This week's roundup of Houston innovators includes Gautam Phanse of Chevron Technology Ventures, Dede Raad of Dress Up Buttercup, and Benjamin Foster of Nurseify. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from climatetech to health care — recently making headlines in Houston innovation.


Gautam Phanse, strategic relationship manager for Chevron Technology Ventures

Gautam Phanse of Chevron Technology Ventures answers questions about this unique program. Photo courtesy

Houston-based Chevron Technology Ventures has applications open for its second Chevron Studio cohort that matches entrepreneurs with promising technologies coming out of universities and labs. The overall goal of the studio — a collaboration between Chevron and the National Renewable Energy Laboratory, or NREL — is to scale up and commercialize early-stage technologies that have the potential to impact the future of energy.

"The goal of Chevron Studio is to scale up and commercialize technology developed in the Universities and National Labs. We curate the intellectual property developed at universities and national labs and provide a platform to match entrepreneurs with the IP," says Gautam Phanse, the strategic relationship manager for Chevron Technology Ventures. "The program provides seed funding and a pathway through incubation, pilot and field trials to scale up the technologies. The uniqueness of this program is its target and the breadth of its scope — all the way from incubation to field trials."

Phanse joins InnovationMap for a Q&A to explain more about the opportunity. Read more.

Dede Raad, founder of Dress Up Buttercup

Dede Raad of Dress Up Buttercup created a unique pitch series — completely fueled by her social media community — that gave a spotlight to eight businesses. Photo via dressupbuttercup.com

After growing her audience to over a million followers on Instagram, Houston fashion blogger Dede Raad felt the pressure to expand her business — but she didn't feel inspired by any particular line of business to grow into.

"In the blogging world, which I've been doing for about seven years, everyone's next step is to start a brand and to start something of their own," Raad, founder of Dress Up Buttercup, tells InnovationMap. "I just don't have anything in my heart that I was really passionate about. I know once you start something, you have to give it your all."

But what Raad realized — after a year of thinking about her next move and a chance viewing of Shark Tank — was that tons of business founders were passionate about their own brands, and there was an opportunity for Raad use her community to support them instead of coming up with something of her own. She launched "Build Up Buttercup," an initiative that featured small business pitches for a select group of investors. Read more.

Benjamin Foster, CEO and founder of Nurseify

In honor of Black History Month, Houstonian Benjamin Foster shares some of his lessons learned about navigating the business world as a Black founder. Photo courtesy

Last month was a time to reflect on Black history — as well as to look forward to the future of Black Americans. Benjamin Foster, a Houston entrepreneur, wrote a guest column about his experience as a Black founder.

"No matter how smart or hard working you are, it is impossible for a nonprofit owner, entrepreneur, or business owner to know everything about running and managing a business," he writes. "For me, I understood the health care industry and business management side, but I acknowledged that as a founder, it was okay to not know it all and to need the support of a village to get traction to keep moving forward." Read more.

In honor of Black History Month, Houstonian Benjamin Foster shares some of his lessons learned about navigating the business world as a Black founder. Photo via Getty Images

Houston expert: What I've learned about navigating the business world as a Black founder

guest column

Entrepreneurship is the process of creating, developing and managing a new business venture with the aim of making a profit. Successful entrepreneurs are known for their creativity, tenacity and willingness to take risks, often disrupting existing markets and challenging traditional ways of doing things to make an impactful change in the world.

With the increasing demand on health care professionals over the past few years, medical professionals, especially nurses, are veering off the traditional nurse career path. Entrepreneurial ventures have slowly emerged as nurses look for different routes for employment that allow them to utilize their health care skillset, such as, transitioning to the health care technology industry or becoming a wellness coach.

When exploring entrepreneurship, one must be passionate about what type of company or service he or she chooses to create, build, develop and invest in. The extensive list of work to be done can be overwhelming, so to keep the motivation going, one must have the drive to see the concept come to fruition. To make an idea become a reality, trustworthy legal counsel is critical. Navigating legalese is not a common skill, so guarantee the legal safety of your company by allowing the experts to fight on your behalf. It is vital to have a strong team as reinforcement to help your organization propel forward.

