Featured innovator

Tenavox leader on expanding in Texas and LGBTQ representation within innovation

This month, InnovationMap is profiling the faces of Pride within innovation. Marissa Limsiaco, CEO of Tenavox, discusses her career and the company's expansion plans. Courtesy of Tenavox

After founding her second startup, Marissa Limsiaco thought that would be her last.

But years later, Limsiaco, a U.S. Army veteran with three degrees under her belt, was pulled back into the entrepreneurship world by Tenavox, a commercial real estate leasing company that gives tenants negotiating power through an online platform that shares space requirements, location and an expected price for the unit.

This month, InnovationMap is profiling the faces of Pride within Houston innovation. Limsiaco spoke with InnovationMap about her career, Tenavox, and the importance of the LGBTQ community in entrepreneurship.

InnovationMap: What has happened with Tenavox in the last eight months since InnovationMap has spoken with you?

Marissa Limsiaco: Oh gosh, it has felt like years. In the startup world, eight months is like two years and three months is like a year it feels. (Back in November), we were just launching our sales efforts.

Since last year going into this year, our (monthly recurring revenue) has grown over 100 percent. We've now connected tenants to agents and generated over $3.5 million in deals. So that's been really exciting that we're making those connections. And now most recently, we've closed a round this month. We are kind of focusing on a new offering called Tour Ready that we're selling to customers are on the project leasing side. Ultimately, it allows people who are looking for space to see and book a tour in a matter of minutes if it feeds their needs.

IM: I know that you took your service in the military and used that experience with leadership and management to become a successful entrepreneur. You have been a part of different startups in addition to Tenavox. Could you have imagined yourself at this point in your career 5 to 10 years ago?

ML: Absolutely not. I would not have even thought this was an option 5 or 6 years ago. Even though I was out of the Army, I was still learning business and going through that transition. After that second business that I started I told myself "I'm never going to do this again," and now I'm on my fourth.

IM: What compelled you to keep going in the startup world?

ML: It was this opportunity and the impact that we can have on everybody that we're helping on this platform, from business owners all the way to commercial agents and ownership groups. As a business owner myself, I experience the struggle firsthand of finding space and how frustrating that was. And it's sad that in 2019, one of the most effective ways to find spaces is driving around, calling signs with little to no information. When I saw how big the problem was and how antiquated the industry is where nothing has changed as far as making it any better for people to search for space to lease, I was just super determined to solve this problem.

IM: The last time InnovationMap spoke to you, Tenavox had just received funding from RealCo, an accelerator program funded by Geekdom fund. What has that funding been used for?

ML: Oh, yeah, we've raised more funding since then. And we have enough money now to go to the rest of Texas, which is exciting.

IM: When are the expansions?

ML: Well right now, we're in Houston and Austin and then we're going to go to Dallas towards the end of this year. We are also going to raise a round to go out of Texas. Josh [Feinberg, my co-founder,] and I have a larger vision vision for Tenavox and we really want to take it national. So we're going to prepare toward the end of this year, and next year we're going to open up on a bigger round of fundraising to be able to go to other states.

IM: What are some of the ways the tech and innovation community support their LGBTQ colleagues throughout the month of June?

ML: Expanding to other industries and awareness of minorities in other industries, whether it be LGBTQ or women, I think highlighting folks that are in those groups that are in the industry helps a lot. Two years ago when I became CEO and we started this company, it was daunting and scary. There's not a lot of women doing what I do, right? Something that keeps me going is that I have to show another girl or whoever that it's possible to be in my position.

IM: What advice would you have for a young gay or lesbian entrepreneur heading into the military or tech and real estate industries?

ML: Don't be scared to do things that you're scared of. I know everybody's different but the times I found myself in positions like I am today was because I was scared of it. I was scared of what happened, but I knew that I had to do it to overcome it or to see what would happen. The last industry in this whole entire world ever that I would have thought about five years ago would be commercial real estate. And yet when the opportunity presented itself, I just went for it. I just knew that I was going to grow and because I challenged myself and whenever I've faced that, I've come out totally another person, especially just me personally in this role. I tell a lot of the young people that I mentor that if an opportunity presents itself and it may not interest you, you should still look into because you just never know.

