Name Change

Houston stadium rebrands with aspirational new logo to reflect city spirit

BBVA group executive chairman Carlos Torres Vila outside of BBVA Stadium in Houston. Photo courtesy of BBVA

Rebranding is no easy feat for any company, much less one with 75.5 million customers and a presence in over 30 countries. BBVA, formerly BBVA Compass in the United States, recently began the lofty endeavor of rebranding worldwide.

It launched its public rebranding efforts in Houston at an exclusive stadium event on June 13, during which the home of the Houston Dynamo, Houston Dash, and Texas Southern University football was renamed BBVA Stadium.

BBVA group executive chairman Carlos Torres Vila noted that with more than 160 years of history, this was a huge transition for BBVA, but a worthwhile one, as it would help the company live out its three key tenets: the customer comes first, think big, and we are one team.

"Our purpose at the bank is to bring the age of opportunity to everyone," says Vila.

BBVA USA president and CEO Javier Rodríguez Soler cited unity and technology as the two reasons for BBVA's worldwide rebranding.

"Having employees across the globe working under a single brand identity makes it very clear that we are indeed one team," says Soler. "It also underscores for all of us the importance of our commitment to provide our customers with global products and services, the best user experience, and the solutions that help our customers make the best decisions in their lives and in their businesses."

There are many parallels between BBVA and the stadium which shares its name. BBVA is an international company which desires to provide all its customers worldwide with the same level of service. It also tailors its community involvement to each location.

Similarly, BBVA Stadium itself has an international footprint. Per John Walker, Houston Dynamo president of business operations, the stadium is the most internationally programmed soccer stadium in the United States, yet it also maintains a focus on the city of Houston itself — East Downtown and the Greater East End in particular.

Former Houston Dynamo defender Bobby Boswell was on hand to applaud the stadium's impact on the city. Boswell noted that having a stadium contributes greatly to team and civic pride for both pro athletes and young kids who visit the stadium and may be inspired to one day play there.

"I chose to live back in Houston because of the community," says Boswell.

BBVA and the Dynamo and Dash's commitments to the neighborhood were on full display at the stadium renaming. Soler announced that a portion of the proceeds from the inaugural BBVA Classic, to be held on July 24 at 7:30 pm, will benefit the Tejano Center for Community Concerns. The Tejano Center works to develop education, social, health, and community institutions that empower families to transform their lives.

Among other programs, the center runs the Raul Yzaguirre Schools for Success (RYSS). At the stadium unveiling, students from the RYSS STEM Primary Academy's soccer teams stood onstage and helped count down to the official unveiling. When the countdown reached zero, blue confetti filled the room, while outside blue powder exploded in the air and a curtain was dropped to reveal the stadium's new logo.

Vila pointed out that the "A" in the logo is higher than the other three letters, standing for "aspirational." What better image to symbolize the city of Houston, a place of opportunity?

Photo courtesy of BBVA

Vila (left), former Dynamo player Bobby Boswell (center), and Soler (right) at the BBVA Stadium press conference.

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Building Houston

 
 

Here's what interactive, virtual events to log on to this month. Getty Images

Despite much of the state returning to some state of normalcy, larger groups are still not encouraged to gather quite yet in order to avoid an uptick in COVID-19 cases.

With that in mind, here are over 10 Houston innovation events you can attend virtually via online meetings. Be sure to register in advance, as most will send an access link ahead of the events.

June 2 — How Fashion Brands Optimize E-Commerce and Sustainability During a Pandemic

Kim Roxie, founder of LAMIK Beauty, moderates a panel of e-commerce startup founders for The Ion to discuss modern issues the female founders are facing.

Details: The event is at 5:30 p.m. on Tuesday, June 2. Learn more.

June 4 — Startup Growth After COVID-19 with Sputnik ATX

Curious about what business and startup growth may look like post-COVID-19? Join Sputnik ATX Partner Joe Merrill via General Assembly for a discussion on how to grow a business and raise a round during a pandemic.

Details: The event is at 3 p.m. on Thursday, June 4. Learn more.

