Microsoft Learning Zone will incorporate OpenStax's trustworthy, peer-reviewed content. Photo courtesy Rice University

Rice University’s OpenStax and Microsoft are partnering to integrate the nonprofit’s content with the tech giant’s AI innovation, known as Learning Zone.

“At OpenStax, our mission is to make an amazing education accessible to all,” Richard G. Baraniuk, founder and director of OpenStax, said in a news release. “That’s why we’re excited to integrate our trustworthy, peer-reviewed content with Microsoft’s AI technology through the Microsoft Learning Zone. Together, we aim to help more instructors and their students access engaging, effective learning experiences in new and dynamic ways. We also share a strong commitment to the thoughtful and responsible application of AI to better ensure all learners can succeed.”

OpenStax is a provider of affordable instructional technologies and is also one of the world’s largest publishers of open educational resources (OER).

Microsoft Learning Zone promises to provide educators and students with “responsible AI technology and peer-reviewed educational content to support learning” on Microsoft Copilot+ PCs. Microsoft Learning Zone works by utilizing on-device AI to generate interactive lessons for students, and its integration with OpenStax content means educators can rely on OpenStax’s digital library of 80 openly licensed titles.

The goal is for educators to create effective and engaging learning experiences safely, thereby bypassing the need to source and vet content independently. Included is a library of ready-to-use lessons, opportunity for immediate feedback and differentiated learning. Educators will maintain control of instructional content and pedagogical strategies and will be able to update or edit lessons or activities prior to sharing them with students.

Other tools included in the Microsoft Learning Zone are additional languages, reading coaching, public speaking help, math and reading progress, and a partnership with the online quiz platform Kahoot!

OpenStax resources have been reported as used across 153 countries, and this current collaboration combines the power and potential of responsible AI usage in education with content that has been utilized by 13,569 K-12 schools and 71 percent of U.S. colleges and universities, according to Rice.

“Through our partnership with OpenStax, we’re combining the power of on-device AI in Copilot+ PCs with OpenStax’s trusted and diverse peer-reviewed content to help educators quickly create high-quality, personalized, engaging lessons,” Deirdre Quarnstrom, vice president of Microsoft Education, added in the news release. “We’re excited about how this collaboration will empower classrooms globally.”

Health care companies dominated Fortune's America’s Most Innovative Companies report for 2025, with Houston’s top-rated company on the list falling into that sector. Photo via Getty Images

8 Houston companies earn spots among Fortune's most innovative for 2025

top honor

Eight Houston companies have been named to Fortune’s third annual list of America’s Most Innovative Companies, joining another 16 from the state of Texas.

The group of 300 companies nationwide was rated based on production innovation, process innovation, and innovation culture, according to Fortune. In partnership with Statista, the magazine considered IP portfolios, employee, expert and customer opinions; and many other factors.

While many of the top-rated companies fell into the tech sector, Fortune reports that health care companies made up the largest portion of the 2025 list. Sixty-three honorees fell into the health care category, including Houston’s top-rated company, Houston Methodist.

Here’s which Houston companies made the list and where they ranked:

  • No. 35 — Houston Methodist
  • No. 54. — ExxonMobil
  • No. 137 — NRG Energy
  • No. 158 — Hewlett-Packard Enterprise
  • No. 169 — BMC Software
  • No. 175 — Texas Children’s Hospital
  • No. 227 — Sysco
  • No. 268 — Chevron

“This award is a true credit to the culture we have created around innovation and the incredible work of Roberta Schwartz, our Chief Innovation Officer, and her team at the Center for Innovation,” Marc Boom, CEO of Houston Methodist, said in a LinkedIn post. “They have really set the tone for how we can use innovation and technology to continue to deliver the highest quality care for our patients.”

Dallas-Fort Worth claimed the largest number of Texas companies on the list, with 11 headquartered in the metroplex. Houston was home to the second-most with eight hailing from the Bayou City. Austin is home to only four of the companies on the list, however, companies from the Capital City ranked higher on average, with Oracle, Tesla and Dell Technologies claiming the top three spots for the state. Beloved Texas grocer H-E-B was the one company to represent San Antonio.

