UH scientists develop new flood scale for Houston weather resource

Weather Warning

Space City Weather released a new flood scale this summer. Photo courtesy of Kinder Institute

One of the selling points of Houston's Space City Weather (SCW) blog and app has always been its hype-free forecasts. Meteorologists Matt Lanza and Eric Berger inform and soothe the 5 million annual visitors to the site in search of information about the latest weather events around Houston — without hyperbole.

But when severe weather alerts happen, how can SCW reach people in the Greater Houston area in such a way that they know it is time to take action and seek shelter? And when they do, will people understand the best actions to take?

To communicate information with the proper sense of urgency, SCW partnered with University of Houston Professor of Psychology Steven Paul Woods and doctoral student Natalie C. Ridgely to test out the effectiveness of messaging and a new flood scale.



“My lab does work on how people access, understand, and use health information, so I thought we could adapt some of that ongoing work and our expertise in psychological science to answer questions about weather communication, and help keep Houstonians informed and safe,” said Woods.

Woods, Ridgely, and their team recruited 100 Gulf Coast residents for a study and then presented them with weather forecasts that ranged in severity. One group reviewed the previous flood scale model used by Space City Weather that Lanza and Berger felt wasn't conveying enough urgency and information, and another reviewed a new enhanced scale that focused on predictive consumer behavior.

By framing the flood scale in terms of what people should expect to do (fuel vehicles, identify safety routes, etc.), they noticed users were more likely to actually perform preparations.

"People in the weather-protective cue group did a better job of planning for the storms,” said Woods. “We were able to improve flood-protective plans for the people who were at greatest risk of being unprepared.”

SCW has already implemented the new scale on its site as Houston moves further into Atlantic hurricane season. This change will hopefully fulfill SCW's goal of giving residents access to clear information to help them make safety decisions regarding the weather. Each entry on the 1-5 scale offers a simple checklist of safety behaviors, from encouraging the monitoring of emergency frequencies to preparing to move to higher ground. It's simple, but in disastrous situations, sometimes people need to be reminded clearly of simple tasks.

“Frankly, it feels great to be able to expand the Space City Weather Flood Scale to help people take action,” said Lanza.

“One of my biggest concerns about the scale was that we came up with it ourselves, which is fine in a vacuum. But as a scientist, I wanted us to make sure we were pushing out something that was adding value to storm prep, not adding confusion. Does it pass the test of being meaningful and scientifically sound? And who better to help solidify that than an expert in psychology?”

---

A version of this article originally appeared on CultureMap.com.

Houston is an attractive city for corporate headquarters, such as Hewlett Packard. Courtesy rendering

Houston ranks No. 4 for HQ relocations and more innovation news to know

Trending News

Editor's note: The top recent Houston business and innovation news includes a high ranking for Houston HQs, an innovative exoskeleton designed for children with cerebral palsy, and incoming drones for Walmart delivery. Catch up on the 5 most-read InnovationMap stories from the latter half of June 2025 below:

1. Houston ranks among top 5 cities for corporate HQ relocations in new report

Houston attracted 31 new corporate headquarters from 2018 to 2024, according to a new report from CBRE. Photo via Getty Images

The Houston area already holds the title as the country’s third biggest metro hub for Fortune 500 headquarters, behind the New York City and Chicago areas. Now, Houston can tout another HQ accolade: It’s in a fourth-place tie with the Phoenix area for the most corporate headquarters relocations from 2018 to 2024.

During that period, the Houston and Phoenix areas each attracted 31 corporate headquarters, according to new research from commercial real estate services company CBRE. Continue reading.

2. Texas plugs in among states at highest risk for summer power outages in 2025

A new study puts Texas at No. 2 among the states most at risk for power outages this summer. Photo via Getty Images

Warning: Houston could be in for an especially uncomfortable summer.

A new study from solar energy company Wolf River Electric puts Texas at No. 2 among the states most at risk for power outages this summer. Michigan tops the list. Continue reading.

