As we head into hurricane season, here's what entrepreneurs should know, according to an expert. Photo via Getty Images

Disasters, emergencies, and pandemics can cause monumental disruptions for businesses.

So, as we enter hurricane season, now is the time to think about how to protect your business and your customers. The 2022 Atlantic hurricane season was among the most damaging in modern history, producing 14 named storms, including 8 hurricanes.

Regardless of whether your business is in the path of devastating hurricanes, tornados, or flash flooding - connectivity is critical.

Below are tips to help your business, employees and customers stay connected.

Set up a call-forwarding service to a predetermined backup location

Set up a single or multiple hotline number(s) for employees, employees’ families, customers, and vendors to call so that all parties know about the business situation and emergency plan.

Protect hardware/software/data records/employee records, etc.

Routinely back up files to an off-site location. Cloud services can remove the burden of offsite data storage and ensure faster recovery from temporary or remote locations.

Stay Connected with Your Team

Save smartphone’s battery life. In case of a power outage, encourage your employees to keep their phones in power-save mode, turn off Bluetooth and Wi-Fi, delete apps, or put the phone in Airplane Mode.

Keep mobile devices charged. Have another way to charge smartphones if the power goes out. A car charger or back-up battery pack can come in handy.

Keep mobile devices dry. Mobile phones can be a critical lifeline during a storm. To protect yours, store it in a water-resistant case, floating waterproof case, or plastic bag.

Outline detailed plans for evacuation and shelter-in-place plans

Establish a backup location for your business and a safe meeting place for all employees.

Create a remote access plan

Equip business-critical staff with remote work access in advance, so they can access applications and databases from remote locations, when connectivity is restored.

Assemble a crisis-management team

Coordinate efforts with neighboring businesses and building management

AT&T has also created a planning guide to help businesses navigate protecting critical assets, processes and services, with checklists for short and long-term preparations. For example, negotiating vendor contracts and/or lease agreements necessary to acquire equipment and services in the event of a significant disruption or disaster.

The cost of developing a business continuity plan and groundwork to support it is minimal compared to the financial impact once disaster strikes.

AT&T has invested billions to strengthen the resiliency of our network to ensure our business customers keep operating during disruptions when consumer needs and demand are at an all-time high. We back up equipment at cell sites and invest in infrastructure to boost reliability, coverage, speed, and performance.

Our goal is to keep you connected to critical processes, applications, data, work centers, and networks during major emergency events, so your business continues to run.

The 2023 hurricane season will officially begin on June 1 and it only takes one big storm to cause major destruction. Take the time to ensure your business is disruption ready.

Afterall, planning is best done in advance.

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Mark Spelman is director of sales at AT&T Business – Houston.

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Houston legacy planning platform secures $2.5M investment, adds to board

fresh funding

Houston-based Paige, a comprehensive life planning and succession software company, has secured a $2.5 million investment to expand the AI-driven tools on its platform.

The funding comes from Alabama-based 22nd State Banking Company, according to a news release. Paige says it will use the funding to expand automation, AI-driven onboarding and self-service tools, as well as add to its sales and customer success teams.

The company was originally founded by CEO Emily Cisek in 2020 as The Postage and rebranded to Paige last year. It helps users navigate and organize end-of-life planning with features like document storage and organization, password management, and funeral and last wishes planning.

“Too many families are left trying to piece together important information during some of the hardest moments of their lives,” Cisek said in the news release. “This investment allows us to accelerate the next phase of growth for Paige by improving the product and expanding support for our members, our financial institution partners and the communities they serve,”

In addition to the funding news, the company also announced that 22nd State Banking CEO and President Steve Smith will join Paige's board of directors.

“We believe banking should be grounded in relationships and built around the real needs of the people and communities we serve. Paige brings something deeply relevant to that mission," Smith added in the release. "It helps families prepare for the future in a practical and meaningful way, and it gives the banking community new pathways to support customers through important life transitions.”

Paige estimates that $124 trillion in assets will change hands through 2048. Yet about 56 percent of Americans do not have an estate plan.

Read more on the topic from Cisek in a recent op-ed here; or listen to InnovationMap's 2021 interview with her here.

Houston digital health platform Koda lands strategic investment

money moves

Houston-based advance care planning platform Koda Health has added another investor to the lineup.

The company secured a strategic investment for an undisclosed amount from UPMC Enterprises, the commercialization arm of the University of Pittsburgh Medical Center. The funding is part of Koda's oversubscribed series A funding round that closed in October, according to a release.

"UPMC Enterprises’ investment is a meaningful signal, not just to Koda, but to the broader market," Dr. Desh Mohan, chief medical officer and co-founder of Koda Health, said in the news release. "It validates that health systems are ready to invest in infrastructure that makes advance care planning work the way it should: proactively, at scale, and with the human support that these conversations require. Having UPMC Enterprises as a strategic investor puts us in a unique position to prove what's possible."

Koda has raised $14 million to date, according to a representative from the company. Its series A round was led by Evidenced, with participation from Mudita Venture Partners, Techstars and the Texas Medical Center last year. At the time, the company said the funding would allow it to scale operations and expand engineering, clinical strategy and customer success. The company described the round as a "pivotal moment," as it had secured investments from influential leaders in the healthcare and venture capital space.

Koda Health, which was born out of the TMC's Biodesign Fellowship in 2020, saw major growth last year, as well, and now supports more than 1 million patients nationwide through partnerships with Cigna Healthcare, Privia Health, Guidehealth, Sentara, UPMC and Memorial Hermann Health System.

The company integrated its end-of-life care planning platform with Dallas-based Guidehealth in April 2025 and with Epic Systems in July 2025. It also won the 2025 Houston Innovation Award in the Health Tech Business category. Read more here.