That next Frappuccino could help support BIPOC-owned businesses. Courtesy of Starbucks

The Bayou City will be a major beneficiary of a new initiative from Starbucks. The Seattle-based, global coffee giant announced that it has selected Houston as one of 12 U.S. cities that will receive funds from the Starbucks Community Resilience Fund.

Seeded with a $100 million investment, the fund will be used to support small businesses and community development projects in BIPOC (Black, indigenous, and people of color) neighborhoods. In addition to Houston, the program will launch in Atlanta, Detroit, Los Angeles, Miami, Minneapolis, New Orleans, New York City, Philadelphia, San Francisco Bay Area, Seattle, and Washington D.C.

"Starbucks has always been a company focused on caring for our partners, creating experiences for our customers and playing a positive role in our communities and throughout society," Kevin Johnson, Starbucks president and CEO, said in a statement. "We are excited to make this investment as it aligns with our mission and values and supports our aspiration to advance equity and opportunity in the communities we serve."

Working with partners such as the Opportunity Finance Network, Starbucks will select certain Community Development Financial Institutions that will receive funds. CDFIs focus on providing capital and promoting economic development. These institutions will then provide loans to small businesses and community development projects. In addition to money, CDFIs offer mentorship and flexible repayment terms that help projects become successful.

Specific Houston beneficiaries are still unknown at this time, but the funds have the potential to benefit a diverse array of projects, including those focused on addressing the impacts of climate change and investments in neighborhoods that are overlooked by traditional lenders.

For example, as part of a $10 million investment in four, Chicago-based CDFIs, Starbucks helped fund Green Era Sustainability's campus project that includes a 2-acre clean energy generation facility, an urban farm, green houses, an outdoor fresh produce market, a visitor center with classrooms for community activities, and a STEM education center. The project will create 247 construction jobs and 25 permanent jobs in Chicago's Auburn Gresham neighborhood.

"Given the severe impact of the pandemic on the long-disinvested communities CCLF serves, our lending is more important than ever to help these communities grow and thrive," said Bob Tucker, COO for the Chicago Community Loan Fund. "Our customers have urgent needs, and Starbucks investment in CCLF will help tremendously in bringing them the resources they need."

------

This article originally ran on CultureMap.

The coffee company announced three Houston-area solar projects. Courtesy of Starbucks

Starbucks brews up solar energy initiative across Houston and Texas

Green coffee

Coffee shop chain Starbucks is plugging into Texas' solar energy industry in a big way.

Two 10-megawatt solar farms in Texas owned by Cypress Creek Renewables LLC are providing enough energy for the equivalent of 360 Starbuck stores, including locations in Houston, Humble, Katy, and Spring. Separately, Starbucks has invested in six other Texas solar farms owned by Cypress Creek, representing 50 megawatts of solar energy; Santa Monica, California-based Cypress Creek is selling that power to other customers.

Three of the eight solar farms in the Texas portfolio are just outside the Houston metro area. One is in the Fort Bend County town of Beasley, while two of the projects are in Wallis and Wharton.

Starbucks already relies on a North Carolina solar farm equipped with 149,000 panels to deliver solar energy equivalent to powering 600 Starbucks stores in North Carolina, Delaware, Kentucky, Maryland, Virginia, West Virginia, and Washington, D.C.

"Our long-standing commitment to renewable energy supports our greener-retail initiative and demonstrates our aspiration to sustainable coffee, served sustainably," Rebecca Zimmer, Starbucks' director of global environmental impact, says in an April 15 release about its solar investment in Texas. "Now, we are investing in new, renewable energy projects in our store communities, which we know is something our partners and customers can appreciate for their local economy and for the environment."

The solar commitment in Texas aligns with Starbucks' goal of designing, building, and operating 10,000 "greener" company-owned stores around the world by 2025. The Seattle-based retailer expects this initiative — whose features include renewable energy, energy efficiency, and waste reduction — to cut $50 million in utility costs over the next 10 years.

