Here's what makes a startup stand out, according to University of Houston research

Houston voices

From pitching to value proposition, here's what you should be thinking about to make your company stand out. Miguel Tovar/University of Houston

During your pitch, investors will be looking to see what your startup's value proposition is. What can you offer that your competitors cannot?

Imagine if you will, your startup develops a watch that can detect when you're about to have a heart attack, and automatically sends an alert with your location to 911.

You've perfected the design and engineering intricacies of the device. It's ready to go out and save lives, and make you tons of money in the process.

Now imagine you can't get this product off the ground because your pitches keep falling flat. Investors don't have confidence in you as an entrepreneur, even if your product is amazing. Remember, you can have an awesome product, but you won't reap any rewards if that awesomeness cannot be expressed to financial gatekeepers.

That's where the art of the pitch matters. Pitching to a venture capitalist might be the most vital part of your startup's success. This is where you express how important your product is or how in demand your services are. This is where you convince investors your product (and you) is worth investing in.

Next, you'll have to determine your company's value proposition, which is the heart of your competitive advantage. This tells venture capitalists why they should invest in your company and not others.

Investors are putting their money and reputation on the line for your company. Their leap of faith has to be as educated as possible. If you can educate them very thoroughly why your startup is different, why it stands out from the rest, investors will feel much more comfortable with their decision to reject other bids in favor of yours.

You don't only need to convince them to choose your company, you also need to convince them that rejecting the other companies won't come back to bite them in the rear. Nobody likes to live with regret, least of all people who put themselves in a position to lose millions of their dollars on a bad decision. The best way to reaffirm an investor's faith in your company is to provide a product or service that is fairly new to the market. New products mean less saturation and higher demand, especially if the product solves a problem or provides a unique function.

There are plenty of toasters on the market, but what about wireless toasters? Outdoors-people everywhere would surely line up to buy that. You're providing a product of real value to a certain sect of people. Your competitive advantage is that your toaster is wireless and portable. That would be your company's value proposition to your investor.

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This article originally appeared on the University of Houston's The Big Idea.

Rene Cantu is the writer and editor at UH Division of Research.

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Rice biotech studio secures investment from Modi Ventures, adds founder to board

fresh funding

RBL LLC, which supports commercialization for ventures formed at the Rice University Biotech Launch Pad, has secured an investment from Houston-based Modi Ventures.

Additionally, RBL announced that it has named Sahir Ali, founder and general partner of Modi Ventures, to its board of directors.

Modi Ventures invests in biotech companies that are working to advance diagnostics, engineered therapeutics and AI-driven drug discovery. The firm has $134 million under management after closing an oversubscribed round this summer.

RBL launched in 2024 and is based out of Houston’s Texas Medical Center Helix Park. William McKeon, president and CEO of the TMC, previously called the launch of RBL a “critical step forward” for Houston’s life sciences ecosystem.

“RBL is dedicated to building companies focused on pioneering and intelligent bioelectronic therapeutics,” Ali said in a LinkedIn post. “This partnership strengthens the Houston biotech ecosystem and accelerates the transition of groundbreaking lab discoveries into impactful therapies.”

Ali will join board members like managing partner Paul Wotton, Rice bioengineering professor Omid Veiseh, scientist and partner at KdT Ventures Rima Chakrabarti, Rice alum John Jaggers, CEO of Arbor Biotechnologies Devyn Smith, and veteran executive in the life sciences sector James Watson.

Ali has led transformative work and built companies across AI, cloud computing and precision medicine. Ali also serves on the board of directors of the Drug Information Association, which helps to collaborate in drug, device and diagnostics developments.

“This investment by Modi Ventures will be instrumental to RBL’s growth as it reinforces confidence in our venture creation model and accelerates our ability to develop successful biotech startups,” Wotton said in the announcement. "Sahir’s addition to the board will also amplify this collaboration with Modi. His strategic counsel and deep understanding of field-defining technologies will be invaluable as we continue to grow and deliver on our mission.”

New peer-to-peer grocery app launches in Katy with plans to expand

local goods

If computer scientist and mobile applications developer Arfhan Ahmad has his way, his burgeoning Houston-based startup, QuickPantri, will be directly responsible for adding to the definition of what it truly means to be neighborly.

“Fast delivery from next door” — that’s the tagline for Ahmad’s hyperlocal grocery platform, which focuses on solving last-mile access, neighborhood commerce and food affordability.

“I’m passionate about combining technology with real-world problems, especially those that impact working families and underserved communities,” Ahmad says. “I moved to Houston two years ago, and here I realized that grocery stores are far from the neighborhoods.”

Ahmad envisions QuickPantri will help people who need grocery items urgently, sparing them a trip to the store or costly delivery fees by letting them source items directly from their neighbors’ cupboards.

With his new peer-to-peer app, members — especially those tethered to their residence due to disability or immobility or those unable to make grocery runs with children in tow — can simply log on to QuickPantri and purchase grocery items from their own neighbors.

“My initial thought was, 'What if we have an app that allows people to open a grocery store at their own home and sell any essential items to other neighbors?'” Ahmad says. “So, after having this idea in my mind, I asked my neighbors, 'If I sell groceries from my home, would you buy them from me?' And most of them gave me positive responses. After doing some surveys online on the Nextdoor app and Facebook, I started building this app.”

