BBVA group executive chairman Carlos Torres Vila outside of BBVA Stadium in Houston. Photo courtesy of BBVA

Rebranding is no easy feat for any company, much less one with 75.5 million customers and a presence in over 30 countries. BBVA, formerly BBVA Compass in the United States, recently began the lofty endeavor of rebranding worldwide.

It launched its public rebranding efforts in Houston at an exclusive stadium event on June 13, during which the home of the Houston Dynamo, Houston Dash, and Texas Southern University football was renamed BBVA Stadium.

BBVA group executive chairman Carlos Torres Vila noted that with more than 160 years of history, this was a huge transition for BBVA, but a worthwhile one, as it would help the company live out its three key tenets: the customer comes first, think big, and we are one team.

"Our purpose at the bank is to bring the age of opportunity to everyone," says Vila.

BBVA USA president and CEO Javier Rodríguez Soler cited unity and technology as the two reasons for BBVA's worldwide rebranding.

"Having employees across the globe working under a single brand identity makes it very clear that we are indeed one team," says Soler. "It also underscores for all of us the importance of our commitment to provide our customers with global products and services, the best user experience, and the solutions that help our customers make the best decisions in their lives and in their businesses."

There are many parallels between BBVA and the stadium which shares its name. BBVA is an international company which desires to provide all its customers worldwide with the same level of service. It also tailors its community involvement to each location.

Similarly, BBVA Stadium itself has an international footprint. Per John Walker, Houston Dynamo president of business operations, the stadium is the most internationally programmed soccer stadium in the United States, yet it also maintains a focus on the city of Houston itself — East Downtown and the Greater East End in particular.

Former Houston Dynamo defender Bobby Boswell was on hand to applaud the stadium's impact on the city. Boswell noted that having a stadium contributes greatly to team and civic pride for both pro athletes and young kids who visit the stadium and may be inspired to one day play there.

"I chose to live back in Houston because of the community," says Boswell.

BBVA and the Dynamo and Dash's commitments to the neighborhood were on full display at the stadium renaming. Soler announced that a portion of the proceeds from the inaugural BBVA Classic, to be held on July 24 at 7:30 pm, will benefit the Tejano Center for Community Concerns. The Tejano Center works to develop education, social, health, and community institutions that empower families to transform their lives.

Among other programs, the center runs the Raul Yzaguirre Schools for Success (RYSS). At the stadium unveiling, students from the RYSS STEM Primary Academy's soccer teams stood onstage and helped count down to the official unveiling. When the countdown reached zero, blue confetti filled the room, while outside blue powder exploded in the air and a curtain was dropped to reveal the stadium's new logo.

Vila pointed out that the "A" in the logo is higher than the other three letters, standing for "aspirational." What better image to symbolize the city of Houston, a place of opportunity?

Photo courtesy of BBVA

Vila (left), former Dynamo player Bobby Boswell (center), and Soler (right) at the BBVA Stadium press conference.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Space City News: Houston Spaceport receives grant, unicorn hires architecture firm

rocketing roundup

The Space City is starting 2022 off strong with news launching out of the Houston Spaceport — a TK-acre space in TK Houston.

The two big headlines include a unicorn company releasing the latest details of its earthbound project and fresh funds from the state to support the space ecosystem in Texas.

Governor Abbott doles out $10M in spaceport grants

Texas has launched fresh funding into two spaceport projects. Image via fly2houston.com

Last week, Gov. Greg Abbott announced $10 million in funding to two Texas spaceports as a part of the state's Spaceport Trust Fund. The Houston Spaceport Development Corp. received $5 million and the Cameron County Spaceport Development Corp. received $5 million.

The fund is administered by the Governor's Office of Economic Development and Tourism and was created to support the development of spaceport infrastructure, create quality jobs, and attract continuing investments that will strengthen the economic future of the state, according to a news release.

"For decades, Texas has been a trailblazer in space technology and we are proud to help cultivate more innovation and development in this growing industry in Cameron and Harris County," says Abbott in the release. "This investment in the Cameron County and Houston Spaceport Development Corporations will create even more economic opportunities for Texans across the state and continue our legacy as a leader in space technology."

Axiom Space hires Dallas-based architecture and engineering firm

Axiom Space has made progress on developing its 14-acre headquarters. Image via axiomspace.com

Houston-based unicorn Axiom Space has announced that it awarded Dallas-based Jacobs the architecture and engineering phase one design contract. The firm will be working on the 100,000-square-foot facility planned for the 400-acre Houston Spaceport at Ellington Airport.

Axiom Space's plans are ro build the first commercial space station that will provide a central hub for research, to support microgravity experiments, manufacturing, and commerce in low Earth orbit missions, according to a news release.

"This is an exciting and historic moment for Axiom and the greater Houston area," says Axiom CTO Matt Ondler in the release. "For the first time, spacecraft will be built and outfitted right here in Houston, Texas. This facility will provide us with the infrastructure necessary to scale up operations and bring more aerospace jobs to the area. With this new facility, we are not only building next generation spacecraft, but also solidifying Houston as the U.S. commercial industry's gateway to space."

Axiom Space, which raised $130M in venture capital last year, is building out its 14-acre headquarters to accommodate the creation of more than 1,000 high-paying jobs, from engineers to scientists, mathematicians, and machinists.

