 South by Southwest conference will take place March 10-19. Current selection processes include music and film submissions, and pitch entries. Registration to attend (starting at $595) is open at sxsw.com.

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This article originally ran on CultureMap.

Here's what you missed at Houston House at SXSW. Photos courtesy

Podcast: Houston innovators discuss energy transition, diversity, and health tech at SXSW

Houston innovators podcast episode 125

SXSW has descended on Austin, and while the two-week conference and festival is still going strong, the Greater Houston Partnership's Houston-focused activation has wrapped for 2022.

Houston House, which first originated last year in digital form in 2021, took place Sunday, March 13, and Monday, March 14. The nine panels and two nights of networking covered topics from energy transition and med tech to diversity in venture capital and innovation in aerospace.

For SXSW badge holders, some of the Houston House discussions are available online. However if you’re not out and about at SX and you missed these incredible panels, I spoke to four Houstonians after their discussions to dig a little deeper into some key points from the panels.

Here are the Houston Innovators I spoke with at SXSW:

  • Denise Hamilton, CEO of WatchHerWork
  • Kevin Coker, president and CEO, Proxima
  • Grace Chan, investment associate at bp Ventures
  • Dale Winger, managing director of Halliburton Labs

Listen to these conversations below — or wherever you stream your podcasts — and subscribe for weekly episodes, which will return to interview-style conversations featuring Houston guests next Wednesday.

Three Houston innovators discussed the strides the city is making in terms of equitable funding opportunities. Photos courtesy

SXSW panel: What Houston needs to do to develop as an equitable tech ecosystem

houston house

Houston has consistently been recognized as one of the most diverse cities in the country — but is that translating into equitable funding opportunities for diverse founders? A panel at SXSW this year discussed whether or not Houston's playing field is level for people of color within the innovation ecosystem.

"People do business with who they know — and who they like," says Felix Chevalier, co-founder of Urban Capital Network, when the panel was asked where the disconnect is with funding diverse founders. "I think it boils down to a lack of exposure and a lack of relationships."

Chevalier was joined by Jesse Martinez of Resolved Ventures and VamosVentures and Denise Hamilton of WatchHerWork, who moderated the discussion, which was hosted in the Greater Houston Partnership's Houston House on Sunday, March 13, at SXSW in Austin.

"We have to look at the pipeline — what the existing ecosystem looks like," says Martinez, who leads the LatinX Alliance, an organization that's relocating its operations to Houston. "We have new funds, new diverse GPs, and we have more investors — and we're building talent. ... We are making great strides, but we still need more of us to be funding our diverse founders."

The key to the equation, the panelists agreed, is education and programming — both for potential investors, like UCN does with its hands-on support for its diverse investor base, and for founders of color who might be more hesitant to plunge by starting a company.

"The way you start to dissolve that fear for folks, for example, who may be in a corporate space but may want to spread their entrepreneur wings, is to just get involved with the ecosystem," Chevalier says. "What ends up happening is you bump into someone you know or someone who is from the same talent you are originally — all you have to do is immerse yourself in the environment."

"The opportunities are out there, but it is incumbent upon in those who want it to put themselves in a position to meet people who are in the environments that are going to help facilitate whatever your objectives are," he continues.

Hamilton explained her experience raising money as a Black woman — investors didn't want to bet on her. It's a chicken and an egg situation, she says, and support for diverse founders in terms of programming and investors focused specifically on underserved communities are going to help break the cycle. It's not about charity, but equitable opportunities.

"I don't want any charity – I don't want an overabundance of kindness. Scaffold me like you scaffolded Mark Zuckerberg," Hamilton says, giving Facebook as an example of a company that was supported in a way she never had. "If you are going to be in a nascent ecosystem, you need to have structures that explain why your pitch deck has to be efficient, why you need a team. We've got to not focus just on the money piece, but on this whole psychosocial aspect."

With Hamilton's call to Houston's development as an equitable tech ecosystem, the conversation turned to discuss whether or not Houston is ready to provide this support to startups and rise to being the global innovation hub the city wants to be.

"We've got to find our tribe. We have all the pieces," Martinez says. "It's going to take time, and we have to be very intentional. ... It's really about thinking of Houston as a startup itself. How do we act as a team, and bring in partners and investors to make it a thriving ecosystem over time."