And like a good neighbor, Ahmad launched QuickPantri in his own neighborhood in Katy.

He then looked at scaling, first by securing approvals from Harris County to sell pre-packaged grocery items from his home. The response exceeded his own expectations. In the last two months, Ahmad estimates that he has delivered to 250 homes in the Katy area. Ahmad has seen that most customers use the app in search of late-night snacks and drinks.

“Ninety-five percent of those orders were delivered in 15 to 30 minutes … Our plan is to expand in other high-risk communities and other cities,” Ahmad says.

To date, Ahmad has obtained approvals from Arizona, Utah and Nevada.

He’s in the process of launching version two. Starting September 1, other sellers will be able to join the app and apply to sell goods to their neighbors. Ahmad says he currently has 50 sellers on the waitlist.

Each seller is allotted a potential selling radius of 10 minutes to ensure swift delivery. Also, sellers are required to deliver the goods via bicycle or on foot, making QuickPantri a pollution-free delivery option.

Currently, the app only sells pre-packaged items and sellers are required to show the expiration date in photos. The app utilizes AI to check pricing for goods in the area, and Ahmad says the app typically lists prices lower than what AI predicts.

Outside of geographic reach and number of buyers and sellers, Ahmad also hopes to expand the list of items that can be sold on the app to include clothes, electronics and cleaning supplies.

“We want our seller to be the ultimate source,” Ahmad says.

2 Houston universities excel on 2026 list of best U.S. colleges

Best in Class

Two top-tier Houston universities have been inducted into a new "hall of fame" list of the best colleges in the U.S. for 2026.

Rice University and the University of Houston were both praised in The Princeton Review's "The Best 391 Colleges: 2026 Edition."

Released August 12, the comprehensive guide annually ranks the best universities across 50 categories based on a survey of 170,000 current college students. Survey questions cover topics such as a school's academics and administration, student quality of life, politics, campus life, city life, extracurricular opportunities, and social environment.

The Princeton Review did not numerically rank the schools overall, but it does report the top 25 schools (out of the total 391) for each of the 50 different categories. The report also clarifies that while schools did not pay to be included in the guide, they could pay for a "featured" designation. Neither Houston university paid to be featured on the list.

Rice University, Houston's most prestigious private institution, appeared in the overall 391 best colleges list, and it also appeared in the regional "Best Southwest" list, the "Best Value Colleges" list, and the "Colleges That Create Futures" list. Rice's overall quality and its academic integrity are what students say are its greatest strengths. Students are additionally encouraged to think creatively — and even unconventionally — about how to approach course assignments.

"There's also an outside-the-box thinking when it comes to assessments, like 'the option to make a 30 minute scientific podcast instead of taking the final,' explains one sophomore," the school's profile says. "This isn't unusual for first-years either; one notes that 'instead of doing a bunch of writing and essays, I was tasked with creating...a TED Talk, which really lit a creative flame in me.'"

Rice students can brag about attending a school with the seventh best college newspaper and the 10th best college dorms and quality of life out of all colleges nationwide. The university's financial aid is also the ninth best in the country.

Here's how Rice fared in other Princeton Review rankings:

  • No. 14 – Top 50 Best Value Private Colleges
  • No. 14 – Lots of Race/Class Interaction
  • No. 17 – Best College Radio Station
  • No. 18 – Top 20 Best Value Private Colleges without Financial Aid
  • No. 19 – Best Science Lab Facilities
  • No. 23 – Best-Run Colleges
  • No. 25 – Students Study the Most

Rice has recently earned praise in a separate 2026 ranking of the best universities in the world, and its MBA program scored highly in The Princeton Review's 2025 best business schools list.

University of Houston also appeared in The Princeton Review's "Best Value Colleges," "Best Southwest," "Green Colleges," and "Colleges That Create Futures" lists. Students at this university also benefit from having the No. 1 undergraduate entrepreneurship program in the nation.

"Whether you're in or out-of-state, students consider their school to be 'not very expensive for the quality of education you're getting,' and the constant improvements help 'you feel like your degree is appreciating in value over time along with the school itself," the university's profile says.

Here's how University of Houston performed in other rankings:

  • No. 20 – Students Love Their School Teams
  • No. 21 – Scotch and Soda, Hold the Scotch (this list measured schools based on "the use of hard liquor" as reported by student surveys)
  • No. 22 – Cancel the Keg (this list measured "how widely beer is used" at schools based on student survey results)
  • No. 22 – Pot's Not Hot (this list ranked colleges with the "least marijuana usage based on ratings from real students about the popularity of marijuana on campus")
  • No. 25 – Most Politically Moderate Students
  • No. 42 – Top 50 Best Value Public Colleges
Unfortunately, UH ranked No. 11 in The Princeton Review's ranking of schools where financial aid is "not so great." However, there is plenty else to appreciate about this high performing university.

Other Texas universities included in The Princeton Review are:

  • University of Texas at Austin
  • Southwestern University in Georgetown
  • Texas State University in San Marcos
  • Trinity University in San Antonio
  • Texas A&M University in College Station
  • Angelo State University in San Angelo
  • Baylor University in Waco
  • Texas Christian University in Fort Worth
  • Southern Methodist University in Dallas
  • The University of Texas at Dallas in Richardson
  • University of Dallas in Irving
  • Austin College in Sherman
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This article originally appeared on CultureMap.com.

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