Successful businesses often have work environments where employees are encouraged to be innovative. For nurses, this can be prioritized through the introduction of online platforms that allow nurses and medical facilities to pick what schedule, location, shift length or compensation works best for them. Through an extensive database, these preferences can be personalized for the benefit of the person on the website.

To address the challenges faced by Black entrepreneurs, there is a growing movement to provide targeted support and resources to help them succeed. This includes initiatives to increase access to capital and business development support, as well as efforts to address systemic inequalities and promote greater diversity and inclusion in the business world. In industry meetings, it is rare to be a part of discussions where there is more than one African American representative and, to be honest, that is probably the toughest part of being a Black entrepreneur. Through these efforts, African American entrepreneurs have the opportunity to build successful businesses and make a positive impact on their communities and the wider economy.

No matter how smart or hard working you are, it is impossible for a nonprofit owner, entrepreneur, or business owner to know everything about running and managing a business. For me, I understood the health care industry and business management side, but I acknowledged that as a founder, it was okay to not know it all and to need the support of a village to get traction to keep moving forward.

As a Black business founder, I take pride in being able to voice the concerns and requests of African Americans across the health care industry and believe that is part of our responsibility as an organization. It is rewarding to spearhead efforts to increase diversity within the health care industry and represent the individuals and the voices that have been overlooked. It is our job to continue to be creative and ambitious in the support we can offer.

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Benjamin Foster is the CEO and founder of Nurseify.

This week's roundup of Houston innovators includes Philip Dutton of Solidatus, Benjamin Foster of Nurseify, and Tasos Katsaounis of Bread Man Baking Co. Photos courtesy

3 Houston innovators to know this week

who's who

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to three local innovators across industries — from baking to software development — recently making headlines in Houston innovation.


Philip Dutton, CEO of Solidatus

Philip Dutton is the new Houston-based CEO of Solidatus, a London-founded data management startup. Photo via LinkedIn

As part of a company reorganization, data management startup Solidatus has established Houston as its North American headquarters and has named co-founder Philip Dutton as its Houston-based CEO.

Founded in London in 2017, Solidatus initially focused on supplying data management software to businesses in Europe, the Middle East, and Africa, but has since extended its reach to North America. Overall, Solidatus employs more than 110 people. It plans to triple its U.S. headcount over the next year.

“Solidatus serves visionary organizations that desire streamlined access and clarity of their data to build smarter and more profitable businesses. That’s everyone from Fortune 500 companies that have an unmanageably complex data landscape to startups and scale-ups that want to optimize their data practices from the get-go. There is no greater concentration of these organizations than in the U.S.,” Dutton, who had been the co-CEO, says in a news release. Click here to read more.

Benjamin Foster, founder and CEO of Nurseify

Benjamin Foster was leading human resources at Gulf Coast Division during Hurricane Harvey when he saw a huge need for an alternative to hiring short-term nurses quickly. That's when he had the idea for Nurseify, a platform that allows for nurses to find jobs — and for facilities to find nurses with the specialties they need. The platform is now live in five pilot states — Texas, Georgia, Florida, South Carolina, and Nevada.

Nurses are facing a significant amount of burnout — in part due to what they went through during the pandemic, but also because of the stressful work environments due to hiring misalignment. Foster says he's intentionally designed the platform to be supportive of nurses.

"We want Nurseify to be known as the most nurse-friendly company in the world. We believe we can bridge the gap between administration and operations and nurses," Foster says. "We want 'Nurseify' to become a verb at some point." Click here to read more.

Tasos Katsaounis, CEO and founder of Bread Man Baking Co.

How Tasos Katsaounis took his hobby and let it rise into a booming Houston business. Image via breadmanco.com

Four years ago, while looking to escape the daily rigors of his corporate work stress, Houstonian Tasos Katsaounis began to bake bread between Zoom calls. He took that hobby and turned it into Bread Man Baking Co. – a Houston-based artisan bread business that can now be tasted in restaurants all throughout the city.

