How 5G and smart cities technology are transforming the city of Houston

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The technology is already getting smarter. The cities won't be far behind. Photo courtesy of AT&T

A firefighter stands in front of a burning building in Sunnyside. A drone buzzes overhead to capture video of the parts of the structure they can't get eyes on. Infrared technology helps them see "through" the building to where people may be trapped. Robotic cameras are sent in to provide live video from inside, while a tablet shows blinking dots in real time of where the other firefighters are as they move through the different floors of the building.

An injured civilian is pulled out of the flames. A drone delivers potentially life-saving medication while the paramedics assess the damage. The victim's medical records are shared instantaneously with the hospital, and paramedics are connected live to the emergency room while in-transit. As they make their way to the hospital, traffic signals are a step ahead – lights are green at just the right time on Reed and Almeda, clearing the way for an expedited ride and keeping traffic safe for all until the ambulance arrives at the hospital where medical personnel already know what's needed and are ready to jump into action.

It may sound like something out of a science fiction novel, but much of this is already happening. And the parts that aren't commonplace yet may be a reality very soon. We've heard about smart cities technology for some time, and different cities will adopt technology at different paces, but the pieces are finally coming into place.

What has changed to bring this futuristic world into the present? 5G.

There's a lot of noise out there about 5G, and from a consumer standpoint most of the chatter is about speed. Yes, 5G is faster, but here at AT&T we're quick to point out that speed is only the beginning: The capacity and responsiveness of 5G technology is what makes it revolutionary for use cases like these.

According to analyst research reported by CIO Magazine, 4G technology allows around 2,000 devices all connecting at the same time in a 1-kilometer area (0.386 miles). It's the reason that you might have trouble getting a call or a text to go through when you're at a crowded stadium. The network is ready and willing, but too much demand on one location slows things down.

Think about all the connections necessary in the above scenario. The drones, each firefighter, the robotic camera, the tablets, the ambulance and its equipment, sensors in the building, the hospital and all the people waiting there, the traffic signals… the list goes on. Well, 5G technology enables something called Massive IoT and can mean as many as 1 million devices can be connected in that same kilometer range, according to analyst research reported by CIO Magazine. That's game changing. AT&T has already installed its fastest 5G+ technology at the Toyota Center. Hopefully the next time you're there you'll feel the difference for yourself.

But having all those things talk to each other only makes a real difference if the connection is uninterrupted and in as real time as possible. 5G gives us that, as well. Ultra-low latency reduces response times to milliseconds. And when you add near-zero lag time to all those connections, the future becomes the present.

At AT&T we're passionate about public safety. That's why we created FirstNet, the first dedicated network exclusively for first responders, which ensures that the lines of communication stay open when they're needed the most. Harris Health System and Harris County Juvenile Probation are among the agencies already using the network. Going forward, FirstNet could be a crucial part of smart cities technology as capabilities increase.

There are plenty of use cases that 5G will continue to enhance: Think live feeds of police body cameras and locations when in a pursuit, helping increase efficiency and accountability. Think about the first responders themselves. Did you know that heart attack is the leading cause of death among firefighters? Vital signs could be monitored allowing alerts to a fire company of an elevated heart rate in their crew, potentially saving the life of a lifesaver.

5G could be the catalyst that leads to the true adoption of autonomous cars, as millions of sensors allow not only vehicle to vehicle communication, but could also integrate pedestrian traffic, making it safer for everyone as we move towards assisted and eventually self-driving vehicles.

Utility grid sensors could allow power companies to plan more effectively for use, pinpoint outages quickly, and use AI to divert energy and heal itself.

And we all know about Houston traffic. What if there's a world coming soon where we could alleviate just 20 percent of the congestion through smart city technology? In an hour commute, you just got 12 minutes back to spend with your family.

The technology is already getting smarter. The cities won't be far behind.

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Luis Silva is vice president and general manager at AT&T.

The city of Houston and METRO announced a pilot program that's getting passengers online. Photo via ridemetro.org

METRO announces free Wi-Fi program for select Houston routes

Digital upgrade

METRO is test driving a new feature for its passengers. Select vehicles on a few routes will come with free Wi-Fi on board.

The transportation organization selected the 54 Scott and 204 Spring Park & Ride bus routes and the Green and Purple METRORail lines for the pilot program — in part because of their vicinity to universities and schools, according to a news release from METRO.

"I'm excited we can bring this service to some of our riders. Be it for work, entertainment or personal business, Wi-Fi allows them to stay connected while in transit and improves the overall customer experience," says METRO Board Chair Carrin Patman in the release.

