While most corporations should be optimizing their company cultures, energy companies specifically need to move the needle on driving forward innovative culture for its employees. Getty Images

The prevailing economic environment has made innovation essential to gaining a competitive edge in the oil and gas industry.

Global economic shifts and the unstable oil market have been considerable factors inhibiting the advancement of innovation in the oil and gas sector. Oil prices have not significantly increased in the past four to five years, while investors and Wall Street hold corporate executives accountable for capital discipline.

In light of these trends, corporate culture and innovation are key factors that hold the potential to drive novelty in the next upcycle. To bring value to shareholders, the oil and gas industry needs to nurture an environment that fosters a radically innovative culture to create new product lines and markets, unique ecosystems, product content, and processes.

Culture from the top down

Organizational culture is one of the essential dynamics that drive innovation. Employee behavior helps influence and promote the acceptance of innovation as a fundamental corporate value. Organizations are therefore admonished to concentrate on fostering an innovative culture that allows the growth of new ideas.

This culture needs to be created by deliberate action on the part of leaders of industry or by indirect measures such as composition and institutional policy directions. A model of innovative culture which translates into cultural transformation emerges as a result of this deliberate action and institutional policy directions.

Various studies over the years have examined innovative culture models focused on cultural characteristics or factors. A comprehensive, innovative culture model that incorporates cultural traits and their determinants is reviewed in this contemplative piece.

Execution  culture vs. innovative culture

In her book, "The Culture Map: Breaking Through the Invisible Boundaries of Global Business," Erin Meyer explains that "ambidextrous culture" is the concurrent search of flexibility and alignment at a business unit/sector which is linked to several organizational outcomes including improved performance and innovation.

This ambidextrous culture can be divided into two broad categories: Execution culture and innovative culture. Execution culture is a working environment that is more process- and task-driven to get things done. The oil and gas industry has typically favored the execution culture, where there is a central decision-maker at the head of the table. Research and recommendations on pertinent matters are typically presented to decision-makers who sit through a PowerPoint presentation. Subsequently, a decision is made based on the facts presented via PowerPoint presentation.

One critical demerit of this setup is that it usually leans towards low-risk conservative judgment. The executive lifestyle has worked in the past in the oil and gas industry due to the high fixed cost, and the "failure is unacceptable" approach in the industry.

With new technologies such as 3D printing, predictive analytics, machine learning, and deep learning, one can test some ideas or thoughts through rapid prototyping in a lab setting to test their hypothesis. Therefore, this type of culture as a sole approach to decision-making in the industry may need to be reconsidered.

Meanwhile, innovative culture is a work environment where leaders encourage and nurture unorthodox thinking in approaching problem solutions and applications. If the energy industry leaned more toward this style of culture, it would help foster innovation and accelerate the innovation landscape in the industry.

Innovative culture is a more design-oriented approach that generates a large pool of options and also incorporates a visual thinking framework. It enhances a creative mode for the audience, and everybody in the company ends up being a decision-maker. This type of culture fosters open innovation, eliminates the fear of expression, and pushes for more collaboration and creativity in the ecosystem.

According to a recent survey done by Accenture Strategy, 76 percent of leaders say they regularly empower employees to be innovative, while only 42 percent of employees agree. This shows an apparent disparity in more than the perceptions of employers versus employees and the belief that innovative culture is not promoted by middle management. This barrier can be broken down by instituting and enforcing an innovative culture.

Staying agile in a transforming world

The world has changed, and it will continue to transform. Various factors are disrupting traditional methods of business management across the globe, and organizational behavior is being impacted significantly. For an organization to be competitive globally, it requires innovation and creativity.

The rate at which businesses are facing competition requires agility. Employees are pressured to give their best and to come up with new ideas at a level even beyond some of history's greatest minds. For many, uncertainty and insecurity abounds. The fear of being made redundant and a resulting lack of trust prevents creativity among employees.

Trust, productive gameplay, and fun — critical components of an innovative culture — can spark creativity and increase global competitiveness. Due to the recent downturn, most teams are burdened with the same amount of work, which was meant for double or tripled their workforce and are still expected to perform at their peak capability. They need the right conducive environment to function.

Implementing action

While the energy industry should avoid trying to copy innovative practices from technology companies, oil and gas companies should review possible case studies that can be incorporated in fostering an acceptable culture for millennials to be attracted to the industry.

Presentation is important

Take a look at your marketing materials, for instance. Skip the stereotypical image of the macho oil guy on a rig operating the brake handle and showcase how the industry is adapting open innovation across sectors such as using predictive analytics and rapid prototyping to help design a safe working environment. Showcasing the conducive culture we experience in oil and gas, which challenges us to think outside the box and solve the world's energy problems will be an excellent way to create opportunities internally in companies and also attract and retain talent from different backgrounds and industries to help solve the world's energy problems.