It takes commitment, Hamilton says, and that's happening in the Bayou City.

"Everything is not figured out right now — but there's a commitment to figuring it out," she says. "It's not going to be Silicon Valley overnight — it will never be Silicon Valley. Because this is Houston."

Make your SXSW plan — SXSW starts today. SXSW/Instagram

Everything you need to know about SXSW’s anticipated in-person return to Austin

know before you go

SXSW starts this week, and it’s the first in-person event since 2019, which had more than 400,000 people attend.

The Austin Convention Center will play host to SXSW EDU through Thursday, March 10; SXSW Film Fest runs from Friday, March 11-Saturday, March 19; SXSW Music Fest runs from Monday, March 14-Sunday, March 20, Interactive runs from Friday, March 11-Saturday, March 19, and Flatstock 77 runs from Thursday, March 17- Saturday, March 19. At the Palmer Events Center, the SXSW Wellness Expo will be held from Saturday, March 12-Sunday, March 13.

Click here for your guide to connecting with Houston innovators this year at SXSW.

If you’re one of the many people attending, here are some things you should know before you go.

First things first: COVID-19 protocols. Austin is now in Stage 2 of its COVID-19 risk-based guidelines, and SXSW has made the decision to keep its existing guidelines in place. That means anyone who is attending needs to provide proof of vaccination against COVID-19 or a negative COVID-19 test in order to pick up credentials.

Speaking of credentials, they can only be issued to, picked up by, and used by the participant named in the registration. All badge types can be picked up at Exhibit Hall 1 of the Austin Convention Center through March 19. For a list of the SXSW credential pickup dates and times, click here. Don’t forget to bring a government-issued photo ID and verification of vaccination or recent negative COVID-19 test.

As for getting around, you can catch a free ride on one of the circulating festival shuttles. You can also use pedicabs or public transit, or you can park close by and do some walking. Most of the venues are walkable and within a few minutes of the Austin Convention Center. For a look at road closures and commuting options, click here.

One way to help organize your time is by downloading the SXSW GO app. From the app, you can link your badge, RSVP for events, build your schedule, and sign up for notifications so you don’t miss those things you really want to see.

SXSW is a huge festival featuring events for many different genres, including music, film, television, gaming, and more. It will be difficult to attend everything you want.

Here’s some advice from Jim Kolmar, consulting film programmer for SXSW, and long-time attendee.

“I always tell people pick out three things you really want to do and make sure you do those,” he says. “Everything else, just have a plan, but leave it open to serendipity because your plan is going to fall apart at some point. There’s just no way to do everything exactly the way you want to. And I think that’s the best way to experience it, too. Just be in the moment.”

For those who don’t want to spend money but still want a SXSW experience, you can subscribe to free events here.

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Continue reading this story and watch the video on KVUE.

Here's everything you should attend at SXSW this year. Photo courtesy of SXSW

Houston innovators: Here's what not to miss at SXSW

Where to be

Headed to SXSW this year and hoping to make meaningful Houston tech and innovation connections and hear from thought leaders? Look no further than these key events and panels.

From meetups to fireside chats, here's everything you need to know about tapping into the Houston innovation ecosystem by way of the Austin festival.

Missing something? Shoot an email to natalie@innovationmap.com for event consideration.

Friday, March 11

ZenBusiness Startup Crawl

Capital Factory is bringing back its Startup Crawl. One hundred startups and partners set up tables to demo their products and talk to thousands of potential customers, investors, and employees who can be found walking from table to table with their beverage of choice. Grab a group of your friends, hit up the Public Lounge presented by Cisco, and find out what happens when the hottest startups come together at the same time and in the same place. The event begins at 5 pm. Click here to learn more.

Saturday, March 12

SXSW Pitch

The 14th annual SXSW Pitch will take place at the Hilton Austin Downtown on Saturday, March 12, and Sunday, March 13. A live audience, as well as a panel of expert judges, will discover advancements in various sectors of emerging technology. The best part – product demonstrations by the most ambitious talents in the world with the creative new ideas to change it. Catch a glimpse of the industry’s future, with a guided tour by our emcees and judges.

Houston-based Case CTRL will pitch within the Enterprise & Smart Data Technology category on Saturday at 11:30 am. For more information, click here.

