HCC's HOU Made is a free initiative that provides programming — workshops, resources and networking — to local businesses. Photo via HCC

Launching and growing small businesses and startups can take a village, and Houston Community College has a program that can help be that village for entrepreneurs.

HCC's HOU Made, which launched in 2021 and is run from HCC's West Houston Institute, is a free initiative that provides programming — workshops, resources and networking — to local businesses.

"It is designed to open up HCC's Makerspace to the public with access to tools and resources that were previously reserved for staff, faculty and students,” Connie Leon, the program’s coordinator, says in a news release. “The initiative gives small business owners access to use the Makerspace after their representatives attend a series of workshops.”

In addition to the workshops, which range from business 101 and branding to scaling operations, participants have access to equipment like laser cutters, 3D printers and heat press machines. One program within HOU Made is the Maker to Market initiative that provides entrepreneurs with materials including tents, tables, and marketing collateral to help set up pop-up stores for markets.

The program also provides opportunities with key financial advisers and partners like Chase Bank. LaShan Arceneaux, owner of Three Lumps of Sugar that creates mixes for cocktails, secured a $12,000 startup loan from participating in the program.

"I plan to use the loan to have a website built, and to purchase equipment and business supplies such as mixers, aprons, and supplies needed for business. This will allow me to grow the business successfully," Arceneaux says in the news release.

Check out these workshops, networking events, pitch events, and other goings on in Houston this month. Getty Images

10 can't-miss Houston business and innovation events for February

Where to be

After what's felt like ages, 2019 has transitioned into a new month. For some, February means pink and red hearts. For Houstonians, it means the start of Rodeo Houston later this month. But, for entrepreneurs, the month yields a flurry of networking and professional events around town.

If you know of innovation-focused events for February, email me at natalie@innovationmap.com with the details.

February 5 - How to Start a Startup with Roberto Moctezuma, founder & CEO of Fractal River

Thinking 2019 is the year you finally turn your business idea into a startup? Station Houston wants to help. It's free to attend this discussion lead by Roberto Moctezuma, the founder and CEO of Houston-based Fractal River, an advisory firm. The talk will focus on identifying problems, determining market needs, learning important metrics, and more.

The event is from 5:30 to 6:30 pm on Tuesday, February 5, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 6 - SaaS Lifecycle Phase 3: Mapping Your Customer Journey

If you've got a SaaS-y startup, this is an event you can't miss. Blair Garrou of Mercury Fund will advise you on your company's sales, growth, and customer success. It's $10 to attend.

The event is from 12:30 to 2 pm on Wednesday, February 6, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 6 - Fruition Technology Labs Lunch n' Learn: Building Your Best Team

One of the main reasons startups fail is because of the people. Fruition Technology will offer their best advice for creating a solid team behind your startup.

The event is from 11:30 am to 1 pm on Wednesday, February 6, at The Cannon (1336 Brittmoore Road). Learn more here.

February 12 - Women Founders Series: Breaking Free of Impostor Syndrome

Calling all female entrepreneurs, women in business, and allies. Hear from a panel of women about their careers — both the ups and downs — and their advice for navigating the male-driven tech industry.

The event is from 11:30 am to 1 pm on Tuesday, February 12, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 12 - Women’s Masters Network Launch Party

Make your goals a reality at this women's professional networking event and launch party. The keynote speaker is Deidre Mathis.

The event is from 6 to 9 pm on Tuesday, February 12, at TXRX Labs (205 Roberts Street). Learn more here.

February 12 - The Global Startup with Innovation Norway

Nine Norwegian startups will pitch potential investors and collaborators at Station Houston's office in order to find for opportunities for international expansion. The Innovation Norway companies that will pitch are: CoreAll, Exebenus, Flapump, Geocap, Hammertech, Oliasoft, Pera, Solution Seeker, and Turbulent Flux.

The event is from 6 to 8 pm on Tuesday, February 12, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 13 - BBL Labs Energy Tech Accelerator Launch Party & Drone Demo

BBL Ventures is introducing BBL Labs, an energy tech accelerator program in partnership with Station Houston. Learn about the new program and network with energy tech professionals.

The event is from 6 to 9 pm on Wednesday, February 13, at Station Houston (1301 Fannin St., Suite 2440). Learn more here.

February 18 - NRLC Workshop: Pretotyping & Prototyping with Kara Palamountain

Figure out if your startup idea or product is needed and possible before you start investing your money and time in it at this workshop at Rice University. Featured speaker, Kara Palamountain, is a professor at the Kellogg School of Management and the president of the Northwestern Global Health Foundation.

The event is from 4 to 5:30 pm on Monday, February 18, at Liu Idea Lab for Innovation and Entrepreneurship (6100 Main St., Cambridge Office Building, Suite 130) Learn more here.

February 20 - Houston Blockchain Alliance Kickoff

New to the innovation scene, Houston Blockchain Alliance, a networking group of blockchain professionals, is celebrating its launch with a free event and panel discussion.