Consider flexible work initiatives

To help establish and foster an innovative culture in oil and gas, the industry needs to embrace virtual and remote working environments, retraining and refresher courses to keep employees' skills relevant to solving problems, leaders setting a positive example on work-life balance and cutting down or avoiding long-distance travel via virtual meetings. Others essential pointers to consider are, giving employees the freedom to be themselves at work, leadership or management having a positive attitude towards failure, allowing remote work on days on which employees have personal commitments, networking events with company leaders scheduled during office hours, having an open channel for the report of sexual discrimination/harassment incident(s) to the company, among others.


I'd like to close with a quote from another influential book, "The Innovator's Dilemma," by Harvard Professor Clay Christensen. He writes, "When an organization's capabilities reside primarily in its people, changing to address new problems is relatively simple. However, when the capabilities have come to live in processes and values and especially when they have become embedded in culture, change has become extraordinarily complicated."

Establishing a uniquely innovative culture within the energy industry will be a great foundation going forward, for spurring progress in the oil and gas sector.

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Nii A. Nunoo is senior associate and management consultant within Strategy and Energy Core Operations at KPMG.

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Port Houston reports emissions progress as cargo volumes climb

Greener growth

Port Houston’s initiatives to reduce emissions have shown some positive results, according to new data from the Port of Houston Authority.

Pulling from the Goods Movement Emissions Inventory (GMEI) report, which tracks port-related air emissions, Port Houston cited several improvements compared to the most recent report from 2019.

The port has seen total tonnage and container volumes increase by 16 percent and 28 percent, respectively, since 2019. However, greenhouse gas emissions have increased at a slower rate, growing only by 10 percent during the same time period, according to the data.

Additionally, emissions of nitrogen oxide fell by 7 percent, and emissions of particulate matter fell by 4 percent, despite adding 280 more pieces of cargo handling equipment.

“These results show that our emission-reduction efforts are working, and we are moving in the right direction,” Chairman Ric Campo said in a news release.

The Port Commission also recently approved items related to the $3 million U.S. Environmental Protection Agency Clean Ports Program (CPP) grant, which it received last year. The items will allow the port to work towards five new sustainability initiatives.

They include:

  1. An inventory of the port’s Scopes 1, 2, and 3 for greenhouse gas emissions
  2. A Port Area Climate Action Plan for the area and surrounding communities
  3. A CPP Truck Route Analysis
  4. Creation of the CPP Trucking Industry Collaborative
  5. Design of a customized website for Port of Houston Partners in Maritime Education, which is a non-profit leading maritime workforce development effort in local schools

Port Houston aims to be carbon neutral by 2050.

Houston leader on building inclusive communities through innovation

Guest Column

Innovation is often celebrated for speed or curiosity, but genuine progress is about inclusion and expanding the populations that benefit from new technologies.

For example, at Yale University, nursing students are now utilizing a hyper-realistic patient mannequin with Down syndrome, which not only mimics appearance but also fosters both empathy and competence in medical professionals who will treat people of all abilities. Tools like this remind us that innovation is not only about what is new, but also about how we include everyone in progress.

Inclusive Technology: What It Means

Inclusive technology design begins with diverse users in mind, including people living with disabilities such as blindness, hearing loss, or limb loss. Additionally, neurodiverse learners and those with varied learning styles benefit from inclusive technology. The purpose is to create tools that serve everyone in their homes, classrooms, workplaces, and public spaces. Inclusive technology is not only about empathy, but also equity. Innovation bridges gaps and extends access to all people.

National and Local Innovations Advancing Inclusion

Across the country, inclusive technology is transforming access for individuals with varying abilities. Robotics adapted for visually impaired students, audio-virtual reality labs for immersive learning, and AI-based platforms that personalize lessons for students are helping students engage in ways traditional tools cannot. These innovations are not just technical; instead, they are also deeply human, designed to expand access and opportunity for every learner.

Locally, Houston-based organizations demonstrate how inclusive tech can be paired with supportive programs to amplify impact:

  • BridgingApps, a program of Easter Seals of Greater Houston, provides assistive-tech labs and mobile devices for children and adults with disabilities, helping students communicate, learn, and connect in ways they may not have thought possible before.
  • MADE Houston creates adaptive classroom environments for twice-exceptional learners (gifted students with learning differences), ensuring that both their strengths and challenges are incorporated in the curriculum and class experiences.

Both programs partner with Camp For All to provide barrier-free camp experiences to their students.

Innovative technology has the power to change student outcomes and improve the quality of life. Reports such as Inclusive Technology in a 21st Century Learning System show that students with disabilities who have access to these tools are two to three times more likely to graduate from high school than those without.

Complementing these technology-driven advances are experiential programs that create community and empowering experiences.