Here's how the other Texas companies fared:

  • No. 6 — Oracle
  • No. 11 — Tesla
  • No. 14 — Dell Technologies
  • No. 37 — AT&T
  • No. 59 — Texas Instruments
  • No. 89 — Charles Schwab
  • No. 91 — McKesson
  • No. 113 — Jacobs Solutions
  • No. 125 — Baylor, Scott & White Health
  • No. 165 — Frontier Communications
  • No. 201— H-E-B
  • No. 210 — CBRE Group
  • No. 219 — TTEC Holdings
  • No. 223 — GameStop
  • No. 251 — American Airlines Group
  • No. 271 — Caterpillar

California-based tech conglomerate Alphabet Inc. topped the list for the third year in a row, and California companies again represented the majority of companies on the list, according to Fortune. Alphabet, Microsoft, Apple, IBM and Salesforce made up the top five, of which three are headquartered in California.

The 2025 group had a median revenue of $22 billion over the last 12 months, according to Fortune. See the full report here.

Plug and Play is opening a Sugar Land hub to accelerate startups and innovation across smart cities, energy, health, and mobility sectors. Photo courtesy of Plug and Play

West Coast innovation organization unveils new location in Houston suburb to boost Texas tech ecosystem

plugging in

Leading innovation platform Plug and Play announced the opening of its new flagship Houston-area location in Sugar Land, which is its fourth location in Texas.

Plug and Play has accelerated over 2,700 startups globally last year with corporate partners that include Dell Technologies, Daikin, Microsoft, LG Chem, Shell, and Mercedes. The company’s portfolio includes PayPal, Dropbox, LendingClub, and Course Hero, with 8 percent of the portfolio valued at over $100 million.

The deal, which facilitated by the Sugar Land Office of Economic Development and Tourism, will bring a new office for the organization to Sugar Land Town Square with leasing and hiring between December and January. The official launch is slated for the first quarter of 2025, and will feature 15 startups announced on Selection Day.

"By expanding to Sugar Land, we’re creating a space where startups can access resources, build partnerships, and scale rapidly,” VP Growth Strategy at Plug and Play Sherif Saadawi says in a news release. “This location will help fuel Texas' innovation ecosystem, providing entrepreneurs with the tools and networks they need to drive real-world impact and contribute to the state’s technological and economic growth."

Plug and Play plans to hire four full-time equivalent employees and accelerate two startup batches per year. The focus will be on “smart cities,” which include energy, health, transportation, and mobility sectors. One Sugar Land City representative will serve as a board member.

“We are excited to welcome Plug and Play to Sugar Land,” Mayor of Sugar Land Joe Zimmerma adds. “This investment will help us connect with corporate contacts and experts in startups and businesses that would take us many years to reach on our own. It allows us to create a presence, attract investments and jobs to the city, and hopefully become a base of operations for some of these high-growth companies.”

The organization originally entered the Houston market in 2019 and now has locations in Bryan/College Station, Frisco, and Cedar Park in Texas.

Get to know the Houston Innovation Awards Community Champion Organization finalists. Photo via Getty Images

These are 6 of the organizations best supporting Houston's innovation community

houston innovation awards

It takes a village to launch, run, and grow an innovative startup.

And from helping founders gain access to capital to promoting diversity, offering mentorship and hosting pitch events, demo days and more, this year's six Community Champion Organization finalists are part of that village. Learn about each of the finalists and what drives them to support the Houston innovation ecosystem in the interviews below.

Click here to secure your tickets to the Houston Innovation Awards this Thursday, November 14, where we will announce the winner.

Energy Tech Nexus

Describe your company's work within the Houston innovation ecosystem.

Energy Tech Nexus is a new global energy and carbon tech hub focusing on hard tech solutions that started January 1, 2024, when Jason Ethier and Juliana Garaizar left Greentown Labs to create a Houston-headquartered climate hub serving as a global landing pad for energy and carbon tech stakeholders. Since then, 90 entrepreneurs have joined, of which 70 percent are underrepresented and 20 are international. Our ETN Grand Opening on September 10 showcased 50 of its companies as well as programs from Canada with TechNL, Australia with Austrade, and MassChallenge with 521 attendees total. Energy Tech Nexus provides mentor, accelerator and educational programs for entrepreneurs and underserved communities, partnering with entities like Houston Community College and Econwerx, plus national networks such as VentureWell, the LatinX Startup Alliance, and Browning the Green Space and global networks Impact Hub and U.S. Spain Executive Committee (USEC).

