3 Houston innovators to know this week

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This week's roundup of Houston innovators includes Timmeko Moore Love of Greentown Houston, Anshumali Shrivastava of ThirdAI, and Ghazal Qureshi of UpBrainery. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from edtech to climatetech — recently making headlines in Houston innovation.

Timmeko Moore Love, general manager of Greentown Houston

Timmeko Moore Love has been named Greentown Houston's inaugural general manager. Photo courtesy of Greentown

Greentown Houston has named Timmeko Moore Love as Houston general manager and senior vice president of Greentown Labs. She'll lead Greentown Houston’s team and business operations, while growing the location's membership.

Love has 20 years of experience in innovation management, per the news release, and was the first Black woman at a Fortune 500 to lead a venture capital program. In that role, which was at The Woodlands-based Entergy Corp., she was named to the 2020 Global Corporate Venturing Powerlist. Love also oversaw corporate ventures at Mayo Clinic and Best Buy Capital.

“Greentown Labs is committed to ensuring founders’ success and is an agent of action in the fight against climate change,” says Love in the release. “I am excited to continue my service to the Greater Houston climate innovation ecosystem through this esteemed platform, and partner internally and externally to evolve and expand our services and programs.” Read more.

Anshumali Shrivastava, co-founder and CEO of ThirdAI

Anshumali Shrivastava also serves as an associate professor of computer science at Rice University. Photo via rice.edu

Anshumali Shrivastava's career has evolved alongside the rise of artificial intelligence. Now, he believes his company represents the future of the industry's widespread implementation.

Shrivastava, who's also a professor at Rice University, founded ThirdAI, pronounced "third eye," in 2021 to democratize artificial intelligence through software innovations. As Shrivastava explains on the Houston Innovators Podcast, AI processes have historically been run on larger, less accessible computing hardware. ThirdAI's tools are able to run on a regular central processing unit, or CPU, rather than the more powerful graphics processing unit, or GPU.

"We focus on the problems that people are facing in the current AI ecosystem," Shrivastava says on the podcast. "Right now, if you are to build some of the large-language models and (linear programming) models, you need a lot of computing power, dedicated engineers to move it, and, even if you are using fully managed services, it's costly and there are a lot of privacy implications because you have to move data around." Read more and stream the episode.

Ghazal Qureshi, CEO of UpBrainery

Ghazal Qureshi's Houston-based startup has advanced to the semifinal round of a prestigious national competition. Photo courtesy of Idea Lab Kids

UpBrainery, an immersive educational technology platform that customizes lessons for students, received $20,000 in seed funding from the U.S. National Science Foundation’s Visionary Interdisciplinary Teams Advancing Learning (VITAL) prize challenge. The $6 million prize challenge is cosponsored by the Bill & Melinda Gates Foundation, Schmidt Futures, and the Walton Family Foundation.

“This incredible achievement reflects our commitment to pushing the boundaries of knowledge and technology,” UpBrainery states in a LinkedIn announcement.

In addition to the seed money, UpBrainery will be partnered with a mentor to help them improve the logistics of their exploratory learning and AI aided platform, with a focus on developing their minimum viable prototype. Read more.

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Ghazal Qureshi's Houston-based startup has advanced to the semifinal round of a prestigious national competition. Photo courtesy of Idea Lab Kids

Houston-based educational startup secures seed funding, advances to next round in prestigious competition

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A Houston startup has advanced to the semifinal round of an inaugural competition focused on promoting educational technology for K-12 students.

“This incredible achievement reflects our commitment to pushing the boundaries of knowledge and technology,” UpBrainery states in a LinkedIn announcement.

“As we progress to the semifinal round, we remain committed to our mission. This recognition from the NSF further fuels our passion to continue pushing the boundaries and finding new ways to make a positive impact on society,” UpBrainery's LinkedIn post continues.

CEO and team leader Ghazal Qureshi, who was recently nominated for Forbes’ “50 Over 50: Impact” list, founded the career and technical education centered app in 2020. Offering online courses from the basics of culinary skills to sportscode gaming and programming, UpBrainery aims to spark students’ curiosity with the ultimate goal of helping them uncover their future career paths. Last year, Qureshi was named to Entrepreneur Magazine's 2022 Women of Influence list.

Upbrainery is among 54 teams that reached the semifinal round of the VITAL prize challenge, successfully emerging from the initial discovery round of which there were 100 teams. One other Texas-based startup moved forward to the semifinals, FabuLingua, an Austin based startup that employs science-based language learning tools in its mobile game for kids.