3. Houston team develops innovative soft skeleton for kids with cerebral palsy

UH BRAIN and TIRR Memorial Hermann have developed the MyoStep soft exoskeleton to address motor impairments caused by cerebral palsy. Photo courtesy UH.

A Houston team has introduced the MyoStep soft exoskeleton for children with cerebral palsy.

The soft skeleton aims to address motor impairments caused by cerebral palsy that impact children’s ability to participate in physical activities, self-care and academics. Continue reading.

4. CPRIT grants $22M to bring top cancer researchers to Houston

CPRIT recently granted $93 million to 61 organizations and scientists, including many in Houston, to advance cancer research. Carter Smith/Courtesy of MD Anderson

Several prominent cancer researchers are coming to the Houston area thanks to $22 million in grants recently awarded by the Cancer Prevention and Research Institute of Texas (CPRIT).

The biggest CPRIT recruitment grant — $6 million — went to genetics researcher Jean Gautier. Gautier, a professor of genetics and development at Columbia University’s Institute for Cancer Genetics, is joining the University of Texas MD Anderson Cancer Center to continue his research. Continue reading.

5. California company to launch Walmart drone delivery in Houston

California company to launch Walmart drone delivery in Houston

Walmart Supercenters in Houston will offer Wing drone delivery services by this time next year. Photo courtesy Wing.

California-based Wing will soon touch down in Houston.

The drone delivery company has partnered with Walmart Supercenters in Houston, Atlanta, Charlotte, Orlando and Tampa. According to a news release, Wing’s drone delivery services will be available at 100 Walmart stores across the selected markets by this time next year. Continue reading.

StormGeo, a Houston-based weather intelligence provider, has partnered with Norwegian company 7Analytics to create technology positioned to revolutionize planning for floods. Photo courtesy of Kinder Institute

Weather analytics platform with Houston HQ taps Norwegian biz to optimize tech

weatherproof tech

There’s no way around it: Houston floods. And with the deluge comes hurdles for businesses. The only real power we have in the face of such adversity is preparation.

StormGeo, a weather intelligence provider with its United States headquarters in Houston, has partnered with Norwegian company 7Analytics to create technology positioned to revolutionize planning for floods.

StormGeo debuted in Norway in 1997. In 2012, it acquired Houston company Impact Weather, says Bob Weinzapfel, a meteorologist and senior project manager of weather insights for StormGeo. Houston is one of 24 offices spread over 15 countries with more than 600 employees, Weinzapfel adds.

The team at 7Analytics, according to Weinzapfel, “Are a bunch of smart flood experts and machine learning experts.” Together, they are introducing a technology that Weinzapfel calls “a game changer” for Houston businesses.

7Analytics uses AI to give users an overview of Houston’s potential flooding based on a 72-hour forecast. “Any business like a grocery store or hospitals or even a refinery—any business with employees or customers, it’s important to know Are the roadways being flooded? Can my employees and customers get in?” says Weinzapfel.

StormGeo has long provided weather insights and guidance to businesses in Houston. Now, detailed maps provide real-time flood forecasting.

The maps forecast the probability of flash flooding in each subbasin, but perhaps more importantly, they can home in on clients’ buildings to show what inundation will look like in parking lots and nearby roads.

"Our product takes a real-time StormGeo weather forecast — for example, the risk of rainfall tomorrow—and translates it into actionable risk info, such as their site is at risk of up to a foot of flooding tomorrow with peak flood occurring at 2 p.m.," explains Jonas Toland, co-founder of 7Analytics.

Armed with such information, businesses can adjust operations ahead. For example, one client is a grocery store chain.

“They have business processes they have to get a jump on. The locations that have customers try to be the last to close and first to open,” Weinzapfel says.

That means that storm tracking can help with letting the store’s team know to purchase more emergency supplies to sell, schedule more employees to help sell them, and know when to close to keep those workers safe.

The Houston version of the solution is the first, but Weinzapfel says that the team is currently working to expand across greater Houston and then into Austin.

“We knew if we could do it here and do a really good job, we could do it anywhere using the same technology,” he adds.