"Houston is a city built on innovation and is becoming a next-generation tech hub in the United States," says Ron Williams, senior vice president at Jacobs. "Privately funded infrastructure will drive U.S. leadership in space. Jacobs is committed to providing integrated solutions to accelerate the future of commercial space operations."

Houston food charity scores prestigious Amazon tech grant

high tech gift

One of Houston’s most cherished food charities has been recognized for its tech prowess. Houston Food Bank has been awarded the Amazon Web Services (AWS) Imagine Grant.

The endowment honors “the vision and work of nonprofit organizations as they seek to improve their communities and the world with the help of cloud technology,” per a press release.

Specifically, the food bank was recognized in the Go Further, Faster category for the launching of a cloud-native digital logistics platform to better serve vulnerable populations facing food insecurity (that insecurity was greatly exacerbated by the COVID-19 pandemic, the food bank notes.

Each winner in this category receives up to $150,000 in unrestricted funding, up to $100,000 in AWS Promotional Credit, and essential engagement with AWS technical specialists.

The challenges of COVID and the pandemic forced the food bank to get creative — and it responded. The food bank began delivering meals in March 2020 as part of its COVID-19 response through partnerships with volunteers, staff, corporate donors, and organizations such as CrowdSource Rescue, Task Rabbit, and Amazon.

This pilot has been a success: to date, more than 2.3 million meals have been delivered to those in need, the food bank notes in press materials.

Tech-wise, the food bank’s Home Delivery Platform operates using a cloud-native serverless architecture which includes heavy use of AWS services (AWS Lambda, Amazon DynamoDB, Amazon API Gateway, AWS Amplify, and more), with a mobile web responsive front-end written in React/Typescript.

The client side is split across four responsive web applications, each with a different function: Home Delivery management, pantry management, client orders, and driver deliveries. All of these apps utilize shared components and APIs that communicate with each other based on the different user personas.

Pariveda Solutions serves as the technology partner for the implementation of this platform. The project is a capability expansion on top of an existing manual process to deliver food to clients.

Houston Food Bank applied for the Imagine Grant in order to enhance their process digitally, connect submitted orders to the client’s nearest pantry, and manage delivery operations more effectively, with an emphasis on time management and delivery logistics, the organization notes in a release.

“With the success of our home delivery operations, Houston Food Bank’s goal now is to scale operations to expand home delivery for greater reach and impact,” said HFB president/CEO Brian Greene in a statement. “Additionally, with the proposed improvements, we hope to shift to utilizing volunteers for this important service instead of third-party delivery providers, and to deliver food using the client choice model, where clients may select foods based on personal preference, cultural and dietary needs. We are thankful to AWS and Pariveda Solutions for providing their support and expertise as we continue to find new ways to solve the age-old problem of hunger and work towards our ultimate vision of a world that no longer needs food banks.”

------

This article originally ran on CultureMap.

New Ion exec focuses on building density, bridging the gaps within Houston innovation

houston innovator podcast episode 117

After years of being in the works, The Ion Houston opened last year — but not in the way it was always hoping to. With the COVID-19 pandemic, the 300,000-square-foot space in the renovated historic Sears building in Midtown slowly opened its doors to the Houston innovation community and brought back in-person programming as safely as it could.

Despite the challenges the pandemic posed, The Ion, which is owned and operated by Rice Management Company, had a lot to show for 2021 — 95 events on and offline, new coworking space opened, corporate partners built out their offices, and more. And, among the additions to The Ion, was Joey Sanchez, who previously served as director of corporate engagement at Houston Exponential. Sanchez has been in his new role as senior director of ecosystem at The Ion for about three months now.

"I'm focusing specifically on the communities of entrepreneurs, startups, investors — and trying to bridge connections among them," Sanchez says on the Houston Innovators Podcast. "This is the biggest challenge in Houston and we want to flip that with density. Density is really the key to solving connections."

Sanchez says The Ion, and the surrounding Innovation District, is building out to be that convening space for this density of innovation and tech activity.

This month, The Ion is set to deliver on a few of the amenities that have been in the works. First, the investor studio, a place for venture capital investors to meet with local businesses, will open next week. Later this month a high-tech prototyping lab will be unveiled as well as Common Bond, which Sanchez describes as a must-visit coffee shop for Houston's innovators.

"That's going to be the hottest coffee shop in Houston to run into a co-founder, tech talent, an investor — it really is exciting," Sanchez says. "Bridging these connections has been made easier now that I have a home that's as large as this."

Sanchez is familiar with connecting over coffee. He launched a weekly coffee meet up for Houston innovators. He hosts Cup of Joey every Friday morning at Finn Hall in downtown Houston to give everyone in Houston — new or old to the tech ecosystem — a chance to connect. He says he's excited to keep this up throughout 2022 too.

As for taking initial steps into Houston innovation, Sanchez advises attending any of the 400 to 500 events — virtual and in person — that happen in Houston.

"Just show up," Sanchez says. "It's so underrated, and through a pandemic it was obviously tough to do, but just showing up is the first step."

Sanchez shares more about what gets him so excited about Houston innovation on the show. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes