73,930 Texans were classified as millionaire tax filers in 2022. Photo via Getty Images

Tilman Fertitta, Elon Musk, Alice Walton, and Jerry Jones are members of the billionaires club in Texas. But just how many millionaires does the Lone Star State boast?

Altogether, 73,930 Texans were classified as millionaire tax filers in 2022, according to an analysis of IRS data by digital marketing firm Hennessey Digital. (For context, that millionaire count is just a few thousand shy of the entire population of Missouri City.) This figure puts Texas in the No. 2 spot for the country’s biggest population of millionaire taxpayers, behind first-place California.

However, if you crunch the figures a different way, Texas’ millionaire status isn’t quite as impressive, demonstrating that not everything is bigger in Texas. Texas ranks 10th among the states with the highest proportions of millionaire taxpayers, the study indicates. According to Hennessey Digital’s calculations, 27.1 of every 10,000 Texas tax filers reported adjusted gross income of at least $1 million for the 2022 tax year.

“The state’s booming economy, driven by energy, technology, and business-friendly policies, contributes to its wealthy population,” says Hennessey Digital.

Forbes ranked 43 Texans among the 400 wealthiest Americans last year, with Elon Musk topping the list. Houston hospitality king, Rockets owner, and newly appointed ambassador to Italy Tilman Fertitta was the 12th richest Texan and the 99th richest person in the United States, according to Forbes.

Which state comes out on top for the largest share of millionaire taxpayers? Connecticut, with 44.76 millionaire tax filers for every 10,000 filers, the Hennessey study shows. A number of well-to-do Connecticut suburbs are situated just a commuter train ride away from New York City, where bankers, brokers, and others pull in the big bucks. (Connecticut sits two spots above New York state in the millionaire ranking.)

The numbers in the study “highlight the diverse economic landscapes across our nation. States with favorable tax policies and thriving industries tend to attract more high-income earners,” says Jason Hennessey, CEO of Hennessey Digital. “Understanding these patterns can provide valuable insights for businesses and individuals making decisions about where to live, work, or invest.”

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This story originally appeared on our sister site, CultureMap.com.

It's never too early to start thinking about the holiday shopping season. Photo by Claudio Schwarz on Unsplash

Texas ranks No. 5 worst state for package delays in U.S., report says

out for delivery

One of the biggest headaches of online shopping and package shipping is the potential for delivery issues, and Texas is among the worst places for them, according to a new study.

Online retailer Overnight Glasses determined that Texas is the No. 5 worst state for package delays, based on a nationwide analysis of internet searches regarding delayed or lost packages, statewide United States Postal Service (USPS) performances, and freight flows per capita.

The data showed Texas had the highest freight flow compared to the rest of the U.S., raking in $3.64 billion. But the state’s massive population is a major factor contributing to “logistical challenges,” as shown in Texas’ local USPS performance rates.

“The USPS performance rate in Texas at an average 65 percent, and issues with timely deliveries, as reflected in the search value of 85.0 gives the state a high position in the ranking,” the report said.

Given the vast number of packages being sent through Texas’ delivery infrastructure, it’s safe to say Santa's going to be working overtime to fulfill the online orders for Houston's biggest spenders over the holidays.

The absolute worst place in the U.S. for package delays was North Dakota, which ranked as the No. 1 worst state for package delays.

The study found residents frequently search delivery issue terms such as “package delayed” or “order not delivered,” which doesn’t bode well for a state with a population of just 783,000.

“In today’s world, where everyone expects quick deliveries, even small hiccups can lead to a lot of frustration,” an Overnight Glasses spokesperson said. “I think this study highlights a real need for companies to invest in better, more flexible logistics networks, especially in states where freight flow is high.”

The best state for getting your packages delivered in a timely manner was Hawaii, followed by Oklahoma, West Virginia, Maryland, and Mississippi.

