The Grow with Google Digital Coaches program has expanded to Houston. Photo via Unsplash

A new Google initiative is expanding its Texas presence this month. The Grow with Google's Digital Coaches program, which has already launched in Austin, has expanded to the Bayou City — making the Lone Star State the only state to have two locations of this entrepreneur-centric tool.

The program aims to provide digital skills training and coaching to Black and LatinX small business owners and create economic opportunity. Houston is one of eight new cities the program has recently expanded into.

"Houston has a vibrant and growing Black and LatinX small business community," says Lucy Pinto, Google's Digital Coach program manager, in a news release. "The Digital Coaches program will provide business owners in these communities with ongoing workshops and hands-on coaching sessions focused on techniques and digital tools to reach new customers, thrive online and grow."

Houston entrepreneur Joy M. Hutton, founder of Joy of Consulting, will serve as the Grow with Google Digital Coach for Houston. Hutton also runs a restaurant-focused consulting business called The Restaurant Girl and founded go GLAM, a beauty on demand platform.

"The Grow with Google team is making an effort to close the gap in resources that Black and LatinX small business owners have not generally had access to — in Houston and beyond," Hutton says in the release. "I live and breathe entrepreneurship, so I'm honored to participate in the Google Digital Coaches program and excited to work with Houston entrepreneurs who are traditionally underrepresented."

Joy M. Hutton will lead Grow with Google in Houston. Photo courtesy

According to the release, the program is expanding with inclusion in mind. This year, the program will grow to 20 mentors.

"As the representative of Houston's 18th District, a diverse and historic district, I know firsthand the importance and positive impact that investing in diverse communities and their residents can have on the entire population," says Rep. Sheila Jackson Lee in the release. "As Houston continues to prosper and grow, it is critical that we continue to invest in our minority-owned and small businesses to ensure an even brighter economic future for our city."

The program's first free workshop is called Connect with Customers and Manage Your Business Remotely and will be held virtually tomorrow, Friday, November 20, at 5:30 p.m. Moving forward, Grow with Google workshops will be hosted by Hutton on a regular basis, including the following sessions:

    • Dec. 3 at 5 p.m. CDT - Get Your Local Business on Google Search and Maps
    • Dec. 10 at 5 p.m. CDT - Reach Customers Online with Google
    • Dec. 17 at 5 p.m. CDT - Digital Skills for Everyday Tasks

    Both Google as well as local leadership are excited for the opportunities this program will provide Houstonians.

    "As a 'majority-minority' city that is the fourth-largest in the U.S., it is critical that our Black and LatinX business owners have the tools and knowledge to reach new customers, grow their businesses and help continue to make Houston a prosperous, skilled and inclusive city," Mayor Sylvester Turner says in the release. "The city of Houston is appreciative for the opportunity to provide invaluable resources and opportunities to our city's Black and LatinX small business owners."

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    CultureMap Emails are Awesome

    Houston expert on what AI is changing in the workplace — and why employers need to recognize the 'human edge'

    guest column

    When OpenAI's GPT-4 made headlines by passing the bar exam and scoring in the top 10 percent on medical licensing tests, I noticed something fascinating: everyone focused on AI replacing professionals, but they missed the deeper story. AI isn't just disrupting work – it's exposing fundamental flaws in how we've built our entire workplace ecosystem. It's holding up a mirror to our organizations, revealing just how far we've strayed from what makes us uniquely human.

    The World Economic Forum tells us 44 percent of workers' skills will need updating by 2027, but that statistic only scratches the surface. In my conversations with business leaders, I'm watching a transformation unfold in real-time. Take the accounting industry, where I've observed forward-thinking firms like Deloitte and PwC turning their accountants into strategic business advisors while other firms continue training junior staff for tasks that AI will soon handle. This isn't just a skills mismatch – it's a fundamental misunderstanding of human potential.

    The challenge runs deeper than individual industries. McKinsey predicts 30 percent of hours worked globally could be automated by 2030, but I believe they're missing a crucial point. We've spent decades designing jobs around industrial-era ideals of efficiency and standardization – the very qualities that make them perfect targets for AI automation. In our obsession with measuring, standardizing, and streamlining everything, we've created workplaces that treat humans like machines rather than the complex, creative beings we are.