IM: What does Pride Month mean to you?

ML: It means empowering the LGBTQ community. The importance of having a whole month in this year that is dedicated to reminding everybody — and it even extends beyond LGBTQ — that you should just be who you are. Be proud of who you are. And I think that means a lot.

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Portions of this interview have been edited.

Check out these conferences, pitch competitions, networking, and more. Getty Images

October is another busy one for Houston innovation. Data-focused conferences, a rescheduled grand opening for The Cannon, and so much more.

If you know of innovation-focused events for this month or next, email me at natalie@innovationmap.com with the details and subscribe to our daily newsletter that sends fresh stories straight to your inboxes every morning.

October 2 — Startup Communication: Post Funding Investor Relations with Eric Danziger

Join Eric Danziger, chief revenue officer at Innowatts, on discussing post-funding investor relations. Danziger has been in the cleantech and smart grid industry for the past 10 years, and Innowatts closed its $18.2 million round earlier this year.

Details: The event is from 5:30 to 7 pm on Wednesday, October 2, at Station Houston (1301 Fannin Street, #2440). Learn more.

October 3 — Raising That First Round with Steve Gray, ATX Venture Partners

Where do you start? This workshop will cover the basics of preparation for that first round of capital raising. There is a rhythm to fundraising, but more importantly, the preparation is vital. Every goal to which you aspire must have a plan and fundraising is no different. At this workshop, Steve Gray of ATX Venture Partners will discuss some lessons learned over the years as well as share ideas on what works and what doesn't.

Details: The event is from 5:30 to 7 pm on Thursday, October 3, at Station Houston (1301 Fannin Street, #2440). Learn more.

October 3 — Growth Tour: Houston

Join Alice, Salesforce Essentials, and the Houston small business community for an unforgettable morning of workshops, networking, and real takeaways to help you reach your goals and strengthen your business.

Details: The event is from 8:30 am to 1 pm on Thursday, October 3, at The Space HTX (2005 Commerce St). Learn more.

October 4 — Houston Next: ERG Summit 2019

To reflect Houston's unique position as the most diverse city in the nation, the Greater Houston Partnership is hosting the Houston NEXT: An ERG Summit with a focus on corporate culture and talent. Join business leaders, HR executives, diversity and inclusion officers and ERG leaders for thoughtful conversations on building diverse and inclusive workplaces.

Details: The event is from 10:30 am to 4:30 pm on Friday, October 4, at Marriott Marquis (1777 Walker Street). Learn more.

October 8 — The Dolphin Tank: Houston

The Dolphin Tank is a "friendly-feedback" pitch session for women entrepreneurs. Springboard Enterprises Dolphin Tank® programs are "helpful feedback-driven" pitch sessions for entrepreneurs to receive constructive insights from knowledgeable professionals. Dolphin Tanks aren't about sharks, piranhas, dragons, or competing for the best idea – they're about channeling the expertise of the people in the room.

Details: The event is from 6 to 8 pm on Tuesday, October 8, at Lilie Lab (Rice University).Learn more.

October 9 — Founders Bootcamp: A Roadmap For Your Startup

JLabs is sitting down with local seasoned investors and entrepreneurs to take a deep dive into key topics designed to equip you with a roadmap for elevating your startup, no matter what stage, into a great company and we'll be swapping war stories along the way.

Details: The event is from 11:30 am to 1 pm on Wednesday, October 9, at JLabs @ TMC (2450 Holcombe Blvd.). Learn more.

October 8-16 — Sesh Coworking

Houston's first female-focused coworking popup event is taking over the town with networking, growth opportunities, and more. Day passes start at $25.

Details: The event is from Tuesday, October 8, to Wednesday, October 16, at Sharespace (1120 Naylor St). Learn more.