Why has your company decided to support the Houston innovation ecosystem?

Energy Tech Nexus was specifically created to support the evolving Houston innovation ecosystem in energy transition with a more Houston-centric and inclusive approach regarding the oil and gas industry. ETN's hands-on approach is very data-driven and results-oriented with a customized approach for every entrepreneur, depending on the stage of their startup/scaleup. ETN also extensively uses peer learning from key expert entrepreneurs or Fellow members who are in charge of creating events and animating the ecosystem.

Describe your company's impact on the Houston innovation ecosystem.

Since ETN's inception, its members have secured over $200 million in funding, given pilot demonstrations, and five grants. ETN has also become a landing pad for international companies from Latin America, Canada, Europe, Israel and Australia and will soon be expanding in Chile and Spain. Even before its soft-opening at the old EDPR offices at the Esperson Building downtown, ETN had already onboarded 30 members and organized a mission with 18 of them to Spain for the Energy Tech Summit, fully sponsored by the Basque Government, where they all met with the key Spanish players in the global energy transition. ETN was also granted an SBA Growth Accelerator Fund Competition Stage 1 award with ImpactHub Houston to develop the Houston Equitable Energy Transition Alliance that successfully launched on July 1 and had its Pilothon Pitch event during ETN's Grand Opening.

Who is the person/people leading your company's innovation team?

Jason Ethier has been leading ETN's innovation team with very novel approaches in data management and insights generation.

Greentown Labs Houston

Describe your company's work within the Houston innovation ecosystem.

Greentown Labs Houston opened on Earth Day 2021 as the city's first-ever climatetech startup incubator. With 30 members from the onset and anchoring supporters from the community, such as Greater Houston Partnership and 17 strategic corporations as founding partners—including Shell, Engie and Chevron—we've played a key convener for the energy transition and climatetech community ever since. Now, with three years of deep community engagement in the Houston area and many more partners and startups supported through local Greentown Houston programming, we've proudly supported more than 160 startups at Greentown Houston and have welcomed 22 new startups in 2024 alone. We recently played a key, anchor role in the city's first-ever Houston Energy and Climate Startup Week. We can't wait to see how the week-long event series will grow next year.

Why has your company decided to support the Houston innovation ecosystem?

Greentown Labs opened its second location in Houston because we believe it is the best place to broaden our impact and help accelerate the energy transition through climatetech entrepreneurship in partnership with the nation’s fourth largest city and the world-leading energy organizations headquartered there. We want to be an on-the-ground catalyst for the energy transition in Houston—for the entrepreneurs and innovators, organizations and communities that have already begun the transition and to spark new change for those who have yet to engage. Greentown Labs believes we can not solve climate change from the coasts—it’s critical to engage the talent and energy of all other major ecosystems around the country, especially in the middle of the country. We need all hands on deck at this time. We aim for Greentown Houston to be a place for convening climatetech startups, investors, corporate partners, partners, students and other stakeholders working in climatetech and energy transition innovation in Houston.

Describe your company's impact on the Houston innovation ecosystem.

Most recently, Greentown Houston was proud to serve as an anchoring partner on the first-ever Houston Energy and Climate Startup Week alongside Halliburton Labs and Rice Alliance for Technology and Entrepreneurship. But on an ongoing basis, Greentown Houston serves as a convener of the ecosystem—regularly hosting events. Our Transition on Tap networking event has become a regular event on many innovators' calendars. We run the Houston Ion District Investor Activation Program in partnership with the Ion to bring more early-stage investors in the Houston region into the climatetech ecosystem. We've successfully run two years of our ACCEL accelerator program, which supports underrepresented founders developing climatetech solutions—many of the participants are Houston-based startups. We regularly publish a Pilot Digest, which highlights our startup member companies that are actively seeking pilot partners in Houston and beyond. And we regularly host fundraising training sessions for our startups.