“You know, there’s just something about the idea of growing something from nothing,” Katsaounis, CEO and founder of the company, tells InnovationMap. “I really feel like for the first time in my 26 years of working professionally, that I'm doing what I'm supposed to be doing and I'm super passionate about what I do every day.”

At the end of 2021, the company expanded from its 5,000-square-foot kitchen and moved its operations into a new 40,000-square-foot facility on the northeast side of Houston, close to the Budweiser and Kroger distribution buildings. At the time of the move, it had 17 employees and this year it has since grown to 42. Click here to read more.

Benjamin Foster joins the Houston Innovators Podcast to talk about Nurseify. Image courtesy of Nurseify

Houston innovator tackles growing nursing shortages with startup platform

houston innovators podcast episode 148

The past few years have been challenging for health care workers, and even before the pandemic, hospital systems were facing a nursing shortage, says Benjamin Foster on this week's episode of the Houston Innovators Podcast.

It was during Hurricane Harvey that Foster, leading human resources at Gulf Coast Division at the time, saw a huge need for an alternative to hiring short-term nurses quickly. That's when he had the idea for Nurseify, a platform that allows for nurses to find jobs — and for facilities to find nurses with the specialties they need. The platform is now live in five pilot states — Texas, Georgia, Florida, South Carolina, and Nevada.

"Part of the reason those are our pilot states is those are states that are projected to have five of the top 10 nursing shortages," Foster says on the show. "We also see a lot of seasonality in those states. If there are certain periods of time where patient volume increases a lot, you need to bring in more nurses."

Now, having launched, Foster says he's focused on growing density in those regions — for both the facility side and the nursing side — so that there are more opportunities for users of the platform.

Nurses are facing a significant amount of burnout — in part due to what they went through during the pandemic, but also because of the stressful work environments due to hiring misalignment. Foster says he's intentionally designed the platform to be supportive of nurses.

"We want Nurseify to be known as the most nurse-friendly company in the world. We believe we can bridge the gap between administration and operations and nurses," Foster says. "We want Nurseify to become a verb at some point."

In addition to being a marketplace for nurses and health care facilities, Foster says he is staying completely tapped into ways to provide resources and support for the user base — which, statistically, is a primarily female industry.

"Nurses are worn out because we've asked them to work so much during the pandemic, and I would argue that as an industry, we have not done enough to protect them," he says. "We want to be a voice for that."

Foster shares more on the future of Nurseify and the difference his platform is making in the industry on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


Nurseify is an on-demand platform that allows nurses and health care organizations to take part in the gig economy. Photo via unsplash.com

Houston-based gig platform for nurses to launch app next month

help in health care

Health care executive Benjamin Foster knows that nurses are essential — especially in times of crisis.

In 2017, when Hurricane Harvey struck Houston, he watched as local health care organizations struggled to find nurses who could meet the desperate need at hard-to-reach facilities. And as Regional Chief Human Resources Officer at HCA Houston Healthcare, he had also grown accustomed to the high costs and inefficiencies of traditional medical staffing agencies.

In 2020, in response to the demand for nurses in the pandemic, he decided it was time to act, launching Nurseify in May of that year.

Nurseify is an on-demand platform that allows nurses and health care organizations to take part in the gig economy.With guidance from Rama Walker, Nurseify’s Chief Nursing Officer and Chief Operating Officer with a background in ER administration, the platform uses AI to match nurses with facilities looking to fill short-term assignments.

Nurses are able to set their rates and schedules through the app. Health care facilities can directly vet applicants through their profiles and ratings. The platform also can predict when there might be a higher demand for contract nurses at various facilities based on vacancies and increased patient volume.

“We hope to empower nurses and help individuals take control of their careers by offering transparency and a way to create schedules to better fit their lifestyles,” says Foster, CEO of Nurseify, in a statement. “In this gig-economy, it’s imperative to have an easy and effective way for nurses and healthcare facilities to communicate directly about opportunities, and Nurseify provides a place where they can do just that.”

Additionally, the platform features educational, financial, and support resources for nurse users, as well as options to work with entrepreneurial mentors and wellness coaches with the goal of empowering nurses in what's proven to be a demanding field, especially since the onset of the pandemic.

