houston innovators podcast episode 148

Houston innovator tackles growing nursing shortages with startup platform

Benjamin Foster joins the Houston Innovators Podcast to talk about Nurseify. Image courtesy of Nurseify

The past few years have been challenging for health care workers, and even before the pandemic, hospital systems were facing a nursing shortage, says Benjamin Foster on this week's episode of the Houston Innovators Podcast.

It was during Hurricane Harvey that Foster, leading human resources at Gulf Coast Division at the time, saw a huge need for an alternative to hiring short-term nurses quickly. That's when he had the idea for Nurseify, a platform that allows for nurses to find jobs — and for facilities to find nurses with the specialties they need. The platform is now live in five pilot states — Texas, Georgia, Florida, South Carolina, and Nevada.

"Part of the reason those are our pilot states is those are states that are projected to have five of the top 10 nursing shortages," Foster says on the show. "We also see a lot of seasonality in those states. If there are certain periods of time where patient volume increases a lot, you need to bring in more nurses."

Now, having launched, Foster says he's focused on growing density in those regions — for both the facility side and the nursing side — so that there are more opportunities for users of the platform.

Nurses are facing a significant amount of burnout — in part due to what they went through during the pandemic, but also because of the stressful work environments due to hiring misalignment. Foster says he's intentionally designed the platform to be supportive of nurses.

"We want Nurseify to be known as the most nurse-friendly company in the world. We believe we can bridge the gap between administration and operations and nurses," Foster says. "We want Nurseify to become a verb at some point."

In addition to being a marketplace for nurses and health care facilities, Foster says he is staying completely tapped into ways to provide resources and support for the user base — which, statistically, is a primarily female industry.

"Nurses are worn out because we've asked them to work so much during the pandemic, and I would argue that as an industry, we have not done enough to protect them," he says. "We want to be a voice for that."

Foster shares more on the future of Nurseify and the difference his platform is making in the industry on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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Building Houston

 
 

With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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