Here's your one-stop shop for innovation events in Houston this month. Photo via Getty Images

This month, Houstonians have yet another good batch of in-person and online innovation events, and you and your tech network need to know about them.

Here's a roundup of virtual events not to miss this month — like demo days, workshops, conventions, and more.

Note: This post might be updated to add more events.

October 5 — Perfecting Your Pitch

"Zoom in" for The Ion's event, Perfecting your Pitch. DeckLaunch and Fresh Tech Solutionz will discuss the importance and value of your pitch deck when reaching your target audience.

The event is on Tuesday, October 5, at 1 pm. It's free and happening online. Click here to register.

October 5-6 — re:3D SBIR Workshop

The purpose of this workshop is to train and equip participants to identify a federal opportunity and apply for an SBIR/STTR.

The event is on Tuesday, October 5, and Wednesday, October 6, beginning at noon. It's free and happening online. Click here to register.

October 6 — Email Marketing: A How To

Join The Cannon's HubSpot for Startups' partners for a fast-paced session covering the key elements of Email Marketing! In this workshop, we'll go over HubSpot's playbook for creating a winning email marketing strategy, generating traffic to your website and converting traffic into leads, and leveraging automation to nurture leads- Email marketing best practices and common mistakes to avoid.

The event is on Wednesday, October 6, at 1 pm. It's free and happening online. Click here to register.

October 12-14 — Ignite Healthcare Network's 2021 Fire Pitch: Semi-Finals

Fire Pitch 2021 is Ignite Healthcare Network's 5th annual mini-accelerator program created to encourage innovation in emerging women-led digital health and med-tech companies. The program provides women-led healthcare startups with the unique opportunity to engage with potential customers and investors to assess their solutions and advise them on what they need to build successful businesses.

The summit is Tuesday, October 12, to Thursday, October 14. Click here to register.

October 13 — State of the City Address

This signature event, hosted and produced by Houston First Corporation is an opportunity for community and business leaders to reflect upon the year's challenges and celebrate the city's successes as they hear directly from Houston's CEO.

The event is on Wednesday, October 13, at 11:30 am. Tickets start at $150 and the event is hosted at Hilton Americas-Houston. Click here to register.

October 25 — Climathon 2021 Kick-Off

Impact Hub Houston kicks off Climathon 2021! Come learn about this year's challenges, connect with the teams, and get ready for the week. Impact Hub envisions a more prosperous, inclusive, climate-resilient economy, where finance flows to green projects and activities, and where motivated people are empowered with the skills and capacity they need to take action.

The event is on Monday, October 25, at noon. It's free and happening online. Click here to register.

October 25-29 - InnovateEnergy Week 2021

Today's energy companies are working with more emerging technology than ever before, with new projects and technology announced daily.

To enable the growth of these technologies and focus on the impact they are having with the digitalization of energy projects, we are bringing together 4 major Summits to Houston for innovation & emerging tech leaders to attend in one place at one time, including;
  • 5th Annual Energy Drone & Robotics Summit
  • 3rd Annual Industrial XR Summit-
  • Energy EdgeTECH & Industrial Digital Twin Summit
  • MethaneTECH Forum

The events run Monday, October 25, through Friday, October 29, at the Woodlands Waterway Marriott Convention Center. Click here to register.

October 25-26 — Frontiers of Brain Science and Medicine - The Welch Foundation conference

The Welch Foundation's 64th conference, titled "Frontiers of Brain Science and Medicine," will explore the brain and the new technologies driving fresh insights into this still little-understood organ. The conference is divided into four sessions over two days, featuring presentations from some of the top global researchers in brain science.

The conference is Monday, October 25, through Tuesday, October 26. It's free and happening online. Click here to register.

October 25-26 — Ken Kennedy AI and Data Science Conference

Join the virtual Ken Kennedy AI and Data Science Conference, which will feature invited keynote speakers, technical program, sponsors, student poster presentations, and an outdoor networking reception. This year, expect an exciting lineup of speakers from NASA, IBM, AWS, Human Rights Data Analysis Group, Lawrence Livermore National Laboratory, and Rice University.

The conference is Monday, October 25, through Tuesday, October 26. It's free and happening online. Click here to register.

Wednesday, October 27, will offer an in-person add-on day to the conference with a technical workshop highlighting deep learning and high-performance computing with Alex Smola, VP of AWS, and Anshumali Shrivastava with Rice University. Workshop registration comes with a small fee. Click here to register.