Who is the person/people leading your company's innovation team?

Timmeko Moore Love leads Greentown Houston as Greentown Labs’ first Houston general manager and senior vice president. She previously served as the first Black woman in the Fortune 500 to lead a venture capital program and ... brings deep industry and venture expertise.

Houston Angel Network

Describe your company's work within the Houston innovation ecosystem.

For over two decades, HAN has supported the innovation ecosystem of Houston with capital, connections, and counsel for startups and founders. Through our events and active involvement in early-stage incubators, accelerators, and mentoring programs, we educate Houstonians about the role that early-stage capital plays in fueling innovation. We also give accredited investors access to startup deals in which they can invest, both locally and nationally.

Why has your company decided to support the Houston innovation ecosystem?

Following in the footsteps of one of our founders, Paul Frison, HAN members love innovation and want to support it. Some HAN members are entrepreneurs with successful exits, whereas others are intrapreneurs who helped bring innovation to Fortune 500 companies. We have a shared passion for “the future,” and as investors believe we can use a portion of our capital to support meaningful change.

Describe your company's impact on the Houston innovation ecosystem.

HAN is one of the best sources for startup capital in Houston, with a diverse group of 100 members across many specialties. We hold monthly pitch meetings, quarterly educational socials, and other events where founders and funders can connect. HAN was the launch pad for some of the most talented investors in Houston. The learning and connections made at HAN (both by members and staff) led to the funding and/or founding of Mercury Fund, Artemis Fund, Texas HALO Fund, GOOSE Capital, and others. This year, HAN launched a strategic relationship with the University of Houston so that more UH alumni can become early-stage investors, mentors, and advisors. HAN also hosts educational events that are open to the public, including Aerospace Investing, Energy Investing, Women on Boards and multiple Angel 101 programs. HAN actively collaborates with other angel groups in Texas to help get more deals funded in Texas. In addition to investing, many HAN members have become advisors, board members, and CEOs of early-stage companies, both in Houston and beyond.

Who is the person/people leading your company's innovation team?

Our leadership team includes Eric Schneider, Eric Alfuth, Mitra Miller, and Rezwan Mirza as officers, and Samia Ahsan as managing director.

Impact Hub Houston

Describe your company's work within the Houston innovation ecosystem.

We provide a platform for collaboration, networking, and knowledge sharing. This community-centric approach fosters a supportive environment where ideas can flourish and partnerships can thrive. We are dedicated to supporting early-stage ventures at various stages of development. Our programs cater to entrepreneurs from ideation to scaling stages, equipping them with the resources, mentorship and networks needed to succeed. Impact Hub Houston designs and implements innovative programs that address pressing societal issues. From tackling healthcare disparities to promoting sustainable practices, our programs aim to create positive social change through entrepreneurship and innovation. These initiatives not only drive economic growth but also enhance the quality of life for Houstonians. Impact Hub Houston also serves as a catalyst for advocacy and thought leadership in the innovation space. We advocate for policies that support entrepreneurship and social impact, amplifying the voices of our community members on critical issues. Our thought leadership initiatives, including editorial content and public engagements, contribute to shaping the future of innovation in Houston and beyond.

Why has your company decided to support the Houston innovation ecosystem?

Impact Hub Houston's decision to support the Houston innovation ecosystem is deeply rooted in our mission to empower and connect change-makers, entrepreneurs and social innovators who are committed to solving the most pressing challenges facing our communities. Houston, as one of the most diverse and rapidly growing cities in the U.S., provides a fertile ground for innovation across multiple sectors, and we believe that an inclusive, collaborative ecosystem is key to unlocking its full potential. Our commitment stems from several core reasons, including but not limited to:

  1. Leveraging Houston’s diversity for innovation: We see this diversity as an asset to the innovation ecosystem, fostering creativity and inclusive problem-solving. Impact Hub Houston’s work centers around ensuring that innovators from all backgrounds, especially those from historically underrepresented communities, have the resources, support, and connections they need to thrive.
  2. Addressing Local and Global Challenges: Houston is a city of significant opportunity but also faces challenges in areas like health care, climate resilience, social justice, and education. We believe that the innovation ecosystem here has the potential to develop solutions that not only address local challenges but also have global implications.
  3. Closing the Gaps in Access and Opportunity: Despite its opportunities, Houston’s innovation ecosystem still reflects gaps in access to capital, mentorship, and resources, particularly for entrepreneurs of color, women, and other marginalized groups. Impact Hub Houston exists to level the playing field and provide equitable access to the innovation pipeline.

