Expert: Texas leaders need to expedite long-term energy solutions

Guest column

"Texas is an energy leader and no one wants to see that change." Photo via Getty Images

Soaring temperatures have arrived, and while Texans should be enjoying the return to normalcy, instead they're facing another energy crisis.

Many saw February's winter storm and severe power outages as a once-in-a-century problem, but these unusual events are becoming all too commonplace, despite the governor's directive to improve grid reliability. Last month, Texans were again being asked to conserve energy while lawmakers considered a slew of new regulations, some of which would cripple investments in renewable energy.

For three months following the storm, the Texas legislature debated how to prevent another energy crisis. We applaud our elected officials for resisting political pressure to wrongly blame and punish renewable energy, and we want to encourage them to continue with this forward-thinking strategy.

Texas is an energy leader and no one wants to see that change. We urge our representatives in Austin to take a comprehensive view of what went wrong during the winter storm and ensure that any new rules and regulations work in support of, and not against, the energy market as a whole.

Texas needs a long term, comprehensive plan – not just for preventing blackouts, but for a more sustainable state.

Hot weather in Texas is a given, but we're anticipating temperatures will continue to rise. A climatologist at Texas A&M University recently predicted that the state will see the number of 100-degree days double by 2036. Rather than take a step back, we need to move forward and prioritize renewable energy as well as other investments in sustainability to future-proof our state and our planet.

Prioritizing green energy will have a ripple effect on Texas' economy. As the country's leader in wind-generated electricity, Texas has already reaped the benefit of creating thousands of new jobs for the state. In 2019, it was reported that Texas had over 230,000 clean energy jobs. If our state leaders are committed to job creation, we want to see how they're supporting clean energy, as well as continuing to work on maintaining the grid in an effective, efficient way.

The energy market is complex and dynamic, but it’s a key player in our road to a sustainable future. 

Continuing to invest in renewable energy is one simple step our lawmakers can make to ensure our energy market is addressing the climate crisis — and that Texans aren't dependent on generators and gas-fired power plants which let the state down during Winter Storm Uri. This should be a priority. In a recent survey of 1,000 adults by OnePoll in May 2021 commissioned by Bulb, 74 percent of respondents stated Texas should continue to develop and invest in renewable energy and over half of respondents expressed that investing in more green, clean renewable energy is the most important environmental issue that needs to be addressed.

As we come out of the pandemic, we have a chance to do better, together.

Texas has had over $60 billion in renewable energy investment to provide low-cost electricity generation. And with the growing technology sector across the state, there'll be more opportunities for renewables in the future. Continuing to promote policies that pushed Texas to its leadership position will unleash even more investments and innovation, which is good for Texas, good for Texans and good for the planet.

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Vinnie Campo is the general manager for Bulb U.S., a new type of energy company that aims to make energy simpler, cheaper, and greener by providing renewable electricity to its members from Texas wind and solar. He is based in Texas.

Texas has been deemed inefficient when it comes to energy. Photo courtesy of Thomas Miller/Breitling Energy

Texas again ranks poorly for its energy efficiency

It's not easy being green

Despite some growth in the industry's regional job market, Texas fails to rise through the ranks of a national report on energy efficiency.

For the second year in a row, the Lone Star State has made the list of the states with the worst energy efficiency, according to a report for personal finance website, WalletHub. Last year, the state ranked No. 42 in the country; however, this year's study had Texas at No. 41 of the 48 states evaluated. Hawaii and Alaska were left out due to data restrictions.

The report, which was released just in time for National Energy Awareness Month, looked at consumer usage of home electricity, as well as oil and fuel for cars and trucks. According to the report, a United States family will spend around $2,000 annually on utilities — and heating and cooling makes up about half of that bill. On average in 2018, consumers spent another $2,109 on oil and fuel for their vehicles.

Adopting energy-efficient tools and practices could help reduce consumer cost by 25 percent for utilities and around $638 on the roads. Texas has seen a growth in the job market for positions relating to energy efficiency, according to a recent report. The number of energy-efficiency-oriented jobs across Texas rose by 5.3 percent last year to 162,816, according to the report, and energy-efficiency workers account for 17 percent of all energy workers in Texas, the report says.

Texas, with its hot climate and underdeveloped public transportation systems, scored only 36.48 total points on the WalletHub report, which is up slightly from last year's 33.34 points. The state ranked No. 36 on home energy efficiency and No. 45 for auto energy efficiency.

