Although sustainability has invariably moved to the top of the corporate agenda across various sectors, businesses still face challenges in effectively implementing these transformative changes. Photo via Getty Images

Amid remarkable fund allocation towards tackling environmental, social, and corporate governance issues, investors deeply concerned about climate change exert substantial leverage on firms and regulators to make reforms.

Furthermore, the Securities and Exchange Commission has proposed new rules requiring all publicly listed corporations to disclose climate change risks in their regular filings with clear reporting obligations, such as information on direct greenhouse gas emissions (Scope 1), indirect emissions from purchased electricity or other forms of energy (Scope 2), as well as GHG emissions from upstream and downstream activities in the value chain (Scope 3).

Although sustainability has invariably moved to the top of the corporate agenda across various sectors, businesses still face challenges in effectively implementing these transformative changes. Many companies are still dealing with questions like:

  • What problems and possibilities should they prioritize?
  • Where should they devote time, effort, and money to have the most long term effect via business processes?
  • What principles, policies, and internal standards should be implemented to initiate the process and get good ESG ratings?
  • When do corporate sustainability challenges necessitate collaborations with other businesses to meet commitments and achieve goals?
  • What organizational behavior and change management measures should be incorporated to induce sustainability into the corporate culture?

One-fifth of businesses still need a sustainability plan in place, and fewer than 30 percent feel the effect of that strategy is evident to all employees.

Introducing climate-related practices across businesses and corporations takes time and effort. Since sustainability transformation initiatives span multiple business functions and units, whether they are helping or hurting the bottom line is often a fuzzy picture. It is not easy to quantify near-term profitable impacts directly emanating from sustainable strategies, disincentivizing many businesses from setting ambitious carbon reduction targets.

Businesses often struggle with what they intend to assess and what "good enough" performance looks like for the firm. Furthermore, sustainability performance reporting is infested with the inherent stakes of the legitimacy of data collection, defining the metrics and materiality, accountability to the stakeholders, the dynamism of the business environment, the complexity of reporting standards, and the risk of obsolescence of the tool.

For context, there are approximately 600 sustainability reporting standards, industry efforts, frameworks, and recommendations worldwide. Additionally, the one-directional data collection method used by the carbon market trading systems for scoring analyses often leads to intentional or unintentional greenwashing.

So then, what is the path forward?

An effective strategy would involve adopting a synergistic approach, just like the yin and the yang elements that embody balance and harmony on two distinct yet interconnected levels. The yin aspect, prevailing at the government level, would require a robust standardization of reporting frameworks via policymaking and regulations that can effectively implement suitable transformation engines for businesses. It will entail developing adaptable market mechanisms to successfully guide businesses and consumers to identify, plan, navigate, strategize, and execute greenhouse gas reduction initiatives. It will require answers to foundational questions like:

  • What tools and resources can help businesses improve their financial performance by reducing energy waste and energy costs?
  • How do manufacturers engage their suppliers in low-cost technical reviews to improve process lines, use materials more efficiently, and reduce waste?
  • How can waste management and recycling help a business by saving money, energy, and natural resources?

There is a dire need to standardize and consolidate the industry benchmarks and reporting frameworks against which businesses can assess their performance for climate action and potentially improve their bottom line by investing in appropriate carbon mitigation activities. This will create a fundamental shift in the mindset of corporates and raise the level of conversation from "Should we implement sustainable business frameworks?" to "How we could best implement sustainable frameworks for better ROI and an impactful bottom line?"

On the other hand, the yang element operates at the business or corporation level. Successful execution of sustainability strategies entails interweaving the sustainability thread into the business core across strategies and processes, operations and personnel, and products and services.

What is the business case for sustainability efforts? From operational cost savings to expansion in new markets, from enhanced brand equity to investor interest and share expansion, companies that incorporate robust and scalable sustainable practices have opportunities to unlock new sources of value capture and new markets that can deliver immediate financial rewards. Such measures will demonstrate the overall sustainability transformation's power and potentially provide money or cost savings to fund other components.

