Houston expert: 4 ways to continue supporting women in the workplace

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Here are four ways to look out for the women at your company. Photo via Getty Images

Fresh from the nation celebrating Mother’s Day last weekend weekend, recognizing the valuable role women play in raising their families, it is also an appropriate time to reflect upon the struggles women continue to face in a post-pandemic workplace. Women are juggling remote/hybrid schedules along with schooling dilemmas and a decline in childcare options, expediting burnout and fueling the “Great Resignation,” which continues to be a concern as the number of quits in March reached a record high of 4.5 million.

According to a recent Deloitte report, Women @ Work 2022: A Global Outlook, over 50% of women plan to quit their jobs in the next two years due to burnout. In addition, 53% of women say their stress levels are higher than they were a year ago; 46% say they feel burned out; nearly half rated their mental health as poor or very poor; only 43% feel comfortable talking about mental health challenges in the workplace; and 47% rated work-life balance as poor or extremely poor.

These are alarming statistics, but the challenges are not insurmountable as employers work to attract and retain top talent. Below are four ways savvy leaders can support women and working parents in the workplace.

Promote work-life balance

With many employees feeling burned out and exhausted from an extended period of working longer hours and handling schooling/caregiving responsibilities, it is crucial for leaders to promote work-life balance to help alleviate further repercussions and restore equilibrium. While encouraging employees to use allotted paid time off (PTO) and paid volunteer hours are significant ways, there are smaller steps that can add up to big differences in achieving work-life balance. Leaders should encourage employees to step away from their screens by taking daily breaks, enjoying lunch hours, starting/ending the workday on time and refraining from after-hours emails. Leaders should also set an example by practicing what they preach to attain work-life balance. Finding opportunities to unplug via PTO, volunteering and brief amounts of time each day can help employees feel refreshed and focused when they do return to their screens. When employees have work-life balance, it can give them a new perspective and make their jobs feel more rewarding as they pursue their careers.

Support career growth

One of the most important ways to support employees is to offer professional development programs that support career growth and lead to advancement opportunities within the company. Leaders should work with employees to define a career path that supports their career goals and aspirations and identify the best tools/resources required to accomplish their objectives. Professional development programs should offer a variety of resources that align with individual/business objectives, such as on-the-job training, supervisory instruction, formal mentoring programs, instructor-led courses, online learning and conferences to help employees learn in a well-rounded manner that supports varying learning styles. In addition, employers can further demonstrate their support for the growth and educational needs of employees by offering tuition reimbursement programs. When employees have a chance to expand their skill sets and continue to learn/grow, they are more engaged and connected to the company and less likely to seek opportunities elsewhere.

Boost well-being efforts

As employee mental health/wellness has moved to the forefront at many companies, leaders are boosting their efforts to improve, expand or change aspects of their employee well-being programs to address the needs and expectations of the workforce. While generous PTO programs, paid volunteer time, EAPs, mindfulness programs and meditation apps are a solid start, companies should go further by taking a more holistic approach to well-being by weaving it into the company’s DNA. Well-being should be a consideration in all aspects of business operations – from branding and productivity to performance and purpose – facilitating endless opportunities to view the business through a health and wellness lens. In addition, employers that realize many factors influence employees’ lives and their overall health, such as purpose/career, social, financial, physical, community and mental/emotional are displaying their commitment to employee wellness and positioning their companies for long-term success.

Offer relevant perks

The stress related to financial concerns can lead to employee burnout and mental health issues, so leaders should identify ways to help ease some of the monetary burden. Although some expenses may decrease in a remote/hybrid work environment, others might increase in areas such as home/office equipment purchases, office supplies, higher utility bills and child/elder care expenses, causing additional employee stress. When employers offer relevant perks to offset some of these costs, including company-sponsored discounts, gift cards for office supply companies, partial reimbursement for internet service, assistance with child/elder care expenses, raffles for monthly house cleaning, dog-walking or laundry services, or lunches via a food delivery service they are demonstrating care and concern for employees.

While Mother’s Day is only celebrated once a year, the struggles that women and working parents face daily should be a topic of conversation that is elevated and ongoing in boardrooms across the country. As increasing numbers of working parents and employees experience burnout and mental health concerns that may lead to further resignations, it is imperative for business leaders to combat the situation by promoting work-life balance, supporting career growth, boosting well-being efforts and offering relevant perks.

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Jill Chapman is a senior performance consultant with Insperity,a leading provider of human resources and business performance solutions.

At a conference focused on women in business, three Houston entrepreneurs gave their advice for the next generation of female innovators. Photo by Scott Halleran/Getty Images

Overheard: Houston female entrepreneurs share advice and experience

Eavesdropping in Houston

Hundreds of women gathered for the Greater Houston Women's Chamber of Commerce's annual Greater Houston Conference for Women. The full-day event on April 18th shined a spotlight on the work women are doing in business in the Bayou City.