    What's emerging is a striking paradox: as work becomes more automated, our workplace cultures are growing more disconnected. Microsoft researchers identified a "collaboration deficit" in remote work environments, with 56 percent of employees reporting a decline in workplace friendships. This cultural shift is occurring precisely when we need human connection most. During the Great Resignation of 2021, 47 million Americans quit their jobs, they weren't leaving because of salary considerations or technological inadequacies. The most common reasons cited were lack of human connection, purpose, and authentic leadership.

    Yet instead of heeding this wake-up call, the rise of AI is pushing us further apart. A decade ago, the concept of "workplace family" was commonplace – now it's often dismissed as manipulative corporate rhetoric. This shift reveals a troubling blindspot in our thinking about work. Consider this: we spend more than 90,000 hours at work over our lifetime – more time than we spend with our own families – yet we're increasingly treating these relationships as purely transactional. In our rush to establish boundaries and protect ourselves from corporate exploitation, we've overcorrected, creating sterile workplaces stripped of human connection.

    This timing couldn't be worse. As someone who studies the intersection of technology and workplace culture, I've observed a clear pattern: the more we automate routine tasks, the more our success depends on distinctly human qualities like trust, emotional sensitivity, and the ability to navigate complex interpersonal dynamics. Yet we're systematically dismantling the very cultural foundations that enable these qualities to flourish. It's as if we're entering a boxing match by tying one hand behind our back – at precisely the moment we need every advantage we can get.

    The real crisis isn't that AI might replace jobs – it's that we're creating workplace environments that suppress the very qualities that make us irreplaceable. When we treat our colleagues as mere interfaces rather than complex human beings, we don't just damage relationships – we damage our capacity for innovation, creativity, and the kind of deep collaboration that complex problem-solving requires.

    Some companies are starting to get it right. When I look at examples like IKEA, who chose to retrain their call center workers as interior design advisors rather than simply replacing them with chatbots, I see a glimpse of what's possible. They recognized something profound: you can't automate the human ability to understand what a frustrated customer really needs, or the intuition to read between the lines of what they're saying.

    This is what I call the "human edge" – and it's far more nuanced than most leadership teams realize. It's the marketing manager who can sense team tension during a video call and address it before it derails a project. It's the sales representative who builds such strong relationships that clients stay loyal through market upheavals. It's the team leader who knows exactly when to push for more and when to show compassion. These aren't just nice-to-have soft skills – they're becoming our most valuable business assets.

    But here's the challenge: we're still trying to measure workplace success like it's 1990. We track productivity metrics, sales numbers, and project timelines, but how do we quantify someone's ability to defuse a tense client situation? How do we measure the value of a team leader who creates an environment where people feel safe to innovate? These human capabilities – empathy, emotional intelligence, relationship building, creative problem-solving – are increasingly what separate successful companies from failing ones, yet they're nearly impossible to capture in a performance review.

    When I talk to business leaders, I tell them bluntly: if a job can be reduced to a process, AI will eventually do it better. Our value lies in all the messy, human things that happen between the bullet points of a job description. Instead of asking "How many tasks did you complete?" we should be asking "How did you help your team navigate that difficult change?" Instead of training people to follow processes, we should be developing their ability to build relationships and navigate complexity.

    It's time we started treating these human capabilities not as soft skills, but as core business competencies. The question isn't whether AI will change work – it's whether we'll use this moment to finally build workplaces that enhance rather than diminish our humanity.

    ———

    Nada Ahmed is the founding partner at Houston-based Energy Tech Nexus and author of Amazon Bestseller “Determined to Lead- The Disruptive Woman's Guide to Stop Playing Small and Transform your Career through Agile Leadership.”

    Houston robotics co. closes series B after year of growth

    money moves

    Houston- and Boston-based Square Robot Inc. closed a series B round of funding last month.

    The advanced submersible robotics company raised $13 million, according to Tracxn.com, and says it will put the funds toward international expansion.

    "This Series B round, our largest to date, enables us to accelerate our growth plans and meet the surging global demand for our services,” David Lamont, CEO, said in a statement.

    The company aims to establish a permanent presence in Europe and the Middle East and grow its delivery services to reach four more countries and one new continent in Q1 2025.

    Additionally, Square Robot plans to release a new robot early next year. The robot is expected to be able to operate in extreme temperatures up to 60 C. The company will also introduce its first AI-enabled tools to improve data collection.

    Square Robot launched its Houston office in 2019. Its autonomous, submersible robots are used for storage tank inspections and eliminate the need for humans to enter dangerous and toxic environments.

    The company was one of the first group of finalists for the Houston Innovation Awards' Scaleup of the Year, which honors a Bayou City company that's seen impressive growth in 2024. Click here to read more about the company's growth.