There’s no question that flooding will continue to take place in Houston. But with StormGeo and 7Analytics’ Houston-area flood model, the people that serve us will be prepared.

Sensor-enabled rubber ducks might be the solution to keeping track of major weather events. Courtesy of Project Owl

Natural disaster relief technology records a successful pilot program just outside of Houston

Digital duck crossing

Nearly two years after Hurricane Harvey battered the Houston area, a flock of electronic "rubber ducks" flew above homes in Katy in a broader endeavor to keep first responders and victims connected during natural disasters.

Developers and backers of Project Owl, an Internet of Things (IoT) hardware and software combination, conducted a pilot test of this innovation June 1 — the first day of this year's hurricane season. In the Katy test, 36 "ducks" took flight.

Bryan Knouse, co-founder and CEO of Project Owl (organization, whereabouts, and logistics), says the initiative marries:

  • A deployable IoT network of DuckLink devices that can quickly provide a basic WiFi setup where communications infrastructure might be down, like a region where a hurricane just hit. A single device can connect through WiFi to smartphones and laptops.
  • A software data visualization platform that speeds up and simplifies data monitoring on the Clusterduck network.

"So, our technology can be deployed to help communities that have been destroyed after natural disasters by providing quickly accessible communications network to coordinate and organize a response," Knouse tells InnovationMap.

The DuckLink network comprises hubs resembling rubber ducks, which can float in flooded areas if needed. It takes only five of these hubs to cover one square mile. This network sends speech-based communications using conversational systems (like Alexa and Facebook Messenger) to a central application. The app, the Owl software incident management system, relies on predictive analytics and various data sources to build a dashboard for first responders.

"Once this network of ducks is deployed and then clustered, civilians are able to basically get on the devices through a really intuitive interface and contact first responders with a list of things that are really essential to them," Project Owl team member Magus Pereira explained in an October 2018 blog post.

Project Owl, which won IBM's Call for Code Global Challenge in 2018, is being developed by Code and Response, an IBM program that puts open source technologies in communities that most need them. Knouse and Houston software engineer Charlie Evans lead Project Owl.

In a June 6 blog post, Evans recalled the widespread damage his hometown suffered during Hurricane Harvey and stressed the importance of efforts like Project Owl.

"The sheer magnitude of storms like this," Evans writes of Hurricane Harvey, "and the fact that extreme weather isn't going anywhere anytime soon, really drive home the point that effective communication and logistics are among the highest [priorities] for organizations that are involved with rescuing people and with cleanup."

Katy was the second pilot site for Project Owl. The first large-scale test was done in March in Puerto Rico.

Members of the Project Owl team were pleased with the Katy test. Knouse says the speed of DuckLink deployment improved versus the Puerto Rico test, and the network error transmission rate fell from more than 30 percent to around 10 percent.

"This test is important for anyone who wants to see how we will support communities during natural disasters," Knouse tells InnovationMap. "The growth and improvement [seen in the Katy test] confirms that we can continue to improve the speed, scale, and performance of the network, elevating confidence that if it's deployed during a real disaster, we can support recovery and critical life saving activities."

Following the Puerto Rico and Katy pilots, Project Owl will test the technology again later this year in Puerto Rico, as well as in Alabama, California, and Washington state, according to Knouse.

"It's one thing to build something in a lab and say, 'It works.' It's another to have complete strangers watch the technology deployment and say, 'It works — we need this as soon as possible.' And we are working at maximum capacity to make that happen," Knouse wrote in May.

Owl deploys duck technology

Courtesy of Project Owl

About five of the "rubber ducks" are needed to track one square mile.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Tesla no longer world's biggest EV maker as sales fall for second year

Tesla Talk

Tesla lost its crown as the world’s bestselling electric vehicle maker as a customer revolt over Elon Musk’s right-wing politics, expiring U.S. tax breaks for buyers and stiff overseas competition pushed sales down for a second year in a row.

Tesla said that it delivered 1.64 million vehicles in 2025, down 9% from a year earlier.