“As nurse advocates, we prioritize an honest hiring process and nurses’ work-life balance and overall wellbeing,” Walker adds in a statement.

According to the Nurseify team, more than 5,000 nurses have created profiles on the platform at press time; and 60 healthcare facilities have access to Nurseify.

Through the Nuresify mobile app, which launches in May, the company aims to attract more users and health care facilities.

Currently the company is focused on its operations in Texas, Georgia, Florida, and South Carolina, which were pilot states for Nurseify. But the company aims to expand nationally and internationally in the future.

Houston-based acute care startup Kare Technologies launched a similar platform for staffing within the senior living facility and caregiving realms in 2021. Read more about that company here.

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10+ can't-miss Houston business and innovation events for March

WHERE TO BE

From networking meetups to speaker expert speaker summits, March is filled with opportunities for Houston innovators.

Here's a roundup of events you won't want to miss out on so mark your calendars and register accordingly.

Note: This post may be updated to add more events.

 March 6 — Women's History Month Mixer

Bag Talk and Jem are collaborating to produce a dynamic Rooftop Mixer, designed to bring together entrepreneurs, startups, founders, tech professionals, health experts, and investors.

In honor of Women's History Month, the speaker panel will feature trailblazing women entrepreneurs who have redefined success in their respective fields. Gain invaluable insights, strategies, and inspiration as they share their journeys in business, innovation, and leadership.

This event is Wednesday, March 6, from 6 to 9 pm at Reset. Click here to register.

 March 7 — Energy Workforce of the Future Career Fair & Summit

A variety of Gen-Z speakers will be unpacking the future of working in the energy industry. Take advantage of this unique occasion to showcase your skills, exchange ideas, and build valuable connections. Denise Hamilton will be the keynote speaker followed by a host of other energy innovators.

This event is Thursday, March 7, from 7:30 am to 4 pm at the Briar Club. Click here to register.

 March 7 — GB Spring Mixer 2024

Meet community members, network, and develop relationships with local businesses at this event for Pearland's small business community. This mixer is sponsored by Pearland Innovation Hub, a home for innovation, entrepreneurship and small business growth, custom built for Pearland's business community.

This event is March 7, from 6:30 to 8:30 pm at The Cannon. Click here to register.

 March 14 — Pi Day With Portal Innovations

TMC Helix Park will host a Pi Day celebration at TMC3. All scientists, researchers, math experts, and innovators are invited to come and recognize the significant impact Pi (3.14) has had in shaping our world today and continuously in the future. Enjoy networking opportunities with Pi bites, games, and prizes.

This event is Thursday, March 14, from 12 to 1:30 pm at TMC Helix Park. Click here to register.

 March 14 — FanTechstic Mixer

This event is a mixer for tech professionals and tech enthusiasts. Connect with potential employers, collaborators, and mentors who can shape the trajectory of your career.

This event is Thursday, March 14, from 5:30 to 9:30 at Luxtrium Event Venue. Click here to register.

March 16 — Generative AI: Understanding and Fine Tuning LLM

This webinar dives deep into Generative AI, the game-changer that creates images from text, crafts personalized campaigns, and writes reports in seconds. Attendees will learn the innerworkings of Large Language Models (LLMs), the engines behind this revolution. Learn practical skills, explore real-world use cases, and future-proof your career.

This event is Saturday, March 16, from 10 am to 12 pm at Houston Translations. Click here to register.

March 18-22 — CERAWeek by S&P Global

For the 42nd time, CERAWeek is convening energy leaders from around the world for a conference, this year with its theme of "Multidimensional Energy Transition: Markets, climate, technology and geopolitics" that will zero in on the world's journey to zero-carbon.

The event is Monday, March 18, to Friday, March 22, in Downtown Houston. Click here to register.

March 21 — Global Energy: Qatar's LNG Expansion

At this event, expert panelists will delve into issues of investment partnerships, destination markets for gas supply, and the practicalities of expanding fossil fuel exports amid global decarbonization goals. Qatar is in the midst of expanding its LNG export capacity, increasing from 77 million tons per annum to 126 million by 2027.