Camp For All, for example, offers medically safe and adaptive camp experiences for children and adults with challenging illnesses, disabilities, or special needs. Camp For All demonstrates how barrier-free environments, combined with opportunities to explore and try new activities, foster confidence and resilience in campers, such as those who benefit from Easter Seals of Greater Houston and MADE Houston camps.

Why This Matters

When tools and technologies are designed to include everyone, the impact has the potential to impact all people. Individuals with physical, sensory, or learning differences gain confidence and access to opportunities, which leads to more diverse workforces and stronger communities.

Technology, educational tools, and thoughtfully designed programs can reduce barriers, improve academic outcomes, and help prepare individuals for future employment and independent living. Conversely, failing to design inclusively can further entrench inequities related to race, income, and abilities.

For context, while the national graduation rate for students with disabilities has risen to 74%, it still lags behind the 88% rate for peers without disabilities. Technology and inclusive programs help bridge this gap, ensuring that not only more students graduate, but that individuals with disabilities also are better prepared to access higher education, participate fully in the workforce, and engage in social and civic life.

Inclusive tools, such as accessible transportation services, audible pedestrian signals, braille ballots for voting, and short-term device loan programs like TTAP, expand opportunities and promote equitable participation across all aspects of society.

Additionally, research shows that early exposure and inclusion of those living with disabilities, such as in classrooms, community spaces, and club activities, fosters a greater acceptance of differences and proclivity toward inclusive attitudes as children mature. When we begin focusing on acceptance and innovative solutions for all people from the very beginning, our communities are stronger and we increase access to participation for all.

Challenges, Opportunities, and Ripple Effects

Despite progress, obstacles to scaling inclusive technology remain. Many families and schools cannot afford high-end assistive devices, and tools are often developed without input from the users who will rely on them the most.

Although grants and pilot programs exist, systemic funding and support are still limited. Educators, healthcare providers, and city planners also require training and guidance to effectively implement these tools. Overcoming these challenges requires coordinated efforts among technology companies, educators, nonprofits, policymakers, and the communities they serve.

Houston’s rich mix of innovation, research institutions, and nonprofit networks makes it an ideal testing ground for inclusive technology, and we are seeing more advancements daily. Schools and early learning centers are piloting innovative tools, including adaptive learning software, interactive robotics, music therapy, and word prediction programs.

At the same time, medical and therapy programs use simulation labs and telehealth tools to improve treatment for children and adults with disabilities. Civic and public spaces are also becoming more accessible through smart city initiatives such as wayfinding apps, inclusive playgrounds, and sensory-friendly public areas. These examples demonstrate that inclusive technology is about creating meaningful opportunities for everyone, regardless of ability, background, or resources.

When inclusion is prioritized, the benefits extend far beyond individual users. Educational outcomes improve as more students meet learning goals and graduate successfully. Workforce readiness increases as a broader range of skills and abilities enters the labor market. Community equity grows as individuals from underserved communities gain access to tools and experiences that were previously inaccessible.

Increasing participation for students and individuals translates into stronger local and state economies. At its core, inclusive technology creates equity and resilience at both the individual and community level.

Moving Forward

Designing with empathy, investing in equitable access, and acting with urgency are essential to building communities where everyone has the opportunity to contribute. Houston, with its combination of medical research institutions, ed-tech startups, aerospace leadership, nonprofit networks, and pilot programs, is uniquely positioned to lead the nation in inclusive innovation.

By prioritizing technology and programs that serve all learners, the city can demonstrate that meaningful progress is measured not by speed or novelty, but by the number of people who benefit from it. When cities, organizations, and communities commit to inclusive design, they build stronger and more equitable places where everyone benefits and thrives.

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Pat Prior Sorrells is president and CEO of Camp For All, a Texas-based nonprofit organization. Located in Burton, Texas, the 206-acre Camp For All site was designed with no barriers for children and adults with special needs to experience the joy of camping and nature. Camp For All collaborates with more than 65 nonprofit organizations across the Greater Houston area and beyond to enable thousands of campers and their families to discover life each year. She speaks regularly on the need for inclusive design in public spaces.

7 innovative startups that are leading the energy transition in Houston

meet the finalists

Houston has long been touted as the energy capital of the world, and it's now it's also a leading player in the energy transition — home to numerous startups and innovators working toward a cleaner future.

As part of the 2025 Houston Innovation Awards, our Energy Transition Business category honors innovative startups that are providing solution within renewables, climatetech, clean energy, alternative materials, circular economy, and more.

Seven energy transition companies have been named finalists for the 2025 award. They range from a spinoff stimulating subsurface hydrogen from end-of-life oil fields to a company converting prickly pear cactus biogas into energy.

Read more about these climatetech businesses, their founders, and their green initiatives below. Then join us at the Houston Innovation Awards on Nov. 13 at Greentown Labs, when the winner will be unveiled at our live awards ceremony.