Chinese rival BYD, which sold 2.26 million vehicles last year, is now the biggest EV maker.

It's a stunning reversal for a car company whose rise once seemed unstoppable as it overtook traditional automakers with far more resources and helped make Musk the world's richest man. The sales drop came despite President Donald Trump's marketing effort early last year when he called a press conference to praise Musk as a “patriot” in front of Teslas lined up on the White House driveway, then announced he would be buying one, bucking presidential precedent to not endorse private company products.

For the fourth quarter, Tesla sales totaled 418,227, falling short of even the much reduced 440,000 target that analysts recently polled by FactSet had expected. Sales were hit hard by the expiration of a $7,500 tax credit for electric vehicle purchases that was phased out by the Trump administration at the end of September.

Tesla stock fell 2.6% to $438.07 on Friday.

Even with multiple issues buffeting the company, investors are betting that Tesla CEO Musk can deliver on his ambitions to make Tesla a leader in robotaxi services and get consumers to embrace humanoid robots that can perform basic tasks in homes and offices. Reflecting that optimism, the stock finished 2025 with a gain of approximately 11%.

The latest quarter was the first with sales of stripped-down versions of the Model Y and Model 3 that Musk unveiled in early October as part of an effort to revive sales. The new Model Y costs just under $40,000 while customers can buy the cheaper Model 3 for under $37,000. Those versions are expected to help Tesla compete with Chinese models in Europe and Asia.

For fourth-quarter earnings coming out in late January, analysts are expecting the company to post a 3% drop in sales and a nearly 40% drop in earnings per share, according to FactSet. Analysts expect the downward trend in sales and profits to eventually reverse itself as 2026 rolls along.

Musk said earlier last year that a “major rebound” in sales was underway, but investors were unruffled when that didn't pan out, choosing instead to focus on Musk's pivot to different parts of business. He has has been saying the future of the company lies with its driverless robotaxis service, its energy storage business and building robots for the home and factory — and much less with car sales.

Tesla started rolling out its robotaxi service in Austin in June, first with safety monitors in the cars to take over in case of trouble, then testing without them. The company hopes to roll out the service in several cities this year.

To do that successfully, it needs to take on rival Waymo, which has been operating autonomous taxis for years and has far more customers. It also will also have to contend with regulatory challenges. The company is under several federal safety investigations and other probes. In California, Tesla is at risk of temporarily losing its license to sell cars in the state after a judge there ruled it had misled customers about their safety.

“Regulatory is going to be a big issue,” said Wedbush Securities analyst Dan Ives, a well-known bull on the stock. “We're dealing with people's lives.”

Still, Ives said he expects Tesla's autonomous offerings will soon overcome any setbacks.

Musk has said he hopes software updates to his cars will enable hundreds of thousands of Tesla vehicles to operate autonomously with zero human intervention by the end of this year. The company is also planning to begin production of its AI-powered Cybercab with no steering wheel or pedals in 2026.

To keep Musk focused on the company, Tesla’s directors awarded Musk a potentially enormous new pay package that shareholders backed at the annual meeting in November.

Musk scored another huge windfall two weeks ago when the Delaware Supreme Court reversed a decision that deprived him of a $55 billion pay package that Tesla doled out in 2018.

Musk could become the world's first trillionaire later this year when he sells shares of his rocket company SpaceX to the public for the first time in what analysts expect would be a blockbuster initial public offering.

8+ can't-miss Houston business and innovation events in January

where to be

Editor's note: Kick off 2026 by hearing insightful talks and making meaningful connections in Houston's innovation scene. From networking workshops to presentations from major industry leaders, here's what not to miss and how to register. Please note: this article may be updated to include additional event listings.

Jan. 13 – Financing the Future

Hear from James Blake, head of capital markets at Fervo Energy, in this informative talk. Blake will cover the current investment landscape for geothermal power, how geothermal projects are structured and the role of policy incentives and innovative financing models in moving the industry forward. A small reception follows.

This event is Tuesday, Jan. 13, from 5:30-7:30 p.m. at the Ion. Register here.