This event is Thursday, March 21, from 11:30 am to 1:30 pm at Rice University's Baker Institute for Public Policy. Click here to register.

March 21 — Energy Underground - Early Design Partnerships

Meet up with renewable energy product developers, service providers, energy transition thought leaders, and more at this networking event. Make industry contacts, secure financing, share deals, or recommend talent looking to enter the energy workforce. This month meeting is open to everyone, but focused on connecting energy software founders with VP's of Operations and Projects at energy companies.

This event is Thursday, March 21, from 11:30 am to 2 pm at The Cannon. Click here to register.

March 26 — Bots & Brews

This is the spring meetup of the Energy Drone / Robotics / Data crowd, with over 200 leaders attending. Enjoy beer, bites and bots. Check out the latest robotics and data / AI tech, while hearing new case studies and connecting with some of the biggest leaders in energy and autonomous systems.

This event is Tuesday, March 26, from 5:30 to 7:45 pm at the Ion. Click here to register.

March 27 — Energy Industry Young Professionals Gumbo Cook-Off & Technology Showcase

Explore cutting-edge products, network with industry professionals, and savor delicious creations in the Gumbo Cook-Off. Make it a night to remember with live music, a beverage garden, and fundraising efforts to support the energy industry and first responders.

This event is Wednesday, March 27, from 5 to 9 pm at Bad Astronaut Brewing Co. Click here to register.

March 27 — 2024 CultureMap Houston Tastemaker Awards

The CultureMap Tastemaker Awards is an annual celebration of Houston's top restaurant and bar talent, as selected by their peers. Check out this signature in-person tasting event and awards ceremony. Celebrate all of the nominees and the winners, while sampling bites and sipping specialty drinks along the way.

This event is Wednesday, March 27, from 7 to 10 pm at Silver Street Studios. Click here to register.



Houston AI femtech startup raises $2M round to expand platform to B2B opportunities

fresh funding

A Houston-based startup that's improving health and wellness for women with its artificial intelligence-backed platform has raised a bridge round of funding.

Ema closed its latest bridge round, bringing its total funding to nearly $2 million. The company received investment from Kubera's Venture Capital and Victorum Capital, which joined existing investors Hearst Labs, Wormhole Capital, Acumen America, and Techstars.

Ema strives to deliver "personalized, empathetic, and evidence-based support" to its users through its generative AI technology. The platform has more than 100,000 users, and has expanded into the B2B sector with $100,000 in contracts within just 30 days after pivoting to this model, according to the company.

"Ema was born from a deep-seated belief in the transformative power of AI to make women's health care more accessible and effective," Amanda Ducach, CEO of Ema, says in a news release. "Our recent funding and rapid B2B growth validate our approach and enable us to further our mission."

The company, originally founded as SocialMama looking to connect mothers digitally to each other and, later, physicians and experts, rebranded a year ago. The platform aims to be comprehensive and holistic to positively affect women's health and wellness journeys across life stages and categories.

"Our vision extends beyond immediate health concerns; we see Ema as a companion that can support women throughout their lives, offering guidance, support, and understanding whenever they need it," Ducach explains. "This latest round of funding will help us expand into new areas, including employee benefits, where we believe we can make a substantial difference."

Amanda Ducach founded the company in 2019. Photo via Twitter

Why founders need to be prioritizing problem-solution fit, according to this Houston innovator

guest column

Over the past 10 years I have been so incredibly fortunate to work for and with dozens of startup ecosystems, startup development organizations, competitions and accelerators.

Through these interactions I have mentored, advised and coached over 500 startups and as I've reflected back on these interactions and relationships I have observed some crucial insights that I am humbled to be able to share here with you — starting with the importance of problem-solution fit.

