The Postage is a new company that uses technology to help ease the experience of afterlife responsibilities for family members. Photo courtesy of The Postage

Three years ago, Emily Cisek was struck with immense grief when she lost three family members back to back. She says she learned first-hand how arduous the process of wrapping up someone's life is and how it can take away from the grieving process.

"I saw the frustrations in my family," she explains, as she grappled with the passing of both her grandmothers and her cousin's young child.

Cisek says in that moment she thought, "Wow, there's got to be a better way so that people have a resource to get a plan and walk through the process so that when you do lose someone, there is a really easy way to manage that."

Cisek's realization planted a seed and she has the idea for The Postage, a digital platform that helps collect information and digital assets in one place to ease with affair planning.

She sought out to build an online platform that provides an easy path for people to plan their affairs and leave behind wishes for loved ones, making affairs management after death easier and less time-consuming. The features include document storage and organization, password management, funeral and last wishes planning, and the option to create after-life messages to posthumously share with loved ones.

Up until now, death care has been a predominantly business-to-business model. Prior to becoming the co-founder and CEO of The Postage, Emily was the Director of Sales at Integrate Agency, a full-service digital and traditional marketing agency in Texas. Her years of launching robust marketing initiatives and developing communications programs, made bringing The Postage to consumers that much easier.

She partnered with her former boss and serial entrepreneur, Robbie Wright, to build The Postage and make her vision a reality to help loved ones deal with loss.

The Postage completed funding in April of 2020, surpassing its initial fundraising goal. In total, Cisek raised $925,000 in a three month span. The platform officially launched in September, bringing a new, accessible contender to the estate planning industry.

Making death a conversation point

Everything you need on one digital platform. Photo courtesy of The Postage

According to The Institute for Healthcare Improvement, 92 percent of Americans say it's important to discuss their wishes for end-of-life care, but only 32 percent have actually had the conversation. Talking about your death plans is never an easy conversation, Cisek remarks. Her goal is to provide a methodical process that "makes it simpler."

"Until the last 100 years, death was just a part of life. Right now with technology and healthcare, it almost is seen as a weakness versus as you know, something we all experienced together," says Cisek.

Knowing how arduous these conversations are, she feels The Postage is like a "guidebook" that provides "clear-eyed compassion" to start the conversation. The site's planning options, password and document storage, and ability to share final wishes aims to make the process less emotional and difficult for users.

Accessibility for all ages

The Postage is something anyone can use. Photo courtesy of The Postage

While creating a death plan may feel like something reserved for later in life, Vox reports that millennials are becoming a "death positive" generation. More people in their 20s and 30s are planning their own funerals, donating their body to science, and contemplating how they want to pass peacefully.

From YouTube channels like "Ask a Mortician" to apps that remind you that — sorry to break it to you — you will eventually die, young creators are coping with death online. Despite the online vote of confidence in passing to the other side, dying is, well, expensive.

According to data from The Postage, estate planning and legal services can cost an average of $6,500. Cisek's company allows a monthly subscription with prices ranging from $5.99 to $9.99 a month, depending on storage space and features.

"I think the way The Postage has [made planning more available] it's provided a price point, an understanding and steps involved that are more easily accessible; no matter what age group, what race, what your background is, your religion, anything like that, you're able to sign up," says Cisek.

Digital options like password management and storage also make the site a more cost effective, approachable option for young people born into the digital era.

Saving time

Founder Emily Cisek prioritized convenience in her design. Photo courtesy of The Postage

Death puts into perspective just how valuable time can be. According to The Postage, families can expect to spend nearly 500 hours on completing end-of-life details if there is no planning done in advance. If every moment matters, 500 hours can sound like an exorbitant amount of time spent on paperwork.

From knowing who your loved one's electricity provider is to ensuring you have the key to their safety deposit box, the process can be a nightmare, says Cisek. She believes that should be spent "celebrating [their life] and processing the loss versus getting frustrated and trying to dig through things that you don't understand, and frankly, don't know what the wishes were of that person you lost."