The pilot program, which will run through mid-January, is being funded by $110,220 from the Microsoft Digital Alliance that includes installation and service for over 40 routers. The public-private partnership is also supported by Synnex Corporation, Sierra Wireless, Tracking for Less and AT&T.

"Bringing connectivity to Houston METRO riders is a step forward in the smart city journey, and Microsoft is proud to partner with the city to bring the pilot program to life," says Cameron Carr, director of internet of things strategy, scale and smart city, from Microsoft Corp, in the release.

The announcement is another piece of Mayor Sylvester Turner's Smart City initiative to bring innovation across the city.

"When we first sat down with Microsoft and METRO as part of the Smart City discussions, the first thing we discussed was how can we make the Smart City initiatives inclusive for all residents," says Mayor Turner in the release. "That is why connectivity for everyone, and more efficient public transit was our priority."

Photo via rideMETRO.org

The Ion Smart Cities Accelerator — named for its to-be home, The Ion — announced the 10 companies selected for the first cohort. Courtesy of Rice University

Exclusive: New Houston accelerator reveals its inaugural cohort and announces strategic partner

Smart Cities

The Ion Smart Cities Accelerator launched earlier this year with a goal of engaging startups from around the world to solve some of Houston's most prevalent challenges. Backed by Intel and Microsoft and partnered with the city of Houston and Station Houston, the program has developed a curriculum and selected its first cohort.

Ten startups from around the world — half of which from right here in Houston — were selected to be a part of the program. And narrowing down to 10 was tough for the program's judges, says Christine Galib, director of the Ion Smart Cities Accelerator.

"Selecting the participants for our first cohort was difficult, due to this amazing pool of talent — that's always the problem you want to have," she tells InnovationMap.

The program will be a 10-month process, beginning Wednesday, September 4. The accelerator's Demo Day is scheduled for December 4, and then the participants will complete a pilot program with the city from January to June, Galib says.

Based on the issues the cohort aims to solve — resilience and mobility — the program and the city of Houston decided on Near Northside as a focus for the companies.

"We focused on aligning to the needs of the city of Houston and our spotlight community, Near Northside," Galib says. "We really considered the focus areas that we have identified that were needs or challenges in the area, like aging infrastructure or health and safety."

The entrepreneurs will attend local meetings, connect with the community, and zero in on the neighborhood for solutions. This provides a more accessible avenue of integration for each of the companies' technologies and allows for the entrepreneurs to receive feedback in real time from the community.

"One of my biggest things with the accelerator is technology will be for the people, and not the other way around. We're really hoping that we can build relationships with community members in Near Northside such that they'll be able to have access to our startups and their technology in a very integrated way."

Along with this new neighborhood focus, the program also announced a partnership with the University of Houston.

"We're collaborating with the UH Technology Bridge such that professors, researchers, and startups associated with UH can have a pipeline from the world of academia and research to industry and urban planning," says Galib.

Here are 10 selected startups for the inaugural cohort.

Aatonomy

Houston-based Aatonomy has developed a device that allows for Houston drivers to instal self-driving technology in their own vehicles.

"They're basically Tesla's autopilot — but for cars we already own," Galib says.

The technology makes for safer, smarter driving around town.

AeoShape

Another homegrown company, AeoShape is in the business of compiling data and making it easier to use — from facial analysis to location-based services, the company is taking data and organizing it to more easily use it for finding solutions or strategies.

"Imagine having all the big data served up anywhere at any time in a comprehensive, visual way," Galib says.

BlocPower

Based in New York, BlocPower is connecting the dots in the consumer energy world. The startup links up with government entities, utilities contractors and more to engage IoT, machine learning, and structured finance technology to better provide clean energy in American cities.

"This is pairing the different segments in the building and infrastructure world in a way that makes sense so that they can build in an integrated way," Galib says.

GoKid

Another New York company, GoKid has a solution for carpooling. In a world so conveniently filled with ridesharing technology, busy parents still struggle to find safe rides home for their kids. The free app allows for parents to connect with one another in a way never before been optimized for school pick-up and drop-off.

"We see GoKid really working with our schools here to make ridesharing safer," Galib says. "We really like them because they were a solution for the ridesharing challenge — a lot of parents who might need carpooling services don't necessarily trust an Uber driving that they don't know."

Kriterion

Artificial intelligence company Kriterion is based in South Africa, but will soon call Houston home. The company takes AI a step further in its industry and infrastructure approach.

