U.S. Transportation Secretary Elaine Chao used SXSW to make the announcement. Photo courtesy of Hyperloop One

Creation of a transportation-in-a-tube system that promises to whisk passengers from Houston to Dallas in 30 minutes got a big boost March 12 from the federal government.

During an appearance at SXSW, U.S. Transportation Secretary Elaine Chao said she has established a transportation technology council that will aim to clear regulatory and legal roadblocks for the traffic-busting Virgin Hyperloop One concept and similar transit innovations.

In September 2017, the company behind Hyperloop One picked a 640-mile route in Texas for the initiative. The futuristic system — with passengers riding in pods carried through a massive tube — would connect Houston, Austin, Dallas-Fort Worth, Laredo, and San Antonio. Hyperloop One would provide two stops each in the Dallas-Fort Worth and Houston areas, and one each in Austin, Laredo, and San Antonio.

The north-south leg of Hyperloop One would run between Dallas-Fort Worth and Laredo, while the east-west leg would operate between Houston and San Antonio. As imagined now, a trip between Austin and Dallas would last 19 minutes at speeds up to 670 mph — two to three times faster than high-speed rail and 10 to 15 times faster than traditional rail. A ride from Houston to Austin would take 21 minutes, while a trek from Houston to San Antonio would last 26 minutes.

"Texas is exploring how to make hyperloop a reality at the state and local level, but federal support is a huge key for us to be certified and successful," Ryan Kelly, head of marketing and communications for Virgin Hyperloop One, tells CultureMap. "It is exciting that the federal government is recognizing us as a potential new mode of transportation that can be a leap forward for America. Hopefully, Texas can be a first mover."

Aside from Texas, Virgin Hyperloop One has U.S. projects underway in Colorado, Missouri, and the Chicago-Columbus-Pittsburgh corridor. Virgin Group, led by Sir Richard Branson, is among the investors in Hyperloop One.

The federal council unveiled at SXSW will help fast-track a first-of-its-kind transportation network in the U.S. that shares components with trains, planes, and self-driving vehicles. Members of the council will explore technological innovations, such as transit tunnels and self-driving vehicles, in the quest to speed up development of Virgin Hyperloop One and other emerging modes of mass transportation.

"Hyperloop is a new mode of transportation that is built for the 21st century," Jay Walder, CEO of Virgin Hyperloop One, says in a release. "We want to be the company that spearheads the next giant leap forward in transportation here in the United States, but we know we can't do it alone."

Kelly says it's unclear when Texas passengers might be able to travel on Virgin Hyperloop One's network, but the company hopes the first route — wherever it may be — will be ready by the end of 2028.

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This story originally ran on CultureMap.

ElecTrip uses eco-friendly Teslas to shuttle business people to and fro across the state. Courtesy of Electrip

Texas startup using Tesla cars for more efficient and eco-friendly travel

Rethinking roadtrips

A Texas startup shuffling business men and women across the state in style has created an elevated road trip experience for its customers.

Founded in 2018 and based in Austin, ElecTrip aims to add luxury and convenience to regional commutes between major Texas cities by providing transportation in Teslas equipped with WiFi, complimentary snacks, and professional drivers.

Mandeep Patel, a University of Texas at Austin student, had the idea for the company just about a year ago while completing an internship. Patel had the company up and running just a few months later.

Patel serves as founder and CEO, along with his classmate and co-founder, Eliott Lee, who is COO. Lee tells InnovationMap that he and Patel had gotten tired of the stress of airport travel, the restrictive schedule of buses, and the soul-draining fatigue of driving. ElecTrip's no-compromise solution is cost effective, comfortable, and carbon neutral.

"One thing we really pride ourselves on is being sustainable, energy-efficient, and having no emissions," Lee says.

ElecTrip offers door-to-door service for their customers, who can customize pickup and drop-off locations in any major Texas city. The company has eight routes between Houston, Austin, Dallas, and San Antonio, but customers can book a custom route within a 300-mile radius of those cities. Prices range from $249.99 to $429.99, but customers can opt to share rides to cut down on cost, with cars seating three to five riders.

"We emphasize on B2B, geared more towards businesses," says Lee, explaining that customers can customize their trip with food and beverage requests.

The company offers three different Tesla models: Tesla Model S, Tesla Model X, and Tesla Model 3, each offering a specific number of passenger seats, luggage capacity, and mileage range.

"The main reason why we chose Tesla is because of the supercharger network," says Lee in referring to Tesla's 1,422 Supercharger Stations throughout the United States.

Clients don't have to worry about the charging process, Lee says. The company plans the trips around these charging stations, which are free to any Tesla user.