One part of the programing included a panel of three Houston entrepreneurs who told their stories and meant to inspire the next generation of businesswomen.

"Innovation is critically important to our city," says Tandra Jackson, KPMG's Houston office partner and moderator of the panel. "Having an ecosystem where we bring innovative capabilities, solutions, and organizations to our community is absolutely paramount to the longevity of our city."

If you missed the event, here are some powerful quotes overheard at the panel.

“I look for a passionate entrepreneur with a point of difference — there’s got to be a reason for you to be doing this company. What are you bringing to [the industry]?”

—Janet Gurwitch, founder of Laura Mercier Cosmetics and private equity investor focused on cosmetics companies, when asked if there was a difference between male and female entrepreneurs. "Other than biologically, no," she says.

“It’s extraordinarily important that you find an investor who basically gets it — whether it’s the financial [concern of] how to you do revenue recognition in the software world, or how do you capitalize and understand the valuations. It’s important that you get the right player.”

— Samina Farid, founder of Merrick Systems Inc., an energy software company when asked about advice for young women interested in starting their own company.

“One of the things I see is [the importance of] really knowing the problem that you solve. When you’re early on, [you have to know] what is the core market that you’re going to serve and is the market large enough that you’re going to attract enough customers to solve that problem.”

— Janette Marx, CEO of Airswift, an international workforce solutions provider. Marx contributes as a mentor in GHWCC's office hours and advises entrepreneurs to look into the program.

Houston-based Work & Mother is rethinking how new mothers pump in the office. Courtesy of Work & Mother

This growing Houston company is revolutionizing the way new mothers pump in the office

Pump it up

A new mom returning to work is probably dreading her new daily inconvenience of taking the time out of the workday to pump her breast milk.

While some employers provide a wellness room to us, but the more likely scenario is that she will have to pump in your car, an empty conference room or the bathroom. And once she is done pumping, she'll have to wash her equipment in the kitchen sink, alongside her coworkers' coffee mugs or dirty Tupperware containers.

One newly launched company mission is to make that scenario a thing of the past.

Work & Mother is a boutique pumping and wellness center that opened its first location in downtown Houston in 2017 and is planning its second downtown location. The 600-square-foot space opened on the first floor of 712 Main St. and offers memberships to companies and individuals, regardless of whether they work in the building.

Abbey Donnell founded the company after speaking with friends who recently returned to work after giving birth.

"There were constant stories about [women] being told the use the IT closet, or the conference room, or the bathroom or their cars," Donnell says. "Some of them were pretty big oil and gas firms companies that should've had the resources and space to do better than that."

Work & Mother offers its members several private pumping rooms, private pumping office spaces, a kitchen area, member lockers and a small retail section where members can buy pumping and wellness equipment. The company's pitch to individual mothers is simple: come to us for privacy and community. But its pitch to companies is more rooted in regulations.

Per the Fair Labor Standards Act Section 7(r), companies with 50 or more employees are required to provide "a place, other than a bathroom, that is shielded from view and free from intrusion from coworkers and the public, which may be used by an employee to express breast milk." Companies that aren't in compliance with Section 7(r) — and lack the resources to do so — can either purchase individual or company memberships to Work & Mother.

"The reception from moms has been incredible," Donnell says. "I've gotten a lot of support from women who are older in their fields, who talk about how [pumping in the office] was a horrible experience for them."

Work & Mother is planning its second location, which will also be in downtown Houston, but Donnell declined to share additional details. When she started the company in 2017, she took minimal investments from friends and family, she says. But in anticipation of the company's second location, Work & Mother will likely launch a pre-seed fundraising round this summer, Donnell says. No financial figures have been finalized, but Donnell says the tentative plan is to raise roughly $1 million.

The company is also hoping to open in cities such as Chicago, New York, Austin, and Dallas in the near future.

Work & Mother isn't targeting companies that are solely concerned about meeting Section 7(r) compliance, Donnell says. Rather, she's hoping to show companies that investing in the well-being of new mothers is essential to running a successful business – and it's the right thing to do.

"If there's an employer who really only cares about the compliance, then they're not exactly a good fit, because they'll convert a closet and check that box," Donnell says.

But what Donnell says she's found refreshing is that most of the companies she's interacted with have had great feedback for her. They're trying to recruit — and retain — top female talent, she says.

More soon

Courtesy of Work & Mother

Donnell has plans for a second Houston location, as well as an expansion to other major United States cities.