The top 10 worst U.S. states for package delivery issues are:

  • No. 1 – North Dakota
  • No. 2 – Georgia
  • No. 3 – Illinois
  • No. 4 – New York
  • No. 5 – Texas
  • No. 6 – Wyoming
  • No. 7 – Washington
  • No. 8 – Virginia
  • No. 9 – Massachusetts
  • No. 10 – South Carolina

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Here's how Texas towns stacked up on a new population report. Photo via Getty Images

Booming Houston suburb, other Texas towns among the fastest-growing U.S. cities in 2023

by the numbers

One Houston suburb experienced one of the most rapid growth spurts in the country last year: Fulshear, whose population grew by 25.6 percent, more than 51 times that of the nation’s growth rate of 0.5 percent. The city's population was 42,616 as of July 1, 2023.

According to U.S. Census Bureau's Vintage 2023 Population Estimates, released Thursday, May 16, Fulshear — which lies west of Katy in northwest Fort Bend County - ranked No. 2 on the list of fastest-growing cities with a population of 20,000 or more. It's no wonder iconic Houston restaurants like Molina's Cantina see opportunities there.

The South still dominates the nation's growth, even as America’s Northeast and Midwest cities are rebounding slightly from years of population drops. The census estimates showed 13 of the 15 fastest-growing cities in the U.S. were in the South — eight in Texas alone.

The Texas cities joining Fulshear on the fastest-growing-cities list are:

  • Celina (No. 1) with 26.6 percent growth (42,616 total population)
  • Princeton (No. 3) with 22.3 percent growth (28,027 total population)
  • Anna (No. 4) with 16.9 percent growth (27,501 total population)
  • Georgetown (No. 8) with 10.6 percent growth (96,312 total population)
  • Prosper (No. 9) with 10.5 percent growth (41,660 total population)
  • Forney (No. 10) with 10.4 percent growth (35,470 total population)
  • Kyle (No. 11) with 9 percent growth (62,548 total population)

Texas trends
San Antonio saw the biggest growth spurt in the United States last year, numbers-wise. The Alamo City added about 22,000 residents. San Antonio now has nearly 1.5 million people, making it the the seventh largest city in the U.S. and second largest in Texas.

Its population boom was followed by those of other Southern cities, including Fort Worth; Charlotte, North Carolina; Jacksonville, Florida; and Port St. Lucie, Florida.

Fast-growing Fort Worth (978,000) surpassed San Jose, California (970,000) to become the 12th most populous city in the country.

Meanwhile, population slowed in the Austin area. Jacksonville, Florida (986,000), outpaced Austin (980,000), pushing the Texas capital to 11th largest city in the U.S. (barely ahead of Fort Worth).

Population growth in Georgetown, outside Austin, slowed by more than one-fourth its population growth in 2022, the report says, from 14.4 percent to 10.6 percent. It's the same story in the Central Texas city of Kyle, whose population growth decreased by nearly 2 percent to 9 percent in 2023.

Most populated cities
New York City with nearly 8.3 million people remained the nation's largest city in population as of July 1, 2023. Los Angeles was second at close to 4 million residents, while Chicago was third at 2.7 million and Houston was fourth at 2.3 million residents.

The 15 populous U.S. cities in 2023 were:

  1. New York, New York (8.3 million)
  2. Los Angeles, California (4 million)
  3. Chicago, Illinois (2.7 million)
  4. Houston, Texas (2.3 million)
  5. Phoenix, Arizona (1.7 million)
  6. Philadelphia, Pennsylvania (1.6 million)
  7. San Antonio (1.5 million)
  8. San Diego, California (1.4 million)
  9. Dallas (1.3 million)
  10. Jacksonville, Florida (986,000)
  11. Austin (980,000)
  12. Fort Worth (978,000)
  13. San Jose (970,000)
  14. Columbus, Ohio (913,000)
  15. Charlotte, North Carolina (911,000)

Modest reversals of population declines were seen last year in large cities in the nation's Northeast and Midwest. Detroit, for example, which grew for the first time in decades, had seen an exodus of people since the 1950s. Yet the estimates released Thursday show the population of Michigan’s largest city rose by just 1,852 people from 631,366 in 2022 to 633,218 last year.

It's a milestone for Detroit, which had 1.8 million residents in the 1950s only to see its population dwindle and then plummet through suburban white flight, a 1967 race riot, the migration to the suburbs by many of the Black middle class and the national economic downturn that foreshadowed the city's 2013 bankruptcy filing.

