Weather analytics platform with Houston HQ taps Norwegian biz to optimize tech

weatherproof tech

StormGeo, a Houston-based weather intelligence provider, has partnered with Norwegian company 7Analytics to create technology positioned to revolutionize planning for floods. Photo courtesy of Kinder Institute

There’s no way around it: Houston floods. And with the deluge comes hurdles for businesses. The only real power we have in the face of such adversity is preparation.

StormGeo, a weather intelligence provider with its United States headquarters in Houston, has partnered with Norwegian company 7Analytics to create technology positioned to revolutionize planning for floods.

StormGeo debuted in Norway in 1997. In 2012, it acquired Houston company Impact Weather, says Bob Weinzapfel, a meteorologist and senior project manager of weather insights for StormGeo. Houston is one of 24 offices spread over 15 countries with more than 600 employees, Weinzapfel adds.

The team at 7Analytics, according to Weinzapfel, “Are a bunch of smart flood experts and machine learning experts.” Together, they are introducing a technology that Weinzapfel calls “a game changer” for Houston businesses.

7Analytics uses AI to give users an overview of Houston’s potential flooding based on a 72-hour forecast. “Any business like a grocery store or hospitals or even a refinery—any business with employees or customers, it’s important to know Are the roadways being flooded? Can my employees and customers get in?” says Weinzapfel.

StormGeo has long provided weather insights and guidance to businesses in Houston. Now, detailed maps provide real-time flood forecasting.

The maps forecast the probability of flash flooding in each subbasin, but perhaps more importantly, they can home in on clients’ buildings to show what inundation will look like in parking lots and nearby roads.

"Our product takes a real-time StormGeo weather forecast — for example, the risk of rainfall tomorrow—and translates it into actionable risk info, such as their site is at risk of up to a foot of flooding tomorrow with peak flood occurring at 2 p.m.," explains Jonas Toland, co-founder of 7Analytics.

Armed with such information, businesses can adjust operations ahead. For example, one client is a grocery store chain.

“They have business processes they have to get a jump on. The locations that have customers try to be the last to close and first to open,” Weinzapfel says.

That means that storm tracking can help with letting the store’s team know to purchase more emergency supplies to sell, schedule more employees to help sell them, and know when to close to keep those workers safe.

The Houston version of the solution is the first, but Weinzapfel says that the team is currently working to expand across greater Houston and then into Austin.

“We knew if we could do it here and do a really good job, we could do it anywhere using the same technology,” he adds.

There’s no question that flooding will continue to take place in Houston. But with StormGeo and 7Analytics’ Houston-area flood model, the people that serve us will be prepared.

Sensor-enabled rubber ducks might be the solution to keeping track of major weather events. Courtesy of Project Owl

Natural disaster relief technology records a successful pilot program just outside of Houston

Digital duck crossing

Nearly two years after Hurricane Harvey battered the Houston area, a flock of electronic "rubber ducks" flew above homes in Katy in a broader endeavor to keep first responders and victims connected during natural disasters.

Developers and backers of Project Owl, an Internet of Things (IoT) hardware and software combination, conducted a pilot test of this innovation June 1 — the first day of this year's hurricane season. In the Katy test, 36 "ducks" took flight.

Bryan Knouse, co-founder and CEO of Project Owl (organization, whereabouts, and logistics), says the initiative marries:

  • A deployable IoT network of DuckLink devices that can quickly provide a basic WiFi setup where communications infrastructure might be down, like a region where a hurricane just hit. A single device can connect through WiFi to smartphones and laptops.
  • A software data visualization platform that speeds up and simplifies data monitoring on the Clusterduck network.

"So, our technology can be deployed to help communities that have been destroyed after natural disasters by providing quickly accessible communications network to coordinate and organize a response," Knouse tells InnovationMap.

The DuckLink network comprises hubs resembling rubber ducks, which can float in flooded areas if needed. It takes only five of these hubs to cover one square mile. This network sends speech-based communications using conversational systems (like Alexa and Facebook Messenger) to a central application. The app, the Owl software incident management system, relies on predictive analytics and various data sources to build a dashboard for first responders.

"Once this network of ducks is deployed and then clustered, civilians are able to basically get on the devices through a really intuitive interface and contact first responders with a list of things that are really essential to them," Project Owl team member Magus Pereira explained in an October 2018 blog post.

Project Owl, which won IBM's Call for Code Global Challenge in 2018, is being developed by Code and Response, an IBM program that puts open source technologies in communities that most need them. Knouse and Houston software engineer Charlie Evans lead Project Owl.

In a June 6 blog post, Evans recalled the widespread damage his hometown suffered during Hurricane Harvey and stressed the importance of efforts like Project Owl.