Jan. 13 – Your Path to the Boardroom

Visit Sesh Coworking to hear from Keith Dorsey, an executive advisor and author of The Boardroom Journey, as he shares insights and lessons from hundreds of corporate board members and presents an actionable roadmap for women at every stage of their careers. Dorsey will speak on what "optimal diversity” means in the boardroom, how purpose-driven leaders sustain resilience under relentless pressure and why inclusive leadership is non-negotiable for growth and innovation.

This event is Tuesday, Jan. 13, from 6-8 p.m. at Sesh Coworking. Register here.

Jan. 14 — A Conversation with Dr. Wayne J. Riley on Leading Through Healthcare Transformation

Rice Business Partners will host Dr. Wayne J. Riley, president of SUNY Downstate Health Sciences University, for a moderated discussion with Dean Peter Rodriguez. Riley will share insights on leading complex healthcare organizations in an era of unprecedented industry challenges and reflect on his time at the Jones Graduate School of Business.

This event is Wednesday, Jan. 14, from 6:30-8:30 p.m. at McNair Hall on Rice University's campus. Register here.

Jan. 14 — VDW: Igniting Connections for Startup Success

Entrepreneurial communications instructor Diana Massaro will lead Lilie's latest Venture Development Workshop, focused on soft skills like clear communication, active listening and compelling introductions. Attendees will gain a personalized networking game plan and communication tools to turn casual encounters into meaningful relationships to support their ventures or careers.

This event is Wednesday, Jan. 14, from 6-7:30 p.m. at the Liu Idea Lab for Innovation and Entrepreneurship on Rice University's campus. Register here.

Jan. 21 — Upstream: Digital Tech Meetup

This month's Upstream: Digital Tech Meetup will explore how AI and real-time monitoring are being applied in safety-critical offshore environments, what’s working today, where the biggest gaps remain going into 2026 and how operators and service companies are approaching adoption. Expect to hear from leaders at NOV, Incom Solutions, Timbergrove and others.

This event is Wednesday, Jan. 21, from 8:30-10:30 a.m. at the Ion. Find more information here.

Jan. 22 — HEAD AND HEART: Leading Technology with Humanity While Everything Changes

Hear from Chris Hyams, former CEO of Indeed, at the latest installment of Rice's Master of Engineering Management & Leadership Seminar Series. Hyams will present on the intersection of technology, humanity and change—and how AI is reshaping all three.

This event is Thursday, Jan. 22, at 6 p.m. at Duncan Hall on Rice University's campus. Find more information here.

Jan. 22 – NASA Tech Talk

This month's NASA Tech Talks will feature a special delegation from the UK Science and Technology Network. Expect to hear from a panel of UK space experts, followed by a fireside chat featuring David Alexander, head of the Rice Space Institute, and Meganne Christian, ESA reserve astronaut and senior exploration manager.

This event is Thursday, Jan. 22, from 6-7 p.m. at the Ion. Find more information here.

Jan. 29 – Ignition Hub Startup Career Fair

Lilie will host the Ignition Hub Startup Career Fair this month in partnership with Rice University’s Center for Career Development and Career Development Office. The fair will bring together some of the most innovative, high-growth companies to offer Rice students exciting opportunities. Startups can apply to be considered for the fair. The event is open to Rice University undergraduate, graduate, MBA, and PhD students.

This event is Thursday, Jan. 29, at Grand Hall on Rice University's campus. Find more information here.

Jan. 29 – Health Policy Symposium: Value-Based Care & the Health Care Workforce

The Humana Integrated Health Systems Science Institute at the University of Houston will host its latest Health Policy Symposium this month, focused on the evolving landscape of value-based care and the importance of preparing and strengthening the health care workforce. Hear keynote addresses from leaders at Humana, UH, the American Medical Association and Houston Health Department.

This event is Thursday, Jan. 29, from 11:30 a.m.-1:30 p.m. at the Tilman J. Fertitta Family College of Medicine on Rice University's campus. Find more information here.