Three of the largest cities in the U.S. that had been bleeding residents this decade staunched those departures somewhat. New York City, which has lost almost 550,000 residents this decade so far, saw a drop of only 77,000 residents last year, about three-fifths the numbers from the previous year.

Los Angeles lost only 1,800 people last year, following a decline in the 2020s of almost 78,000 residents. Chicago, which has lost almost 82,000 people this decade, only had a population drop of 8,200 residents last year.

And San Francisco, which has lost a greater share of residents this decade than any other big city — almost 7.5 percent — actually grew by more than 1,200 residents last year.

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This article originally ran on CultureMap.

Houstonians live well. Photo via Getty Images

Houston scores respectable rank in new report of best U.S. cities for working-class families

is the living easy?

A new economic analysis by the Ludwig Institute for Shared Economic Prosperity (LISEP) has revealed that Houston-The-Woodlands-Sugar Land has the 30th most prosperous local economy in the nation. The analysis ranked the 50 largest Metropolitan Statistical Areas (MSAs) in the U.S. based on several localized economic factors.

According to Houston's data, the region's population has skyrocketed 18.7 percent within the last decade, now reaching over 7.34 million people. The median age of an Houston-area resident is 35.1-years-old.

The three main criteria that determined Houston's prospering rank include a "True Living Cost" metric that tracks price changes for essential household necessities; a "True Weekly Earnings" calculation that determines the median weekly earnings of all workers (including part-timers and those who are unemployed); and a "True Rate of Unemployment Out of the Population" metric that measures the percentage of people unable to find full-time employment with a living wage.

The findings show that a little more than half of all Houston-area households are earning enough income to afford their basic needs. The remaining 46.4 percent are struggling due to a high cost of living, the report said.

"The total costs of necessities for a 4-person family [in Houston-The Woodlands-Sugar Land] increased 58.2 percent since 2005 from $54,052 to $85,492," the report said.

Furthermore, Houstonians are bringing home higher weekly earnings than they were in 2020. Houston workers are earning a median $894.89 per week, or about $47,429.17 a year. The report states the average employee has gained 8.2 percent more purchasing power since 2005, and the average Houston household has 8.1 percent of their income leftover after their necessities.

Houston's "True Rate of Unemployment Out of the Population" is 63 percent, according to the analysis.

The objective behind LISEP's report is to help policymakers assess their local economies' dynamics and to assess how much low-income and working-class families are affected, according to LISEP Chairman Gene Ludwig in the release.

"Across the nation we are seeing both ends of the spectrum — communities where middle- and working-class families are faring well and others where financial survival remains a struggle," Ludwig said. "Our challenge here is in identifying what's working well and replicating it; what's not, and scrapping it. This is where real-world data can be invaluable to policymakers."

Houston-The Woodlands-Sugar Land wasn't the only Texas metro area to earn a spot in the analysis. Austin-Round Rock worked its way up into No. 2 nationally, while San Antonio-New Braunfels ranked just outside the top 10 at No. 13. Dallas-Fort Worth-Arlington ranked four spots higher than Houston at No. 26.

The top 10 highest-performing economies in the U.S. are:

  • No. 1 – San Jose-Sunnyvale, Santa Clara, California
  • No. 2 – Austin-Round Rock, Texas
  • No. 3 – San Francisco-Oakland-Hayward, California
  • No. 4 – Baltimroe-Columbia-Towson, Maryland
  • No. 5 – Washington-Arlington-Alexandria, District of Columbia-Virginia-Maryland
  • No. 6 – Minneapolis-St. Paul-Blookington, Minnesota-Wisconsin
  • No. 7 – Portland-Vancouver-Hillsboro, Oregon-Washington
  • No. 8 – Milwaukee-Waukesha-West Allis, Wisconsin
  • No. 9 – Denver-Aurora-Lakewood, Colorado
  • No. 10 – Salt Lake City, Utah
The full report and its methodology can be found on lisep.org.

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This article originally ran on CultureMap.

The Texas/California pipeline works both ways, a new study reveals. Photo via Getty Images

Texas and California battle it out for most relocating residents, Census report says

by the numbers

Texans love to joke about how many Californians are moving here, but a rising trend in Texas residents' relocation habits may have Californians saying the same thing about Texans soon.

A new U.S. Census report analyzing state-to-state migration has revealed new estimates regarding Texas' growing population in 2022. According to the report, more than 668,000 new residents relocated to Texas from out-of-state last year.

Not surprisingly, the highest number of new Texans hailed from California. More than 102,000 Californians made the move to the Lone Star State in 2022.

But in a fun population twist, California also received the most Texpats in 2022, the report showed, followed closely behind by Florida, then Oklahoma. Of the 494,077 people who left Texas last year, 42,279 went to California.

Why Californians move to Texas
Californians often seek out a lower cost of living by moving to the most "affordable" cities in the state. Houston has shown to be at the top of the priority destination list; Dallas usurped Austin as the No. 1 city for California movers earlier this year. And when a California transplant can save more than $646,000 by moving to Texas and buying a home in Houston, it's not hard to see the appeal

Other reasons for the California-to-Texas exodus include the lack of income tax and the flexibility of remote work opportunities, they say.

While California took the lead with the most new movers flocking to Texas, Floridians are also choosing to pack up and leave their Sunshine State for the Lone Star State, the report says.

The top 5 states with the most residents moving to Texas in 2022 were:

  • California – 102,442 new residents
  • Florida – 41,747 new residents
  • New York – 30,890 new residents
  • Illinois – 25,272 new residents
  • Louisiana – 25,192 new residents

Where Texans are moving
The Census report showed that less than half a million Texas residents relocated out-of-state last year, totaling 494,077 people.

"Texas had the country's lowest (11.7 percent) outmigration rate, with most of those who did move relocating to California (42,479) or Florida (38,207)," the report said.

The top five states where Texans moved in 2022 were:

  • California – 42,279 Texans
  • Florida – 38,207 Texans
  • Oklahoma – 26,440 Texans
  • Colorado – 25,466 Texans
  • Georgia – 23,754 Texans

New Texans from abroad
In addition to state-by-state migration data, the report also provided estimates for how many new Texans came from abroad. Out of 237,051 new residents, the majority – 233,751 people – relocated from outside the mainland last year.

About 2,441 people moved from Puerto Rico, and 859 arrived from unspecified U.S. island areas.

Texas has been a magnet for international homebuyers for several years. The state has held its position as the third hottest U.S. housing market for international homebuyers for the fourth consecutive year in 2023. A total of 9,900 Texas homes were purchased by buyers from outside the U.S last year, spending a gigantic sum of $4.3 billion.

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This article originally ran on CultureMap.

Chicago and New York residents are eyeing Houston. Getty Images

Report finds two major metros are the biggest sources of new Houstonians

new to hou

Despite the current state of things — a pandemic, historic unemployment numbers, and an unstable economy — people are still thinking of moving. And, according to Apartment List, they have eyes on Texas.

The website's quarterly Renter Migration Report is out, using searches made on its platform between January 1 and April 15, 2020, to map where renters are looking to make their next move.

Chicago (3.3 percent), New York (3.4 percent), and San Antonio (22.8 percent) are also eyeing Houston, while H-Town residents are looking to keep it close in Dallas (8.9 percent), San Antonio (6.8 percent), and Austin (6.6 percent).

Austin is the most popular Texas city in the report, with the region increasingly being seen as an alternative to the expensive coastal metros where tech jobs have historically clustered. A staggering 70.9 percent of searches for apartments in Austin come from outside the metro, Apartment List reports, the highest share among the nation's 50 largest metros.

Aside from the 25 percent searching from San Antonio, the 4.6 percent from Dallas, and the 4.5 percent from Houston, 4.2 percent of renters searching for apartments in Austin currently live in the New York City metro. Furthermore, 2.5 percent of inbound searches to Austin are coming from Los Angeles and an additional 2.5 percent are coming from the San Francisco Bay Area.

For as many people who want to enter Austin from San Antonio, there's nearly the same amount that would be doing the opposite. Austin renters searched for San Antonio (16.8 percent), Dallas (7.9 percent), and College Station (6.4 percent).