My top observation is that the success of founders often hinges on their focus on a specific problem, from the perspective of the problem holder (which is not always their customer) and particularly a problem set they care deeply about. This focus is far more impactful than merely having a great idea. Founders with a laser focus on a problem, showed remarkable advantages. These founders were:

  • Quicker in Validating Assumptions: Their problem-centric approach allowed them to more rapidly test and validate their hypotheses about market needs and solutions.
  • Focused on Data-Driven Decision Making: They were more receptive to letting data guide their strategic decisions, leading to more grounded and effective strategies.
  • Agile in Pivoting: When confronted with challenges or new information, these founders could pivot more efficiently, as their commitment was to solving the problem, not just to their solution.

This problem-focused mindset proved to be a significant differentiator in their journey from ideation to success.

For these reasons, the philosophy that problem-solution fit leads development, has become a cornerstone in my approach to fostering innovation. It underscores the need for startups and organizations alike to delve deeper into understanding the real challenges they face, the first order problems, which in turn opens doors to more impactful and sustainable solutions.

Most recently, In my time at MassChallenge, my approach to problem identification diverged significantly from industry norms. The crux of my strategy was to shift the founders' focus from their innate bias towards their innovation or the allure of monetary gain to a deeper connection with the underlying problem — transforming the innovator's bias into the innovator's gift.

In my interactions, I often met two predominant types of founders:

  • Technical Founders: These individuals were deeply enamored with the technology or product they created. Often coming from the research world or a technical / engineering background within one industry. Their passion was more about the innovation itself rather than its impact or the problem it aimed to solve.
  • Profit-Oriented Founders: These founders were driven primarily by the potential for financial success. Often coming out of Business school, consulting firms or investment / banking background. Their focus was often on the market opportunity, timing, size and scale rather than the problem needing a solution.

I am not a believer that anyone fits into a box but these were broad commonalities I observed over time. While neither mindset is inherently flawed, it became evident that a third type of founder, those who developed a passion for solving a specific problem — often tied to a personal or emotional connection — tended to achieve greater success.

The challenge lay in transforming the mindset of founders who initially did not have this problem-centric focus. To do this, I employed a series of exercises and mental experiments that anyone can do aimed at uncovering the true purpose behind their ventures. Two pivotal tools in this process was Simon Sinek's Golden Circle, which helped delve into the why behind their companies and Ash Maurya’s Problem Discovery process that he details in Lean Mastery.

These exercises were transformative. Founders typically developed a stronger attachment to these newly framed problem statements than to their initial motivations. It aligned their endeavors with a purpose that was emotionally significant to them, thereby enhancing their commitment and effectiveness in addressing the problem.

This approach to problem identification was not just about finding a market fit; it was about aligning the founders' core values and motivations with the problems they aimed to solve, thereby unleashing the true potential of their innovations.

One of the most significant challenges was persuading founders to shift their mindset from their initial focus to a problem-oriented approach. This transition was often difficult, as change is inherently challenging, especially when founders have invested months or years in developing something they feel deeply connected to. The key was to reframe and redirect their passion towards understanding and solving the core problem for the problem holders that were most affected. This shift in focus wasn't always successful, but when it did take effect, it markedly increased the founders' likelihood of success.

Part of the difficulty in effecting this founder mindset shift stemmed from the overwhelming amount of content directed at startup founders, emphasizing the immediate need for customer feedback and early creation of MVP’s. While these aspects are crucial (at the right time), there is a noticeable gap in guiding founders towards the critical step of identifying problem-solution fit earlier in the process. As a result, many founders fell into the trap of building upon untested assumptions, believing that once they've created a product or identified a revenue model, the journey was set on the right path.

This challenge wasn't confined to startup founders alone, it is prolific across the innovation economy. Corporates, governments, and universities also displayed resistance in identifying their core, underlying problems. They often focused on surface-level issues or immediate technological needs without recognizing the structural problems causing these more visible issues.

As a founder, an innovator, or anyone passionate about bringing new solutions to the masses, this shift in perspective is crucial. It allows founders and organizations to understand their challenges more deeply, leading to more effective and sustainable solutions. It isn’t just about solving the problems they could articulate, but about uncovering the first principles issues that needed addressing.

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Jon Nordby is managing partner at Anthropy Partners, a Houston-based investment firm, and professor of entrepreneurship at the University of Houston.