Jan. 30 — GHP Annual Meeting

The Greater Houston Partnership's premier event will highlight the region’s progress, honor visionary leadership and set the tone for the year ahead. Hear reflections from outgoing board chair, Gretchen Watkins (former -president of Shell USA); welcome incoming board chair, Armando Perez (EVP of H-E-B Houston); and more

This event is Friday, Jan. 30, from 11:30 a.m.-1:30 p.m. at Hilton Americas. Find more information here.

CPRIT CEO: Houston’s $2B in funding is transforming cancer research and prevention

fighting cancer

With its plethora of prestigious health care organizations like the University of Texas MD Anderson Cancer Center, UTHealth Houston, and the Baylor College of Medicine, Houston sits at the heart of cancer research and prevention in Texas.

Of course, it takes piles of cash to support Houston’s status as the state’s hub for cancer research and prevention. Much of that money comes from the Cancer Prevention and Research Institute of Texas (CPRIT).

Data supplied by CPRIT shows organizations in Harris County gained $2.3 billion in institute funding from 2009 through 2025, or nearly $145 million per year. That represents almost 60 percent of the roughly $4 billion that CPRIT has granted to Texas institutions over a 16-year period.

“The life sciences ecosystem that has developed and changed in Houston is phenomenal,” Kristen Doyle, who became the agency’s CEO in July 2024, tells InnovationMap. “In the next decade, we will look back and see a great transformation.”

That ecosystem includes more than 1,100 life sciences and biotech companies, according to the Greater Houston Partnership.

Houston plays critical role in clinical trials

Texas voters approved the creation of CPRIT in 2007. Twelve years later, voters agreed to earmark an extra $3 billion for CPRIT, bringing the state agency’s total investment in cancer research and prevention to $6 billion.

To date, CPRIT money has gone toward recruiting 344 cancer researchers to Texas (mainly to Houston) and has supported cancer prevention services for millions of Texans in the state’s 254 counties. CPRIT funding has also helped establish, expand, or relocate 25 cancer-focused companies. In Houston, MD Anderson ranks as the No. 1 recipient of CPRIT funding.

Regarding cancer research, Doyle says Houston plays a critical role in clinical trials.

“[Clinical trials are] something that CPRIT has focused on more and more. Brilliant discoveries are crucial to this whole equation of solving the cancer problem,” Doyle says. “But if those brilliant ideas stay in the labs, then we’ve all failed.”

Researchers conduct more clinical trials in Houston than anywhere else in the U.S., the Greater Houston Partnership says.

Doyle, a 20-year survivor of leukemia, notes that a minority of eligible patients participate in clinical trials for cancer treatments, “and that’s one of the reasons that it takes so long to get a promising drug to market.”

An estimated 7 percent of cancer patients sign up for clinical trials, according to a study published in 2024 in the Journal of Clinical Oncology.

MD Anderson takes on cancer prevention

Doyle also notes that Houston is leading the charge in cancer prevention.

“We get some national recognition for programs that have been developed in Houston that then can be replicated in other parts of the country,” she says.

Much of the work in Houston focusing on cancer prevention takes place at MD Anderson. The hospital reports that it has received more than $725 million from the CPRIT since 2007, representing approximately 18 percent of CPRIT’s total awards.

“These efforts can have profound impact on the lives of patients and their families, and this funding ensures our exemplary clinicians and scientists can continue working together to drive breakthroughs that advance our mission to end cancer,” Dr. Giulio Draetta, chief scientific officer at MD Anderson, said in a November news release, following the most recent CPRIT award for the hospital totaling more than $29 million.

CPRIT funding for Houston institutions supplements the more than $4.5 billion in federal funding for health and life sciences research and innovations that the Houston area received from 2020 to 2024, according to the Greater Houston Partnership.

“We are curing cancer every single day,” Doyle says of CPRIT. “Every step that we are taking — whether that’s funding great ideas or funding the clinical trials that are bringing promising drugs to Texas and to the world — we are making a difference.”
View All Listings