While current Chicago residents and New Yorkers are typing "Dallas" into their search bars, accounting for 3.6 percent and 3 percent of data exploring Big D, respectively, it's San Antonians who are truly interested. A whopping 23.1 percent of current Alamo City residents made exploratory apartment searches in Dallas this past quarter. Overall, 32.8 percent of those looking for a place to live in Dallas are searching from outside the metro.

Meanwhile, 8.7 percent of apartment hunters currently living in Dallas are looking to move elsewhere. They searched for Houston (4.9 percent), San Antonio (4.8 percent), and Los Angeles (4.5 percent).

And though we've heard about it several times, where does San Antonio fall in all this? Turns out renters who currently live there are thinking about moving to Dallas (17.7 percent), followed by Houston (12.4 percent) and Austin (8.4 percent). Residents of McAllen (5 percent), Dallas (3.9 percent), and Houston (3.5 percent) are considering making San Antonio home.

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This article originally ran on CultureMap.

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Artemis II makes historic call to space station with help from Houston Mission Control

History in the making

Still aglow from their triumphant lunar flyby, the Artemis II astronauts made more history Tuesday, April 7: calling their friends aboard the International Space Station hundreds of thousands of miles away as they headed home from the moon.

It was the first moonship-to-spaceship radio linkup ever. NASA's Apollo crews had no off-the-planet company back in the 1960s and 1970s, the last time humanity set sail for deep space.

"We have been waiting for this like you can’t imagine,” Artemis II commander Reid Wiseman called out.

For Christina Koch on Artemis II and Jessica Meir aboard the space station, it marked a joyous space reunion despite being 230,000 miles (370,000 kilometers) apart. The two teamed up for the world's first all-female spacewalk in 2019 outside the orbiting lab.

Koch told her “astro-sister” that she'd hoped to meet up with her again in space “but I never thought it would be like this — it's amazing.”

“I'm so happy that we are back in space together,” Meir replied, “even if we are a few miles apart.”

Houston's Mission Control arranged the cosmic chitchat between the four lunar travelers and the space station's three NASA and one French residents.

Koch described being awe-struck by not just the beauty of Earth, “but how much blackness there was around it.”

“It just made it even more special. It truly emphasized how alike we are, how the same thing keeps every single person on planet Earth alive,” she told the space station crew. “The specialness and preciousness of that really is emphasized” when viewing the home planet from the moon.

By late Tuesday afternoon, the Artemis II astronauts had beamed back more than 50 gigabytes' worth of pictures and other data from the previous day's lunar rendezvous, which set a new distance record for humanity. The highlight: an Earthset photo reminiscent of Apollo 8's Earthrise shot from 1968.

"While they are inspirational and, I think, allow all of us to really feel a little bit of what they were feeling, there's also a lot of science hidden inside of those images," said Mission Control's lead lunar scientist Kelsey Young. “The conversations and the science lessons learned are just beginning."

During a debriefing with Young, the astronauts recounted how they spotted a cascade of pinpricks of light on the lunar surface from impacting cosmic debris. The flashes lasted mere milliseconds and coincided by chance with Monday evening's total solar eclipse.

Young said it was too soon to know whether the crew witnessed an actual meteor shower or more random, run-of-the-mill micrometeoroid hits. Either way, there were “audible screams of delight” in the science operations center, she said.

Koch described being awe-struck by not just the beauty of Earth, “but how much blackness there was around it.”

“It just made it even more special. It truly emphasized how alike we are, how the same thing keeps every single person on planet Earth alive,” she told the space station crew. “The specialness and preciousness of that really is emphasized” when viewing the home planet from the moon.

The first lunar explorers since Apollo 17 in 1972, Wiseman and his crew are aiming for a splashdown off the San Diego coast on Friday to wrap up the nearly 10-day test flight. The recovery ship USS John P. Murtha left port Tuesday for the target zone.

It sets the stage for next year's Artemis III, a lunar lander docking demo in orbit around Earth. Artemis IV will follow in 2028 with two astronauts attempting to land near the lunar south pole.

As for the Orion capsule’s pesky potty, Mission Control assured the astronauts that no maintenance was required Tuesday. The toilet has been on-and-off limits to the crew ever since last week’s launch, prompting them to rely on a backup bag-and-funnel system for urinating.