One way to do it is by introducing circular business models to reshape the whole product usage cycle: re-engineering product designs with more sustainable materials, redesigning the manufacturing lifecycle, recycling products, packaging, and waste, and reducing emissions in transportation, water, and energy consumption activities. By leveraging technology and AI in the extended system of interactions within and outside the business, companies can monitor, predict, and reduce the carbon emissions in their supply chains and yield immediate financial results.

Designing, implementing, and managing the foundational governance of sustainable business practices, strategies, structure, and tactics will require robust governance of sustainability efforts in all key business areas, including marketing, sales, product development, and finance. Additionally, organizational values, leadership initiative from the CEO and board level to the employees, and stakeholder interest are necessary to drive value for business policy. Involving employees in decision-making will help induce better commitment and accountability to implementing economic, social, environmental, and technologically sustainable interventions and initiatives.

Finally, businesses need to understand that they could truly develop long-term business success and shareholder value when they stop viewing sustainability from a compliance or ESG reporting lens. Long-term business success cannot be achieved solely by maximizing short-term profits but through market-oriented yet responsible behavior that automatically drives enhanced business bottom lines. This demands a collaborative partnership between policymakers, the private sector, nonprofit organizations, academia, and civic society to usher in economic growth, competitiveness, and consumer interest. This partnership is essential for environmental protection and social responsibility to ensure a sustainable future.

———

Ruchi Gupta is a certified mentor and vice chair at SCORE Houston. This article originally ran on EnergyCapital.

Here's your one-stop shop for innovation events in Houston for July. Photo via Getty Images

10+ can't-miss Houston business and innovation events for July

where to be

From networking meetups to educational symposiums, July is chock-full of happenings for Houston innovators.

Here's a roundup of events you won't want want to miss out on so mark your calendars and register accordingly.

Note: This post might be updated to add more events.


July 6 — City of Houston Panel Discussion: Sales

Join the City of Houston’s Office of Business Opportunity and SCORE Houston for a panel discussion designed for City of Houston vendors. This is the perfect opportunity to learn more about doing business with the City of Houston and how SCORE Houston can support you while running your business. During each monthly meeting get your business questions answered by industry and Office of Business Opportunity experts and SCORE Mentors. Gain the information and support you need to provide your products and services as a City of Houston vendor.

This event is Thursday, July 6, from 1 to 2 pm at Houston Community College. Click here to register.

July 7 — UH-DGH Center for Hydrocarbon Exploration Symposium

This informative open house event showcasing the new UH Seismic Data Center will focus heavily on presentations centered around hydrocarbon basin analysis as well as relevant policy shifts within India and the opportunities that have emerged as a result. The UH Seismic Data Center arose from a collaboration between the University of Houston and the DGH, the technical arm of the Indian Ministry of Petroleum and Natural Gas.

The event is Friday, July 7, from 9 am to 12 pm at the University of Houston Technology Bridge (Building 9, Room 135). Click here to register.

July 10 — Ion Open Accelerator: Monopolizing Your Industry Channel

In this workshop, Jared Nielsen who has participated in several startups that now dominate their respective industries, will provide insight into how small startups have grown to become global monopolies in a very short period of time. Seeing a global domination market strategy executed from the inside may give your own startup insights and techniques that you can use within your own supply chain for a truly dominant market position.

The event is Monday, July 10, from 10 am to 12 pm at the Ion. Click here to register.


July 11 — Leaders Who Lunch

Connect with influential community organizers, leaders, change makers, and likeminded C-suite executives during a 3-course family style lunch. Admission and cost of the meal is $75.

The event is Tuesday, July 11, from 11 am to 12 pm at Weights and Measures. Click here to register.