SeeHerWork launched its line of female-gear in September. Courtesy of SeeHerWork

Houston company aims to equally equip female workers

If the glove doesn't fit

When Jane Henry was working on her home right after Hurricane Harvey — her house got three feet of mud in it — she went to throw a board into the dumpster, and her glove went with it.

Henry says the industry standard is to recommend small and extra-small sizes for women's workwear, but as a ladies large in athletic gloves, Henry still had a good inch or so of glove at her fingertips in her workwear gloves.

"I went upstairs to my sewing room, and I ripped that glove apart and I resewed it to fit my hand," Henry says.

Other women stopped her in hardware stores to ask her about her shoddily sewn glove, and she realized this was the idea for next company. She incorporated SeeHerWork a few months later in January of 2018, and she launched her line of clothing in September, just a year after she had the idea. Based in Houston, SeeHerWork rents warehouse space in Kingwood and has its corporate office in Midtown.

Doing the legwork
Henry is no stranger to the startup game. She created her own consulting company, Xcution Inc., over 16 years ago, but she downsized the company in 2016 when oil prices took a turn. Instead, she went into Rice University's MBA program, where, ultimately, she created a network of associates that would eventually help SeeHerWork grow.

"I've been a serial entrepreneur — been trying to avoid calling myself that," says Henry. "I have two entrepreneurial parents, and I told myself I'd never be an entrepreneur, yet that's what I keep doing."

Through her business expertise and education, she knew she had to start with a one-page business plan for the company. She then took her idea to over 50 focus groups made up of 10 to 20 female workers, safety managers, and procurement managers across industries — transportation, military oil and gas, engineering, and more.

"The response was eerily similar despite the industry," Henry says.

The focus group participants were tired of the "pink it and shrink it" approach to women's workwear and equipment. They felt like if their supplies don't fit, they don't fit. Mentorship opportunities and performance are then subsequently hindered, creating a spiral effect of deterring women from entering the skilled labor workforce. This is a huge problem, considering there's the recent labor shortage with these types of jobs.

She took this information and her first prototypes to a national pitch competition to great success — and a standing ovation. Henry also connected with the Rice Angel Network, Station Houston, The Cannon, and other local innovation-focused entities.

Roadwork ahead
Henry has big plans for SeeHerWork, and is in talks with a few large entities — like the Houston Airport System, Fluor Corp., and Toyota — that have expressed interest in using her gear for their workforce. Henry also wants to expand her products and reach female workers through retail — online and in store.

"Ultimately, SeeHerWork is the Lululemon of workwear," Henry says.

SeeHerWork is focused on keeping women safe, firstly, but also encouraging more women to enter the skilled labor workforce and then work their way up the ladder.

"I don't want people to think of us as a workwear company," Henry says. "I want them to think of us as an inclusion company. Mostly because just like professional sports team, the first step is the right clothing and equipment and the second step is working to be a team and working together."

At your fingertips

Courtesy of SeeHerWork

SeeHerWork has a full line of products, from gloves and bags to safety vests and long-sleeves shirts. She's launching more products — like coveralls, pants, and footwear — soon.

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Spring cohort announced for Houston tech company's startup accelerator

ready to grow

A Houston tech company has announced the latest cohort of its accelerator program, bringing the total number of startups supported by the company to 63.

Softeq Development Corp., a technology services development company, named 14 new startups joining its three-month spring Softeq Venture Studio cohort.

“We are so proud of the success we have had with the Softeq Venture Studio, helping to support and secure funding for 63 startups to date through the Softeq Venture Fund," says Christopher A. Howard, founder and CEO of Softeq. "With 23 of 89 founders coming from outside of the U.S., we demonstrate Houston’s growing influence as a startup hub where entrepreneurs can find a welcoming innovation community, a strong talent base, and world-class research facilities."

The spring 2023 cohort for Softeq includes:

Houston-based AIM7, data intelligence platform that unlocks wearable and mHealth data to provide customized and predictive wellness solutions.
Avendly, based in Providence, Rhode Island, makes robotic automation for restaurants to help, not supplant humans. Its first of many products is Mixibot, an integrated back-bar cocktail vending system.
Founded in Austin, ClioVis, is meeting today’s content-creator students where they are and how they learn. The company provides unique experiential learning tools designed for today’s content-creator students who learn by doing, not lectures.
Based in Tel Aviv, Israel, Flometrica, is a digital health solution featuring "use anywhere" devices to remotely monitor and diagnose various urinary tract problems through analysis of different urine parameters.
Gophr, from Lake Charles, Louisiana, is a technology-driven logistics company that provides tailored and efficient delivery solutions for various industries, individuals, and businesses of all sizes.
Chicago-based KarChing puts cash in teens’ hands for safe driving. The only app built for parents, teens, and insurance companies that rewards drivers for phone- and distraction-free behavior behind the wheel.
Houston-founded Meander collects travel customer satisfaction micro-surveys as people go about their trips. The research platform rewards travelers for sharing their pics, videos, and insights.
MEedia, based in Sacramento, California, puts a professional press conference event in your pocket. Individuals can create broadcast-worthy interactive shareable content with just their phone.
MeterLeader, from Huntington Beach, California, gamifies saving energy in homes by using real-time utility data and behavioral science. We're like a Fitbit challenge for your home, but instead of steps we measure kWh, therm, and CO2 reductions.
Houston-based PayOnDelivery, integrates secure payment with delivery for markets like Craigslist and Facebook. It’s low-hassle, fraud-free buying and selling for peer-to-peer marketplaces.
Another Lake Charles business, Picasso Analytics has a platform that can reduce delays and save oil refiners and petrochem owners 10 to 15 percent on multi-million dollar turnaround events by providing a single source of truth integrating the schedule, time entry, and shop status.
Sarasota, Florida-based Toivoa develops software-based therapies for people with disabilities who experience mental health disorders. On track for FDA approval, the platform is prescription-based, clinically validated, and delivered on your phone.
UpBrainery Technologies, founded in Houston, helps students explore careers through digital experiences. AI guides their interests in career paths and credentials their achievements for employers and colleges.
Also from Houston, WellWorth (https://wellworthapp.com/), is a financial modeling SaaS platform that helps upstream oil and gas finance leaders improve their decision-making around raising, managing, and deploying capital.

Softeq Venture Studio launched over a year ago with its inaugural cohort in 2021, and the fund was launched last year. Since launch, Softeq has raised 80 percent of its inaugural $40 million Softeq Venture Fund and made investments in 63 startups. Softeq has also reformatted its accelerator program to include two cohort classes per year, allowing for more time to be spent with the Venture Studio and its cohort startups.

Houston college receives grant to support aerospace technician training

workforce funding

The Texas Workforce Commission granted $332,000 to three Houston-area organizations last month to support aerospace technician training for unemployed and displaced workers, as well as recent high school grads.

The funding will go toward BayTech, Bay Area Houston Economic Partnership and San Jacinto College, and comes out of the TWC's Texas Talent Connection grant. The TWC awarded a similar grant to Lone Star College in January with the goal of supporting "innovative education and workforce skills training programs" for first-generation students in six different industries.

This most recent grant will allow about 50 students to become certified aerospace technicians in electrical, composite, or structural tracts.

After advancing through the program, they'll receive a completion certificate from the San Jacinto College's EDGE Center and will have the opportunity to sit for a nationally recognized certification exam.

According to a release from San Jacinto College, the organizations will also facilitate students' placement directly into the workforce.

"Funding like this grant from the Texas Workforce Commission to further our training offerings reaches far beyond our students to the future of the aerospace industry, Brenda Hellyer, chancellor of San Jacinto College, said in a statement. "A skilled workforce is critical to the success of the Houston Spaceport and the aerospace industries that support it, and we understand our role in providing the next generation of aerospace technicians."

San Jacinto College, which is the official education training partner for the Houston Spaceport at Ellington Airport, launched the EDGE Center in 2020.

The center aims to train future aerospace professionals through its technician programs as well as a general aerospace program and a drone pilot program. To date, about 30 students have earned their credentials .

Houston founder on creating an app for sports connections and having fun

HOUSTON INNOVATORS PODCAST EPISODE 179

Lydia Davies had the idea for an app that would forge friendship and fun — right at the beginning of the world's most isolating time.

She shouted her idea — an app that would allow golfers to connect when traveling or on nice weekends when other friends might not be free — to her husband over the heads of their rambunctious children.

"I started building the app right then and there in this tornado of noise and chaos, and it kind of just became my sanity in that early COVID time because I had something to work on and build," Davies says on this week's episode of the Houston Innovators Podcast.

The idea turned into TeeMates, which launched in 2021 and focused on golf exclusively, and evolved into the TEAMATES App, the current platform that now has a growing selection of sports and activities for users to sync up with others on.

As of this week, users have new features in the app that includes rewards and incentives for users to give feedback to each other on the app. Davies has even hosted events to bring people together in the name of socialization and activity.

"There is so much tension and fear after COVID in just communicating and connecting, and people just seem to feel a bit insecure. I didn't want people to feel that way," she says. "I wanted to create a community where people could just show up and be a part of a group because they are joining in an activity together."

Ultimately, the app — and its evolving features — is all about having fun and creating real human connections, Davies says.

"Activity and fun — adults have to have fun, and not just out at bars drinking," she says. "Sports and activities are fun — competition and learning something new is fun."

Davies shares her journey of entrepreneurship — which has included a pop music career and a real estate business — on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

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