Featured innovator

Tenavox leader on expanding in Texas and LGBTQ representation within innovation

This month, InnovationMap is profiling the faces of Pride within innovation. Marissa Limsiaco, CEO of Tenavox, discusses her career and the company's expansion plans. Courtesy of Tenavox

After founding her second startup, Marissa Limsiaco thought that would be her last.

But years later, Limsiaco, a U.S. Army veteran with three degrees under her belt, was pulled back into the entrepreneurship world by Tenavox, a commercial real estate leasing company that gives tenants negotiating power through an online platform that shares space requirements, location and an expected price for the unit.

This month, InnovationMap is profiling the faces of Pride within Houston innovation. Limsiaco spoke with InnovationMap about her career, Tenavox, and the importance of the LGBTQ community in entrepreneurship.

InnovationMap: What has happened with Tenavox in the last eight months since InnovationMap has spoken with you?

Marissa Limsiaco: Oh gosh, it has felt like years. In the startup world, eight months is like two years and three months is like a year it feels. (Back in November), we were just launching our sales efforts.

Since last year going into this year, our (monthly recurring revenue) has grown over 100 percent. We've now connected tenants to agents and generated over $3.5 million in deals. So that's been really exciting that we're making those connections. And now most recently, we've closed a round this month. We are kind of focusing on a new offering called Tour Ready that we're selling to customers are on the project leasing side. Ultimately, it allows people who are looking for space to see and book a tour in a matter of minutes if it feeds their needs.

IM: I know that you took your service in the military and used that experience with leadership and management to become a successful entrepreneur. You have been a part of different startups in addition to Tenavox. Could you have imagined yourself at this point in your career 5 to 10 years ago?

ML: Absolutely not. I would not have even thought this was an option 5 or 6 years ago. Even though I was out of the Army, I was still learning business and going through that transition. After that second business that I started I told myself "I'm never going to do this again," and now I'm on my fourth.

IM: What compelled you to keep going in the startup world?

ML: It was this opportunity and the impact that we can have on everybody that we're helping on this platform, from business owners all the way to commercial agents and ownership groups. As a business owner myself, I experience the struggle firsthand of finding space and how frustrating that was. And it's sad that in 2019, one of the most effective ways to find spaces is driving around, calling signs with little to no information. When I saw how big the problem was and how antiquated the industry is where nothing has changed as far as making it any better for people to search for space to lease, I was just super determined to solve this problem.

IM: The last time InnovationMap spoke to you, Tenavox had just received funding from RealCo, an accelerator program funded by Geekdom fund. What has that funding been used for?

ML: Oh, yeah, we've raised more funding since then. And we have enough money now to go to the rest of Texas, which is exciting.

IM: When are the expansions?

ML: Well right now, we're in Houston and Austin and then we're going to go to Dallas towards the end of this year. We are also going to raise a round to go out of Texas. Josh [Feinberg, my co-founder,] and I have a larger vision vision for Tenavox and we really want to take it national. So we're going to prepare toward the end of this year, and next year we're going to open up on a bigger round of fundraising to be able to go to other states.

IM: What are some of the ways the tech and innovation community support their LGBTQ colleagues throughout the month of June?

ML: Expanding to other industries and awareness of minorities in other industries, whether it be LGBTQ or women, I think highlighting folks that are in those groups that are in the industry helps a lot. Two years ago when I became CEO and we started this company, it was daunting and scary. There's not a lot of women doing what I do, right? Something that keeps me going is that I have to show another girl or whoever that it's possible to be in my position.

IM: What advice would you have for a young gay or lesbian entrepreneur heading into the military or tech and real estate industries?

ML: Don't be scared to do things that you're scared of. I know everybody's different but the times I found myself in positions like I am today was because I was scared of it. I was scared of what happened, but I knew that I had to do it to overcome it or to see what would happen. The last industry in this whole entire world ever that I would have thought about five years ago would be commercial real estate. And yet when the opportunity presented itself, I just went for it. I just knew that I was going to grow and because I challenged myself and whenever I've faced that, I've come out totally another person, especially just me personally in this role. I tell a lot of the young people that I mentor that if an opportunity presents itself and it may not interest you, you should still look into because you just never know.

IM: What does Pride Month mean to you?

ML: It means empowering the LGBTQ community. The importance of having a whole month in this year that is dedicated to reminding everybody — and it even extends beyond LGBTQ — that you should just be who you are. Be proud of who you are. And I think that means a lot.

------

Portions of this interview have been edited.