NASA Administrator Jared Isaacman told the crew following the lunar flyby Monday night: “We definitely have to fix some of the plumbing” ahead of the next Artemis mission. Engineers suspect a clogged filter in the overboard flushing system.

Aside from the toilet and other relatively minor matters, the mission has gone well, Isaacman noted at a news conference Tuesday, “but I'll breathe easier when we get through reentry and everybody's under chutes and in the water.”

AI-powered Houston startup helps restaurants boost customer loyalty

order up

It’s no secret that restaurant trends move fast and margins run thin. And with the proliferation of platforms like Uber Eats, DoorDash and Easy Cater, customer loyalty is fleeting.

The solution?

How about an AI-powered restaurant technology platform that helps restaurant brands cut back on third-party platforms in favor of driving direct discovery, conversion and loyalty?

Enter Saivory. Founded in 2025 by Stephen Klein, a software investor, and Fajita Pete’s restaurateur Hugh Guill, the Houston-based startup aims to help eateries better understand and activate guest behavior across digital channels as AI increasingly reshapes how consumers discover and engage with brands.

In less than a year, Saivory has partnered with Shipley Do-Nuts and Fajita Pete’s to bring AI-powered ordering to life.

“With Saivory, we were able to answer the question of, ‘what if the ordering process could be reduced to a single step, where customers simply tell us what they want and AI takes care of the rest?’” Klein tells InnovationMap.

The Houston-based startup made such an immediate impact that it was selected as a semi-finalist during Start-Up Alley at MURTEC, the restaurant industry’s leading technology conference, which took place last month in Las Vegas.

“Houston is a great hub for technology innovation, and we were proud to represent the city at MURTEC this year,” says Klein. “We didn’t win, but we were able to talk about some of the work that we have existing in the market for clients right now and a little bit about what we’re working on in the future.”

In the current restaurant technology ecosystem, the third-party aggregators own the customer attention that brings volume to restaurants, while also taking big commissions and having control over the end relationships with the customer.

That can often make it difficult for restaurants to grow loyalty and repeat business from customers. Saivory aims to level the playing field for restaurants, helping them stay more connected to their customers.

Take Saivory’s recent application with Shipley’s Do-Nuts, for example.

Saivory powered the donut giant’s AI-ordering and launched Shipley's website and mobile app to support its over 300 locations in Texas alone.

Shipley’s new AI-powered assistant helps users create personalized order recommendations based on individual or group preferences. And unlike standard chatbox features, the new assistant makes custom recommendations based on multiple customer factors, including budgetary habits, individual flavor preferences and order size. It can also be used for large catering orders.

“They're seeing more traffic to the site and they're seeing when customers use our AI-enabled flows,” Klein says. “And they're seeing higher basket sizes, bigger tickets, by about 25 percent.”

Klein says Saivory’s technology helps strengthen first-party digital relationships, reduce friction and cart abandonment, improve average order value, and delivers personalized, efficient experiences.

“It’s a win-win: the customer gets the right order quickly, while the restaurant gets a bigger margin,” he adds.

Additionally, the technology makes it easier for restaurants to share rewards, loyalty and discounts, ultimately growing more direct traffic and making restaurants less reliant on third-party delivery apps.

Next up for Saivory is adding new components to its platform to enhance the relationship between restaurant and customer, as well as technology around making it easier for restaurants to get found on Google.

“A lot of people are still searching for the best donuts near me,” Klein says. “Or what’s the best Mexican food near me? Customers will increasingly move to AI, where they’re going to ask where they should eat dinner and expect it to just order them dinner. They will eventually expect the technology to know how to do that. So that’s what we’re driving at.”

Houston leads U.S. in population growth for 2025, Census says

Boomtown

Imagine that the Houston metro area swallowed a city the size of Pearland in just one year. That’s essentially what happened from 2024 to 2025, with the Houston metro ranking first in the U.S. for population growth based on the number of people.

New estimates from the U.S. Census Bureau show the 10-county Houston metro added 126,720 residents from July 1, 2024, to July 1, 2025. That’s just shy of Pearland’s roughly 133,000-resident tally.