Sunday, March 13

Houston House

The Greater Houston Partnership's Houston House begins Sunday at 10 am. The line-up of programming, which is available to badge holders at The Line Hotel, is as follows:

  • 10 am: Funding the Next Generation of Diverse Founders — speakers include:
    • Felix Chevalier, Co-Founder, Urban Capital Network
    • Denise Hamilton, Work Futurist and CEO, WatchHerWork
    • Jesse Martinez, Investment Partner/Venture Partner, Resolved Ventures/VamosVentures
  • 11:30 am: Game Changers - The Rise of Sports Tech — speakers include:
    • David Gow, CEO, Gow Media & SportsMap Tech Acquisition Corp.
    • Chris Buckner, CEO, Mainline
    • Lori Burgess, Chief Operating Officer, Beasley Esports
    • Ashley Dewalt, Managing Director, DivInc
  • 1 pm: The commercial Space Age is Here — speakers include:
    • Dr. Douglas Terrier, Associate Director for Vision and Strategy, NASA’s Johnson Space Center
    • R. Matthew Ondler, CTO, Axiom Space
    • Timothy Crain, Chief Technology Officer, Intuitive Machines
    • Arturo Machuca, Director, Ellington Airport and Houston Spaceport
  • 2:30 pm: Accelerating Solutions in Medtech — speakers include:
    • Joanna Nathan, Manager, New Ventures, Johnsons & Johnson Center for Device Innovation
    • James Andrew Reinstein, President & CEO, Saranas Inc.
    • Kevin Coker, President & CEO, Proxima
  • 4 pm: Paradigm Shift - Breakthroughs in Cell Technology
    • Jason Bock, VP, Biologics Development, MD Anderson
    • Michael A Curran, Associate Professor / Founder, The UT MD Anderson Cancer Center / ImmunoGenesis, Inc.
    • Larry Hope, New Ventures and Business Development, MD Anderson
  • 5:30 pm: Networking reception
For more information on Houston House, click here.

Founded in Texas

Project W, Artemis Fund, HearstLab, and Beam have teamed up at SXSW to present the second Founded in Texas, a showcase of female founders of seed stage B2B and B2B2C technology companies located in Texas. Founded in Texas will feature 12 founders selected by application and will be an opportunity for investors from across the country to get a glimpse of the innovation and creativity at work in the growing Texas startup ecosystem.

The event begins at 9 am at Relay Coworking (Springdale General) with investor feedback. A brunch follows at 11:30 am. For more information, click here.

SXSW Official 3D Printing Hangout

Houston-based re:3D invites you to celebrate the Texas 3D Printing community with some bomb brews and primo prints at the Draught House Pub & Brewery during SXSW. Connect with fellow 3D printing enthusiasts and innovators, and bring your 3D printers and 3D prints and share what you've been up to.

The event begins at noon and runs until 3 pm. Click here for more information.

Monday, March 14

Houston House

Monday is day two of the GHP's Houston House, and the programming also begins at 10 am for badge holders at The Line Hotel.

  • 10 am: Funding the Global Energy Transition — speakers include:
    • Hossam Elbadawy, Managing Director and Technology Partner, SCF Partners
    • Shawn Cumberland, Managing Partner, EnCap Investments L.P.
    • Grace Chan, Investment Associate, bp Ventures
    • Vidisha Prasad, Managing Partner, Adya Partners
  • 11:30 am: Dream Team - Corporates and Startups in Climatetech — speakers include:
    • Andrea Course, Venture Principal, Shell Ventures
    • Dale Winger, Managing Director, Halliburton Labs
    • Michael Wheeler, Senior Investment Manager, Equinor Ventures
    • Dawn James, Director, Global Industry Strategy- Energy & Sustainability, Microsoft Corp
  • 1 pm: Tech Powering the Global Energy Transition — speakers include:
    • Trevor Best, CEO, Syzygy Plasmonics
    • Moji Karimi, CEO, Cemvita Factory Inc.
    • Federico Marques, Founder & CEO, Moonflower Technologies
    • Jane Stricker, SVP, Energy Transition, Executive Director Houston Energy Transition Initiative (HETI), Greater Houston Partnership
  • 2:30 pm: Roadmap to an Equitable Energy Transition
    • John Hall, President and CEO, Houston Advanced Research Center (HARC)
    • Dana Harmon, Executive Advisor, Texas Energy Poverty Research Institute(TEPRI)
    • Jane Stricker, SVP, Energy Transition, Executive Director Houston Energy Transition Initiative (HETI), Greater Houston Partnership
  • 4 pm: Transition on Tap, hosted by Lara Cottingham, Chief of Staff, Greentown Labs
  • 5:30 pm: Networking reception