October 26 — Digital Fight Club: Houston 2021 (Virtual Edition)

Tired of boring Zoom calls? Digital Fight Club is turning the virtual event world on it's head with the first Digital Fight Club, Virtual Edition. Just like IRL, two experts in their fields go up against each other in front of a raucous virtual audience.

The event is Tuesday, October 26, at 6:30 pm. Click here to register.

October 26-27 — Houston DiverseCity Summit

The Houston DiverseCity Summit will inspire action to advance equity and inclusion in the greater Houston region. The Summit offers content for companies and organizations of all sizes with a focus on best practices, peer connection, and first-rate resources to help you mature your diversity, equity and inclusion (DEI) strategies.

The summit is Tuesday, October 26 (in person), and Wednesday, October 27 (online). Click here to register.

October 27 — Energy Tech Night

Each Energy Tech Night offers insights from energy digitalization experts and rapid-fire pitches from the cutting edge in startups offering solutions for the energy challenges of today and tomorrow. After the rapid fire pitches, there is a panel of industry leaders having an open discussion on important topics. Presenters include: LiquidFrameworks, Soft Serve, Simetry, eLynx, Inside Petroleum, and GeoNote.

The event is on Wednesday, October 27, at 6 pm. Tickets start at $50 and the event is hosted at The Heights Theater. Click here to register.

October 27 — Houston Startup Showcase Semifinals

The Ion's four semifinalists will come together on the virtual stage and compete for a chance to move on to the finals. Watch the four startups pitch their company and see who the judges will select to move on to the final round and have the opportunity to compete for the prize package.

Presenting Companies:

The event is on Wednesday, October 27, at 6 pm. It's free and happening online. Click here to register.

October 27 — The Ion's Industry Day

The Ion District Team and General Contractor, Gilbane welcomes MWDBE firms to learn more about potential opportunities. The area has $15 million in upcoming construction opportunities. There will be a discussion of The District Garage Construction, Vendor opportunities, Q&A Session, and a Tour of The Ion District.

The event is on Wednesday, October 27, at 4 pm. It's free and happening at The Ion. Click here to register.

October 28 — The 2021 MassChallenge U.S. Showcase and Awards

The 2021 MassChallenge U.S. Showcase and Awards is a celebration of creativity and innovation coming from the minds of entrepreneurs building game changing businesses that will impact the way we live, work, and play. Check this year's Boston, Rhode Island, Houston & Austin cohorts at the event.

The event is on Thursday, October 28, at 3 pm. It's free and happening online. Click here to register.

The five finalists in the Female-Founded Business category for the inaugural InnovationMap Awards share the challenges they overcame as female founders. Photos courtesy

Houston founders share the challenges they've had to overcome as women in tech

innovationmap awards

Even in 2021, women face discrimination in the workplace — whether it's running their own businesses or climbing the corporate ladder.

The five female finalists of the Female-Founded Business category for the InnovationMap Awards presented by Techwave were asked to share their challenges overcame as female founders. Here's what they had to say. Click here to register for the livestream.

Raising capital

Carolyn Rodz, founder of Hello Alice, says raising capital was her biggest challenge.

"We overcame it through insane networking and persistence," she continues. "Each round got easier as we proved that we knew how to grow this business and build a fiercely loyal owner community.

Katharine Forth, co-founder of Zibrio, agrees that raising early funding was her biggest challenge.

"To overcome it, I was very creative with the limited funds to generate the progress we created until we reached a threshold that was more comfortable for investors," she explains.

Being the only woman in the room

"This is a hurdle in and of itself, but it brings lots of other little behavioral hurdles too," says Kim Raath, CEO and co-founder of Topl. "Because men and women are socialized so differently, women often have to adapt to or accommodate for male-pattern behaviors."

Raath continues, saying how men tend to up-sell what they are doing, while women undersell. Additionally, she says, men are more likely to make statements while women suggest their ideas.

"It takes a lot of courage to fight for yourself and your ideas in a room full of men," Raath says. "You can't expect others to do it for you. Even further, those of us that are in the room have a duty to speak up, not just for our own sake, but for other voices that are still excluded. Being a woman in the tech space means learning how to accommodate, navigate, and hold your ground."

Being treated equally

For Samantha Snabes, co-founder of re:3D, her biggest challenge was being treated the same as her male co-founder.

"I've learned that I need to be more confident and to be proud of the differences in my leadership or communication style," she explains.

Being mistaken for the secretary

Shoshi Kaganovsky, founder of RingOn, says electronics is a very male dominated arena.

"Every time I approach a man — whether to interview him for a job or to partner up on another level — they think I'm the CEO's secretary," she says.

"When male investors talk to me they often times think I don't understand what I'm doing or that they need to dumb it down for me," continues Kaganovsky, who speaks five languages and has six degrees. "Second conversations are completely different usually."

Want to work for one of the top startups in Houston? These ones are hiring. Photo by Tima Miroshnichenko from Pexels

Here's which of the InnovationMap Awards finalists are hiring

growing biz

After scouring Houston for the best of the Houston innovation ecosystem and evaluating dozens of companies, InnovationMap has announced the finalists in its inaugural awards. But which of these companies are growing their teams?

Turns out, almost all of them have open positions — some planning to double their teams over the next year. In fact, the 28 companies that make up our cohort of finalists are looking for over 250 new employees — some have these positions open now and others are seeking these new team members over the next 12 months.

Let's look at how many new hires these top startups are looking for.

Biggest gains

The InnovationMap Awards finalist with the loftiest hiring goal is Liongard, which is a finalist in the People's Choice: Startup of the Year category. Liongard — a platform that helps IT companies automatically discover, document, and audit their customers' IT systems — is looking to fill 70 positions over the next year. The company, founded in 2015, has just over 100 employees now.

The startup finalist with the second highest hiring goals is Nanotech, a material science company with a mission to fireproof the world and reduce energy consumption. Nanotech is looking to hire over 40 new employees in the next 12 months, which would almost triple its current staff of 15. Founded in 2019 by Mike Francis, the company is a finalist in both the Energy Transition and People's Choice categories.

Another People's Choice finalist, GoCo, and its all-in-one employee management platform, is currently looking to grow its team by adding 20 new employees to its staff of 53. The company was founded in 2015 and has since raised over $12 million in VC funding.

Also looking to grow their team by 20 new hires is Hello Alice — a small business owner's passport through entrepreneurship that helps with networking, raising capital, and accessing growth tools. The company, co-founded by Carolyn Rodz, is up for an award in the BIPOC-Founded, Female-Founded, and People's Choice categories.

GoExpedi, whose founder and CEO Timothy Neal is a finalist in the Top Founder Under 40 category, currently has 17 positions open at the moment and is looking to add those new hires into its team of over 150 employees. The e-commerce, supply chain, and analytics company is streamlining procurement for industrial and energy MRO (maintenance, repair and operations).

While Female-Founded Business finalist RingOn — a wearable GPS tracker that is also a panic button that's designed for school kids and with an impact-driven mission of ending child trafficking — is only currently looking for six new hires, the company is expecting to hiring another 15 new employees next year. Right now, the company's employee count is at three.

Steady growth

A few of the awards finalists are sporting hiring goals in the seven to 12 new staffers range. Space Tech finalist NANCO Aero, which is developing package- and person-carrying air vehicles, is hiring a dozen new employees — a big goal considering the company currently has just four employees.

Enercross LLC, automation software for the energy industry, is a finalist in the Energy Transition category and is looking to add 11 new people to its team of 42. Meanwhile Sports Tech finalist sEATz — a mobile ordering and delivery platform for food, drinks, and merchandise at large events — is looking to about double its team of 10 over the few months.

Health Tech finalist Medical Informatics Corp. is the creator of Sickbay, which features web-based applications that transform data into actionable information to help care teams make better, faster decisions. The company has seven open positions to grow its team of 36.

Seeking selectively

The following InnovationMap Awards finalists are looking to grow their teams with between two and six new hires:

  • Allotrope Medical — creator of StimSite, a device that improves surgical safety and efficiency in millions of operations performed every year.
  • CaseCTRL — using artificial intelligence and automation to streamline surgical scheduling.
  • Cemvita Factory — engineering microbes that eat CO2 and produce valuable chemicals.
  • Cheers Health — creating products that are designed to support your liver and help you feel better after consuming alcohol.
  • Cognitive Space — providing a scalable satellite constellation management solution to the space industry.
  • Data Gumbo — creator of an interconnected industrial smart contract network secured and powered by blockchain.
  • DonateStock — simplifying the process of donating stock and helping nonprofits solicit, process, and manage stock donations.
  • FitLift — a wearable device and mobile platform that tracks motion and gives real-time feedback on lifting technique, allowing trainers, and athletes to drive results.
  • LAMIK Beauty — a tech-enabled clean color cosmetics company focusing on women of all diverse backgrounds
  • Molecule Software — creator of a leading cloud-native energy trading software.
  • re:3D Inc. — producer of large, affordable industrial 3D printers, and services that can print with new or recycled filament, pellets, or flake.
  • Saranas — creator of the Early Bird, the first and only FDA-approved bleed detection system for endovascular procedures.
  • Starling Medical — using AI and telehealth enabled medical devices to enable millions with bladder dysfunctions to be able to urinate safely and conveniently again.
  • Topl — impact monetization engine that enables digital and sustainable transformation across value chains and empowers the monetization of impact verified on the Topl Blockchain.
  • Zibrio Inc. — a fall prevention solution that empowers both clinicians and patients for better outcomes.

Find out which of these employers take home the win at the September 8 event at The Cannon - West Houston. Honorees, sponsors, judges, and their guests will celebrate in person, and the rest of the innovation community is invited to tune in to the livestream. Click here to RSVP.

Sponsorships are still available! If you are interested in partnering with InnovationMap as a sponsor of this event, send an email to awards@innovationmap.com.

And the finalists for the inaugural InnovationMap Awards are... Graphic via Gow Media

InnovationMap names 28 Houston startup finalists for inaugural awards

who will take home the win?

Who are Houston's rising stars across energy transition, sports tech, health, and more? InnovationMap set out on a quest to discover that for its inaugural awards. Ahead of the September 8 event, we're revealing the finalists across all categories.

Eight judges evaluated over 100 applications across eight categories for the 2021 InnovationMap Awards presented by Techwave. This year's judges included: JulianaGaraizar, head of the Houston incubator and vice president of innovation at Greentown Labs; Alex Gras, managing director at The Cannon; Rajasekhar Gummadapu, co-founder and CEO of Techwave; Natalie Harms, editor of InnovationMap; Serafina Lalany, interim president at Houston Exponential; Jon Nordby, managing director at MassChallenge; Emily Reiser, senior manager of innovation community engagement at the Texas Medical Center; and Grace Rodriguez, CEO and executive director of Impact Hub Houston.

The winners will be announced and celebrated — along with this year's previously announced Trailblazer Award recipient, Barbara Burger of Chevron Technology Ventures — at the September 8 event at The Cannon - West Houston. Honorees, sponsors, judges, and their guests will celebrate in person, and the rest of the innovation community is invited to tune in to the livestream. Click here to RSVP.

Sponsorships are still available! If you are interested in partnering with InnovationMap as a sponsor of this event, send an email to awards@innovationmap.com.

Without further adieu, here are this year's finalists:

BIPOC-Founded Business Finalists

The finalists for the BIPOC-Founded Business Award category, honoring innovative tech companies founded or co-founded by BIPOC representation, are:

  • Allotrope Medical — creator of StimSite, a device that improves surgical safety and efficiency in millions of operations performed every year.
  • Hello Alice — a small business owner's passport through entrepreneurship that helps with networking, raising capital, and accessing growth tools.
  • LAMIK Beauty — a tech-enabled clean color cosmetics company focusing on women of all diverse backgrounds
  • Molecule Software — creator of a leading cloud-native energy trading software.

Female-Founded Business Finalists

The finalists for the Female-Founded Business Award category presented by Veritex Community Bank, honoring innovative tech companies founded or co-founded by women, include:

  • DonateStock — simplifying the process of donating stock and helping nonprofits solicit, process, and manage stock donations.
  • Hello Alice — a small business owner's passport through entrepreneurship that helps with networking, raising capital, and accessing growth tools.
  • re:3D Inc. — producer of large, affordable industrial 3D printers, and services that can print with new or recycled filament, pellets, or flake.
  • RingOn — wearable GPS tracker that is also a panic button that's designed for school kids and with an impact-driven mission of ending child trafficking.
  • Topl — impact monetization engine that enables digital and sustainable transformation across value chains and empowers the monetization of impact verified on the Topl Blockchain.
  • Zibrio Inc. — a fall prevention solution that empowers both clinicians and patients for better outcomes.

Health Care Business Finalists

The finalists for the Health Care Business Award category presented by Gray Reed, which honors health care businesses with an innovative solution within life sciences, include:

  • Allotrope Medical — creator of StimSite, a device that improves surgical safety and efficiency in millions of operations performed every year.
  • Medical Informatics Corp. — creator of Sickbay, which features web-based applications that transform data into actionable information to help care teams make better, faster decisions.
  • Saranas — creator of the Early Bird, the first and only FDA-approved bleed detection system for endovascular procedures.
  • Starling Medical — using AI and telehealth enabled medical devices to enable millions with bladder dysfunctions to be able to urinate safely and conveniently again.

Energy Transition Business Finalists

The finalists for the Energy Transition Business category, which honors energy business with innovative solutions within renewables, climatetech, clean energy, and beyond, are:

  • Cemvita Factory — engineering microbes that eat CO2 and produce valuable chemicals.
  • Data Gumbo — creator of an interconnected industrial smart contract network secured and powered by blockchain.
  • Enercross LLC — automation software for the energy industry.
  • Nanotech — a material science company with a mission to fireproof the world and reduce energy consumption.
  • re:3D Inc. — producer of large, affordable industrial 3D printers, and services that can print with new or recycled filament, pellets, or flake.
  • Renewell Energy — converting idle oil and gas wells into flexible energy storage.

Sports Tech Business Finalists

The finalists for the Sports Tech Business category, which is honoring a sports tech business with an innovative solution within sports are:

  • FitLift — a wearable device and mobile platform that tracks motion and gives real-time feedback on lifting technique, allowing trainers, and athletes to drive results.
  • Mainline — an esports tournament management system, tournament organizer, and event production company.
  • sEATz — a mobile ordering and delivery platform for food, drinks, and merchandise at large events.

Space Tech Business Finalists

The finalists for the Space Tech Business category, which is honoring an aerospace business with an innovative solution within space exploration. are:

  • Cemvita Factory — engineering microbes that eat CO2 and produce valuable chemicals.
  • Cognitive Space — providing a scalable satellite constellation management solution to the space industry.
  • NANCO Aero — developing package- and person-carrying air vehicles.

Top Founder Under 40 Finalists

The finalists for the Top Founder Under 40 category, which honors an innovative founder younger than 40 by Sept. 8, 2021, are:

  • Pamela Singh of CaseCTRL — using artificial intelligence and automation to streamline surgical scheduling.
  • Timothy Neal of GoExpedi — an e-commerce, supply chain, and analytics company that is streamlining procurement for industrial and energy MRO (maintenance, repair and operations).
  • Kim Roxie of LAMIK Beauty — a tech-enabled clean color cosmetics company focusing on women of all diverse backgrounds.
  • Emma Fauss of Medical Informatics Corp. — creator of Sickbay, which features web-based applications that transform data into actionable information to help care teams make better, faster decisions.
  • Emily Cisek of The Postage — a legacy planning platform using tech to make afterlife decision making easier.

People’s Choice: Startup of the Year Finalists

The finalists for the People's Choice: Startup of the Year category, which will each present a 60-second live elevator pitch at the event on September 8, are:

    • Cheers Health — creating products that are designed to support your liver and help you feel better after consuming alcohol.
    • GoCo — all-in-one employee management platform.
    • Hello Alice — a small business owner's passport through entrepreneurship that helps with networking, raising capital, and accessing growth tools.
    • Liongard — a platform that helps Information Technology companies automatically discover, document, and audit their customers' IT systems.
    • Nanotech — a material science company with a mission to fireproof the world and reduce energy consumption.
    • re:3D Inc. — producer of large, affordable industrial 3D printers, and services that can print with new or recycled filament, pellets, or flake.
    • Topl — impact monetization engine that enables digital and sustainable transformation across value chains and empowers the monetization of impact verified on the Topl Blockchain.

    Ad Placement 300x100
    Ad Placement 300x600

    CultureMap Emails are Awesome

    $100M Houston VC fund launches to back technical founders

    show me the money

    A new venture capital fund has launched with an initial $100 million mission of supporting founders with innovative critical infrastructure solutions.

    Fathom Fund, which is looking to build out a portfolio of advanced computing, material science, climate resilience, and aerospace startups, announced they've launched with an initial close of over $100 million. The fund is founded by longtime investors Managing Partners Paul Sheng and Eric Bielke.

    "We believe recent technological advances have accelerated the pace of scientific discovery, increasing the pool of technology companies that can produce venture-scale returns," Sheng says in a news release.