The Postage's features allow you to drop in documents and passwords at your own pace to provide your loved ones with a smooth transition and instructions. To Cisek, she minds the site to be a guidebook that says, "This is what we need to do, and here is how I'm leaving the best gift I can for my loved ones."

National growth

The Postage went live nationally. Photo courtesy of The Postage

The Postage is a Houston-based company, but Cisek and her team want it to reach Americans everywhere.

"When we went live nationally, we actually launched over 100 new enhancements — even small, little things in the customer experience that would make it better and easier," she explains.

During its summer launch the website received 60 percent engagement and over 43 percent in new referrals. The Postage plans to continue enhancing the user experience and expanding the app with new technologies.

Cisek, bright-eyed with entrepreneurial spirit, has big hopes for the future as she imagines the opportunities. She hopes to change the way her generation plans for the future, contributing to a shift in sharing your legacy and wishes with loved ones.

"I think that technology, in recent times, has really focused on the consumer being the product versus the technology being the product," remarks Cisek. "If we're able to take that back and provide a product that truly makes our users' lives easier, the sky's the limit on what that could look like," she continues.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

7 can't miss Houston business and innovation events for July

where to be

Editor's note: While many Houstonians are flocking to vacation destinations, there are still plenty of opportunities to network and learn at tech and business events for those sticking close to home this month. From an inaugural biotech summit to the 12th edition of a local pitch showcase, here are the Houston business and innovation events you can't miss in July and how to register. Please note: this article might be updated to add more events.

July 10 - Out in Tech Mixer 

Out in Tech Houston provides an inclusive networking space for LGBTQ+ people and allies working in tech. Check out this relaxed, social-mixer event, hosted on the second Thursday of every month.

This event is Thursday, July 10, from 7 to 8:30 p.m. at Second Draught. Register here.

July 14 – Latinas in Tech Coworking Day 

Connect with fellow Latinas in the industry at Sesh Coworking. Network or work alongside peers, board members and community leaders in a shared office environment.

This event is Monday, July 14, from 9-11:30 a.m. at Sesh Coworking. Find more information here.

July 17 – UTMB Innovation VentureX Summit

Attend the inaugural UTMB Innovation VentureX Summit, where innovators, entrepreneurs, researchers and investors will dive into the future of biotech. Expect panel discussions, fireside chats, a technology showcase and networking opportunities.

This event is Thursday, July 17, from 7:30 a.m.-4 p.m. at The University of Texas Medical Branch at Galveston. Find more information here.

July 17 – Open Project Night 

Collaborate on solutions for some of Houston’s most pressing issues at this month’s Open Project Night at Impact Hub Houston. Hear from guest speakers and listen to open mic pitches. July’s theme is Decent Work & Economic Growth.

This event is Thursday, July 17, from 5:30-7:30 p.m at Impact Hub Houston. Register here.

July 24 – NASA Tech Talks

Every fourth Thursday of the month, NASA experts, including longtime engineer Montgomery Goforth, present on technology development challenges NASA’s Johnson Space Center and the larger aerospace community are facing and how they can be leveraged by Houston’s innovation community. Stick around after for drinks and networking at Second Draught.

This event is Thursday, July 24, from 6-7 p.m. at the Ion. Register here.

July 30 – Ion Bike Club

Join Bike Houston at the Ion for a 45-minute guided cruise through the Ion District and Midtown. Afterward, enjoy a complimentary beer and network with like-minded riders at Second Draught.

This event is Wednesday, July 30, from 5:30-7:30 p.m. at the Ion. Register here.

July 31 – Bayou Startup Showcase

Hear pitches from startups and small businesses from Rice University’s OwlSpark and the University of Houston’s RED Labs accelerators at the 12th annual Bayou Startup Showcase. Read more about this year’s teams here.

This event is Thursday, July 31, from 3:30-7 p.m. at the Ion. Register here.

Houston researchers: Here's what it takes to spot a great new idea

houston voices

Having a “promotion focus” really does create a mental lens through which new ideas are more visible.