October 10 — DataCon Houston

This annual data-focused event is a social and networking opportunity combined with educational programming for business technology.

Details: The event is from 8 am to 8 pm on Thursday, October 10, at TopGolf (1030 Memorial Brook Boulevard). Learn more.

October 17 — Lunch & Learn: CPRIT Information Session


Join the CPRIT team at JLABS to learn about CPRIT's grant funding opportunities available to companies that are developing cancer-focused therapeutics, diagnostics/devices, tools and other non-traditional oncology products.

Details: The event is from 11:30 am to 1 pm on Thursday, October 17, at JLabs @ TMC (2450 Holcombe Blvd.). Learn more.

October 17 — Ignite Healthcare's Annual Fire Pitch Event

The Ignite Healthcare Network Fire Pitch Competition is held each year to encourage innovation in emerging women-led healthcare companies. The program provides an opportunity for women entrepreneurs to engage with advisors, potential customers, and investors to accelerate and refine the growth of their companies.

Details: The event is from 5 to 8:30 pm on Thursday, October 17, at JLabs @ TMC (2450 Holcombe Blvd.) Learn more.

October 17 — JLABS x UH: Startup Pains: From Academia to Startup (Med Device)

JLABS and the University of Houston Technology Bridge present a special installment of Startup Pains, a monthly talk given by entrepreneurs who share their journey of launching a company and overcoming unanticipated obstacles in order to find success in their industry.

Details: The event is from 5 to 7 pm on Thursday, October 17, at UH Technology Bridge, Building 4, Floor 2 (5000 Gulf Freewa7).

October 24 — Central Houston's Annual Innovatech Meeting

This year's program advances the conversation on how not only build, but sustain and support successful and robust innovation ecosystems. Attending the event will be a group of nationally known experts in the fields of placemaking, startup incubators, venture capital and entrepreneurship, and guest speakers will include Houston Mayor Sylvester Turner, Harris Country Judge Lina Hidalgo, Central Houston's President Bob Eury, and Central Houston's Board Chair, Scott Prochazaka, who is the president and CEO of CenterPoint Energy, will inaugurate the meeting.

Details: The event is from 11:30 am to 1 pm on Thursday, October 24, at Lanier Grand Ballroom at the Hilton Americas (1600 Lamar St.). Learn more.

October 24 — The Cannon Grand Opening

The Cannon, an entrepreneurial hub in West Houston, is celebrating its new digs. Join the party to learn about coworking at The Cannon, to network with Houston's innovation ecosystem, and more. Note: This event was pushed back due to Tropical Storm Imelda's flooding across Houston.

Details: The event is from 4 to 9 pm on Thursday, October 24, at The Cannon (1336 Brittmoore Road). Invite only.

October 27 — Implicit Bias Workshop

Impact Hub Houston and The Cannon believe that equitable organizations and equitable opportunities stem from a community of equity-focused leaders, but that is a mindset that must be developed. Through this workshop, participants will develop a shared language around diversity, equity, and inclusion, and understand the importance of these concepts when creating changing and lasting impact.

Details: The event is from 1 to 5 pm on Sunday, October 27, at The Cannon (1336 Brittmoore Road). Learn more.

October 29 — Houston Startup Happy Hour

Mix and mingle with the city's local entrepreneurs, investors, and more. The event is free to attend, but space is limited. Happy hour specials are available all night for attendees.

Details: The event is from 6 to 9 pm on Tuesday, October 29, at Poitin Bar and Kitchen (2313 Edwards Street). Learn more.

October 31 — State of Texas Medical Center

This luncheon focuses on TMC's role in advancing life sciences. Home to the brightest minds in medicine, TMC nurtures cross-institutional collaboration, creativity and innovation. Houston is not only recognized as a global leader in health care delivery and research, but also as an emerging center for biotech commercialization.

Details: The event is from 10:30 am to 1:30 pm on Thursday, October 31, at Marriott Marquis (1777 Walker Street). Learn more.