"The sheer magnitude of storms like this," Evans writes of Hurricane Harvey, "and the fact that extreme weather isn't going anywhere anytime soon, really drive home the point that effective communication and logistics are among the highest [priorities] for organizations that are involved with rescuing people and with cleanup."

Katy was the second pilot site for Project Owl. The first large-scale test was done in March in Puerto Rico.

Members of the Project Owl team were pleased with the Katy test. Knouse says the speed of DuckLink deployment improved versus the Puerto Rico test, and the network error transmission rate fell from more than 30 percent to around 10 percent.

"This test is important for anyone who wants to see how we will support communities during natural disasters," Knouse tells InnovationMap. "The growth and improvement [seen in the Katy test] confirms that we can continue to improve the speed, scale, and performance of the network, elevating confidence that if it's deployed during a real disaster, we can support recovery and critical life saving activities."

Following the Puerto Rico and Katy pilots, Project Owl will test the technology again later this year in Puerto Rico, as well as in Alabama, California, and Washington state, according to Knouse.

"It's one thing to build something in a lab and say, 'It works.' It's another to have complete strangers watch the technology deployment and say, 'It works — we need this as soon as possible.' And we are working at maximum capacity to make that happen," Knouse wrote in May.

Owl deploys duck technology

Courtesy of Project Owl

About five of the "rubber ducks" are needed to track one square mile.

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Houston Innovation Awards winners revealed at 2023 event

drum roll, please...

Who are the top innovators and startups in Houston? We just found out for you.

The Houston Innovation Awards honored over 50 finalists categories, naming the 12 winners at the event. The 2023 Trailblazer Award recipient, Brad Burke, managing director of the Rice Alliance for Technology and Entrepreneurship, was also honored at the event by inaugural winner, Barbara Burger.

The 2023 judges — who represent various industries and verticals in Houston — scored over 200 submissions. The event, hosted November 8 in partnership with Houston Exponential and emceed by Scott Gale, executive director of Halliburton Labs, revealed the winners.

The event's sponsors included Halliburton Labs, Microsoft, The Ion, Houston Community College, Houston Energy Transition Initiative, NOV, Tito's Handmade Vodka, Uncle Nearest Premium Whisky, 8th Wonder Brewery, and 8th Wonder Cannabis.

Without further adieu, here the winners from the 2023 Houston Innovation Awards.

BIPOC-Owned Business: Milkify

The winner of the BIPOC-Owned Business category, honoring an innovative company founded or co-founded by BIPOC representation, is Milkify, a service that turns breast milk into a shelf-stable powder.

Female-Owned Business: The Postage

The winner of the Female-Owned Business category, honoring an innovative company founded or co-founded by a woman, is The Postage, a comprehensive life planning and succession software platform for families and small businesses.

Hardtech Business: Syzygy Plasmonics

The winner of the Hardtech Business category, honoring an innovative company developing and commercializing a physical technology, is Syzygy Plasmonics, a deep decarbonization company that builds chemical reactors designed to use light instead of combustion to produce valuable chemicals like hydrogen and sustainable fuels.

Digital Solutions Business: RepeatMD

The winner of the Digital Solutions Business category, honoring an innovative company developing and programming a digital solution to a problem in an industry, is RepeatMD, software platform for customer loyalty, eCommerce, and fintech solutions to enhance the patient experience and provide a new source of revenue for the aesthetics and wellness space.

Social Impact Business: ALLY Energy

The winner of the Social Impact Business category, honoring an innovative company providing a solution that would enhance humanity or society in a significant way, is ALLY Energy, helping energy companies and climate startups find, develop, and retain great talent.

Sustainability Business: Fervo Energy

The winner of the Sustainability Business category, honoring an innovative company providing a solution within renewables, climatetech, clean energy, alternative materials, circular economy, and beyond, is Fervo Energy, leveraging proven oil and gas drilling technology to deliver 24/7 carbon-free geothermal energy.

Life Science Business: CellChorus

The winner of the Life Science Business category, honoring an innovative company within the health and medical industries designing a treatment or technology, is CellChorus, using AI to evaluate immune cell function and performance to improve the development and delivery of therapeutics.

Corporate of the Year: Houston Methodist

The winner of the Corporate of the Year category, honoring a corporation that supports startups and/or the Houston innovation community, Houston Methodist, a hospital system and health care innovation leader.

DEI Champion: Calicia Johnson

The winner of the DEI Champion, honoring an individual who is leading impactful diversity, equity, and inclusion initiatives and progress within Houston and their organization, is Calicia Johnson, chair of Blacks at Microsoft Houston.