June 6 — Enventure Basecamp: Business Building Workshop

Our community-driven business building basecamp series returns this June to support a local innovator construct their healthcare venture.

Details: The event is at 9 a.m. on Saturday, June 6. Learn more.

June 9 — Pulse Check-Today's Funding Landscape

Today's current crisis has changed the mindset of many industry strategic partners, investors and overall stakeholders. From pivoting investment priorities, to identifying new areas of innovation, the investor landscape is constantly shifting.

For small to medium sized biotechs, it can be hard to keep up with promised milestones while also planning and anticipating the future of their companies. How could companies be preparing for not only the short-term but for years to come? What should be prioritized in the coming months? Who is still investing? How can they find the right partners for them as they move forward?

Details: The event is at 11 a.m. on Tuesday, June 9. Learn more.

June 9 — VC Ask Me Anything Virtual Event featuring The Artemis Fund

These livestreams, which will include audience Q&A, will tackle the big questions on everyone's mind, like how founders should adjust in the face of the pandemic and what fundraising will look like once the pandemic loosens its grip. Click here to stream.

Details: The event is at 2 to 3 p.m. on Tuesday, June 9. Learn more.

June 11 — Energy and Utilities: Drones, Connectivity, and Operations of the Future

Preparing for the future can be confusing. How can you keep up with industry and regulatory advancements, or know when to invest in new technology? That's why we teamed up with Southern Company to share how they're preparing — and how you can, too. Join Skyward and Southern Company for a discussion about energy and utility operations of the future and practical steps you can take now to prepare your enterprise.

Details: The event is at 1 p.m. on Thursday, June 11. Learn more.

June 11 — Venture vs The Virus: Texas Halo Fund IV

The Houston Angel Network presents Episode 3 of Venture vs The Virus. During this virtual event you will hear from the managing directors of the Texas Halo Fund on the launch of their new fund and the investment opportunities they are seeing as a result of the health crisis.

Details: The event is at 2 p.m. on Thursday, June 11. Learn more.

June 11 — Intro to Fundraising in FemTech & AMA with Juliana Garaizar and Dr. Barreto

Are you raising capital for your FemTech startup? Join us VIRTUALLY for an overview from venture capitalists and investors at Intro to Fundraising in FemTech & Ask Me Anything!

Details: The event is at 2 p.m. on Thursday, June 11. Learn more.

June 16 — Women in Tech Summit presented by Accenture

Capital Factory will host a virtual Women In Tech Summit dedicated to increasing diversity in the entrepreneurial and tech community while making its coworking space an inclusive environment for all.

Attendees can look forward to a special keynote guest, insightful fireside chats, discussion sessions, a startup showcase, Epic Office Hours, and panels on relevant topics facing the tech ecosystem.

Details: The event is at noon to 5 p.m. on Tuesday, June 16. Learn more.

June 17-19 — Virtual Rice Business Plan Competition

This year's Rice Business Plan Competition, which was planned for March 26 to 28, was canceled due to COVID-19, but the Rice Alliance for Technology and Entrepreneurship has decided to offer up an alternative: A virtual RBPC. Forty two student teams will compete over three virtual events.

Details: The event is from June 17 to 19. Learn more.

June 23 — Virtual Fireside Chat: Fredrik Tukk, Maersk Drilling

Join The Ion for a chat with Fredrik Tukk-Head of Innovation Scouting at Maersk Drilling about how organizations can benefit from innovation

Details: The event is at 3 p.m. on Tuesday, June 23. Learn more.

June 24 — The Ion Startup Demo Day

Top tier mentors, local investors, and personalized pitch feedback for participating startups -- nothing's changed but the address. Whether you're a serial entrepreneur or just looking to get involved in the community, this event is for YOU.

Details: The event is at 6 p.m. on Wednesday, June 24. Learn more.

June 30 — TMC Accelerator for Cancer Therapeutics Info Session

The TMC ACT team will answer questions including who should apply to TMC ACT, what are the timelines, and what value to expect.

Details: The event is at 3 p.m. on Tuesday, June 30. Learn more.

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