Trending News

Building Houston

 
 

Here's what Houston startups and innovators will be honored at the Houston Innovation Awards Gala on November 9. Graphic via Gow Media

The Houston Innovation Awards Gala is just a few weeks away — and now the city knows who all it will be celebrating on November 9.

Eight judges evaluated over 150 companies and individuals across 11 categories for the 2022 Houston Innovation Awards. The event is a collaboration between InnovationMap and Houston Exponential to showcase the best of technology and innovation in the Bayou City.

This year's judges includedCarolynRodz, founder and CEO of Hello Alice; Wogbe Ofori, founder of Wrx Companies; ScottGale, executive director of Halliburton Labs; AshleyDanna, senior manager of regional economic development of Greater Houston Partnership; KellyMcCormick, professor at the University of Houston; PaulCherukuri, vice president of innovation at Rice University; LawsonGow, CEO of Houston Exponential; and NatalieHarms, editor of InnovationMap.

All 43 of the finalists will be honored at the gala on November 9, and winners will be named in each category. Additionally, the event will honor the 2022 Trailblazer Award recipient, Blair Garrou of Mercury, who was announced earlier this month.

Without further adieu, here are this year's finalists:

BIPOC-Founded Business

The finalists for the BIPOC-Founded Business category, honoring an innovative company founded or co-founded by BIPOC representation, are:

  • Blue People — nearshore software developer of custom technology solutions.
  • Clutch — digital marketer that connects emerging brands to next-gen creators.
  • Steradian Technologies — health tech startup that uses deep-photonics technology to diagnose respiratory diseases in seconds, all for the price of a latte.
  • Tradeblock — peer-to-peer barter exchange for collectibles.
  • Unytag — creator of universal toll tag platform that uses a mobile app and a custom-built RFID tag.

Female-Founded Business

The finalists for the Female-Founded Business category, honoring an innovative company founded or co-founded by a woman, are:

  • Accel Unite, LLC — creator of science-backed self-cleaning fabric.
  • Ampersand — platform that upskills entry-level professionals, leveling the playing field with the skills and confidence they need to transition from school to the workforce.
  • CDR Companies — human resources tech platform that provides in-depth assessments, executive coaching, digital avatar coaching for all employees, leadership development and talent management services.
  • Prana Thoracic — medical device company that's providing early intervention in lung cancer.
  • Sesh Coworking — women and genderqueer inclusive coworking and community.

Hardtech Business

The finalists for the Hardtech Business category, honoring an innovative company developing and commercializing a physical technology across life science, energy, space, and beyond, are:

  • ARIX Technologies — robotics and data analytics software company that helps industrial facilities like petrochemical plants and electric utilities prevent costly shutdowns and environmental disasters due to pipe corrosion.
  • Fluence Analytics — real-time analytics solution that optimizes processes and provides novel insights into material properties that enable customers to increase yields, improve product quality, and reduce costs.
  • Milkify — creator of patent-pending process to freeze-dry breast milk into a powder that is easy to use and transport and lasts for three years on the shelf.
  • Prana Thoracic — medical device company that's providing early intervention in lung cancer.
  • Saranas — medical device company focusing on improving patient outcomes through early detection and monitoring of internal bleeding complications.

B2B Software Business

The finalists for the B2B Software Business category, honoring an innovative company developing and programming a digital solution to impact the business sector, are:

  • Ampersand — platform that upskills entry-level professionals, leveling the playing field with the skills and confidence they need to transition from school to the workforce.
  • Liongard — software company that unlocks the intelligence hidden deep within IT systems to give MSPs an operational advantage that delivers both higher profits and an exceptional customer experience.
  • Pandata Tech — tech company that helps companies and federal organizations figure out what sensors they can trust to make critical decisions in daily operations and unforeseen events.
  • Rivalry Technologies Inc. (sEATz) — platform developer for sports and entertainment venues and has been a proven partner at stadiums and venues across the USA, and expanded the proven mobile ordering technology and best practices to develop the myEATz platform, which supports daily operations at facilities in healthcare, business dining, and leisure industries.
  • Solidatus — data management software solution that empowers organizations to connect and visualize their data relationships, simplifying how they identify, access and understand them.