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    This article originally ran on EnergyCapital.

    Show me the money: Top Houston innovation grant and gift news of 2024

    year in review

    Editor's note: As the year comes to a close, InnovationMap is looking back at the year's top stories in Houston innovation. Money means a lot to startups and other innovative entities, and while startups are usually scouting venture capital investors, grants and donations are key too. These are the most-read news articles about grants and gifts — be sure to click through to read the full story.

    Rice researchers secure $35M federal grant to advance medical device technology

    Rice’s Biotech Launch Pad will lead the effort to commercialize the device. Photo courtesy Rice University

    Rice University has secured part of a nearly $35 million federal grant aimed at commercializing a bioelectric implant for treatment of type 2 diabetes and obesity.

    The federal Advanced Research Projects Agency for Health awarded the $34.9 million grant to Rice and several other universities.

    Rice’s Biotech Launch Pad will lead the effort to commercialize the self-contained, implantable Rx On-site Generation Using Electronics (ROGUE) device. ROGUE houses cells that are engineered to produce type 2 diabetes and obesity therapies in response to patients’ needs. Continue reading.

    Houston health care institutions receive $22M to attract top recruits

    The grants, which are between $2 million to $6 million each, are earmarked for recruitment of prominent researchers. Photo via Getty Images

    Houston’s Baylor College of Medicine has received a total of $12 million in grants from the Cancer Prevention & Research Institute of Texas to attract two prominent researchers.

    The two grants, which are $6 million each, are earmarked for recruitment of Thomas Milner and Radek Skoda. The Cancer Prevention & Research Institute of Texas (CPRIT) announced the grants May 14.

    Milner, an expert in photomedicine for surgery and diagnostics, is a professor of surgery and biomedical engineering at the Beckman Laser Institute & Medical Clinic at the University of California, Irvine and the university’s Chao Family Comprehensive Cancer Center. Continue reading.

    New report ranks Houston top market for life sciences

    Houston lands in the No. 7 spot for growth in the granting of degrees in biological and biomedical sciences. Photo by Natalie Harms/InnovationMap

    Thanks in large part to producing hundreds of college-trained professionals, Houston’s life sciences industry ranks among the top U.S. markets for talent in 2024.

    In a report published by commercial real estate services company CBRE, Houston lands in the No. 7 spot for growth in the granting of degrees in biological and biomedical sciences. From 2017 to 2022, Houston notched a growth rate of 32.4 percent in this category.

    In 2022, the University of Houston led the higher education pack in the region, graduating 746 people with a bachelor’s degree or above in biological or biomedical sciences, according to the report. Continue reading.

    Texas organization grants $68.5M to Houston institutions for recruitment, research

    Several Houston organizations have received millions from the Cancer Prevention and Research Institute of Texas. Photo via tmc.edu

    Three prominent institutions in Houston will be able to snag a trio of high-profile cancer researchers thanks to $12 million in new funding from the Cancer Prevention and Research Institute of Texas.

    The biggest recruitment award — $6 million — went to the University of Texas MD Anderson Center to lure researcher Xiling Shen away from the Terasaki Institute for Biomedical Innovation in Los Angeles.

    Shen is chief scientific officer at the nonprofit Terasaki Institute. His lab there studies precision medicine, including treatments for cancer, from a “systems biology perspective.” Continue reading.

    Houston health care institution secures $100M for expansion, shares renderings

    Baylor College of Medicine's Lillie and Roy Cullen Tower is set to open in 2026. Rendering courtesy of SLAM Architecture

    Baylor College of Medicine has collected $100 million toward its $150 million fundraising goal for the college’s planned Lillie and Roy Cullen Tower.

    The $100 million in gifts include:

    • A total of $30 million from The Cullen Foundation, The Cullen Trust for Health Care, and The Cullen Trust for Higher Education.
    • $12 million from the DeBakey Medical Foundation
    • $10 million from the Huffington Foundation
    • More than $45 million from members of Baylor’s Board of Trustees and other community donors, including the M.D. Anderson Foundation, the Albert and Margaret Alkek Foundation, and The Elkins Foundation.

    “The Cullen Trust for Health Care is very honored to support this building along with The Cullen Foundation and The Cullen Trust for Higher Education,” Cullen Geiselman Muse, chair of The Cullen Trust for Health Care, says in a news release. “We cannot wait to see what new beginnings will come from inside the Lillie and Roy Cullen Tower.” Continue reading.