VPC founder Claudio Gutierrez. Courtesy photo

Flexibility has always been a core component of Valens Project Consulting, but the unpredictable last year — as COVID-19 has ravaged the economy and oil industry, especially — has strengthened that vital skill even more.

"As the lockdown loomed and predictions of a closed economy foretold the massive loss of business, I was ready to hunker down and expect the loss of 100 percent of our customers," says VPC's owner and founder Claudio Gutierrez. "But by May, VPC had lost only a quarter of our customers, and by September we were down by just 50 percent — not nearly the disaster I had been prepared for."

Gutierrez understood that this situation was ultimately temporary, and when they were able to, these accounts would return as customers — with no hard feelings from his end.

Instead, VPC focused on what it could do to improve its own operations during the pandemic, and top of the list was growing the staff. Since the worst of the lockdown, VPC has expanded its permanent engineering resources in a variety of disciplines, including electrical engineer, process engineer, and reservoir engineer.

Its industries have expanded, too. VPC started out mainly in the engineering field, taking on project management, process improvement, cost reductions, and more on a contract basis.

Now, after a slight COVID delay, it has expanded its base of fabrication and industrial distribution companies to include those offering disaster relief (such as temporary emergency housing), automation companies, and construction companies.

VPC is even venturing into public projects, with a few in partnership with Harris County currently in the works.

Gutierrez also focused on the value of face-to-face meetings by traveling to seek out new markets, and now supports projects in Florida, Washington, and Louisiana. Next on the docket: expanding outside the U.S. and into Latin America.

But until these global plans can be realized, Valens Project Consulting has been organizing virtual activities and developing a podcast presence. You might have spotted them on LinkedIn, where Gutierrez's personal network has grown significantly and VPC has been adding followers daily.

The importance of in-person networking has not been lost on Gutierrez, however. He makes sure all precautions are in place for both his staff and clients, and that everyone's safety is top of mind.

"I've become an advocate for in-person meetings," he says. "I don't want virtual meetings to become 'the new normal.'"

---

Visit the website learn more about Valens Project Consulting or its offshoot, Potens Energy.

When time is money, speed is everything. Photo by chain45154/Getty Images

Houston entrepreneur explains how aiming small generates big growth even in trying times

Project by Project

Since founding Valens Project Consulting in 2017, Claudio Gutierrez has seen his business continue a steady climb upwards as smaller companies discover the benefit of having engineering assistance on retainer.

While large firms might have an entire department dedicated to engineering, project management, process improvement, and cost reduction, it is the medium-to-small companies looking to fill that gap on a case-by-case basis that are Gutierrez's bread and butter.

"I attribute our success to our business model," he says. "The companies we work with may not always need our services, but when they do, they need them yesterday."

A low-cost retainer-like structure means that — even better — those services have already been paid for. Larger companies can blow through their budgets quickly, but Valens' small, consistent price tag means they are always available and ready to begin the next project.

"It sounds counterintuitive to seek out smaller companies, but it works for us," he says.

The Valens Project Consulting team can also leap into action immediately with an incredibly quick response time.

"Being so flexible has been very valuable to us," Gutierrez says. "Some large oil and gas companies tend to move slowly, but when time is money, small businesses need that speed."

Valens is ensuring even quicker response times during this current uncertain environment caused by COVID-19, with constant communication and greater flexibility with payments. And now, in the midst of the worst oil crash in history, he understands how important it is to be able to support his company's customers with flexible payment terms and going above and beyond what's expected of engineering support.

"We're all wearing different hats at various times these days — it's a policy that our current customers appreciate," says Gutierrez.

It's understanding what these companies need, and when they need it, that is Gutierrez's special skill, in addition to something unique for his industry.

"For an engineer, I've been told I have people skills," he says. In fact, his warm demeanor and amiable personality work in tandem with other "soft skills" such as being trilingual and growing up global (he's originally from Nicaragua), having experienced different cultures all over the world.

Claudio GutierrezClaudio Gutierrez. Courtesy photo

Though Valens Project Consulting specializes mainly in the oil and gas industry, it has made inroads into food distribution and the medical field.

It's also expanding into a different vertical: the distribution of heavy industrial equipment. Potens Energy ("potens" means "power" in Latin, just as "valens" means "effective" or "strong") was recently formalized as a new company with Gutierrez's business partner, Danny Salinas, PhD.

"Diversification is key," says Gutierrez. "While the bulk of our business will always be energy and power generation, it doesn't hurt to explore necessary elements that all people need."

Claudio Gutierrez. Courtesy photo

Houston entrepreneur engineers support solutions for businesses

In the Lone Star State, size is often seen as a badge of honor — after all, "everything's bigger in Texas." However, small and medium-sized businesses are the bread and butter of Claudio Gutierrez's engineering consulting business, Valens Project Consulting.

Throughout his years as an engineer and manager at a variety of companies, Gutierrez noticed a gap.

"I found that smaller companies that didn't have a need for dedicated engineering departments occasionally did need help with engineering, project management, process improvement, cost reduction, and things of that nature," he says.

In 2017, Gutierrez decided to do something about it and officially launched Valens Project Consulting. The company specializes in helping small and medium-sized businesses grow their revenue by focusing on business efficiencies and strengthening an existing customer base.

Valens is a Latin word that translates to "effective" or "strong," and those are Gutierrez's goals for the companies with which he works.

Based in Houston since 2007, the Nicaraguan-born Gutierrez has worked at a variety of companies, ranging from an armored vehicle manufacturer to several cable management companies. At each company, Gutierrez's hard work was consistently rewarded with promotions and projects all over the world.

Throughout his years in the engineering world, Gutierrez honed his skills as a project manager and was also known for his great people skills. So he decided to combine his knack for sales with his engineering acumen and fill a void he'd begun noticing in the industry: that of reliable engineering staffing for companies that don't necessarily need an entire department.

Gutierrez started out as the sole employee of Valens Project Consulting, but now manages a growing staff of engineering professionals. The company has expanded its services from simply project management to include business development, lean manufacturing implementation, and more. They're currently in the initial phases of adding a new business vertical — industrial distribution — through which Valens Project Consulting will sell heavy equipment.

One factor that sets Valens Project Consulting apart is how nimble it is. A smaller staff, Gutierrez explains, can be "extremely flexible and have extremely fast reaction times." Valens Project Consulting achieves this through a combination of remote work and collaboration with other small companies.

"We understand our customers' intents and needs, and we're mindful of limited budgets, so we believe in fulfilling the spirit of the project, rather than being beholden to the letter of the project," says Gutierrez. "We can do this because we fully embrace technology that allows for remote work as much as possible, and by not being captive to a single, central location."

In addition to his contributions to Houston's business economy, Gutierrez is a staunch participant in and supporter of the arts. He has played classical piano for nearly three decades and used to be in a heavy metal band. Gutierrez is a huge fan of the Houston Symphony and is on the Houston Grand Opera board of trustees.

Gutierrez is both creative and analytical, and combines these two mindsets to create holistic business solutions for his clients.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Rice University lands $14M state grant to open Center for Space Technologies

on a mission

Rice University’s Space Institute soon will be home to the newly created Center for Space Technologies.

On Feb. 17, the Texas Space Commission approved a nearly $14.2 million grant for the Rice project. The Center for Space Technologies will target:

  • Research and development
  • Technology transfer and innovation
  • Statewide partnerships
  • Workforce development training
  • Space-focused education programs

The goal of the new center “is to fulfill an articulated need for research, workforce development, and industry collaboration,” said Kemah communications and marketing executive Gwen Griffin, chair of the commission.

State Rep. Greg Bonnen, a Friendswood Republican, authored the bill that set up the Texas Space Commission.

Since being authorized in 2023, the commission has funded 24 projects, with Rice and Houston-area companies accounting for nearly $75 million in grants to back space-related initiatives.

The grant to Rice brings the TSC's total investment to $150 million, fully committing the entire state appropriation from the Texas Legislature in 2023.

Other local companies that have received grants over the years include Aegis Aerospace, Axiom Space, Intuitive Machines, Starlab Space and Venus Aerospace.

The commission also awarded $7 million to Blue Origin earlier this month. See a list of the 24 awards here.

Waymo self-driving robotaxis have officially launched in Houston

Waymo has arrived

Waymo will begin dispatching its robotaxis in four more cities in Texas and Florida, expanding the territory covered by its fleet of self-driving cars to 10 major U.S. metropolitan markets.

The move into Dallas, Houston, San Antonio and Orlando, Florida, announced Tuesday, February 24, widens Waymo's early lead in autonomous driving while rival services from Tesla and the Amazon-owned Zoox are still testing their vehicles in only a few U.S. cities.

In contrast, Waymo's robotaxis already provide more than 400,000 weekly trips in the six metropolitan areas where they have been transporting passengers: Phoenix, the San Francisco Bay Area, Los Angeles, Miami, Atlanta, and Austin, Texas.

Waymo operates its ride-hailing service through its own app in all the U.S. cities except Atlanta and Austin, where its robotaxis can only be summoned through Uber's ride-hailing service.

The expansion into four more markets marks a significant step toward Waymo's goal to surpass 1 million weekly paid trips by the end of 2026. Without identifying where its robotaxis will be available next, Waymo is targeting a list of eight other cities that include Las Vegas, Washington, Detroit and Boston while signaling its first overseas availability is likely to be London.

To help pay for more robotaxis, Waymo recently raised $16 billion as part of the financial infusion that puts the value of the company at $126 billion. The valuation fueled speculation that Waymo may eventually be spun off from its corporate parent Alphabet, where it began as a secret project within Google in 2009.

Although Waymo is opening up in four more cities, its robotaxis initially will only be made available to a limited number of people with its ride-hailing app in Dallas, Houston, San Antonio and Orlando before the service will be available to all comers in those markets.

Tech giant Apple doubles down on Houston with new production facility

coming soon

Tech giant Apple announced that it will double the size of its Houston manufacturing footprint as it brings production of its Mac mini to the U.S. for the first time.

The company plans to begin production of its compact desktop computer at a new factory at Apple’s Houston manufacturing site later this year. The move is expected to create thousands of jobs in the Houston area, according to Apple.

Last year, the Cupertino, California-based company announced it would open a 250,000-square-foot factory to produce servers for its data centers in the Houston area. The facility was originally slated to open in 2026, but Apple reports it began production ahead of schedule in 2025.

The addition of the Mac mini operations at the site will bring the footprint to about 500,000 square feet, the Houston Chronicle reports. The New York Times previously reported that Taiwanese electronics manufacturer Foxconn would be involved in the Houston factory.

Apple also announced plans to open a 20,000-square-foot Advanced Manufacturing Center in Houston later this year. The project is currently under construction and will "provide hands-on training in advanced manufacturing techniques to students, supplier employees, and American businesses of all sizes," according to the announcement. Apple opened a similar Apple Manufacturing Academy in Detroit last year.

Apple doubles down on Houston with new production facility, training center Photo courtesy Apple.

“Apple is deeply committed to the future of American manufacturing, and we’re proud to significantly expand our footprint in Houston with the production of Mac mini starting later this year,” Tim Cook, Apple’s CEO, said in the news release. “We began shipping advanced AI servers from Houston ahead of schedule, and we’re excited to accelerate that work even further.”

Apple's Houston expansion is part of a $600 billion commitment the company made to the U.S. in 2025.