July 13 — Texas Medical Center Veterans Committee Hiring Event

TMC is hosting a career workshop for veterans interested in breaking into the healthcare field. Attendees will have the chance to network with recruiters, learn about job openings, and potentially even secure an interview on the spot so be sure to bring copies of your resume and dress to impress.

The agenda:

10:00 - 11:00 am - Registration/ Networking

11:00 - 11:30 am - Career Readiness: Resume & Interview Preparation

11:30 am - 12:00 pm - Career Branding: Social Media & Networking

12:00 pm - 12:20 pm - Lunch (provided)

12:20 pm - 1:00 pm - ERG Panel Discussion: Connecting with our Veteran Communities

1:00 pm - 2:00 pm - Networking/ Closing Hour

This event is Thursday, July 13, from 10 am to 2 pm at TMC Innovation Factory (2450 Holcombe Blvd Suite X). Click here to register.

July 13 — GROW Community Meeting

Discuss green economy resources & opportunities for disadvantaged groups to engage in the energy transition and climate action.

The agenda:

11 - 11:15 am - Welcome and Introductions

11:15 - 11:30 am - GROW Overview

11: 30 - 11:45 am - GROW Updates

11:45 am - 12 pm - Funding & Contract Opportunities

12 - 12:30 pm - Lunch

12:30 - 12:45 pm - Next steps: Community Benefits Survey, Cooperative Agreement, Letters of Support

12:45 - 1 pm - Attendee Announcements

1 PM - Closing

The event is Thursday, July 13, from 11 am to 1 pm at Hiram Clarke Multi-Service Center. Click here to register.

July 17 — Mingle Mondays Med & Health Tech

Head to this monthly mixer and get to know fellow members of Houston’s Med & Health Tech community. All who are interested in Med & Health Tech, including Med & HealthTech entrepreneurs, thought leaders, investors, healthcare professionals, and community members wanting to share their Med & Health Tech knowledge are welcome.

This event is Monday, July 17, from 6 to 7 pm at the Ion. Click here to register.

July 17 — The State of Latino Entrepreneurship Reception/Networking

The Latino Business Action Network presents “The State of Latino Entrepreneurship Reception.” Network with Latino professionals, business owners, and supporters. This is a welcoming environment for connecting with your peers, LBAN, local chambers, and other organizations. At the same time, you will learn the latest on Latino entrepreneurship from LBAN, a nationally recognized expert in the field. LBAN is a Silicon Valley-based nonprofit that partners with Stanford to research and empower Latino entrepreneurship across the U.S.

This event is Monday, July 17, from 4 to 7 pm at the Ion. Click here to register.

July 18 — Heated Dialogues Unleashed: Navigating Difficult Conversations

In this discussion, leadership veterans Debbie Danon and Michele Price will unravel the secrets of mastering difficult conversations for start-ups. For new founders looking to gain practical insights to navigate these challenges this conference will provide you with communication tools to approach these obstacles.

This event is Tuesday, July 18, from 11:30 am to 12:15 pm, virtually . Click here to register.

July 19 — Industrial Security Roadshow: Learn, Empower, & Connect

At the Industrial Security Roadshow attendees will gain insights into emerging threats, learn innovative defense techniques, and discover cutting-edge technologies to bolster your security procedures. A curated lineup of speakers will share their expertise, providing practical guidance and actionable steps to fortify your systems against cyber threats.

This event is Wednesday, July 19, from 10:30 am to 1 pm at 24285 Katy Fwy suite 300. Click here to register.

July 20 — Female Founders and Funders Meetup

Sponsored by Softeq Venture Studio and Sesh Coworking, this monthly meetup occurs every third Thursday and is ideal for female founders and funders in the Houston area who are looking to network and empower each other.

This event is Thursday, July 20, from 9 to 10 am at Sesh Coworking. Click here to register.