To calculate population, the Census Bureau counts births, deaths, new residents, and moved-away residents.

Region’s population approaches 8 million

On July 1, 2025, the Houston metro’s population hovered slightly above 7.9 million, up 1.6 percent from the same time in 2024. In the very near future, the region’s population should break the eight million mark.

This follows massive growth in the past 20 years. From 2005 to 2025, the region’s population soared by 39 percent. By comparison, the growth rate from 2021 to 2025 sat at nine percent.

A forecast from the Texas Demographics Center indicates that under a middle-of-the-road scenario, the Houston metro’s population will reach nearly 8.5 million in mid-2030 and more than 9.5 million in mid-2040.

Dan Potter, director of Rice University’s Houston Population Research Center, attributes much of the region’s population surge to people moving to the area from outside the U.S. In Harris County, this means a combination of military personnel returning home, people living or working overseas coming back to the U.S., and immigrants relocating to the U.S., he tells CultureMap.

But Harris County fell short from 2024 to 2025 when it comes to people moving here from elsewhere in the U.S., according to Potter. Counties surrounding Harris County benefited from that trend, drawing new residents who preferred to settle in the suburbs.

“The incredible pull and attraction of the Houston area is its economy, its people, and its affordability, and the significant growth that was observed in 2024 and again in 2025 speaks to the magnetism of the region,” Potter says. “That pull to Houston is too strong to be turned off overnight.”

Cooling economy and immigration shifts slow down growth

Whether looking at urban or suburban places, population growth in the Houston area slowed in 2025 and appears to be slowing even more this year, Potter says.

“A cooling economy and changes to immigration policy are a one-two combination that could knock out the region’s population growth,” says Potter, citing the region’s addition of a less-than-expected 14,800 jobs in 2025 as an example.

Weaker population growth may not be felt evenly across the metro area, according to Potter.

A continuing influx of people from Houston to outlying counties such as Brazoria, Fort Bend, Liberty, Montgomery, and Waller could curb growth in Harris County, Potter said. Why? If the number of people arriving from other other countries flattens or even drops, then there could be “doughnut-style population growth for the next few years, where Harris County and Houston see declines while the suburban counties see an increase.”

Harris County represents 40 percent of region’s population lift

Houston-anchored Harris County accounted for almost 40 percent of the region’s population spike from 2024 to 2025. In one year, Harris County grew by 48,695 residents, or 1 percent, pushing its population past five million. That increase put Harris County in first place for numeric growth (rather than percentage growth) among all U.S. counties.

From 2020 to 2025, Harris County’s growth rate was 6.6 percent. It remains the country’s third largest county based on population, behind Southern California’s Los Angeles County and Illinois’ Chicago-anchored Cook County.

Harris County is on track to surpass Cook County in size in the near future. As of July 1, 2025, a nearly 150,000-resident gap separated population-losing Cook County and fast-growing Harris County.

The Texas Demographics Center predicts Harris County’s population will be 5.37 million in mid-2030 and just short of six million in mid-2040.

Suburban counties see significant population gains

Harris County isn’t the only county in the area that experienced a growth spurt from 2024 to 2025:

  • Waller County’s population climbed 5.69 percent, winding up at 69,858. Its growth rate ranked second among U.S. counties.
  • Liberty County’s population rose 4.4 percent to 121,364, putting its growth rate in eighth place among U.S. counties.
  • Montgomery County gained 30,011 residents, with its population landing at 781,194. That placed it at No. 4 among U.S. counties for numeric growth.
  • Fort Bend County picked up 24,163 residents, arriving at a total of 975,191 and positioning it at No. 8 among U.S. counties for numeric growth. Fort Bend County, the region’s second largest county based on population, is projected to break the one million-resident mark by July 2030, according to the Texas Demographics Center.

“Lower mortgage rates from 2009 to 2022 and the rise of remote work have made suburban housing more attractive, especially for families seeking affordability,” Pramod Sambidi, the Houston-Galveston Area Council’s assistant director of data analytics and research, said last year. “Additionally, suburban areas are seeing more multifamily developments than before the pandemic.”

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This article originally appeared on CultureMap.com.