Texans drove over 270 billion miles last year and used over 20 billion gallons of gas, the second worst and worst rankings, respectively, among the states considered for this study.

While maybe the state isn't rising on this list of consumer energy efficiency yet, the state has seen great economic growth specifically in the wind energy industry. The American Wind Energy Association's annual report for 2018 shows the wind energy sector employs between 25,000 and 26,000 people in Houston and elsewhere in Texas, up from 24,000 to 25,000 in 2017, with the total investment in Texas wind energy projects sitting at a whopping $46.5 billion. More than one-fifth of wind energy jobs in the U.S. are located in Texas.

"Houston is actively working to grow this sector, so we hope people will seriously think of Houston when they think of renewables in this new era of energy," Davenport says at an April 9 news conference in Houston where the American Wind Energy Association released its 2018 state-of-the-industry report.

Texas has one of the worst environmental records in the U.S., a new study finds. Photo courtesy of Union of Concerned Scientists

New report lands Texas among 10 worst states for the environment

Not so green

Everything is bigger in Texas, even the negative impact it has on the environment, a new study finds.

Ahead of Earth Day (April 22), personal finance site WalletHub analyzed all 50 states, looking at 27 metrics across three categories: environmental quality, eco-friendly behaviors, and climate-change contributions.

Texas' overall ranking is an abysmal No. 41, making it one of the least green places in America.

The Lone Star State comes in at No. 48 in environmental quality, No. 28 in eco-friendly behaviors, and No. 37 in climate-change contributions. Under climate-change contributions, WalletHub analyzed carbon-dioxide, methane, nitrous-oxide, and fluorinated greenhouse-gas emissions per capita. The higher the number, the worse a state performs in that category.

Despite an overall poor showing, Texas claims a few top spots in individual metrics, performing best in renewable portfolio standards (No. 1), states with electronic waste recycling programs (No. 1), and corporate clean energy procurement index score (No. 5). On the other side of the spectrum, Texas performs worst in the number of alternative-fuel stations per capita (No. 40), air quality (No. 41), water quality (No. 44), and energy consumption per capita (No. 45).

So why exactly is this a WalletHub story? What does this have to do with your money?

"Eco-friendliness and personal finance are related," the report says. "Our environmental and financial needs are the same in many areas: providing ourselves with sustainable, clean drinking water and food, for example. We also spend money through our own consumption and taxes in support of environmental security."

Vermont ranks first in environmentally friendliness, landing at No. 1 in environmental quality, No. 3 in eco-friendly behaviors, and No. 25 climate-change contributions.

Eight states have worse records than Texas: Oklahoma, Mississippi, Arkansas, Alabama, North Dakota, Wyoming, Kentucky, West Virginia, and Louisiana.

While not so green right now, Texas has made great strides in wind energy in recent years. The American Wind Energy Association's annual report for 2018 shows the Lone Star State is home to roughly one-fourth of all U.S. wind power production. If Texas were a country, the wind energy group says, it would rank fifth in the world for wind power capacity, with nearly 25,000 megawatts installed. And with nearly 7,000 megawatts of wind energy projects under construction or development at the end of 2018, Texas is adding more wind energy capacity than what all but two other states actually have installed.

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This story originally ran on CultureMap.

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AI-powered Houston startup helps restaurants boost customer loyalty

order up

It’s no secret that restaurant trends move fast and margins run thin. And with the proliferation of platforms like Uber Eats, DoorDash and Easy Cater, customer loyalty is fleeting.

The solution?

How about an AI-powered restaurant technology platform that helps restaurant brands cut back on third-party platforms in favor of driving direct discovery, conversion and loyalty?

Enter Saivory. Founded in 2025 by Stephen Klein, a software investor, and Fajita Pete’s restaurateur Hugh Guill, the Houston-based startup aims to help eateries better understand and activate guest behavior across digital channels as AI increasingly reshapes how consumers discover and engage with brands.

In less than a year, Saivory has partnered with Shipley Do-Nuts and Fajita Pete’s to bring AI-powered ordering to life.

“With Saivory, we were able to answer the question of, ‘what if the ordering process could be reduced to a single step, where customers simply tell us what they want and AI takes care of the rest?’” Klein tells InnovationMap.

The Houston-based startup made such an immediate impact that it was selected as a semi-finalist during Start-Up Alley at MURTEC, the restaurant industry’s leading technology conference, which took place last month in Las Vegas.

“Houston is a great hub for technology innovation, and we were proud to represent the city at MURTEC this year,” says Klein. “We didn’t win, but we were able to talk about some of the work that we have existing in the market for clients right now and a little bit about what we’re working on in the future.”