July 24 — Ion Open Accelerator: Getting the Highest ROI from Conferences and Events

In this workshop speaker Staccey Wright-Turner, a Houston based ROI strategist, will discuss how to maximize your time at and investment in conferences and events for a well-rounded marketing campaign.

These are the topics you can expect to be covered:

  • Whether you should do events, and which ones you should do
  • How best to invest your marketing dollars
  • Setting your objectives for events and conferences - yes, there is more than just "getting leads" - don't miss out on important revenue
  • Preparing in advance to get the most out of your event
  • Knowing how to approach attendees and get meetings booked
  • Follow through and evaluate the ROI on the events
  • Training sales staff for event-and-conference best practices
This event is Monday, July 24, from 10 am to 12 pm at the Ion. Click here to register.

July 27 —  Summer Sizzle Happy Hour with Dell for Startups

Kick off the end of a warm summer in The Cannon West Houston Kitchen with a Happy Hour, sponsored by Dell for Startups and take advantage of an opportunity to learn more about the upcoming Houston Innovation Summit in October.

This event is Thursday, July 27, from 4:30 to 6:30 pm at The Cannon. Click here to register.

July 28 - July 30 — Melanin Minds Mental Health Conference

Melanin Minds is taking over Big Brothers Big Sisters for a three day weekend of workshops, panels, & family-friendly wellness. All workshops will be centering BIPOC communities & featuring therapists, counselors, and practitioners of color. Admission prices vary depending on the level of access you want to the conference and when you register, discounted tickets for students are available up to year six of grad school ($20).

The agenda:

Friday 7/28 — Healthy Eating On The Go • Thriving Through Stigmas & Adversity • Perfectionism • Boundaries • Finances • Work-Life Harmony • 7 Types of Rest • Mindful Leadership

Saturday 7/29 — Building Mental Wealth • Finding Your Way to YOU • Nutrition As A Foundation for Healing • Yoga & Meditation • Community Talk Circle • Humor & Laughter • Reading the Cues • Relationships & Social Media • Wellness Practices & Routines

Sunday 7/30 — Advocating For Your Child • Goals Through Resilience & Stress • The Art of Self Expression • Financial Mental Health • Yoga For Youth • Big Brother Big Sister Matches Panel • Complimentary Self Care Services

This event starts Friday, July 28, from 7 a.m. to 6 p.m. at Big Brothers Big Sisters. Click here to register.

Anu Pansare has joined the local gBETA team. Photo via gbetastartups.com

Early-stage accelerator names new Houston leader, opens applications for next cohort

now open

Houston's gBETA accelerator announced new leadership in conjunction with opening enrollment for its latest cohort this week.

The early-stage program, which is a part of Wisconsin-based gener8tor, has named Anu Pansare as its new director.

Pansare has spent the last 20 years at Sugar Land-based consulting firm Volyx and has also worked with big names like Chevron, Schlumberger, and Accenture, as well as smaller startups. She's also been involved with the Houston Angel Network. She will be replacing the accelerator's inaugural director Eléonore Cluzel in the position.

As the main liaison between Houston and gener8tor's national network, Pansare will lead gBETA's third cohort of early stage startups through its free 7-week program, which is designed to help participating companies gain early customer traction and develop key metrics that will make them more marketable for future investment.

"Downtown Launchpad is an inclusive ecosystem of tools, resources, and opportunities that help founders accelerate and scale their businesses to solve humankind's boldest challenges," says Robert Pieroni, director of economic development at Central Houston, in a press release. "The addition of Anu Pansare as gener8tor's new Houston director will strengthen our commitment to entrepreneurs in Houston and will help us evolve our strategy to better serve our founders, startups, partners, and our community."

Applications for the new cohort are open online until March 13.The zero-equity, no-fee program looks for locally based startups still in the early stage of business. Five companies will be selected.

The program is hosting a virtual webinar in partnership with SCORE Houston on March 1 to discuss the program and opportunities for interested startups. Event registration is free.