The kickoff celebration takes place from 5:30 to 8:30 pm on Wednesday, February 20, at the Houston CPA Society (777 Post Oak Blvd #500). Learn more here.

February 20 - InfoFluency Lunch n' Learn: Management Analytics for the Founder

If you're a founder who is evaluating or beginning use of a CRM, this one's for you. You'll get a basic understanding of the use of analytics in startup company management by attending the lunch and learn session.

The event is from 11:30 am to 1 pm on Wednesday, February 20, at The Cannon (1336 Brittmoore Road). Learn more here.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Houston startup is off to the races with its innovative running shoes

running start

Despite Houston’s reputation as a sneaker town, there are few actual shoe companies headquartered in the Bayou City. One that is up and running is Veloci Running, an innovative enterprise that combines the founder’s history as a track runner for Rice University with the realities of running in a changing world.

Tyler Strothman started running cross country growing up in Wisconsin and Indiana before moving to Texas to attend Rice in 2020. Naturally, his college life was altered significantly by the COVID-19 pandemic. Unfortunately, Strothman contracted the virus, leading to pneumonia and causing him to consider other plans for his future.

One thing that stood out from Strothman’s running career was how bad his shoes fit.

“Traditional shoes narrowed in, cramped the front of my feet, and it was causing foot pain,” he said in a video interview. “But any other shoes that were shaped to better fit the natural foot shape were more barefoot (style)—they were more minimalist overall. And that was hurting my calf and Achilles. It was pulling on it, kind of like a rubber band.”

Strothman decided to start Veloci and went on to win the annual Liu Idea Lab for Innovation and Entrepreneurship's H. Albert Napier Rice Launch Challenge in 2025. The win secured $50,000 in startup money, which Strothman used to immediately launch his new runner-centered shoe design with himself as the CEO at the age of 24.

Along for the jog was Strothman’s college friend, Austin Escamilla, who serves as chief operating officer. Escamilla believed in Strothman’s vision, but the project immediately ran into snags beyond Veloci’s control, particularly with manufacturing in Asia.

“It was quite a year to start a shoe business, especially dealing with tariffs and global economic trade tensions,” he said in the same video interview. “We've luckily had some really good partners and really solid advisors throughout the journey who've either done it or had some good feedback and advice. It certainly takes a village, but every day is different. So, it's fun to come into work every day and problem solve.”

The flagship Veloci shoe is the Ascent, which comes in both men’s and women’s sizes. It combines the wide toe cage that Strothman wanted with extra support cushion for a softer, easier run. They retail at $180. Strothman has personally been testing them for a year, noticing reduced lower leg pain when he runs.

At the same time, Veloci has attended to some of the more unique running problems in Houston and other hot, Southern states. A combination of heat and humidity makes for a very soggy shoe if not designed with such environments in mind. The Ascent is built to be very open and breathable, allowing hot air to flow and keeping sweat from building up. These various comfort improvements have made the Ascent Strothman’s favorite running shoe.

“I put on more pairs of this Veloci shoe than I have in my other running shoes in the last seven years,” he said

Currently, Veloci is still a very niche brand. Since the company launched last year, they’ve sold roughly 10,000 pairs. Those sales come either directly through their website or from specialty running stores, most of which are located around the Houston area, like Clear Creek Running Company in League City.

Building community around the shoe through these specialty retailers has been a prime marketing strategy. Part of the $50,000 grant went to a custom van that Veloci can take to various 5Ks, runs and events to get people interested in the brand. The personal touch has helped news of Veloci spread through the running world.

“We went to many run clubs throughout the last year,” said Escamillia. “We've been to pretty much every one of the major run clubs at least once or twice. Folks who try on the shoes, love them, become fans and post and repost…. The marketing side's been a lot of fun.”

Intuitive Machines lands $180M NASA contract for lunar delivery mission

to the moon

NASA has awarded Intuitive Machines a $180.4 million Commercial Lunar Payload Services (CLPS) award to deliver science and technology to the moon.

This is the fifth CLPS award the Houston spacetech company has received from NASA, according to a release. It will be the first mission to utilize Intuitive Machines' larger cargo lunar lander, Nova-D.

Known as IM-5, the mission is expected to deliver seven payloads to Mons Malapert, a ridge near the Lunar South Pole, which is a "compelling location for future communications, navigation, and surface infrastructure," according to the release.

“We believe our space infrastructure provides the scalability and flexibility needed to support an increased cadence of new Artemis missions and advance national objectives. This CLPS award accelerates our expansion efforts as we build, connect, and operate the systems powering that infrastructure,” Steve Altemus, CEO of Intuitive Machines, said in the release. “We look forward to working closely with NASA to deliver mission success on IM-5 and to provide sustained operations and persistent connectivity in the cislunar environment and across the solar system.”