Describe your company's impact on the Houston innovation ecosystem.

We mobilize problem solvers to use their knowledge, skills and technology to address community challenges, demonstrating our commitment to local impact while also providing a global reach for Houston innovators. Our work extends to supporting underrepresented communities, and we work with public and private stakeholders to promote sustainable business practices that prioritize economic development, environmental stewardship and social equity.

Who is the person/people leading your company's innovation team?

Grace Rodriguez, CEO and executive director of Impact Hub Houston, leads a team that consists of Deputy Director and Co-founder of Impact Hub Houston Michelle Avalos and Community Catalyst Akeel Bernard.

Microsoft

Describe your company's work within the Houston innovation ecosystem.

Microsoft's day-to-day work is innovation, so it is only natural that we want to support the local innovation ecosystem in the cities where we operate. Our work in fostering innovation begins in middle school and continues to entrepreneurship and corporate innovation. We focus heavily on innovation in underserved communities and support for underrepresented founders. And we also have been working hard to bolster the climate tech and sustainability sectors in Houston.

Why has your company decided to support the Houston innovation ecosystem?

Our presence in Houston empowers us to better serve our customers, give employees the choice of staying close to personal networks and family, establish strong civic engagement programs that are aligned with Microsoft’s core values and more. Houston is a vibrant city where many of our consumer and business customers live and conduct business. Having a finger on the pulse of innovation where they are helping us support their needs. The Ion and the collaborative work environment we aim to foster will help us build deeper ties with Houston and the university systems, as well as others driving transformational initiatives locally. Furthermore, Houston has also been described as the most racially and ethnically diverse major metropolis in the U.S. All this makes Houston the perfect place to find and develop talent for Microsoft in a place where we can be close to our customers. The Ion itself is focused on tapping into this diversity, which is one of the reasons we chose to locate there.

Describe your company's impact on the Houston innovation ecosystem.

Microsoft is a Terrawatt sponsor of Greentown Labs and we have a separate sponsorship for the Accel program for BIPOC founders. We are a sponsor of the Ion and Rice Alliance. We also sponsor local innovation events like Climate Tech Startup Week, Tech Fest Live, and AfroTech. We seek to promote and empower founders. As an example, we invited 9 startups with underrepresented founders or CEOs to join us for CERAWeek and present in our Agora House. These founders made incredible connections throughout the week. We bring our employees into all of the programs we sponsor. Whether it is office hours for founders, one-on-one mentoring, or making industry connections, our people are helping. We take this all the way back to school, where we support organizations like SuperGirls Shine Foundation and Prairie View A&M. We also have Minority Student Day at the Ion, a summer program for students, and more. Microsoft also hosts or is involved in hundreds of local events. It's impossible to list them all, but our people are involved and doing their best to grow the ecosystem.

Who is the person/people leading your company's innovation team?

Rob Schapiro leads the office and he and his team work closely with our local Employee Resource Groups, our venture teams, and Microsoft for Startups. Amy Mueller Reynolds is our business manager who leads a lot of this work. Success has come from having a clear mission and focusing on a few programs where we could make an impact.

University of Houston Technology Bridge

Describe your company's work within the Houston innovation ecosystem.

The University of Houston has made significant strides in supporting and nurturing the startup ecosystem, both within the university and across the broader Houston region. Its efforts are designed to foster entrepreneurship, innovation and commercialization of new technologies, with a particular focus on leveraging its research capabilities and diverse student body. The Tech Bridge is a major hub for startup support and innovation. This 70-acre research park, located near the university campus, is designed to be a collaborative space for researchers, entrepreneurs and industry leaders. The Tech Bridge offers incubation and acceleration programs, commercialization support and industry collaboration.