In the current restaurant technology ecosystem, the third-party aggregators own the customer attention that brings volume to restaurants, while also taking big commissions and having control over the end relationships with the customer.

That can often make it difficult for restaurants to grow loyalty and repeat business from customers. Saivory aims to level the playing field for restaurants, helping them stay more connected to their customers.

Take Saivory’s recent application with Shipley’s Do-Nuts, for example.

Saivory powered the donut giant’s AI-ordering and launched Shipley's website and mobile app to support its over 300 locations in Texas alone.

Shipley’s new AI-powered assistant helps users create personalized order recommendations based on individual or group preferences. And unlike standard chatbox features, the new assistant makes custom recommendations based on multiple customer factors, including budgetary habits, individual flavor preferences and order size. It can also be used for large catering orders.

“They're seeing more traffic to the site and they're seeing when customers use our AI-enabled flows,” Klein says. “And they're seeing higher basket sizes, bigger tickets, by about 25 percent.”

Klein says Saivory’s technology helps strengthen first-party digital relationships, reduce friction and cart abandonment, improve average order value, and delivers personalized, efficient experiences.

“It’s a win-win: the customer gets the right order quickly, while the restaurant gets a bigger margin,” he adds.

Additionally, the technology makes it easier for restaurants to share rewards, loyalty and discounts, ultimately growing more direct traffic and making restaurants less reliant on third-party delivery apps.

Next up for Saivory is adding new components to its platform to enhance the relationship between restaurant and customer, as well as technology around making it easier for restaurants to get found on Google.

“A lot of people are still searching for the best donuts near me,” Klein says. “Or what’s the best Mexican food near me? Customers will increasingly move to AI, where they’re going to ask where they should eat dinner and expect it to just order them dinner. They will eventually expect the technology to know how to do that. So that’s what we’re driving at.”

Houston leads U.S. in population growth for 2025, Census says

Boomtown

Imagine that the Houston metro area swallowed a city the size of Pearland in just one year. That’s essentially what happened from 2024 to 2025, with the Houston metro ranking first in the U.S. for population growth based on the number of people.

New estimates from the U.S. Census Bureau show the 10-county Houston metro added 126,720 residents from July 1, 2024, to July 1, 2025. That’s just shy of Pearland’s roughly 133,000-resident tally.

To calculate population, the Census Bureau counts births, deaths, new residents, and moved-away residents.

Region’s population approaches 8 million

On July 1, 2025, the Houston metro’s population hovered slightly above 7.9 million, up 1.6 percent from the same time in 2024. In the very near future, the region’s population should break the eight million mark.

This follows massive growth in the past 20 years. From 2005 to 2025, the region’s population soared by 39 percent. By comparison, the growth rate from 2021 to 2025 sat at nine percent.

A forecast from the Texas Demographics Center indicates that under a middle-of-the-road scenario, the Houston metro’s population will reach nearly 8.5 million in mid-2030 and more than 9.5 million in mid-2040.

Dan Potter, director of Rice University’s Houston Population Research Center, attributes much of the region’s population surge to people moving to the area from outside the U.S. In Harris County, this means a combination of military personnel returning home, people living or working overseas coming back to the U.S., and immigrants relocating to the U.S., he tells CultureMap.

But Harris County fell short from 2024 to 2025 when it comes to people moving here from elsewhere in the U.S., according to Potter. Counties surrounding Harris County benefited from that trend, drawing new residents who preferred to settle in the suburbs.

“The incredible pull and attraction of the Houston area is its economy, its people, and its affordability, and the significant growth that was observed in 2024 and again in 2025 speaks to the magnetism of the region,” Potter says. “That pull to Houston is too strong to be turned off overnight.”

Cooling economy and immigration shifts slow down growth

Whether looking at urban or suburban places, population growth in the Houston area slowed in 2025 and appears to be slowing even more this year, Potter says.

“A cooling economy and changes to immigration policy are a one-two combination that could knock out the region’s population growth,” says Potter, citing the region’s addition of a less-than-expected 14,800 jobs in 2025 as an example.

Weaker population growth may not be felt evenly across the metro area, according to Potter.

A continuing influx of people from Houston to outlying counties such as Brazoria, Fort Bend, Liberty, Montgomery, and Waller could curb growth in Harris County, Potter said. Why? If the number of people arriving from other other countries flattens or even drops, then there could be “doughnut-style population growth for the next few years, where Harris County and Houston see declines while the suburban counties see an increase.”