U.S. Bank's community development division teamed up with Starbucks and Cypress Creek on the Texas solar farms. Chris Roetheli, a business development officer at U.S. Bank, says solar tax equity investments like those undertaken by Starbucks are growing in popularity among non-traditional investors.

"Starbucks is taking a unique approach — investing in solar farms regionally to support a specific group of its stores," Roetheli says in the announcement of the solar collaboration. "This is a new concept, and one that I think other companies are watching and may follow. It's an interesting model that allows them to talk specifically about the impact of their investments."

Starbucks' investment comes as Texas' stature in the solar energy sector keeps rising, along with the state's role in the wind energy industry.

According to the Solar Energy Industries Association, more than 2,900 megawatts of solar capacity are installed in Texas. That's enough energy to power nearly 350,000 homes. Among the states, Texas ranks fifth for the amount of installed solar capacity.

Solar investment in Texas exceeds $4.5 billion, with about 650 solar companies operating statewide, the association says. The solar energy industry employs more than 13,000 full-time and part-time workers in Texas, according to the Texas Solar Power Association.

With more than 4 gigawatts (over 7,000 megawatts) of solar capacity expected to be added in Texas over the next five years, the national solar association reported in 2018 that "Texas is poised to become a nationwide leader in solar energy … ."

As it stands now, though, solar supplies less than 1 percent of Texas' electricity.

A 2018 state-by-state report card for friendliness toward solar power assigned a "C" to Texas, putting it in 34th place among the states.

The report card, released by SolarPowerRocks.com, lauds the backing of big Texas cities like Houston, Austin, Dallas, and San Antonio in encouraging residential solar installations.

However, the report card adds, outlying areas in Texas lag their urban counterparts in support of residential solar, "and we'd like lawmakers here to codify more protections and goals for solar adoption, but in the most populous areas, the Lone Star [State] shines."

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

With boost from Houston, Texas is the No. 1 state for economic development

governor's cup

Texas is on a 14-year winning streak as the top state for attracting job-creating business location and expansion projects.

Once again, Texas has claimed Site Selection magazine’s Governor’s Cup. This year’s honor recognizes the state with the highest number of economic development projects in 2025. Texas landed more than 1,400 projects last year.

Ron Starner, executive vice president of Site Selection, calls Texas “a dynasty in economic development.”

Among metro areas, Houston lands at No. 2 for the most economic development projects secured last year (590), behind No. 1 Chicago and ahead of No. 3 Dallas-Fort Worth.

In praising Houston as a project magnet, Gov. Greg Abbott cites the November announcement by pharmaceutical giant Lilly that it’s building a $6.5 billion manufacturing plant at Houston’s Generation Park.

“Growth in the Greater Houston region is a great benefit to our state’s economy, a major location for foreign direct investment and key industry sectors like energy, aerospace, advanced manufacturing, and life sciences,” Abbott tells Site Selection. “Houston is also home to one of the largest concentrations of U.S. headquarters for companies from around the world.”

In 2025, Fortune ranked Houston as the U.S. city with the third-highest number of Fortune 500 headquarters (26).

Texas retained the Governor’s Cup by gaining over 1,400 business location and expansion projects last year, representing more than $75 billion in capital investments and producing more than 42,000 new jobs.

Site Selection says Texas’ project count for 2025 handily beat second-place Illinois (680 projects) and third-place Ohio (467 projects). Texas’ number for 2025 represented 18% of all qualifying U.S. projects tracked by Site Selection.

“You can see that we are on a trajectory to ensure our economic diversification is going to inoculate us in good times, as well as bad times, to ensure our economy is still going to grow, still create new jobs, prosperity, and opportunities for Texans going forward,” Abbott says.

Houston e-commerce giant Cart.com raises $180M, surpasses $1B in funding

fresh funding

Editor's note: This article has been updated to clarify information about Cart.com's investors.

Houston-based commerce and logistics platform Cart.com has raised $180 million in growth capital from private equity firm Springcoast Partners, pushing the startup past the $1 billion funding mark since its founding in 2020.