The final round of the competition will consist of 18 teams, all of which will be eligible for an additional $50,000 in seed funding. Three first place winning teams of the final round will each receive another $250,000 in seed funding.

Upbrainery recently joined a Houston-based accelerator, Softeq Ventures, earlier this year.

When it comes to innovation within education, trivia has a role to play, says this Houston edtech startup founder. Photo via Getty Images

Houston founder on the power of trivia when it comes to reliable education

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Recently, our focus shifted towards quizzing — how to assess knowledge and retain information in the most innovative way possible. Personally, we are not in favor of low-level questions that simply rely on cramming, as they block away creativity. The primary motivation of traditional learning is punitive with high demands of simply, making the students read the content.

Castrophying effective learning with poor teaching methods has caused a stir of poor performance despite raging talent, the students perform badly. The question is why? Is quizzing not the proper assessment tool? Before we jump onto the bandwagon, let's understand the power of effective learning.

Effective learning and trivia

Using technological, societal, and cultural trends to upgrade from traditional white-board methods towards evolving modern technology is what leads to effective learning. With UpBrainery, we focus on technological advancements that personalize the experience to meet the unique needs and preferences of individual learners. The goal is to combine different strategies and approaches, including personalized learning, collaborative learning, multimodal learning, and accessible learning. These approaches may incorporate a variety of tools and technologies, such as adaptive learning platforms, online collaboration tools, virtual and augmented reality, and assistive technologies for learners with disabilities.

That being said, trivia can certainly be a valuable addition to a well-rounded learning approach. It can help learners stay engaged and motivated, while also stimulating memory, attention, creativity, and learning transfer. In the future, we may see more innovative and interactive forms of trivia-based learning, as well as new tools and technologies for supporting cognitive development and effective learning in a variety of contexts. How cool will that be?

Trivia and cognitive processes

Cognition refers to the mental processes involved in acquiring, processing, and using knowledge. Trivia can be a fun and engaging way to help individuals improve their memory skills.

By learning and recalling new facts, individuals can strengthen their ability to store and retrieve information, which can support learning and problem-solving in other areas. It helps individuals improve their attention skills by requiring them to focus on new information and recall it quickly. This can be particularly helpful for individuals with attention deficit disorders or other challenges that make it difficult to stay focused for extended periods of time.

Furthermore, it stimulates creativity by encouraging individuals to think outside the box and come up with new ways of connecting and interpreting information. By exploring new facts and ideas, individuals can develop their ability to generate new insights and solutions to problems. Finally, trivia can help individuals transfer learning from one context to another. By learning new facts and ideas in a trivia context, individuals can develop their ability to apply that knowledge in other areas of their lives, such as work or school.

Overall, while trivia may not be a complete substitute for other learning methods, it can be a valuable tool for supporting and enhancing learning in a variety of contexts.

Trivia in classroom

Through research and incorporating trivia as a source of effective learning, we have gathered a few ways how to support learning in different contexts:

1. Classroom learning: Trivia can be used to support classroom learning by introducing interesting and unusual facts that relate to the topic being studied. For example, if students are learning about the solar system, a teacher could share trivia facts about each planet to help students remember key characteristics.

2. Online learning: Trivia can be used in online learning environments to add an element of fun and engagement to the material. For example, an online course on history could include trivia quizzes at the end of each module to help learners reinforce their understanding and test their knowledge.

3. Study groups: Trivia can be a useful tool for study groups to review material and prepare for exams. By creating trivia questions that cover key concepts and facts, study groups can help each other reinforce their understanding and identify areas where they may need additional support.

4. Corporate training: Trivia can be used in corporate training programs to make the material more engaging and memorable. For example, a training session on customer service could include trivia questions that relate to common customer service scenarios and help employees to remember key principles and best practices.

5. Personal learning: Trivia can be a fun and engaging way to learn new information on a personal level. For example, if you are interested in a particular topic, you could challenge yourself to learn a certain number of trivia facts about it each day or week, helping you to deepen your understanding and expand your knowledge base.

With that being said...

Trivia can be a fun and engaging way to learn new facts and information across a wide range of topics. It increases student participation, improves test scores, lowers failure rates, and overall boosts overall motivation and the will to learn more. With this in mind, at UpBrainery Technologies, we focus on innovative teaching methods to make education fun rather than a burden, check out our Brainlab and get access to unlimited resources, and crash courses.