Why has your company decided to support the Houston innovation ecosystem?

UH has made a strategic decision to support innovation and entrepreneurship for several key reasons that align with its mission to serve its students, the Houston community, and society at large. The primary motivations include but are not limited to:

  1. Economic Impact and Regional Growth: By supporting innovation and entrepreneurship, UH contributes to the city’s economic diversification and growth. Promoting startups and new ventures helps drive job creation, attracts investment, and strengthens Houston’s position as a center for innovation.
  2. Aligning with Houston’s Transition to a Knowledge Economy: As the global economy shifts towards knowledge-based industries, cities like Houston are diversifying beyond traditional sectors like oil and gas. UH recognizes that fostering innovation and entrepreneurship is critical to Houston's economic transition. UH plays a crucial role in helping the city remain competitive in emerging industries.
  3. Leveraging Research and Commercialization: UH is a research-intensive institution, with significant investments in areas like energy, healthcare, advanced materials, and data science. Supporting innovation and entrepreneurship enables the university to translate its cutting-edge research into real-world applications.

Describe your company's impact on the Houston innovation ecosystem.

The UH Technology Bridge has had a profound impact on Houston's innovation ecosystem by providing a dynamic environment where startups, researchers, and industry can collaborate, grow, and bring new technologies to market. The UH Technology Bridge hosts incubator and accelerator programs designed to help early-stage startups and research-based companies commercialize their innovations. These programs provide access to office and lab spaces, investment opportunities, networking and pilot and testing opportunities, commercialization support, collaborations and partnerships. Energy startups can collaborate with the university's energy research institutes, test prototypes, and pilot new technologies in UH’s specialized labs. The Technology Bridge’s proximity to the Texas Medical Center provides biotech and health tech startups with opportunities to develop, prototype, and pilot medical devices, diagnostics, and healthcare software.

Who is the person/people leading your company's innovation team?

Ramanan Krishnamoorti has successfully advanced UH innovation by providing a strategic vision, expanding key programs like the UH Technology Bridge, and fostering strong industry partnerships. Tanu Chatterji has been successful in leading the UH Technology Bridge through her strategic vision and leadership in fostering innovation and collaboration.

Here's who's calling the shots for the 2024 Houston Innovation Awards. Photos courtesy

2024 Houston Innovation Awards names esteemed judges for annual program

meet the decision makers

Ten Houstonians are in the hot seat for deciding the best companies and individuals in Houston's innovation ecosystem.

InnovationMap has announced its 2024 Houston Innovation Awards judging panel, which includes startup founders, nonprofit leaders, investors, corporate innovators, and more. In addition to the 10 judges, InnovationMap Editor Natalie Harms will serve as the editorial representative on the judging panel.

The selected judges will evaluate applications from the nearly 300 nominations that were submitted this year. The judges will be using their expertise to evaluate the nominees' applications, which are due to InnovationMap this week.

Read about this year's judges below, and don't forget to secure your tickets to the November 14 event to see who the panel selects as the winners for the annual celebration of Houston innovation.



Angela Wilkins, chief data officer at Starling Medical

Houston data scientist joins medical device startup amid AI evolution in the sectorAngela Wilkins joins the Houston Innovators Podcast to discuss the intersection of data and health care. Photo courtesy

Angela Wilkins has had a decade-long career in data science in business and academia and now oversees data science for Houston health tech company Starling Medical. She founded Mercury Data Science, which became OmniScience, and previously ran Rice University's Ken Kennedy Institute as executive director.

Brad Burke, associate vice president for industry and new ventures at Rice University's Office of Innovation and executive director of the Rice Alliance

The 2023 recipient of the Trailblazer Award, Brad Burke returns to the Houston Innovation Awards as a judge. For over 20 years, he's led the Rice Alliance for Technology and Entrepreneurship, and recently took on a new leadership role within the university's growing Office of Innovation.

Calicia Johnson, senior product manager at Xbox and co-lead for Black at Xbox at Microsoft

Calicia Johnson is a leader within Microsoft's Houston office, especially when it comes to representing and encouraging diversity. She was named the winner of the 2023 DEI Champion award at the Houston Innovation Awards. Prior to Xbox, she worked for nearly 10 years in oil and gas with the bulk of that time at Chevron.

