BBVA group executive chairman Carlos Torres Vila outside of BBVA Stadium in Houston. Photo courtesy of BBVA

Rebranding is no easy feat for any company, much less one with 75.5 million customers and a presence in over 30 countries. BBVA, formerly BBVA Compass in the United States, recently began the lofty endeavor of rebranding worldwide.

It launched its public rebranding efforts in Houston at an exclusive stadium event on June 13, during which the home of the Houston Dynamo, Houston Dash, and Texas Southern University football was renamed BBVA Stadium.

BBVA group executive chairman Carlos Torres Vila noted that with more than 160 years of history, this was a huge transition for BBVA, but a worthwhile one, as it would help the company live out its three key tenets: the customer comes first, think big, and we are one team.

"Our purpose at the bank is to bring the age of opportunity to everyone," says Vila.

BBVA USA president and CEO Javier Rodríguez Soler cited unity and technology as the two reasons for BBVA's worldwide rebranding.

"Having employees across the globe working under a single brand identity makes it very clear that we are indeed one team," says Soler. "It also underscores for all of us the importance of our commitment to provide our customers with global products and services, the best user experience, and the solutions that help our customers make the best decisions in their lives and in their businesses."

There are many parallels between BBVA and the stadium which shares its name. BBVA is an international company which desires to provide all its customers worldwide with the same level of service. It also tailors its community involvement to each location.

Similarly, BBVA Stadium itself has an international footprint. Per John Walker, Houston Dynamo president of business operations, the stadium is the most internationally programmed soccer stadium in the United States, yet it also maintains a focus on the city of Houston itself — East Downtown and the Greater East End in particular.

Former Houston Dynamo defender Bobby Boswell was on hand to applaud the stadium's impact on the city. Boswell noted that having a stadium contributes greatly to team and civic pride for both pro athletes and young kids who visit the stadium and may be inspired to one day play there.

"I chose to live back in Houston because of the community," says Boswell.

BBVA and the Dynamo and Dash's commitments to the neighborhood were on full display at the stadium renaming. Soler announced that a portion of the proceeds from the inaugural BBVA Classic, to be held on July 24 at 7:30 pm, will benefit the Tejano Center for Community Concerns. The Tejano Center works to develop education, social, health, and community institutions that empower families to transform their lives.

Among other programs, the center runs the Raul Yzaguirre Schools for Success (RYSS). At the stadium unveiling, students from the RYSS STEM Primary Academy's soccer teams stood onstage and helped count down to the official unveiling. When the countdown reached zero, blue confetti filled the room, while outside blue powder exploded in the air and a curtain was dropped to reveal the stadium's new logo.

Vila pointed out that the "A" in the logo is higher than the other three letters, standing for "aspirational." What better image to symbolize the city of Houston, a place of opportunity?

Photo courtesy of BBVA

Vila (left), former Dynamo player Bobby Boswell (center), and Soler (right) at the BBVA Stadium press conference.

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Rice University's edtech company receives $90M to lead NSF research hub

major collaboration

An educational technology company based out of Rice University has received $90 million to create and lead a research and development hub for inclusive learning and education research. It's the largest research award in the history of the university.

OpenStax received the grant funding from the U.S. National Science Foundation for a five-year project create the R&D hub called SafeInsights, which "will enable extensive, long-term research on the predictors of effective learning while protecting student privacy," reads a news release from Rice. It's the NSF's largest single investment commitment to national sale education R&D infrastructure.

“We are thrilled to announce an investment of $90 million in SafeInsights, marking a significant step forward in our commitment to advancing scientific research in STEM education,” NSF Director Sethuraman Panchanathan says in the release. “There is an urgent need for research-informed strategies capable of transforming educational systems, empowering our nation’s workforce and propelling discoveries in the science of learning.

"By investing in cutting-edge infrastructure and fostering collaboration among researchers and educators, we are paving the way for transformative discoveries and equitable opportunities for learners across the nation.”

SafeInsights is funded through NSF’s Mid-scale Research Infrastructure-2 (Mid-scale RI-2) program and will act as a central hub for 80 partners and collaborating institutions.

“SafeInsights represents a pivotal moment for Rice University and a testament to our nation’s commitment to educational research,” Rice President Reginald DesRoches adds. “It will accelerate student learning through studies that result in more innovative, evidence-based tools and practices.”

Richard Baraniuk, who founded OpenStax and is a Rice professor, will lead SafeInsights. He says he hopes the initiative will allow progress to be made for students learning in various contexts.

“Learning is complex," Baraniuk says in the release. "Research can tackle this complexity and help get the right tools into the hands of educators and students, but to do so, we need reliable information on how students learn. Just as progress in health care research sparked stunning advances in personalized medicine, we need similar precision in education to support all students, particularly those from underrepresented and low-income backgrounds.”

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2 Houston startups selected by US military for geothermal projects

hot new recruits

Two clean energy companies in Houston have been recruited for geothermal projects at U.S. military installations.

Fervo Energy is exploring the potential for a geothermal energy system at Naval Air Station Fallon in Nevada.

Meanwhile, Sage Geosystems is working on an exploratory geothermal project for the Army’s Fort Bliss post in Texas. The Bliss project is the third U.S. Department of Defense geothermal initiative in the Lone Star State.

“Energy resilience for the U.S. military is essential in an increasingly digital and electric world, and we are pleased to help the U.S. Army and [the Defense Innovation Unit] to support energy resilience at Fort Bliss,” Cindy Taff, CEO of Sage, says in a news release.

A spokeswoman for Fervo declined to comment.

Andy Sabin, director of the Navy’s Geothermal Program Office, says in a military news release that previous geothermal exploration efforts indicate the Fallon facility “is ideally suited for enhanced geothermal systems to be deployed onsite.”

As for the Fort Bliss project, Michael Jones, a project director in the Army Office of Energy Initiatives, says it’ll combine geothermal technology with innovations from the oil and gas sector.

“This initiative adds to the momentum of Texas as a leader in the ‘geothermal anywhere’ revolution, leveraging the robust oil and gas industry profile in the state,” says Ken Wisian, associate director of the Environmental Division at the U.S. Bureau of Economic Geology.

The Department of Defense kicked off its geothermal initiative in September 2023. Specifically, the Army, Navy, and Defense Innovation Unit launched four exploratory geothermal projects at three U.S. military installations.

One of the three installations is the Air Force’s Joint Base San Antonio. Canada-based geothermal company Eavor is leading the San Antonio project.

Another geothermal company, Atlanta-based Teverra, was tapped for an exploratory geothermal project at the Army’s Fort Wainwright in Alaska. Teverra maintains an office in Houston.

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This article originally ran on EnergyCapital.