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Ghazal Qureshi is the founder and CEO of UpBrainery, a Houston-based immersive educational technology platform that taps into neuroscience research-based programs to provide adaptive learning and individualized pathways for students at home or in the classroom.

Space tourism is going to create a lot of jobs — but who's going to take on preparing the workforce? Image via Getty Images

Houston expert: Space tourism is the future — do we have the workforce to run it?

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Throughout history, humans have always been fascinated in exploring and traveling around the world, taking them to many exotic places far and away. On the same token, ever since the dimension of space travel has been inaugurated with multiple private companies launching rockets into space, it has become an agenda to make space travel public and accessible to all. We believe that space travel is the next frontier for tourism just like for our forefathers world travel to faraway places was the next frontier, for recreational and adventure purposes.

In a world racing on technology, we can picture flying cars, invisible doors, and international cuisine in space. With this rapid expansion of the land, the idea of space tourism has stirred the space industry to think about running businesses, start trade, and set up universalization beyond the ring of the earth. It is no longer science fiction but our immediate future. However, the true question remains. Who will be responsible for all of it? Are we training the right workforce that is needed to build and run all of this?

Space tourism is an exciting idea in theory, traveling to extra-terrestrial destinations, exploring new planets, all by being in an anti-gravitational environment. Through these diminishing borders and rapid advancements soon we'll be living the space life, all the virtual, metaverse gigs coming to reality. But before that let's explore space tourism and how the solar system will welcome humans.

What is Space tourism?

Ever since 1967, Apollo opened the getaway of space travel and the technological intervention spun to rise. Just like nomad tourism, space tourism is human space travel for commercializing interstellar for leisure or pleasurable adventures of the unknown. Space has different levels of horizons, according to research, orbital space has high speeds of 17,400 mph to allow the rocket to orbit around the Earth without falling onto the land. While lunar space tourism goes into subcortical flights and brings people back at a slower speed.

Studies have shown that in the upcoming years, commercial space exploration will hike up the economical database, by generating more than expected revenue. On these grounds, space tourism won't be limited to suborbital flights but rather take onto orbital flights, this revolutionary expenditure will change the future.

Everything aligns when the right team works together endlessly to reach the stars. The space exploration will only take place with enthusiastic and empowered individuals catering towards their roles.

Astronomers, space scientists, meteorologists, plasma physicists, aerospace engineers, avionics technicians, technical writers, space producers, and more will work in the field to make this space dream come true.

The attraction of Space exploration

Curiosity is the gateway to the seven wonders of the world. Humans are born with novelty-seeking, the drive to explore the unknown and push boundaries. This exploration has benefited society in a million ways, from making bulbs to jets.

The attraction towards exploring the space stems from the same desire for novelty seeking. We want to answer the most difficult questions about the universe, is there only darkness beyond that sky? Can we live on another planet if ours die? To address the challenges of space and the world, we have created new technologies, industries, and a union worldwide. This shows how vital space exploration is to humans. Many astronauts dwell on the idea of seeing the iconic thin blue outline of our planet, the quintessential experience makes the astronaut go back and back. However, are we entering this dimension with the right skills? Is our future workforce ready to take need the best

Who will lead the path?

The main question that still goes unanswered is who will run space tourism. When it comes to the future, there are infinite options. One decision and you will fly into an endless sky.

This expenditure has opened multiple career opportunities for the future workforce to take on for diversification and exploration of space. Currently, we cannot predict how people will find meaning and improve their lives through space tourism, but it will be a soul-awakening experience. According to experts, travelers would prefer a livelihood in space for which companies are working day and night to figure out accommodation and properties. The ideas include having space hotels, offices, research labs, and tents for operations.

Lastly, space tourism is just a start, we are moving into a dimensional field of physics and astronomy to create new opportunities and ground-breaking inventions to explore the untouchable. The new era of more refined and thoroughly accessed careers are on the rise, let's see how the world evolves in the next 10 years.

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These guest articles — with advice and perspective on topics ranging from quiet quitting to emotional intelligence — attracted the most readers throughout the year. Photo via Getty Images

These were the most-read guest columns by Houston innovators in 2022

2022 in review

Editor's note: Every week, InnovationMap — Houston's only news source and resource about and for startups — runs one or two guest columns written by tech entrepreneurs, public relations experts, data geniuses, and more. As Houston's innovation ecosystem gets ready for 2023, here are some of this year's top guest contributor pieces — each with pertinent information and advice for startups both at publishing and into the new year. Make sure to click "read more" to continue reading each piece.

Is your New Year's resolution to start contributing? Email natalie@innovationmap.com to learn more.

Houston expert: How to navigate Gen Z's quiet quitting movement at your company

Your perspective on quiet quitting is probably generational, says one Houston expert and startup founder. Photo via Getty Images

This month, the internet has been discussing "quiet quitting," the practice of employees setting hard boundaries about when they work and to what extent they are willing to go beyond the outlined expectations of their jobs.

The conversation around quiet quitting has also been lively at the Ampersand offices. As a training company that is dedicated to training new professionals for employers both big and small, it's critically important for our team to have a good grasp on the relationship employees have with their jobs, and what motivates them to succeed. So we had a long meeting where we discussed what quiet quitting meant to each of us. Read more.

Houston expert shares how small business leaders can encourage PTO use

Retaining employees is no easy feat these days. Encouraging a healthy PTO policy can help avoid burnout. Photo courtesy of Joe Aker

As many small businesses continue to operate in a challenging, fast-paced environment, one thing that has arrived at breakneck speed is midyear, along with the summer months. Theoretically, to ensure work-life balance, most employees should have 50 percent of their PTO remaining to use for summer vacations and during the second half of the year. In reality, that is probably not the case given workers are hesitant to use their PTO, leaving approximately five days of unused PTO on the table during 2020 and 2021.

While the pandemic affected PTO usage the last two years, the labor shortage appears to be a major contributor in 2022, which has led to PTO hoarding and increasing levels of employee burnout. Although these factors can be compounded for small business owners because there are fewer employees to handle daily responsibilities, it is imperative for workers to take PTO, returning recharged with a fresh perspective on the tasks at hand. Read more.

Houston expert: 3 emotional intelligence tips for improving patient-practitioner experience

A Houston expert shares how to improve on communication in the health care setting. Image via Getty Images

After spending hours with healthcare professionals as both a consultant and patient, I know that it takes a special kind of person to take care of others in their most distressing and vulnerable times. That responsibility has been in overdrive because of COVID, causing emotional burnout, which in turn affects patient care. By equipping yourself with emotional intelligence, you can be more resilient for yourself and patients.

Emotional intelligence is keeping your intelligence high, when emotions are high.

Health care sets up an environment for a tornado of emotions, and the rules and regulations centered around patient-provider interactions are often complex to navigate. This leaves many on the brink of emotional exhaustion, and for survival’s sake, depersonalization with patients becomes the status quo. Feeling a disconnect with their patients is another added weight, as few get into this industry for just the paycheck – it’s the impact of helping people get healthy and stay healthy that motivates them. I’ve seen it time and time again with people in my life, as well as on my own patient journey as I battled stage 3 cancer. Read more.

Here's what types of technology is going to disrupt the education sector, says this Houston founder

Edtech is expected to continue to make learning more interactive, fun, and inclusive for people around the world. Photo via Pexels

Technology has always maneuvered education in a certain direction but the COVID-19 pandemic has forced it to shift towards a new direction entirely.

What started off as a basic video lecture turned into a more hybrid and innovative form of education, enabling student engagement and interactivity like never before. Social media forums allow teachers to pay one-on-one attention to students boosting their learning process.

With an edtech boom on the rise, there is a question of what further expansion in educational technology is expected. Here are some technology breakthroughs currently underway in the education sector. Read more.

Houston expert weighs in on marketing from an investor’s perspective

What should Houston startups know about marketing? Photo via Getty Images

Just what do investors want to see from a startup with regards to the company’s marketing? I recently spoke on this topic to a cohort of early-stage technology startup entrepreneurs at Softeq Venture Studio, an accelerator program that helps founders build investable technologies and businesses. Read more.

Gamified activities incentivize students to work harder to achieve goals and catch up in the subjects they were falling behind in. Photo via Getty Images

Houston expert: How gamification in education can close the COVID-19 learning gap

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The COVID-19 pandemic has presented difficulty for teachers. Students adjusting from in-person to remote back to in-person learning have struggled immensely.

Research demonstrates that during the COVID-19 pandemic, high school students lost on average “the equivalent of 3.4 months of instruction in reading, 3.3 months in math, 3.1 months in science, and 2.3 months in English” — even through remote learning.

This learning gap, or COVID slide, as it is more commonly referred to, needs to be addressed. Already, we are seeing the consequences of this learning loss. According to data from the ACT, the standardized college entrance exam taken by high school juniors and seniors, the “average high school junior who took the college entrance exam in spring 2021 fell from the 50th to 46th percentile.”

Even as in-person instruction resumes again, test scores continue to stagnate and fall. The question remains: how do we recoup this learning loss caused by COVID-19?

What is ed tech?

Education technology, or edtech, refers to the practice of using educational hardware and software to enhance teaching in the classroom. Edtech can make learning more accessible and fun for students. With the rise in learning gaps in the classrooms, edtech can solve this growing issue.

While edtech has taken over the field of education quite rapidly due to the onset of COVID-19, there are certain aspects of educational technology that are still unexplored by many. Virtual reality, augmented reality, and machine learning have become more prominent in the field. Learning becomes much more exciting when the idea of games is added to it.

The concept that students end up learning more while having fun has been given a new name: gamification in education. Game-based elements are integrated with learning to enhance students’ knowledge and information. Technology has broken down various barriers to becoming an integral part of our day-to-day lives and changing how we live. However, despite becoming a part of education, there is limited research as to how gamification affects students.

Benefits of gamification in education

Do you remember that feeling back in school when you received a gold star on your worksheet? Or the time when your name went up on the classroom wall of fame? That feeling of being excited and even proud of our achievement is what we need to harness in order to make our students excited about their learning. By providing badging and credentialing in their day-to-day learning, we can provide gamification aspects of that classroom wall of fame!

Even though it is evident that students are significantly more enthusiastic when gamification in education is involved, there are certain behavioral changes caused by gamification that are also observed by various studies.

A study shows that gamification has a positive yet moderate effect on students. However, it tends to have a greater impact on school students than college students. Nonetheless, this cannot be generalized to all students since many character traits differ across students resulting in various outcomes.

According to Science Direct, students who experienced challenge-based gamification faced an increase in their performance levels by 89.45 percent as compared to those who only received lectures. This study once again proves that gamification piques the interest of students in their education and leads them to do better.

This point is further supported by Intuition which found that 67 percent of students found gamified learning to be more engaging and encouraging as compared to traditional learning courses.

The learning environment created with the availability of gamification seems promising to the extent that students are capable of achieving more and absorbing more as compared to traditional learning methods. E-learning has made different channels of education accessible to students who seem more eager to learn in a virtual social network. This behavior gives room to healthy competition among students who then wish to perform better than others.

Incorporating gamification in education

There isn’t a set standard of gamified learning involved and depending on the lesson, different features of gamification can be used to make education fun and unique for all. Some useful ways of incorporating gamification within the classroom include:

Creating avatars. Allowing students to have personalized experiences and developing their skill sets in a competitive environment with their classmates prepares them for practical life.
Awarding badges. Rather than receiving grades, students can be awarded online badges that mark their progress in class.
Knowledge checks. Testing subject skills through quizzes and leaderboards increases the performance levels of students while strengthening their concepts within the class.

The addition of simple gamification in education makes the learning process unique to each teacher or classroom while enhancing the competitiveness of students to perform better and achieve more.

Considering that children have faced a detrimental setback in their education, we need to get their attention back on track. COVID-19 has made students heavily reliant on their tablets and smartphones which makes using gamification a good technique to get them to engage with their academics once again. These conceptual gamified activities incentivize students to work harder to achieve goals and catch up in the subjects they were lacking behind in. It is time that we try these engaging activities and unique methods to boost student engagement and provide an avenue for them to get excited about their education.

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Houston female-focused health tech pitch competition names top 3 startup founders

A female-focused pitch competition named its top health tech startups for the fifth year running.

Ignite Healthcare Network, a Houston nonprofit founded on the mission of supporting women in health care, hosted its annual Fire Pitch Competition on November 9 at the Ion, crowning the award recipients and doling out cash prizes.

This year, Ignite accelerated 19 female health tech founders through its program that connects entrepreneurs with mentors and industry professionals. The program concludes with a select number of finalists presenting at the Fire Pitch event.

This year, eight finalists presented at the competition for judges and an audience:

Suchismita Acharya, CEO of Fort Worth-based AyuVis, an immunotherapy platform that's developing treatments and prevention for inflammatory and infectious diseases, specifically of the lung, kidney, skin, eye, and sepsis.
Piyush Modak, co-founder, vice president of research and development of New Jersey-based EndoMedix, a technology platform developing engineered biosurgery devices that address clinical needs. The first device based on this platform is PlexiClotTM Absorbable Hemostat for brain and spinal surgery.
Somer Baburek, co-founder and CEO of San Antonio-based HERAbiotech, which is developing a non-surgical, molecular diagnostic test for endometriosis.
Melissa Bowley, founder of Flourish Care, a B2B health services platform and network addressing maternal health disparities and improve outcomes. The Boston company works with health systems and insurance companies..
Patty Lee, co-founder and CEO of Orbit Health, a Munich-based company that uses AI and sensor technologies to develop digital health solutions for the management of Parkinson's.
Tawny Hammett, chief revenue officer of New York-based Paloma Health, a patient-focused technology providing holistic approach to thyroid care all from the comfort of home.
Meghan Doyle, CEO and co-founder of Chicago-based Partum Health, a company focused on combining specialty reproductive care, including mental health, lactation, nutrition, physical therapy, birth doula support, and more.
Asma Mirza, CEO and co-founder of Houston-based Steradian Technologies, creator of the RUMI, a medical device that's providing diagnostic accessibility.

Ayse McCracken, founder and board chair of Ignite, and her partners presented several prizes and awards, including naming the winners — EndoMedix won first place, Hera Biotech secured second place, and Steradian Technologies was awarded third place.

In addition to naming the three top companies, the following prizes were doled out:

Memorial Hermann presented AyuVis with a certificate indicating interest in a potential partnership.
Golden Seeds awarded a $1,000 cash prize and three hours of mentoring to Steradian Technologies.
Texas Children's Hospital presented Flourish Care with a certificate indicating interest in a potential partnership.
Southwest-Midwest National Pediatric Device Innovation Consortium awarded Hera Biotech with $20,000.
Houston Methodist awarded each of the three top companies with mentorship from innovation leadership.
JLabs presented EndoMedix with a one-year virtual residency.
Donna Peters, founder of The Me Suite and mentor for Ignite, presented Hera Biotech with three coaching sessions.

Last year, Joanna Nathan, CEO of Houston-based Prana Thoracic, won the top award for her company. The company went on to raise a $3 million seed round.

Earlier this year, McCracken sat down with InnovationMap to share how she's grown the program over the past five years — and why she's so passionate about what she does.

"Having an impact in the health care industry and finding solutions is important to me," McCracken says on an episode of the Houston Innovators Podcast. "The second aspect of that is there are so many women in health care, and yet you don't see them in leadership roles."

New immersive, live-action gaming venue powers up Houston debut

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Houston is leveling up its gaming scene with the debut of a new high-tech immersive experience. Called Activate, the indoor venue combines technology and physical activity in 75-minute gaming sessions, which can be played in teams up to five people.

Simply put, the whole place is like stepping inside a live-action arcade.

Activate's first Houston-area location opened softly November 2 at 20225 Katy Frwy., Katy. Official grand opening is set for November 16-17. It is the high-tech brand's sixth location across the country, and second in Texas (behind one in Plano, which opened in spring 2023).

According to a release, the Katy facility spans 9,600 square feet, with 11 different activity rooms offering more than 500 unique games across all difficulty levels. Games include Megagrid, Hoops, Press, Hide, Laser, Strike, Portals, Control, Grid, and more. Radio Frequency Identification (RFID) wristbands track participants’ scores and progress.

"Our mission is to fuse technology, movement, and strategy to create a unique interactive gaming experience," says Activate partner Bryce Anderson in the release. "We want guests to bring their closest friends, family, or co-workers and leave with a feeling of achievement, ready to come back for more."

While gaming activities are mostly adult-focused, children aged 13 and younger can participate with adult supervision.

During Activate's soft opening phase through November 15, 10 percent of sales will be donated to Best Buddies International, a nonprofit that provides mentorships for individuals with intellectual and developmental disabilities. (Check the website for limited hours during soft opening.)

After the grand opening November 16-17, Activate will be open daily, 10 am-10 pm. Gaming sessions (75 minutes) are $24.99 Monday-Thursday, and $29.99 Friday-Sunday. Reservations are encouraged.

Activate has been creating live-action gaming experiences for adults since 2019, and has plans for further expansion, they say.

"As we continue expanding Activate across the United States, we are confident our concept will fill a void for interactive entertainment," says Anderson in the release. "We believe the Houston community will embrace this experience and find it both thrilling and challenging."

More information and reservations can be found on the website.

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This article originally ran on CultureMap.

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3 Houston innovators to know this week

who's who

Timmeko Moore Love, general manager of Greentown Houston