Emily Cisek, CEO and founder of The Postage

Last year, Emily Cisek's company, The Postage, a secure life planning and small business succession platform, was a finalist in three Houston Innovation Awards categories, winning the award for Female-Founded Business. She returns as a judge as her company continues to grow.

Grace Rodriguez, CEO and executive director of Impact Hub Houston

Grace Rodriguez was a judge for the inaugural Houston Innovation Awards in 2021, and she returns to judge the awards in accordance to her mission of helping "do gooders do greater." In addition to leading Impact Hub Houston, she is a board member of the City of Houston Office of Business Opportunity and is on the Board of Directors for Downtown Houston.

Joey Sanchez, founder of Cup of Joey

As the 2024 Ecosystem Builder award recipient, Joey Sanchez has worked for years leading Houston innovation, including as senior director of ecosystems at the Ion Houston and director of corporate engagement at Houston Exponential. He's now growing his startup, Cup of Joey, a weekly coffee meetup organization, across Houston.

Jon Nordby, managing partner at investment firm Anthropy Partners and founder of EconWerx

For years, Jon Nordby has been a champion of Houston innovation in his previous leadership roles at Houston Exponential, MassChallenge, and the Greater Houston Partnership. A former Houston Innovation Awards judge from 2021, he now works hands on with startups and organizations looking to grow an innovation ecosystem.

Margarita Kelrikh, counsel at Pillsbury

As counsel in Pillsbury's Houston office, Margarita Kelrikh has supported the firm's growing startup clients since her appointment earlier this year. Prior to joining the firm, she held in-house counsel positions at a few companies, including WeWork. She received her bachelor's degree at the University of Chicago and her law degree at Columbia School of Law.

Pedro Silva, co-founder of Milkify

Pedro Silva co-founded Milkify, a freeze-drying breastmilk service, with his wife, Berkley Luck, and the company has appeared on Shark Tank and won last year's BIPOC-Founded Business Award.

Wade Pinder, founder of Product Houston

As the 2023 Mentor of the Year winner, Wade Pinder has mentored countless Houston startups and has decades of experience in product development — most recently through his own company, Product Houston.

Editorial judge: Natalie Harms, editor of InnovationMap

For the fourth year, Natalie Harms will represent InnovationMap on the annual awards judging panel as the founding editor of InnovationMap the host of the Houston Innovators Podcast.

She reports on innovation and technology for InnovationMap and on energy transition for EnergyCapitalHTX — and their impact on the city of Houston. A Houston native, she's worked as a business journalist for almost a decade and has a degree in journalism from the University of Houston and a certificate in publishing from New York University.

Temporary gatherings — like conferences and hackathons — are essential to attracting third-party developers. Photo via Getty Images

Rice expert: Why tech companies should sponsor hackathons

houston voices

Companies like Amazon, Microsoft and Apple depend on third-party developers to create applications that improve the user experience on their platforms. However, given the many options available, developers face a daunting task in deciding which platform to focus their efforts on.

“Developers are faced with imperfect information,” says Rice Business assistant professor Tommy Pan Fang. “They don’t have an overview of the entire technology landscape.”

A team of researchers, consisting of Fang, Andy Wu (Harvard University) and David Clough (University of British Columbia), set out to investigate how temporary gatherings like “hackathons” — in-person software development competitions — might influence a developer’s choice of software platform.

Hackathons like Rice University’s annual HackRice draw developers looking to pick up new skills and create applications with teammates. Many of these events are sponsored by software platform companies.

The research team conjectured that hackathon attendees are more likely to adopt a particular platform if any of the following conditions are true:

  • A high number of fellow attendees have already embraced it.
  • A fellow attendee has built an award-winning hackathon project on it.
  • The platform that sponsors the hackathon is already popular.

To test their theories, the researchers followed 1,302 software developers participating in 167 hackathons from January 2014 to May 2017. Twenty-nine different platforms sponsored the hackathons. Fang and his colleagues tracked developers’ platform choices before and after the in-person events.