Tickets are now on sale for this exclusive event celebrating all things Houston Innovation.

Anning Corporation

Clean energy company Anning Corporation is working to develop geologic hydrogen, a natural carbon-free fuel, using its proprietary stimulation approaches and advanced exploration modeling. The company said that geologic hydrogen has the potential to be the lowest-cost source of reliable baseload electricity in the U.S.

The company was founded by CEO Sophie Broun in 2024 and is a member of Greentown Labs. Last month, it also announced that it was chosen to participate in Breakthrough Energy’s prestigious Fellows Program. Anning raised a pre-seed round this year and is currently raising a $6 million seed round.

Capwell Services

Houston-based methane capture company Capwell Services works to eliminate vented oil and gas emissions economically for operators. According to the company, methane emissions are vented from most oil and gas facilities due to safety protocols, and operators are not able to capture the gas cost-effectively, leading operators to emit more than 14 million metric tons of methane per year in the U.S. and Canada. Founded in 2022, Capwell specializes in low and intermittent flow vents for methane capture.

The company began as a University of Pennsylvania senior design project led by current CEO Andrew Lane. It has since participated in programs with Greentown Labs and Rice Clean Energy Accelerator. The company moved to Houston in 2023 and raised a pre-seed round. It has also received federal funding from the DOE. Capwell is currently piloting its commercial unit with oil and gas operators.

Deep Anchor Solutions

Offshore energy consulting and design company Deep Anchor Solutions aims to help expedite the adoption of floating offshore energy infrastructure with its deeply embedded ring anchor (DERA) technology. According to the company, its patented DERA system can be installed quietly without heavy-lift vessels, reducing anchor-related costs by up to 75 percent and lifecycle CO2 emissions by up to 80 percent.

The company was founded in 2023 by current CEO Junho Lee and CTO Charles Aubeny. Lee earned his Ph.D. in geotechnical engineering from Texas A&M University, where Aubeny is a professor of civil and environmental engineering. The company has participated in numerous accelerators and incubators, including Greentown Labs, MassChallenge, EnergyTech Nexus LiftOff, and others. Lee is an Activate 2025 fellow.

Eclipse Energy

Previously known as Gold H2, Eclipse Energy converts end-of-life oil fields into low-cost, sustainable hydrogen sources. It completed its first field trial this summer, which demonstrated subsurface bio-stimulated hydrogen production. According to the company, its technology could yield up to 250 billion kilograms of low-carbon hydrogen, which is estimated to provide enough clean power to Los Angeles for over 50 years and avoid roughly 1 billion metric tons of CO2 equivalent.

Eclipse is a spinoff of Houston biotech company Cemvita. It was founded in 2022 by Moji Karimi (CEO and chairman of Cemvita), Prabhdeep Sekhon (CEO of Eclipse), Tara Karimi, and Rayyan Islam. The company closed an $8 million series A this year and has plans to raise another round in 2026.

Loop Bioproducts

Agricultural chemical manufacturing company Loop Bioproducts leverages the physiology of prickly pear cactus grown in Texas to produce bioenergy, food, and remediate industrial wastewater streams. The company uses its remote sensing technology, proprietary image-based machine learning model, and R&D innovation to capture raw biogas from the cactuses and is focused on scaling cactuses as an industrial crop on land.

Rhiannon Parker founded Loop Bioproducts in 2023.

Mars Materials

Clean chemical manufacturing business Mars Materials is working to convert captured carbon into resources, such as carbon fiber and wastewater treatment chemicals. The company develops and produces its drop-in chemical products in Houston and uses an in-licensed process for the National Renewable Energy Lab to produce acrylonitrile, which is used to produce plastics, synthetic fibers, and rubbers. The company reports that it plans to open its first commercial plant in the next 18 months.

Founded in 2019 by CEO Aaron Fitzgerald, CTO Kristian Gubsch, and lead engineer Trey Sheridan, the company has raised just under $1 million in capital and is backed by Bill Gates’ Breakthrough Energy, Shell, Black & Veatch, and other organizations.

Solidec

Chemical manufacturing company Solidec has developed autonomous generators that extract molecules from water and air and converts them into pure chemicals and fuels that are free of carbon emissions onsite, eliminating the need for transport, storage, and permitting. The company was founded around innovations developed by Rice University associate professor Haotian Wang.

The company was selected for the Chevron Technology Ventures’ catalyst program, Greentown Labs, NSF I-Corps and was part of the first cohort of the Activate Houston program. It won first place at the 2024 startup pitch competition at CERAWeek. Solidec was founded in 2023 by Wang, who serves as chief scientist, CEO Ryan DuChanois, and CTO Yang Xia. It closed a $2.5 million seed round earlier this year.

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