Key findings:

  • New ideas can be crucially important to businesses, driving innovation and preventing stagnation.
  • Recognizing those ideas, though, isn’t always easy.
  • Nurturing what is known as “promotion focus” can help managers spot fresh ideas.

Whenever the late surgeon Michael DeBakey opened a human chest, he drew on a lifetime of resources: the conviction that heart surgery could and should be vastly improved, the skill to venture beyond medicine’s known horizons and the vision to recognize new ideas in everyone around him, no matter how little formal training they had.

Appreciating new ideas is the heartbeat of business as well as medicine. But innovation is surprisingly hard to recognize. In a pioneering 2017 article, Rice Business Professor Jing Zhou and her colleagues published their findings on the first-ever study of the traits and environments that allow leaders to recognize new ideas.

Recent decades have produced a surge of research looking at how and when employees generate fresh ideas. But almost nothing has been written on another crucial part of workplace creativity: a leader’s ability to appreciate new thinking when she sees it.

Novelty, after all, is what drives company differentiation and competitiveness. Work that springs from new concepts sparks more investigation than work based on worn, already established thought. Companies invest millions to recruit and pay star creatives.

Yet not every leader can spot a fresh idea, and not every workplace brings out that kind of discernment. In four separate studies, Zhou and her coauthors examined exactly what it takes to see a glittering new idea wherever it appears. Their work sets the stage for an entirely new field of future research.

First, though, the team had to define their key terms. “Novelty recognition” is the ability to spot a new idea when someone else presents it. “Promotion focus,” previous research has shown, is a comfort level with new experiences that evokes feelings of adventure and excitement. “Prevention focus” is the opposite trait: the tendency to associate new ideas with danger, and respond to them with caution.

But does having “promotion focus” as opposed to “prevention focus” color the ability to see novelty? To find out, Zhou’s team came up with an ingenious test, artificially inducing these two perspectives through a series of exercises. First, they told 92 undergraduate participants that they would be asked to perform a set of unrelated tasks. Then the subjects guided a fictional mouse through two pencil and paper maze exercises.

While one exercise showed a piece of cheese awaiting the mouse at the end of the maze (the promise of a reward), the other maze depicted a menacing owl nearby (motivation to flee).

Once the participants had traced their way through the mazes with pencils, they were asked to rate the novelty of 33 pictures — nine drawings of space aliens and 24 unrelated images. The students who were prepped to feel an adventurous promotion focus by seeking a reward were much better at spotting the new or different details among these images than the students who’d been cued to have a prevention focus by fleeing a threat.

The conclusion: a promotion focus really does create a mental lens through which new ideas are more visible.

Zhou’s team followed this study with three additional studies, including one that surveyed 44 human resource managers from a variety of companies. For this study, independent coders rated the mission statements of each firm, assessing their cultures as “innovative” or “not innovative.” The HR managers then evaluated a set of written practices — three that had been in use for years, and three new ones that relied on recent technology. The managers from the innovative companies were much better at rating the new HR practices for novelty and creativity. To recognize novelty, in other words, both interior and external environments make a difference.

The implications of the research are groundbreaking. The first ever done on this subject, it opens up a completely new research field with profound questions. Can promotion focus be created? How much of this trait is genetic, and how much based on natural temperament, culture, environment and life experience? Should promotion focus be cultivated in education? If so, what would be the impact? After all, there are important uses for prevention focus, such as corporate security and compliance. Meanwhile, how can workplaces be organized to bring out the best in both kinds of focus?

Leaders eager to put Zhou’s findings to use right away, meanwhile, might look to the real-world model of Michael DeBakey. Practice viewing new ideas as adventures, seek workplaces that actively push innovation and, above all, cultivate the view that every coworker, high or low, is a potential source of glittering new ideas.

---

This article originally appeared on Rice Business Wisdom.

Jing Zhou is the Mary Gibbs Jones Professor of Management and Psychology in Organizational Behavior at the Jones Graduate School of Business of Rice University. Zhou, J., Wang, X., Song, J., & Wu, J. (2017). "Is it new? Personal and contextual influences on perceptions of novelty and creativity." Journal of Applied Psychology, 102(2): 180-202.