Houston Voices

Tap into the local ecosystem with Alice’s guide for Houston business owners

A one-stop shop for startup owners is now at your fingertips. Getty Images

Small business ownership is on the rise, particularly among diverse founders: women, people of color, immigrants, the differently-abled, people identifying as LGBTQ+ and veterans. These groups are starting businesses at historically high rates, and, in fact, women of color are entering entrepreneurship at higher rates than any other demographic. In the near future, entrepreneurs from diverse backgrounds will represent the "new majority" of business owners.

While the reason for new business creation varies - be it out of necessity, ingenuity or opportunity - the reality for some small business owners is that their ideas never fully make it off the ground, or their businesses stall in scale due to inequitable access to resources, opportunities and networks required for growth.

Alice is working to change that.

Through thousands of hours of research, underrepresented and underestimated founders told Carolyn Rodz and her team that access to resources and opportunities was their number one barrier to success. It was then that Rodz realized technology could help solve this problem with machine learning that can help entrepreneurs from all backgrounds find the right path and connect to the right resources to start and grow their businesses. In May 2017, Alice became the first AI platform in the world dedicated to helping business owners achieve their goals through personalized and free matchmaking, based on their unique profile, interests and objectives.

"At Alice, we want to make sure every business owner has what they need, and it shouldn't matter where they come from or who they know. It's not enough to even the playing field – we want to create a whole new one," said Rodz, a Latina and three-time entrepreneur. "One of the ways we are doing that is by creating a digital hub of local resources and events, so that all business owners have access to support in their communities, from the startup world to nonprofits, like Baker Ripley and Lift Fund, to investors and lenders."

Alice's Houston Guide for Business Owners is a virtual ecosystem of real-time, real-life connections to local resources, opportunities, organizations, networks, education programs and events designed to support business development and entrepreneurial talent. The guide is kept up-to-date with machine learning algorithms, an in-house curation team and crowdsourced recommendations from the community.

Are you new to the area and looking for a work home? Alice can direct you to over 25 coworking spaces in Space City. Wondering where you can learn to code (or connect with a coder to build that app you've been dreaming about)? Alice can point you to programs like DigitalCrafts Coding Bootcamp and the Flatiron School. Not sure what business license to apply for or how to capitalize on a new sales funnel? The Houston Office of Business Opportunity, Houston SCORE, or the Women's Business Enterprise Alliance may be just what you need.

But just how does Alice do it? Alice's intelligence becomes predictive overtime in order to reduce small business fail rates. By utilizing algorithms that drive founders to relevant resources based on unique personal and company profiles (versus a curated search function), Alice becomes more personalized (and "intelligent") the more the user engages with her.

"We like to think of Alice as the business owner's sidekick. She's there night and day to help entrepreneurs build their companies, solve problems and connect with people, places and knowledge across the digital and real-life ecosystem," added Rodz.

You can access the Guide for Houston Business Owners (and 15 other city guides) on Alice at https://helloalice.com/cities/houston. And if you have a local resource, opportunity or event to recommend, you can submit your suggestion here.

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This is content from our partner, Alice.

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Building Houston

 
 

This week's roundup of Houston innovators includes Madison Long of Clutch, Ty Audronis of Tempest Droneworx, and Juliana Garaizar of Greentown Labs. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from drones to energy tech— recently making headlines in Houston innovation.


Madison Long, co-founder and CEO of Clutch

Madison Long joins the Houston Innovators Podcast to discuss Clutch's recent national launch and the role Houston played in the company's success. Photo courtesy of Clutch

Houston-based creator economy platform Clutch — founded by CEO Madison Long and CTO Simone May — celebrated its nationwide launch earlier this month. The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more.

When the company first launched its beta in Houston, the platform (then called Campus Concierge) rolled out at three Houston-area universities: Texas Southern University, Rice University, and Prairie View A&M. The marketplace connected any students with a side hustle to anyone on campus who needed their services.

Long shares on this week's Houston Innovators Podcast that since that initial pilot, they learned they could be doing more for users.

"We recognized a bigger gap in the market," Long says. "Instead of just working with college-age students and finding them side hustles with one another, we pivoted last January to be able to help these young people get part-time, freelance, or remote work in the creator economy for businesses and emerging brands that are looking for these young minds to help with their digital marketing presence." Read more and listen to the episode.

Ty Audronis, co-founder of Tempest Droneworks

Dana Abramowitz and Ty Audronis co-founded Tempest Droneworks. Photo courtesy of Tempest Droneworx

Ty Audronis, fueled by wanting to move the needle on wildfire prevention, wanted to upgrade existing processes with real-time, three-dimensional, multi-spectral mapping, which exactly where his company, Tempest Droneworx, comes in.

That software is called Harbinger. Audronis explains that the real-time management and visualization solution is viewable on practically any device, including mobile or augmented reality. The system uses a video game engine for viewing, but as Audronis puts it, “the magic happens” on the back end.

The company was just the two founders until five weeks ago, when Tempest’s size doubled, including a full-time developer. Once Tempest receives its SIBR check, the team will grow again to include more developers. They are currently looking for offices in the city. As Audronis says, Tempest Droneworx is “100-percent made in Houston.” Read more.

Juliana Garaizar, chief development and investment officer and head of Houston incubator of Greentown Labs

Juliana Garaizar is now the chief development and investment officer at Greentown Labs, as well as continuing to be head of the Houston incubator. Image courtesy of Greentown

Greentown Labs named a new member to its C-suite. Juliana Garaizar, who originally joined Greentown as launch director ahead of the Houston opening in 2021, has been promoted from vice president of innovation to chief development and investment officer.

"I'm refocusing on the Greentown Labs level in a development role, which means fundraising for both locations and potentially new ones," Garaizar tells InnovationMap. "My role is not only development, but also investment. That's something I'm very glad to be pursuing with my investment hat. Access to capital is key for all our members, and I'm going to be in charge of refining and upgrading our investment program."

While she will also maintain her role as head of the Houston incubator, Greentown Houston is also hiring a general manager position to oversee day-to-day and internal operations of the hub. Garaizar says this role will take some of the internal-facing responsibilities off of her plate. Read more.

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