ElecTrip is less than a year old and has already coordinated hundreds of rides, according to the website. While starting the company while still juggling classes — Lee expects to graduate from UT in 2020, while Patel is graduating this year — Lee says being a student-run startup has its perks.

"We find a lot of funding in startup competitions that only students have access to," said Lee.

Additional initial funding for the company came out of Patel's savings account, Lee says. ElecTrip owns one Tesla and rents out additional vehicles to cover the demand of rides. Lee explains that renting vehicles instead of owning them would cut back on the company's real estate while providing additional income for Tesla owners that aren't using their cars.

Patel and Lee are the only two full-time employees at ElecTrip, as all drivers work on a contract-basis. Lee tells InnovationMap that in the future, ElecTrip will focus on business partnerships.

"A lot of these other services are geared towards consumers," says Lee. "We hope to be geared toward mainly towards businesses in the long run."

ElecTrip is gearing up for growing its partnerships with local small businesses in Austin and Houston to provide food and drink products for rides.

"It is something we're looking at targeting in the next one or two months," says Lee.

Mandeep Patel (left) and Eliott Lee are the co-founders of ElecTrip, a travel company that uses Teslas across Texas.Courtesy of ElecTrip

Virgin Trains may be speeding into Texas. Photo courtesy of Virgin Trains

Transportation company steers talk of high-speed trains between Houston, Austin, and San Antonio

ALL ABOARD?

You've likely heard of the proposed high-speed "bullet" train that would connect Houston and Dallas, as well as the proposed transportation-in-a-tube concept that would link Houston, Austin, Dallas, San Antonio, and Laredo.

Now, another possible alternative to planes, Amtrak trains, and automobiles has chugged into the picture.

Virgin Trains USA, a transportation startup that plans to trade its shares on the Nasdaq stock exchange, is exploring two high-speed routes in Texas — one tying together Houston, Austin, and San Antonio, and the other between Houston and Dallas. All four of those cities are plagued by ever-increasing traffic tie-ups.

There's no word yet on when these routes might take shape. At this point, they're merely ideas, and ahead of the company going public, officials at Virgin Trains are staying mum.

In all, Virgin Trains has outlined seven potential routes in the U.S. beyond what it already has on the drawing board.

"Our goal is to build railroad systems in North America that connect major metropolitan areas with significant traffic and congestion," the company says in a filing with the U.S. Securities and Exchange Commission.

Virgin Trains aims to tie together heavily populated cities separated by 200- to 300-mile distances that are "too long to drive, too short to fly." It wants to run the trains along existing transportation corridors — rail, highway or a combination of the two — "to cost-effectively build our systems, as opposed to developing entirely new corridors at potentially significantly higher costs."

If the Virgin name sounds familiar, it should. British billionaire Sir Richard Branson's Virgin Group is a minority investor in Virgin Trains, which already operates a South Florida route between Miami and West Palm Beach. West Palm Beach-to-Orlando and Orlando-to-Tampa routes also are in the works in Florida, in addition to a Los Angeles-to-Las Vegas route. Virgin's other transportation investments include airlines and space travel.

Jim Mathews, president and CEO of the Rail Passengers Association, says he's on board with the Branson-backed Virgin Trains venture — not as an "anti-Amtrak" move but as an advancement in U.S. passenger rail travel.

"Speaking from the experience of someone who spent almost his entire career watching Sir Richard innovate, invest, and take risks, I firmly believe this could be a real shot in the arm for passenger rail in the United States," Mathews writes on the association's website. "Like all entrepreneurs, Sir Richard isn't afraid to fail, and he has made a few bad bets in the past. But he's also made some very good ones, and has transformed not just travel but philosophies wherever he has gone."

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This story originally ran on CultureMap.

TxDOT has a new task force focused on keeping Texans informed on self-driving vehicles that are getting road ready. Getty Images

Texas forms task force geared at autonomous vehicle development

Road to unmanned driving

Self-driving cars are en route to Texas, and the state government wants to ensure Texas is ready for the ride. The Texas Department of Transportation announced the creation of a Connected and Autonomous Vehicle Task Force on Jan. 24.

The CAV Task Force will focus on being a comprehensive resource for information on all Texas CAV projects, investments, and initiatives, the press release says. The organization will also host events surrounding CAV progress and education around the topic.

"With our world-class universities, top-notch workforce and startup culture, Texas is a national leader in the development of new technologies," says Gov. Greg Abbott in the release. "As transportation technology advances, the CAV Task Force will ensure that the Lone Star State remains at the forefront of innovation."

TxDOT's interest, the release reports, is in hopes that the self-driving technology will minimize accidents and maximize safety, as well as expand opportunities for residents, especially within the elderly and disabled populations who currently don't have reliable transportation to their errands and appointments.