The delivery will include the Australian Space Agency’s lunar rover, known as Roo-ver, and another lunar rover from Honeybee Robotics, a part of Jeff Bezos' Blue Origin. Intuitive Machines will also deliver chemical analysis instruments, radiation detectors and other technologies, as well as a capsule named Sanctuary that shows examples of human achievements.

Intuitive Machines previously completed its IM-1 and IM-2 missions, which put the first commercial lunar lander on the moon and achieved the southernmost lunar landing, respectively.

Its IM-3 mission is expected to deliver international payloads to the moon's Reiner Gamma this year. It’s IM-4 mission, funded by a $116.9 million CLPS award, is expected to deliver six science and technology payloads to the Moon’s South Pole in 2027.

The company also announced a $175 million equity investment to fuel growth earlier this month.

TotalEnergies exits U.S. offshore wind sector in $1B federal deal

Energy News

TotalEnergies, a French company whose U.S. headquarters is in Houston, has agreed to redirect nearly $930 million in capital from two offshore wind leases on the East Coast to oil, natural gas and liquefied natural gas (LNG) production.

In its agreement with the U.S. Department of the Interior, TotalEnergies has also promised not to develop new offshore wind projects in the U.S. “in light of national security concerns,” according to a department press release.

Federal agency hails ‘landmark agreement’

The Department of the Interior called the deal a “landmark agreement” that will steer capital “from expensive, unreliable offshore wind leases toward affordable, reliable natural gas projects that will provide secure energy for hardworking Americans.”

Renewable energy advocates object to what they believe is the Trump administration’s mischaracterization of offshore wind projects.

Under the Department of the Interior agreement, the federal government will reimburse TotalEnergies on a dollar-for-dollar basis for the leases, up to the amount that the energy company paid.

“Offshore wind is one of the most expensive, unreliable, environmentally disruptive, and subsidy-dependent schemes ever forced on American ratepayers and taxpayers,” Interior Secretary Doug Burgum said in the announcement. “We welcome TotalEnergies’ commitment to developing projects that produce dependable, affordable power to lower Americans' monthly bills while providing secure U.S. baseload power today — and in the future.”

TotalEnergies cites U.S. policy in move away from U.S. wind power

In the news release, Patrick Pouyanné, chairman and CEO of TotalEnergies, says the company was “pleased” to sign the agreement to support the Trump administration’s energy policy.

“Considering that the development of offshore wind projects is not in the country’s interest, we have decided to renounce offshore wind development in the United States, in exchange for the reimbursement of the lease fees,” Pouyanné says.

TotalEnergies redirects capital to LNG, oil, and natural gas

TotalEnergies will use the $928 million it spent on the offshore wind leases for development of a joint venture LNG plant in the Rio Grande Valley, as well as for production of upstream oil in the Gulf of Mexico and for production of shale gas.

“These investments will contribute to supplying Europe with much-needed LNG from the U.S. and provide gas for U.S. data center development. We believe this is a more efficient use of capital in the United States,” Pouyanné says.

TotalEnergies paid $133.3 million for an offshore wind lease at the Carolina Long Bay project off the coast of North Carolina and $795 million in 2022 for a lease covering a 1,545-megawatt commercial offshore wind facility off the coast of New Jersey.

“TotalEnergies’ studies on these leases have shown that offshore wind developments in the United States, unlike those in Europe, are costly and might have a negative impact on power affordability for U.S. consumers,” TotalEnergies said in a company-issued press release. “Since other technologies are available to meet the growing demand for electricity in the United States in a more affordable way, TotalEnergies considers there is no need to allocate capital to this technology in the U.S.”

Since 2022, TotalEnergies has invested nearly $12 billion to promote the development of oil, LNG, and electricity in the U.S. In 2025, TotalEnergies was the No. 1 exporter of LNG from the U.S.

Industry groups push back on offshore wind pullback

The American Clean Energy Association has pushed back on the Trump administration’s characterization of offshore wind projects.

“The offshore wind industry creates thousands of high-quality, good-paying jobs, and is revitalizing American manufacturing supply chains and U.S. shipyards,” Jason Grumet, the association’s CEO, said in December after the Trump administration paused all leases for large-scale offshore wind projects under construction in the U.S. “It is a critical component of our energy security and provides stable, domestic power that helps meet demand and keep costs low.”

Grumet added that President Trump’s “relentless attacks on offshore wind undermine his own economic agenda and needlessly harm American workers and consumers.” He called for passage of federal legislation that would prevent the White House “from picking winners and losers” in the energy sector and “placing political ideology” above Americans’ best interests.

The National Resources Defense Council offered a similar response to the offshore wind leases being paused.

“In its ongoing effort to prop up waning fossil fuels interests, the administration is taking wilder and wilder swings at the clean energy projects this economy needs,” said Pasha Feinberg, the council’s offshore wind strategist. “Investments in energy infrastructure require business certainty. This is the opposite. If the administration thinks the chilling impacts of this action are limited to the clean energy sector, it is sorely mistaken.”

---

This article originally appeared on EnergyCapitalHTX.com.