Houston travelers on United Airlines now have access to a new, virtual, on-demand customer service aimed at simple, contact-free, real-time information and support. The new feature is available at George Bush International Airport, as well as Chicago O'Hare, and will roll out to other hubs by the end of the year, according to a press release.

Dubbed Agent on Demand, the new United service is available on any mobile device to call, text, or video chat live with an agent. Customers can scan a QR code displayed on signage throughout United's hub airports, or access the platform through self-service kiosks. From there, customers will be connected to an agent by phone, chat or video, based on their preference, according to the airline.

Travelers can get answers on seat assignments, boarding times, upgrades, standby list, flight status, rebooking, and more. Agent on Demand is aimed at convenience; customers cab go virtual as opposed to standing in line for answers.

For international travelers, more than 100 languages will be available via chat. (Customers type in their preferred language and the messages will be automatically transcribed in English for the agents — and in the selected language for the customer.)

United is the first airline to debut this technology, which is aimed at safety during the pandemic and convenience, United notes in a press release.

"We know how important it is for our customers to have more options for a contactless travel experience and this tool makes it easy to quickly receive personalized support directly from a live agent at the airport while maintaining social distancing," said Linda Jojo, United's executive vice president for technology and chief digital officer, in a statement. "Agent on Demand allows customers to bypass waiting in line at the gate and seamlessly connect with customer service agents from their mobile device, ensuring they continue to receive the highest levels of service while also prioritizing their health and safety."

In late November, United announced the expansion of its customer COVID-19 testing efforts to include flights departing Houston to select destinations in Latin America and the Caribbean.

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This article originally ran on CultureMap.