In 2017, in the 85th Texas Legislative Session, Abbot signed Senate Bill 2205 into law. The legislation identifies key requirements for CAVs, such as insurance and adhering to traffic laws, like normal vehicles, as well as requiring video recording devices in the car, the Texas Tribune reported. However, it's worth nothing that self-driving vehicles were already being experimented with in Austin by the likes of Google, the Tribune notes.

"Our goal is to further build on the momentum already established with the Texas Technology Task Force and the Texas Innovation Alliance, and work with interested parties on the latest and greatest in CAV projects and enhancements," says TxDOT Executive Director James Bass. "We look forward to furthering these important efforts as connected and autonomous vehicles become reality."

TxDOT is also focusing on rail planning, as the Houston-Dallas high-speed rail chugs along. Earlier this month, the state asked for Texans' feedback on the projects.

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2 Houston cleantech companies named to top 10 ranking of innovative energy

high impact

A pair of Houston energy startups have been named among the 10 most innovative energy companies for 2024.

Fast Company magazine just placed Fervo Energy and Syzygy Plasmonics on its energy innovation list. In all, 606 companies and organizations across a variety of industries were recognized for “reshaping industries and culture.”

Fervo produces carbon-free geothermal energy. Its existing geothermal project is in Nevada, and it’s building a geothermal project in Utah. The company recently raised $244 million.

“Solar and wind are cheap, but they don’t provide the kind of always-on dispatchable electricity that hydropower, hydrogen, and nuclear do; even at current high prices, enhanced geothermal is still cheaper than those other sources,” Fast Company notes.

The Fast Company accolade comes shortly after Time and Statista named Fervo one of the top greentech companies for 2024.

By relying on light rather than combustion to generate chemical reactions, Syzygy is taking on the use of fossil fuels in the chemical industry, Fast Company points out. Fossil fuels account for about 18 percent of the world’s industrial CO2 emissions.

Fast Company outlines some of Syzygy’s accomplishments in 2023:

  • Gained an undisclosed amount of funding from Mitsubishi Heavy Industries.
  • Completed its Pearland manufacturing facility.
  • Wrapped up 1,000 cumulative hours of testing on its ammonia-splitting reactor cell, capable of producing 200 kilograms of hydrogen per day.

Texas' Whole Foods Market chain introduces new innovative concept for urban areas

smart shopping

Texas-based Whole Foods Market is unrolling a new kind of store for urban neighborhoods that'll be smaller and quicker than its current mega-model.

Called Whole Food Market Daily Shop, it'll be designed as a quick, convenient shopping experience, targeted to urban neighborhoods. According to a release, the new format will debut in Manhattan's Upper East Side at 1175 Third Ave. in 2024, with additional locations in New York to follow.

Following the New York city launch, the chain will bring the format to other cities across the U.S.

The stores will range from 7,000-14,000 square feet — about a quarter to half the size of the average 40,000-square-foot Whole Foods Market — making it easier to open in dense, metropolitan areas.

Whole Foods Market Daily Shop will feature grab-and-go meals and snacks, weekly essentials, and a quick, easy destination to pick up ingredients to complete a meal.

Though smaller, the stores will still offer produce, meat, and seafood; prepared foods like sandwiches and pre-packed meals; bread, alcohol, and supplements; plus products under the 365 by Whole Foods Market private label.

The first location only will also feature a venue called Juice & Java, with coffee, tea, juices, smoothies, sandwiches, soups, and desserts.

Whole Foods VP Christina Minardi says in a statement that the store's design reflects the unique needs of urban neighborhoods.

“At our new store formats, we’re tailoring every square foot to the unique, fast-paced needs of urban lifestyles," Minardi says. "We’re excited to introduce a new way for our customers to quickly pick up their Whole Foods Market favorites — from grab-and-go meals to that last-minute dinner ingredient — making the early morning or after work grocery trips more efficient and enjoyable."

This is not WFM's first effort to expand beyond the traditional supermarket footprint. In 2016, the chain introduced 365 by Whole Foods Market, a lower-price concept designed to appeal to younger shoppers. It went on to open nine locations, but scrapped the concept in 2019, following its acquisition in 2017 by Amazon.

The new format stores will not replace traditional or existing store locations. New York currently has 17 regular stores, including the most recent added at One Wall Street in 2023. The chain, which was founded in Austin in 1980, currently has more than 530 stores in the U.S., U.K., and Canada with another 75-plus stores in the pipeline, and is part of Amazon’s Worldwide Grocery Stores.

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This article originally ran on CultureMap.