Harris County represents 40 percent of region’s population lift

Houston-anchored Harris County accounted for almost 40 percent of the region’s population spike from 2024 to 2025. In one year, Harris County grew by 48,695 residents, or 1 percent, pushing its population past five million. That increase put Harris County in first place for numeric growth (rather than percentage growth) among all U.S. counties.

From 2020 to 2025, Harris County’s growth rate was 6.6 percent. It remains the country’s third largest county based on population, behind Southern California’s Los Angeles County and Illinois’ Chicago-anchored Cook County.

Harris County is on track to surpass Cook County in size in the near future. As of July 1, 2025, a nearly 150,000-resident gap separated population-losing Cook County and fast-growing Harris County.

The Texas Demographics Center predicts Harris County’s population will be 5.37 million in mid-2030 and just short of six million in mid-2040.

Suburban counties see significant population gains

Harris County isn’t the only county in the area that experienced a growth spurt from 2024 to 2025:

  • Waller County’s population climbed 5.69 percent, winding up at 69,858. Its growth rate ranked second among U.S. counties.
  • Liberty County’s population rose 4.4 percent to 121,364, putting its growth rate in eighth place among U.S. counties.
  • Montgomery County gained 30,011 residents, with its population landing at 781,194. That placed it at No. 4 among U.S. counties for numeric growth.
  • Fort Bend County picked up 24,163 residents, arriving at a total of 975,191 and positioning it at No. 8 among U.S. counties for numeric growth. Fort Bend County, the region’s second largest county based on population, is projected to break the one million-resident mark by July 2030, according to the Texas Demographics Center.

“Lower mortgage rates from 2009 to 2022 and the rise of remote work have made suburban housing more attractive, especially for families seeking affordability,” Pramod Sambidi, the Houston-Galveston Area Council’s assistant director of data analytics and research, said last year. “Additionally, suburban areas are seeing more multifamily developments than before the pandemic.”

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This article originally appeared on CultureMap.com.

5 Houston-area companies named among world's most innovative for 2026

In The Spotlight

Led by Conroe-based Hertha Metals, five organizations in the Houston area earned praise on Fast Company’s list of the World’s Most Innovative Companies of 2026.

Hertha Metals ranked No. 1 in the manufacturing category.

Last year, Hertha unveiled a single-step process for steelmaking that it says is cheaper, more energy-efficient and just as scalable as traditional steel manufacturing. It started testing the process in 2024 at a one-metric-ton-per-day pilot plant.

At the same time, Hertha announced more than $17 million in venture capital funding from investors such as Breakthrough Energy, Clean Energy Ventures, Khosla Ventures, and Pear VC.

“We’re not just reinventing steelmaking; we’re redefining what’s possible in materials, manufacturing, and national resilience,” Laureen Meroueh, founder and CEO of Hertha, said at the time.

Meroueh was also recently named to Inc. Magazine's 2026 Female Founders 500 list.

Hertha, founded in 2022, says traditional steelmaking relies on an outdated, coal-based multistep process that is costly, and contributes up to 9 percent of industrial energy use and 10 percent of global carbon emissions.

By contrast, Hertha’s method converts low-grade iron ore into molten steel or high-purity iron in one step. The company says its process is 30 percent more energy-efficient than traditional steelmaking and costs less than producing steel in China.

Last year, Hertha said it planned to break ground in 2026 on a plant capable of producing more than 9,000 metric tons of steel per year. In its next phase, the company plans to operate at 500,000 metric tons of steel production per year.

Here are Fast Company’s rankings for the four other Houston-area organizations:

  • Houston-based Vaulted Deep, No. 3 in catchall “other” category.
  • XGS Energy, No. 7 in the energy category. XGS’ proprietary solid-state geothermal system uses thermally conductive materials to deliver affordable energy anywhere hot rock is located. While Fast Company lists Houston as XGS’ headquarters, and the company has a major presence in the city, XGS is based in Palo Alto, California.
  • Houston-based residential real estate brokerage Epique Realty, No. 10 in the business services category. Epique, which bills itself as the industry’s first AI brokerage, provides a free AI toolkit for real estate agents to enhance marketing, streamline content creation, and improve engagement with clients and prospects.
  • Texas A&M University’s Nanostructured Materials Lab in College Station. The lab studies nano-structured materials to make materials lighter for the aerospace industry, improve energy storage, and enable the creation of “smart” textiles.
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This article first appeared on our sister site, EnergyCapitalHTX.com.

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