How this UH pharmacologist tapped into humanities to improve health outcomes in her study. Graphic by Miguel Tovar/University of Houston

The humanities, encompassing language, literature, arts, and history, are often seen as separate from scientific research in universities.

However, they hold the potential to contribute to improved health outcomes by fostering empathy, understanding of cultural context, and enhancing human connections. Meghana Trivedi, an associate professor of Pharmacy Practice and Translational Research at the University of Houston, has embarked on a research project to explore this transformative potential.

Using media to improve medicine adherence

Trivedi, a pharmacologist focusing on developing new drugs for breast cancer treatment, noticed a common issue among breast cancer patients — non-adherence to medication instructions, particularly among minority patients with low socioeconomic status. This non-adherence increases the risk of recurrence and poses a significant national problem.

Trivedi sought to understand the reasons behind this non-adherence and discovered that traditional educational pamphlets were ineffective in improving medication adherence. Instead, she decided to explore a theater-based approach.

Trivedi’s research involves developing a culturally sensitive educational video for breast cancer patients, written by a local African American playwright in collaboration with the clinical team and input from African American survivors. Additionally, her team is testing the effectiveness of motivational interviewing, where pharmacy students personally engage with patients to address barriers to adherence and suggest solutions. Trivedi believes that these approaches, rooted in the humanities, will demonstrate their impact on health outcomes.

The role of humanities in team science

Recognizing the value of interdisciplinary collaboration, Trivedi incorporated the arts and humanities into her research by partnering with professors from the School of Theatre and Dance and the Valenti School of Communication at UH. This collaboration has highlighted the importance of incorporating arts into STEM fields, leading Trivedi to advocate for STEAM (Science, Technology, Engineering, Arts, and Mathematics).

Trivedi emphasizes that effective team science requires shared interest in the project, transparency, and honesty among team members. “We are a very efficient team working to achieve a common and important goal – to improve treatment outcomes and survival in patients.”

The Big Idea

Trivedi’s research underscores the role of social and cultural factors in medication adherence among specific patient groups. By posing her research question outside of her discipline, Trivedi engaged new collaborators who became invested in — and contributed directly to — positive health outcomes. This interdisciplinary approach, combining the insights of the humanities and the collaborative nature of team science, facilitated the development of novel solutions to enhance medication adherence.

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This article originally appeared on the University of Houston's The Big Idea. Cory Thaxton, the author of this piece, is the communications coordinator for The Division of Research.

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Houston legacy planning platform secures $2.5M investment, adds to board

fresh funding

Houston-based Paige, a comprehensive life planning and succession software company, has secured a $2.5 million investment to expand the AI-driven tools on its platform.

The funding comes from Alabama-based 22nd State Banking Company, according to a news release. Paige says it will use the funding to expand automation, AI-driven onboarding and self-service tools, as well as add to its sales and customer success teams.

The company was originally founded by CEO Emily Cisek in 2020 as The Postage and rebranded to Paige last year. It helps users navigate and organize end-of-life planning with features like document storage and organization, password management, and funeral and last wishes planning.

“Too many families are left trying to piece together important information during some of the hardest moments of their lives,” Cisek said in the news release. “This investment allows us to accelerate the next phase of growth for Paige by improving the product and expanding support for our members, our financial institution partners and the communities they serve,”

In addition to the funding news, the company also announced that 22nd State Banking CEO and President Steve Smith will join Paige's board of directors.

“We believe banking should be grounded in relationships and built around the real needs of the people and communities we serve. Paige brings something deeply relevant to that mission," Smith added in the release. "It helps families prepare for the future in a practical and meaningful way, and it gives the banking community new pathways to support customers through important life transitions.”

Paige estimates that $124 trillion in assets will change hands through 2048. Yet about 56 percent of Americans do not have an estate plan.

Read more on the topic from Cisek in a recent op-ed here; or listen to InnovationMap's 2021 interview with her here.

Houston digital health platform Koda lands strategic investment

money moves

Houston-based advance care planning platform Koda Health has added another investor to the lineup.

The company secured a strategic investment for an undisclosed amount from UPMC Enterprises, the commercialization arm of the University of Pittsburgh Medical Center. The funding is part of Koda's oversubscribed series A funding round that closed in October, according to a release.

"UPMC Enterprises’ investment is a meaningful signal, not just to Koda, but to the broader market," Dr. Desh Mohan, chief medical officer and co-founder of Koda Health, said in the news release. "It validates that health systems are ready to invest in infrastructure that makes advance care planning work the way it should: proactively, at scale, and with the human support that these conversations require. Having UPMC Enterprises as a strategic investor puts us in a unique position to prove what's possible."

Koda has raised $14 million to date, according to a representative from the company. Its series A round was led by Evidenced, with participation from Mudita Venture Partners, Techstars and the Texas Medical Center last year. At the time, the company said the funding would allow it to scale operations and expand engineering, clinical strategy and customer success. The company described the round as a "pivotal moment," as it had secured investments from influential leaders in the healthcare and venture capital space.

Koda Health, which was born out of the TMC's Biodesign Fellowship in 2020, saw major growth last year, as well, and now supports more than 1 million patients nationwide through partnerships with Cigna Healthcare, Privia Health, Guidehealth, Sentara, UPMC and Memorial Hermann Health System.

The company integrated its end-of-life care planning platform with Dallas-based Guidehealth in April 2025 and with Epic Systems in July 2025. It also won the 2025 Houston Innovation Award in the Health Tech Business category. Read more here.