"We see their platform shaping three areas of Houston: waste management, power system management, and pothole detection and maintenance management," says Galib.

Sensytec

 Sensytec comes out of the University of Houston and uses is technology to monitor, analyze, and quantify cement and concrete conditions.

"We thought this was pretty cool to have in our cohort because Houston is quite the concrete jungle," says Galib.

The company was also recently named a top startup in MassChallenge Texas' inaugural Houston cohort.

SlideX

Houston-based SlideX has solutions for everyone's daily struggle: Parking. The company's technology has applications for finding parking in the city — including a 3D map to help direct you — and even for paying for parking.

"They call themselves 'the next generation of intelligent parking,'" Galib says.

Umanity

San Francisco-based Umanity has created a philanthropic supply chain tool. The technology can match and map local nonprofit needs to volunteers and donations, plus provide real-time analytics.

"This is kind of the epitome of doing good and adds a very strong social enterprise and community base component to our startups," says Galib.

Wyzerr

Kentucky startup Wyzerr specializes in easy-to-use surveys.

"We think Wyzerr can provide a good feedback platform where the city of Houston, businesses, and nonprofits can easily engage with people all over the city to find out how satisfied they are with the businesses and services the city provides," Galib says.

The company's technology can be crucial for tracking KPIs and progress.

"When you're creating a Smart City, there are obviously objectives you set for what you consider to be a Smart City, but also there are ways to measure how well you're meeting those objectives," she adds.

Reality IMT

Houston-based Reality IMT is engaging the latest technology tools to digitize infrastructure.

"This really speaks to understanding our infrastructure and ways to make it safer and more efficient, and also understanding the data associated with that," says Galib.

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Rice University MBA programs rank among top 5 in prestigious annual report

top of class

Rice University’s Jones Graduate School of Business MBA programs have been ranked among the top five in the country again in The Princeton Review’s 2025 Best Business Schools rankings.

The university's MBA program in finance earned a No. 3 ranking, climbing up two spots from its 2024 ranking. Finance MBA programs at the University of Virginia's Darden Graduate School of Business and New York University's Leonard N. Stern School of Business were the only ones to outrank Rice, claiming No. 2 and No. 1 spots, respectively.

Rice's online MBA program was ranked No. 5, compared to No. 4 last year. Indiana University's Bloomington Kelley School of Business' online program claimed the top spot.

“These rankings reflect the commitment of our faculty and staff, the drive and talent of our students and the strong support of our alumni and partners,” Peter Rodriguez, dean of Rice Business, said in a news release. “They are exceptional honors but also reminders — not just of our top-tier programs and world-class faculty and students but of our broader impact on the future of business education.”

Rice also ranked at No. 6 for “greatest resources for minority students."

The Princeton Review’s 2025 business school rankings are based on data from surveys of administrators at 244 business schools as well as surveys of 22,800 students enrolled in the schools’ MBA programs during the previous three academic years.

"The schools that made our lists for 2025 share four characteristics that inform our criteria for designating them as 'best': excellent academics, robust experiential learning components, outstanding career services, and positive feedback about them from enrolled students we surveyed," Rob Franek, The Princeton Review's editor-in-chief, said in a press release. "No b-school is best overall or best for all students, but to all students considering earning an MBA, we highly recommend these b-schools and salute them for their impressive programs."

Rice's finance program has ranked in the top 10 for eight consecutive years, and its online MBA has ranked in the top five for four years.

Rice and the University of Houston also claimed top marks on the Princeton Review's entrepreneurship rankings. Rice ranks as No. 1 on the Top 50 Entrepreneurship: Grad list, and the University of Houston ranked No. 1 on Top 50 Entrepreneurship: Ugrad. Read more here.

Houston named ‘star’ metro for artificial intelligence in new report

eyes on AI

A new report declares Houston one of the country’s 28 “star” hubs for artificial intelligence.

The Houston metro area appears at No. 16 in the Brookings Institution’s ranking of metros that are AI “stars.” The metro areas earned star status based on data from three AI buckets: talent, innovation and adoption. Only two places, the San Francisco Bay Area and Silicon Valley, made Brookings’ “superstar” list.

According to Brookings, the Houston area had 11,369 job postings in 2024 that sought candidates with AI skills, 210 AI startups (based on Crunchbase data from 2014 to 2024), and 113 venture capital deals for AI startups (based on PitchBook data from 2023 to 2024).