Green Impact Business

The finalists for the Green Impact Business category, honoring an innovative company providing a solution within renewables, climatetech, clean energy, alternative materials, and beyond, are:

  • Bucha Bio — biobased materials company that combats animal and plastic waste and promotes ethical and natural bacterial and plant-based ingredients in the process.
  • Cemvita Factory — biotech company that uses a sustainable, economical, nature-inspired approach to empower companies with sustainable products and environmental technologies to decrease their carbon footprint, reverse climate change, and create a brighter future for the planet.
  • Encina Development Group — circular chemicals company that provides the basic building blocks for customers to meet their renewable content goals by enabling cyclical production and reproduction of products across a broad spectrum of ubiquitous goods, including consumer products and packaging, pharmaceuticals, construction, and much more.
  • IncentiFind — database for green building incentives that's transforming real estate through $70 billion in incentives.
  • NanoTech — materials science company that's designed a product to fireproof and improve thermal efficiencies.

Smart City Business

The finalists for the Smart City Business category, honoring an innovative company providing a tech solution within transportation, infrastructure, data, and beyond, are:

  • Pandata Tech — tech company that helps companies and federal organizations figure out what sensors they can trust to make critical decisions in daily operations and unforeseen events.
  • Rescunomics — platform that provides innovative solutions global safety pain points.
  • Sensytec — IoT Solutions platform that expedites and enhances concrete construction operations.
  • Sparks Spaces — builder of hospitality-focused electric vehicle charging hubs
  • Unytag — creator of universal toll tag platform that uses a mobile app and a custom-built RFID tag.

New to Hou Business

The New to Hou Business category, honoring an innovative company, accelerator, or investor that has relocated its primary operations to Houston within the past three years, are:

  • Allthenticate — platform that replaces passwords and keys with an easy-to-use smartphone phone app.
  • Bucha Bio — biobased materials company that combats animal and plastic waste and promotes ethical and natural bacterial and plant-based ingredients in the process.
  • Fluence Analytics — real-time analytics solution that optimizes processes and provides novel insights into material properties that enable customers to increase yields, improve product quality, and reduce costs.
  • INGU — pipeline inspection solution to achieve Net Zero and ESG compliance for the water and oil and gas pipeline infrastructure.
  • Venus Aerospace — creator of a hypersonic spaceplane capable of one-hour global travel.

People's Choice: Startup of the Year

The finalists for the People's Choice: Startup of the Year category, selected via an interactive voting portal during of the event, are:

  • Cemvita Factory — biotech company that uses a sustainable, economical, nature-inspired approach to empower companies with sustainable products and environmental technologies to decrease their carbon footprint, reverse climate change, and create a brighter future for the planet.
  • LevelField Financial — financial service platform that serves customers interested in the digital asset class.
  • Milkify — creator of patent-pending process to freeze-dry breast milk into a powder that is easy to use and transport and lasts for three years on the shelf.
  • Rivalry Technologies Inc. (sEATz) — platform developer for sports and entertainment venues and has been a proven partner at stadiums and venues across the USA, and expanded the proven mobile ordering technology and best practices to develop the myEATz platform, which supports daily operations at facilities in healthcare, business dining, and leisure industries.
  • Tradeblock — peer-to-peer barter exchange for collectibles.

DEI Champion

The finalists for the DEI Champion category, honoring an individual who is leading impactful diversity, equity, and inclusion initiatives and progress within Houston and their organization, are:

  • Arianne Dowdell, vice president and chief diversity, equity and inclusion officer at Houston Methodist
  • Juliana Garaizar, head of Houston Incubator at Greentown Labs and lead investor at Portfolia
  • Kara Branch, founder and CEO of Black Girls Do Engineer Corporation
  • Loretta Williams Gurnell, founder of SUPERGirls SHINE Foundation
  • Rob Schapiro, director of the Energy Acceleration Program at Microsoft

Mentor of the Year

The finalists for the Mentor of the Year category, honoring an individual who dedicates their time and expertise to guide and support to budding entrepreneurs, are:

  • Alfredo Arvide, chief innovation officer at Blue People
  • Barbara Burger, board member, mentor, and advisor to several startups
  • Craig Ceccanti, founder and CEO of T-Minus Solutions
  • Emily Reiser, associate director of innovation at the Texas Medical Center
  • Kara Branch, founder and CEO of Black Girls Do Engineer Corp. and developer and manager at Intel Corp.

Investor of the Year 

The finalists for the Investor of the Year category, honoring an individual who is leading venture capital or angel investing, are:

  • Chris Howard, founder of the Softeq Venture Fund, Softeq Venture Studio, and Softeq Development Corp.
  • John (JR) Reale, managing director of Integr8d Capital and venture lead of the Texas Medical Center Venture Fund
  • Juliana Garaizar, head of Houston incubator and vice president of innovation at Greentown Labs and lead investor at Portfolia
  • Samantha Lewis, principal at Mercury
  • Sandy Guitar, managing director of the HX Venture Fund

Trending News