Houston's gBETA presence was launched thanks to a $1.25 million grant approved by the Downtown Redevelopment Authority in 2019 with support from Central Houston, the City of Houston, and Amegy Bank. The local team has an office at the Downtown Launchpad coworking space in the Amegy Bank Building on Main.

About a year into operations, gBETA has worked with 10 local startups in two cohorts across industries — from food tourism to sports technology, artificial intelligence for home buying to skincare and prescription solutions.

Pansare will be

holding virtual office hours for local entrepreneurs to provide insight and information about gBETA's Houston Spring 2021 program. More information on the program can be found at gBETA Houston's website or email Pansare directly at anu@gener8tor.com.
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CultureMap Emails are Awesome

7 can't miss Houston business and innovation events for July

where to be

Editor's note: While many Houstonians are flocking to vacation destinations, there are still plenty of opportunities to network and learn at tech and business events for those sticking close to home this month. From an inaugural biotech summit to the 12th edition of a local pitch showcase, here are the Houston business and innovation events you can't miss in July and how to register. Please note: this article might be updated to add more events.

July 10 - Out in Tech Mixer 

Out in Tech Houston provides an inclusive networking space for LGBTQ+ people and allies working in tech. Check out this relaxed, social-mixer event, hosted on the second Thursday of every month.

This event is Thursday, July 10, from 7 to 8:30 p.m. at Second Draught. Register here.

July 14 – Latinas in Tech Coworking Day 

Connect with fellow Latinas in the industry at Sesh Coworking. Network or work alongside peers, board members and community leaders in a shared office environment.

This event is Monday, July 14, from 9-11:30 a.m. at Sesh Coworking. Find more information here.

July 17 – UTMB Innovation VentureX Summit

Attend the inaugural UTMB Innovation VentureX Summit, where innovators, entrepreneurs, researchers and investors will dive into the future of biotech. Expect panel discussions, fireside chats, a technology showcase and networking opportunities.

This event is Thursday, July 17, from 7:30 a.m.-4 p.m. at The University of Texas Medical Branch at Galveston. Find more information here.

July 17 – Open Project Night 

Collaborate on solutions for some of Houston’s most pressing issues at this month’s Open Project Night at Impact Hub Houston. Hear from guest speakers and listen to open mic pitches. July’s theme is Decent Work & Economic Growth.

This event is Thursday, July 17, from 5:30-7:30 p.m at Impact Hub Houston. Register here.

July 24 – NASA Tech Talks

Every fourth Thursday of the month, NASA experts, including longtime engineer Montgomery Goforth, present on technology development challenges NASA’s Johnson Space Center and the larger aerospace community are facing and how they can be leveraged by Houston’s innovation community. Stick around after for drinks and networking at Second Draught.

This event is Thursday, July 24, from 6-7 p.m. at the Ion. Register here.

July 30 – Ion Bike Club

Join Bike Houston at the Ion for a 45-minute guided cruise through the Ion District and Midtown. Afterward, enjoy a complimentary beer and network with like-minded riders at Second Draught.

This event is Wednesday, July 30, from 5:30-7:30 p.m. at the Ion. Register here.

July 31 – Bayou Startup Showcase

Hear pitches from startups and small businesses from Rice University’s OwlSpark and the University of Houston’s RED Labs accelerators at the 12th annual Bayou Startup Showcase. Read more about this year’s teams here.

This event is Thursday, July 31, from 3:30-7 p.m. at the Ion. Register here.

Houston researchers: Here's what it takes to spot a great new idea

houston voices

Having a “promotion focus” really does create a mental lens through which new ideas are more visible.

Key findings:

  • New ideas can be crucially important to businesses, driving innovation and preventing stagnation.
  • Recognizing those ideas, though, isn’t always easy.
  • Nurturing what is known as “promotion focus” can help managers spot fresh ideas.