    According to the fund, it hopes to bridge the gap for early stage capital for physical innovations and "moonshot" projects.

    “What’s lacking in venture is rigorous technical diligence at the early stages and a playbook to scale these innovations at the pace necessary to lead industries," Bielke adds. "With this launch, we are looking forward to supporting founders with some of the most disruptive and novel ideas.”

    The founder duo will bring each of the career expertise to their future portfolio companies. Sheng spent decades at McKinsey & Co and was the firm's head of the Global Energy & Materials practice. Bielke is a former director at Temasek’s Emerging Technologies Fund.

    Houston is the 4th best U.S. city for Black professionals, report finds

    Black History Month

    In acknowledgement of Black History Month 2024, a new report compiled by Black employees at online rental marketplace Apartment List has ranked Houston the No. 4 best U.S. city for Black professionals.

    Apartment List reviewed 76 cities across four major categories to determine the rankings: community and representation; economic opportunity; housing opportunity; and business environment.

    Houston earned a score of 63.01 out of a total 100 points, making it the second-highest-ranked city in Texas for Black professionals, behind San Antonio (No. 3).

    The city earned top-10 rankings in three out of the four main categories:

    • No. 3 – Business environment
    • No. 4 – Community and representation
    • No. 10 – Economic opportunity
    • No. 21 – Housing opportunity

    Houston is commended for its strong Black business environment and economy, but there is some room for improvement when it comes to housing. Similarly to Apartment List's 2022 report – which also placed Houston at No. 4 – a little less than half (44 percent) of all Black Houston households are spending over 30 percent of their income on housing, which has increased two percent since 2019.

    Houston has a larger Black population than San Antonio, at 19 percent, but its Black population share is overall lower than other cities in the top 10.

    "Furthermore, the community is well-represented in some critical occupations: 20 percent of teachers are Black, as are 21 percent of doctors," the report said. "Houston is also home to the HBCU Texas Southern University, helping a job market when the median Black income is several thousand dollars above average."

    Houston also has the highest rate of Black-owned businesses in the entire state, at 18 percent.

    "From the Mitochondria Gallery to Ten Skyncare and Wisdom’s Vegan Bakery, Houston has it all!" the report said.

    Here's how Houston stacked up in other metrics:

    • Black homeownership: 42 percent
    • Black lawyers: 14 percent
    • Black managers: 14 percent

    Elsewhere in Texas
    Texas cities dominated the overall top 10. San Antonio ranked just above Houston, with Dallas (No. 6) and Austin (No. 7) not too far behind.

    San Antonio came in less than 2.5 points ahead of Houston with a total score of 65.44 points. The report praised San Antonio's scores across its economic opportunity (No. 2), housing opportunity (No. 7), and community and representation (No. 10). The city ranked No. 20 for its Black business environment.

    But like Houston, San Antonio also fell behind in its Black homeownership rates, according to the study.

    "While the Black homeownership rate is higher than average at 44 percent, the homeownership gap (Black homeownership rate - non-Black homeownership rate) quite low at -19 percent," the report's author wrote. "Perhaps this could be explained by San Antonio’s overall homeownership rate, which is also lower than the state’s average. Additionally, the lower homeownership gap could explain the cost burden rate also being lower than average at 41 percent."

    The top 10 cities for Black professionals are:

    • No. 1 – Washington, D.C.
    • No. 2 – Atlanta, Georgia
    • No. 3 – San Antonio, Texas
    • No. 4 – Houston, Texas
    • No. 5 – Palm Bay, Florida
    • No. 6 – Dallas, Texas
    • No. 7 – Austin, Texas
    • No. 8 – Colorado Springs, Colorado
    • No. 9 – Lakeland, Florida
    • No. 10 – Charlotte, North Carolina
    The full report and its methodology can be found on apartmentlist.com.

    ------

    This article originally ran on CultureMap.

    Houston expert: Can Houston replicate and surpass the success of Silicon Valley?

    guest column

    Anyone who knows me knows, as a Houston Startup Founder, I often muse about the still developing potential for startups in Houston, especially considering the amount of industry here, subject matter expertise, capital, and size.

    For example, Houston is No. 2 in the country for Fortune 500 Companies — with 26 Bayou City companies on the list — behind only NYC, which has 47 ranked corporations, according to Fortune.