A number of developments are boosting Houston’s AI profile, such as:

Brookings also named Texas’s three other major metros as AI stars:

  • No. 11 Austin
  • No. 13 Dallas-Fort Worth
  • No. 40 San Antonio

Brookings said star metros like Houston “are bridging the gap” between the two superstar regions and the rest of the country. In 2025, the 28 star metros made up 46 percent of the country’s metro-area employment but 54 percent of AI job postings. Across the 28 metros, the number of AI job postings soared 139 percent between 2018 and 2025, according to Brookings.

Around the country, dozens of metros fell into three other categories on Brookings’ AI list: “emerging centers” (14 metros), “focused movers” (29 metros) and “nascent adopters” (79 metros).

Forecasting retail sales just got smarter, thanks to Google searches

houston voices

Imagine being able to predict the future of retail sales — not with months-old economic reports, but with real-time digital breadcrumbs left behind by consumers. Thanks to new research from K. Ramesh (Rice Business) and Gary Lind (University of Pittsburgh), that future is already here.

Key findings

  • Search trends predict future retail revenue — up to three quarters ahead.
  • Markets don’t fully price in search-based insights, especially before earnings announcements.
  • Trading strategies using search data outperform traditional asset-pricing models by 2–3%.
  • Analysts often underuse this data, resulting in predictable forecast errors.
  • At the macro level, search trends closely track — and often lead — official retail sales and GDP.

Their study shows that Google search trends are powerful predictors of consumer demand, capable of forecasting U.S. retail sales up to three quarters in advance. The implications span industries and audiences — from Wall Street traders to Main Street retailers, and from data-driven CFOs to curious business students.

A smarter, faster crystal ball for retail demand

Retail sales drive nearly 70% of U.S. gross domestic product (GDP), making them one of the most important indicators of economic health. Yet traditional forecasting relies heavily on backward-looking data and broad economic indicators. Ramesh and Lind’s work offers a leap forward: search data from Google Trends — publicly available and easy to use — can offer a faster, more precise signal of where sales are headed.

“If you want to understand consumer demand,” says Ramesh, the Herbert S. Autrey Professor of Accounting at Rice Business, “look at what people are searching for — not just what companies report after the fact. These digital footprints can tell us where revenue is going, often before the market catches up.”

This low-cost approach stands in stark contrast to expensive alternatives, such as satellite images of parking lots, in-store foot traffic from mobile data, or retail scanner feeds — tools often reserved for hedge funds and large institutional investors. Google Trends offers a scalable, accessible option for anyone seeking insight into consumer behavior.

Why this matters for investors and analysts

The researchers analyzed search patterns for nearly 200 publicly traded U.S. retail companies between 2004 and 2019. They found that firms with rising search volumes tend to report higher revenues — often well before analysts or investors react.

In fact, investment strategies built around these trends earned 2–3% higher returns than traditional models would predict. And most of these gains were concentrated around earnings announcements — a sign that markets were slow to recognize what search data had already revealed.

The advantage is even more striking for companies that fly under Wall Street’s radar. For firms with limited analyst coverage, the predictive power of search data on stock performance was more than 80% stronger.

A new tool for analysts — if they’ll use it

Despite the clear signal in the data, the study finds that analysts routinely fail to incorporate search-based insights into their forecasts. That gap translates into missed revenue predictions and market inefficiencies — which sophisticated investors can exploit.

“The search data are out there,” says Lind, a Rice Business Ph.D. ’19 graduate now on faculty at Pitt Business. “They’re public, powerful, and free. Analysts who ignore them are missing an opportunity.”

The impact of this research extends well beyond equity markets. By aggregating Google search data across the retail sector, the authors found strong alignment with U.S. Census retail sales figures and GDP trends. In other words, these digital signals reflect not just firm-level interest, but macroeconomic momentum.

A data wake-up call

This makes search trends a potentially valuable early-warning system for policymakers, central banks, and anyone responsible for interpreting the economic landscape. During volatile or uncertain periods, such tools could offer precious foresight into shifting consumer behavior.

In a digital era where consumers research before they shop — whether online or in-store — it’s no surprise that their Google queries leave valuable clues. What’s surprising is how often businesses, investors, and even economists still overlook them, Ramesh says. “Search data is a goldmine. And it's just sitting there, waiting to be used.”

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This article originally appeared on Rice Business Wisdom.

Lind and Ramesh, “Using Internet Search Data to Predict Aggregate Retail Sales and Enhance Firm-Level Revenue Expectations,” Contemporary Accounting Research (April 2025): 1-32. https://doi.org/10.1111/1911-3846.13043.

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