Whenever the late surgeon Michael DeBakey opened a human chest, he drew on a lifetime of resources: the conviction that heart surgery could and should be vastly improved, the skill to venture beyond medicine’s known horizons and the vision to recognize new ideas in everyone around him, no matter how little formal training they had.

Appreciating new ideas is the heartbeat of business as well as medicine. But innovation is surprisingly hard to recognize. In a pioneering 2017 article, Rice Business Professor Jing Zhou and her colleagues published their findings on the first-ever study of the traits and environments that allow leaders to recognize new ideas.

Recent decades have produced a surge of research looking at how and when employees generate fresh ideas. But almost nothing has been written on another crucial part of workplace creativity: a leader’s ability to appreciate new thinking when she sees it.

Novelty, after all, is what drives company differentiation and competitiveness. Work that springs from new concepts sparks more investigation than work based on worn, already established thought. Companies invest millions to recruit and pay star creatives.

Yet not every leader can spot a fresh idea, and not every workplace brings out that kind of discernment. In four separate studies, Zhou and her coauthors examined exactly what it takes to see a glittering new idea wherever it appears. Their work sets the stage for an entirely new field of future research.

First, though, the team had to define their key terms. “Novelty recognition” is the ability to spot a new idea when someone else presents it. “Promotion focus,” previous research has shown, is a comfort level with new experiences that evokes feelings of adventure and excitement. “Prevention focus” is the opposite trait: the tendency to associate new ideas with danger, and respond to them with caution.

But does having “promotion focus” as opposed to “prevention focus” color the ability to see novelty? To find out, Zhou’s team came up with an ingenious test, artificially inducing these two perspectives through a series of exercises. First, they told 92 undergraduate participants that they would be asked to perform a set of unrelated tasks. Then the subjects guided a fictional mouse through two pencil and paper maze exercises.

While one exercise showed a piece of cheese awaiting the mouse at the end of the maze (the promise of a reward), the other maze depicted a menacing owl nearby (motivation to flee).

Once the participants had traced their way through the mazes with pencils, they were asked to rate the novelty of 33 pictures — nine drawings of space aliens and 24 unrelated images. The students who were prepped to feel an adventurous promotion focus by seeking a reward were much better at spotting the new or different details among these images than the students who’d been cued to have a prevention focus by fleeing a threat.

The conclusion: a promotion focus really does create a mental lens through which new ideas are more visible.

Zhou’s team followed this study with three additional studies, including one that surveyed 44 human resource managers from a variety of companies. For this study, independent coders rated the mission statements of each firm, assessing their cultures as “innovative” or “not innovative.” The HR managers then evaluated a set of written practices — three that had been in use for years, and three new ones that relied on recent technology. The managers from the innovative companies were much better at rating the new HR practices for novelty and creativity. To recognize novelty, in other words, both interior and external environments make a difference.

The implications of the research are groundbreaking. The first ever done on this subject, it opens up a completely new research field with profound questions. Can promotion focus be created? How much of this trait is genetic, and how much based on natural temperament, culture, environment and life experience? Should promotion focus be cultivated in education? If so, what would be the impact? After all, there are important uses for prevention focus, such as corporate security and compliance. Meanwhile, how can workplaces be organized to bring out the best in both kinds of focus?

Leaders eager to put Zhou’s findings to use right away, meanwhile, might look to the real-world model of Michael DeBakey. Practice viewing new ideas as adventures, seek workplaces that actively push innovation and, above all, cultivate the view that every coworker, high or low, is a potential source of glittering new ideas.

---

This article originally appeared on Rice Business Wisdom.

Jing Zhou is the Mary Gibbs Jones Professor of Management and Psychology in Organizational Behavior at the Jones Graduate School of Business of Rice University. Zhou, J., Wang, X., Song, J., & Wu, J. (2017). "Is it new? Personal and contextual influences on perceptions of novelty and creativity." Journal of Applied Psychology, 102(2): 180-202.