Shell House at SXSW 2022

Shell House at SXSW activation in Antone’s in downtown Austin will share how business, government and society can collaborate to achieve net zero. Guests can sit in on talks, ask experts energy questions, relax in the Recharge & Refuel Lounge and participate in an interactive experience that highlights how decisions about home and travel can impact the US reaching net zero by 2050.

Some notable Houstonians involved in this activation include:

  • Katie Mehnert, founder and CEO of ALLY Energy is moderating the "Wake Up Call: Women in Tech & Innovation" panel at 9:30 am on Monday.
  • Sidd Gupta, CEO of Nesh, and Tim Marx, president of Topl and Venture Partner at Baird Capital, will join the panel "What I Wish I Had Known: The Start-Up’s Tale of Working with Big Companies" at 4 pm on Monday.

Baker Botts: How Innovation is Confronting Global Challenges

Join Baker Botts and several thought leaders for an afternoon discussing today’s emerging & disruptive technologies and the current investment landscape at our third annual SXSW event. The fireside chat begins at 3 pm, with a panel discussion at 4 pm. The event wraps up with a networking reception at 5 pm. A badge is not required to attend.

The event will be at Hotel Van Zandt (605 Davis St.) For more information, click here.

Tuesday, March 15

Shell House at SXSW 2022

Shell House continues at Antone's Tuesday. Some must-see Houston innovators include:

  • Lara Cottingham, chief of staff at Greentown Labs, and Siddhartha Sachdeva, founder & CEO of Innowatts will be on the "Net-Zero Heroes: How Entrepreneurs Will Lead the Way in Decarbonization" panel.

Meet Houston's Top Tech Founders

Want to know how Houston is setting itself up to be the next hub for tech innovation? This networking event will shine a spotlight on the amazing innovation coming out of Houston by bringing in a number of founders from Houston's fastest-growing startups together with several great VCs around the nation to participate in a joint conversation about founding tech startups.

The event will take place at 11:30 am to 12:30 pm at Hilton Austin Downtown, Room 408. The meetup is hosted by Sandy Guitar, managing director of HX Venture Fund, and Trevor Best, CEO of Syzygy Plasmonics. Click here for more information.

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CultureMap Emails are Awesome

Houston-based creator economy platform goes live nationally

so clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

2 Houston suburbs roll onto top-15 spots on U-Haul’s list of growing cities

on the move

More movers hauled their belongings to Texas than any other state last year. And those headed to the Greater Houston area were mostly pointed toward Missouri City and Conroe, according to a new study.

In its recently released annual growth report, U-Haul ranks Missouri City and Conroe at No. 13 and No. 19, respectively among U.S. cities with the most inbound moves via U-Haul trucks in 2022. Richardson was the only other Texas cities to make the list coming in at No. 15.

Texas ranks No. 1 overall as the state with the most in-bound moves using U-Haul trucks. This is the second year in a row and the fifth year since 2016 that Texas has earned the distinction.

“The 2022 trends in migration followed very similar patterns to 2021 with Texas, Florida, the Carolinas and the Southwest continuing to see solid growth,” U-Haul international president John Taylor says in a news release. “We still have areas with strong demand for one-way rentals. While overall migration in 2021 was record-breaking, we continue to experience significant customer demand to move out of some geographic areas to destinations at the top of our growth list.”

U-Haul determines the top 25 cities by analyzing more than 2 million one-way U-Haul transactions over the calendar year. Then the company calculated the net gain of one-way U-Haul trucks entering a specific area versus departing from that area. The top U-Haul growth states are determined the same way.

The studies note that U-Haul migration trends do not directly correlate to population or economic growth — but they are an “effective gauge” of how well cities and states are attracting and maintaining residents.

Missouri City is known for its convenient location only minutes from downtown Houston. The city’s proximity to major freeways, rail lines, the Port of Houston, and Bush and Hobby Airports links its businesses with customers “around the nation and the world,” per its website.