Ecosystem Builder: Joey Sanchez

The winner of the Ecosystem Builder category, honoring an individual who has acted as a leader in developing Houston’s startup ecosystem, is Joey Sanchez, founder of Cup of Joey and senior director of ecosystems at the Ion.

Mentor of the Year: Wade Pinder

The winner of the Mentor of the Year category, honoring an individual who dedicates their time and expertise to guide and support to budding entrepreneurs, is Wade Pinder, founder of Product Houston.

People's Choice: 

The winner of the People's Choice: Startup of the Year category, selected via an interactive voting portal during the event, is Blue People, helping bring ideas to life through software development expertise.

Report: Texas remains a top state for Black entrepreneurs

by the numbers

The Lone Star State has again ranked among the top states for Black entrepreneurs, but Texas didn't rank as highly as it did in 2022.

According to Merchant Maverick’s latest annual report on the state of Black businesses, Texas has landed in the No. 8 spot for the best states for Black entrepreneurs. While the state maintains a position in the top 10, Texas has dropped from its No. 3 spot last year.

Guided by metrics including Black-owned businesses per million residents, percentage of the state’s workforce employed by Black-owned businesses, average annual payroll of Black-owned businesses, average annual income of Black business owners, regional price parity, a cost of living indicator, unemployment rate, and Top state income tax bracket rates, the report also noted the following key takeaways:

The Lone Star State is:

  • No. 9 for highest average annual income.
  • Home to 360 Black-owned businesses per capita.
  • No. 15 highest in the nation for percentage of the workforce working for Black businesses.

Black businesses continue to see success all over the state.

The largest Black tech conference in the country, the 2023 AfroTech Conference, recently returned to Austin for the second straight year at the Austin Convention Center. The five-day conference united over 300 companies – including Amazon, Meta, and Google – to expand the representation of Black Americans in STEM fields.

In 2022, a ranking by Black employees at Apartment List put Houston at No. 4 among the best cities for Black professionals. The Apartment List employees judged 82 cities in four categories: Business environment for Black professionals. Houston ranks third. Black community and representation. Houston ranks fourth. Economic opportunities for Black professionals. Houston ranks seventh. Housing opportunities for Black professionals. Houston ranks No. 20.

Growth also was reflected post-pandemic for Black-owned startups in Houston according to study by economists at Rice University, Boston University, Columbia University, and the Massachusetts Institute of Technology (MIT). The study found that from 2019 to 2020, the startup rate rose 32 percent in four largely Black areas of Houston: Kashmere Gardens, Missouri City, South Acres, and Sunnyside. The statewide startup rate during that period was 10 just at percent.

Texas recently landed on another Merchant Maverick report, also dropping a few spots in Merchant Maverick’s annual ranking of the top 10 states for women-led startups. The Lone Star State landed at No. 5 for women-led startups in 2023, down from No. 2 in 2022. Last year, Texas ranked second, up from its No. 6 showing in 2021.

Hardtech startup adviser on mentorship, Houston's past and future as an innovation hub

HOUSTON INNOVATORS PODCAST EPISODE 211

To Wogbe Ofori, the definition of entrepreneurship is simple: "To be more opportunity centric than risk averse." And Houston, as he says, has be entrepreneurial for a very long time — despite it being considered the specialty of a certain coastal region.

"Silicon Valley has hijacked the concept of innovation and entrepreneurship, and this city has been filled with entrepreneurs long before the concept of 'tech entrepreneurs,'" Ofori says on this week's episode of the Houston Innovators Podcast.

Ofori, the founder and chief strategist of WRX Companies, has developed a keen eye for entrepreneurship and innovation activity in Houston and shares his observations on the show. An adviser to Nauticus Robotics and strategist to Intuitive Machines and Jacobs, he's also served as a mentor across the local innovation community.

In fact, on the episode, he explains what makes a good mentor for founders in tech. Ofori says he specializes in helping entrepreneurs see around corners and think things through, make wise decisions, and get things done.

"It starts with an ability to listen," Ofori says of advisers and mentors. "One of the keys to my advisory practice is to not only listen but reframe and ask a lot of questions."

"What differentiates this from therapy — and sometimes the line can be fine," he continues, "is that as a mentor or adviser in the context of commerce, is you're always thinking about it toward a transaction in the marketplace."

As he's spent a lot of time working with hardtech founders, Ofori has observed a momentum within energy transition innovation — specifically Houston's role in it.

"It's difficult for an incumbent to disrupt itself. We’ve been positioning ourselves as moving from the energy capital of the world to the energy transition capital," he says. "Now we are just at the place where we're really going to start to see the difference between those who were caught up in the excitement of the energy transition, and those who really have the faith to see this thing through."

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