    Considering layoffs, fund closings, and down rounds, things aren’t all that peachy in San Francisco for the first time in a long time, and despite being a Berkeley native, I’m rooting for Houston now that I’m a transplant.

    Let’s start by looking at some stats.

    While we’re not No. 1 in all areas, I believe we have the building blocks to be a major player in startups, and in tech (and not just energy and space tech). How? If the best predictor of future success is history, why not use the template of the GOAT of all startup cities: San Francisco and YCombinator. Sorry fellow founders – you’ve heard me talk about this repeatedly.

    YCombinator is considered the GOAT of Startup Accelerators/Incubators based on:

    1. The Startup success rate: I’ve heard it’s as high as 75 percent (vs. the national average of 5 to 10 percent) Arc Search says 50 percent of YC Co’s fail within 12 years – not shabby.
    2. Their startup-to-unicorn ratio: 5 to 7 percent of YC startups become unicorns depending on the source — according to an Arc Search search (if you haven’t tried Arc Search do – super cool).
    3. Their network.

    YC also parlayed that success into a "YC Startup School" offering:

    1. Free weekly lessons by YC partners — sometimes featuring unicorn alumni
    2. A document and video Library (YC SAFE, etc)
    3. Startup perks for students (AWS cloud credits, etc.)
    4. YC co-founder matching to help founders meet co-founders

    Finally, there’s the over $80 billion in returns, according to Arc search, they’ve generated since their 2005 inception with a total of 4,000 companies in their portfolio at over $600 billion in value. So GOAT? Well just for perspective there were a jaw-dropping 18,000 startups in startup school the year I participated – so GOAT indeed.

    So how do they do it? Based on anecdotal evidence, their winning formula is said to be the following well-oiled process:

    1. Bring over 282 startups (the number in last cohort) to San Francisco for 90 days to prototype, refine the product, and land on the go-to-market strategy. This includes a pre-seed YC SAFE investment of a phased $500,000 commitment for a fixed min 7 percent of equity, plus more equity at the next round’s valuation, according to YC.
    2. Over 50 percent of the latest cohort were idea stage and heavily AI focused.
    3. Traction day: inter-portfolio traction the company. YC has over 4,000 portfolio companies who can and do sign up for each other’s companies products because “they’re told to."
    4. Get beta testers and test from YC portfolio companies and YC network.
    5. If they see the traction scales to a massively scalable business, they lead the seed round and get this: schedule and attend the VC meetings with the founders.
    6. They create a "fear of missing out" mentality on Sand Hill Road as they casually mention who they’re meeting with next.
    7. They block competitors in the sector by getting the top VC’s to co-invest with then in the seed so competitors are locked out of the A list VC funding market, who then are up against the most well-funded and buzzed about players in the space.

    If what I've seen is true, within a six-month period a startup idea is prototyped, tested, pivoted, launched, tractioned, seeded, and juiced for scale with people who can ‘make’ the company all in their corner, if not already on their board.

    So how on earth can Houston best this?

    1. We have a massive amount of businesses — around 200,000 — and people — an estimated 7.3 million and growing.
    2. We have capital in search of an identity beyond oil.
    3. Our Fortune 500 companies that are hiring consultants for things that startups here that can do for free, quicker, and for a fraction of the extended cost.
    4. We have a growing base of tech talent for potential machine learning and artificial intelligence talent
    5. A sudden shot at the increasingly laid off big tech engineers.
    6. We have more accelerators and incubators.

    What do we need to pull it off?

    1. An organized well-oiled YC-like process
    2. An inter-Houston traction process
    3. An "Adopt a Startup" program where local companies are willing to beta test and iterate with emerging startup products
    4. We have more accelerators but the cohorts are small — average five to 10 per cohort.
    5. Strategic pre-seed funding, possibly with corporate partners (who can make the company by being a client) and who de-risk the investment.
    6. Companies here to use Houston startup’s products first when they’re launched.
    7. A forum to match companies’ projects or labs groups etc., to startups who can solve them.
    8. A process in place to pull all these pieces together in an organized, structured sequence.

    There is one thing missing in the list: there has to be an entity or a person who wants to make this happen. Someone who sees all the pieces, and has the desire, energy and clout to make it happen; and we all know this is the hardest part. And so for now, our hopes of besting YC may be up in the air as well.

    ------

    Jo Clark is the founder of Circle.ooo, a Houston-based tech startup that's streamlining events management.