The No. 19-ranked city of Conroe is “the perfect blend of starry nights and city lights,” according to the Visit Conroe website. Conroe offers plenty of outdoor activities, as it is bordered by Lake Conroe, Sam Houston National Forest and W. Goodrich Jones State Forest. But it also has a busy downtown area with breweries, theaters, shopping and live music.

To view U-Haul’s full growth cities report, click here.

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This article originally ran on CultureMap.

Houston expert: Space tourism is the future — do we have the workforce to run it?

guest column

Throughout history, humans have always been fascinated in exploring and traveling around the world, taking them to many exotic places far and away. On the same token, ever since the dimension of space travel has been inaugurated with multiple private companies launching rockets into space, it has become an agenda to make space travel public and accessible to all. We believe that space travel is the next frontier for tourism just like for our forefathers world travel to faraway places was the next frontier, for recreational and adventure purposes.

In a world racing on technology, we can picture flying cars, invisible doors, and international cuisine in space. With this rapid expansion of the land, the idea of space tourism has stirred the space industry to think about running businesses, start trade, and set up universalization beyond the ring of the earth. It is no longer science fiction but our immediate future. However, the true question remains. Who will be responsible for all of it? Are we training the right workforce that is needed to build and run all of this?

Space tourism is an exciting idea in theory, traveling to extra-terrestrial destinations, exploring new planets, all by being in an anti-gravitational environment. Through these diminishing borders and rapid advancements soon we'll be living the space life, all the virtual, metaverse gigs coming to reality. But before that let's explore space tourism and how the solar system will welcome humans.

What is Space tourism?

Ever since 1967, Apollo opened the getaway of space travel and the technological intervention spun to rise. Just like nomad tourism, space tourism is human space travel for commercializing interstellar for leisure or pleasurable adventures of the unknown. Space has different levels of horizons, according to research, orbital space has high speeds of 17,400 mph to allow the rocket to orbit around the Earth without falling onto the land. While lunar space tourism goes into subcortical flights and brings people back at a slower speed.

Studies have shown that in the upcoming years, commercial space exploration will hike up the economical database, by generating more than expected revenue. On these grounds, space tourism won't be limited to suborbital flights but rather take onto orbital flights, this revolutionary expenditure will change the future.

Everything aligns when the right team works together endlessly to reach the stars. The space exploration will only take place with enthusiastic and empowered individuals catering towards their roles.

Astronomers, space scientists, meteorologists, plasma physicists, aerospace engineers, avionics technicians, technical writers, space producers, and more will work in the field to make this space dream come true.

The attraction of Space exploration

Curiosity is the gateway to the seven wonders of the world. Humans are born with novelty-seeking, the drive to explore the unknown and push boundaries. This exploration has benefited society in a million ways, from making bulbs to jets.

The attraction towards exploring the space stems from the same desire for novelty seeking. We want to answer the most difficult questions about the universe, is there only darkness beyond that sky? Can we live on another planet if ours die? To address the challenges of space and the world, we have created new technologies, industries, and a union worldwide. This shows how vital space exploration is to humans. Many astronauts dwell on the idea of seeing the iconic thin blue outline of our planet, the quintessential experience makes the astronaut go back and back. However, are we entering this dimension with the right skills? Is our future workforce ready to take need the best

Who will lead the path?

The main question that still goes unanswered is who will run space tourism. When it comes to the future, there are infinite options. One decision and you will fly into an endless sky.

This expenditure has opened multiple career opportunities for the future workforce to take on for diversification and exploration of space. Currently, we cannot predict how people will find meaning and improve their lives through space tourism, but it will be a soul-awakening experience. According to experts, travelers would prefer a livelihood in space for which companies are working day and night to figure out accommodation and properties. The ideas include having space hotels, offices, research labs, and tents for operations.

Lastly, space tourism is just a start, we are moving into a dimensional field of physics and astronomy to create new opportunities and ground-breaking inventions to explore the untouchable. The new era of more refined and thoroughly accessed careers are on the rise, let's see how the world evolves in the next 10 years.

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Ghazal Qureshi is the founder and CEO of UpBrainery, a Houston-based immersive educational technology platform that taps into neuroscience research-based programs to provide adaptive learning and individualized pathways for students at home or in the classroom.