Cart.com says it will use the capital to scale its logistics network, expand AI capabilities and develop workflow automation tools.

“This investment will strengthen our balance sheet and provide us with the flexibility to accelerate our strategic priorities,” Omair Tariq, CEO of Cart.com, said in a news release. “We’ve built a platform that combines commerce software with a scaled logistics network, and we’re just getting started.”

In conjunction with the funding, Springcoast executive-in-residence Russell Klein has been appointed to Cart.com’s board of directors. Before joining Springcoast, he was chief commercial officer at Austin-based Commerce.com (Nasdaq: CMRC). Klein co-led Commerce.com’s IPO, led the company’s mergers-and-acquisitions strategy and played a key role in several funding rounds.

“The team at Cart.com has demonstrated excellence in their ability to scale efficiently while continuing to innovate,” Klein said. “I’m excited to join the board and support the company as it expands its AI-driven capabilities, deepens enterprise relationships, and further strengthens its position as a category-defining commerce and fulfillment platform.”

Before this funding round, Cart.com had raised $872 million in venture capital and reached a valuation of about $1.6 billion, according to CB Insights. With the new funding, the startup has collected over $1 billion in just six years.

This is the income required to be a middle class earner in Houston in 2026

Cashing In

A new study tracking the upper and lower thresholds for middle class households across the nation's largest cities has revealed Houstonians need to make at least a grand more than last year to maintain their middle class status this year.

According to SmartAsset's just-released annual report, "What It Takes to Be Middle Class in America – 2026 Study," Houston households need to make anywhere from $42,907 to $128,722 to qualify as middle class earners this year.

Compared to 2025, Houstonians need to make $1,153 more per year to meet the minimum threshold for a middle class status, whereas the upper bound has stretched $3,448 higher. The median income for a Houston household in 2024 was $64,361, the study added.

SmartAsset's experts used 2024 Census Bureau median household income data for the 100 biggest U.S. cities and all 50 states and determined middle class income ranges by using a variation of Pew Research's definition of a middle class household, stating the salary range is "two-thirds to double the median U.S. salary."

In the report's ranking of the U.S. cities with the highest household incomes needed to maintain a middle class status, Houston ranked No. 80.

In the report's state-by-state comparison, Texas has the 24th highest middle class income range. Overall, Texas households need to make between $53,147 and $159,442 to be labeled "middle class" in 2026. For additional context, the median income for a Texas household in 2024 came out to $79,721.

"Often, the expectations that come with the term 'middle class' include reaching home ownership, raising kids, the comfort of modest emergency funds and retirement savings, and the occasional splurge or vacation," the report said. "And as the median household income varies widely across the U.S. depending on the local job market, housing market, infrastructure and other factors, so does swing the bounds on what constitutes a middle class income in America."

What it takes to be middle class elsewhere around Texas

Two Dallas-Fort Worth suburbs – Frisco and Plano – have some of the highest middle class income ranges in the country for 2026, SmartAsset found.

Frisco households need to make between $96,963 and $290,888 to qualify as middle class this year, which is the third-highest middle class income range nationwide.

Plano's middle class income range is the eighth highest nationally, with households needing to make between $77,267 and $231,802 for the designation.

Salary range needed to be a middle class earner in other Texas cities:

  • No. 28 – Austin: between $60,287 and $180,860
  • No. 40 – Irving: between $56,566 and $169,698
  • No. 44 – Fort Worth: between $55,002 and $165,006
  • No. 57 – Garland: between $50,531 and $151,594
  • No. 60 – Arlington: between $49,592 and $148,77
  • No. 61 – Dallas: between $49,549 and $148,646
  • No. 73 – Corpus Christi: between $44,645 and $133,934
  • No. 77 – San Antonio: between $44,117 and $132,352
  • No. 83 – Lubbock: between $41,573 and $124,720
  • No. 84 – Laredo: between $41,013 and $123,038
  • No. 89 – El Paso: between $39,955 and $119,864
---

This article originally appeared on CultureMap.com.