The researchers found that temporary gatherings — like hackathons, conferences and trade fairs — make a difference.

Developers with greater technical expertise were more likely to use a platform widely embraced by fellow hackathon attendees. And with every 10% increase in the number of hackathon attendees already using a given platform, other attendees were 1.2% more likely to try out that platform themselves the following year.

They also found that platforms benefit from sponsoring temporary gatherings, like hackathons.

Developers who attended a hackathon sponsored by a particular platform were 20.4% more likely to adopt that platform in the following year, compared to developers who either did not attend any hackathon or attended one without a sponsor.

Part of the reason for the findings is that developers at hackathons exert social influence on each other, both during organized hackathon events like competitions and workshops, as well as informal ones including ping pong tournaments or nights playing video games.

“The social interaction and seeing their peers be successful with the tools and what’s fashionable impacts the tools they decide to adopt,” says Fang. “For developers trying to figure out what technology to adopt in a world with imperfect information and uncertainty, having a gathering can be a beacon.”

Interviews with hackathon organizers, sponsors and developers in the U.S. and Canada backed up the researchers’ findings. Interviewees shared how they learned from their interactions with fellow developers during hackathons.

“When I’m walking around, it becomes noticeable what technologies people are using,” said a veteran of 15 hackathons. Another noted that if more people use a certain application programming interface, “it’s lower risk because it will be usable.” They added, “Most people just follow others.”

The study has implications for both developers and software platform companies alike. Results suggest hackathons can be a valuable venue for developers, not only to pick up new skills, but also to help them identify which platforms to use in the first place. For software companies, the lesson is simple: Sponsoring hackathons can be good for business.

Future research could look at how other types of events like conferences, tournaments and world’s fairs might impact how people end up adopting technologies, especially emerging ones, Fang says. For example, a company like OpenAI could use these types of in-person events to garner support and build momentum for its products.

“Companies that may have taken a step back during Covid should reevaluate in-person events to get people excited and regain momentum for their platforms,” Fang says. “The take-home message is, go out there and sponsor these events.”

This article originally ran on Rice Business Wisdom. For more, see Fang, et al. “Platform diffusion at temporary gatherings: Social coordination and ecosystem emergence.” Strategic Management Journal 42.2 (2021): 233-272. https://doi.org/10.1002/smj.3230.

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12+ can't-miss Houston business and innovation events for September

where to be

Editor's note: Houston's business and innovation events are back in session. From the return of Houston Energy and Climate Startup Week to a send-off for an impactful innovation leader and several health conferences, here's what not to miss and how to register. Please note: this article may be updated to include additional event listings.

Sept. 5-7 — Houston Hackathon

Impact Hub Houston is bringing back the Houston Hacakthon this month, where developers of all skill sets can work together to propose solutions to some of the Bayou City’s most pressing issues. The event is focused on ideating, designing, and developing both policy-based and tech solutions to improve Houston.

This event starts Saturday, Sept. 5, at noon at the Ion. Register here.

Sept. 8 — Community Celebration: A Send-Off for Paul Cherukuri

Come out to the Ion to celebrate Paul Cherukuri, Rice’s first chief innovation officer, whose visionary leadership has left a lasting impact on Houston’s innovation ecosystem. Cherukuri is leaving the university to accept a position at the University of Virginia. Hear remarks from Cherukuri and enjoy a networking reception following the talk.

This event is Monday, Sept. 8, from 2:30-5:00 p.m. at the Ion. Register here

Sept. 11 — Houston Methodist Leadership Speaker Series – Dr. Evan Collins

The Houston Methodist Tech Hub at the Ion will host its recurring leadership speaker series, this time featuring Dr. Evan Collins, chief of the Houston Methodist Hand & Upper Extremity Center at Houston Methodist and the Houston Methodist Center for Innovation's first innovator-in-residency. Collins will present on the creative process of innovation.

This event is Thursday, Sept. 11, from 4:45-6 p.m. at the Ion. Register here.

Sept. 12 — Future of Space

The Greater Houston Partnership’s 2025 Future of Space event will feature a keynote address by Vanessa E. Wyche, acting associate administrator of NASA. In her new role, Wyche serves as NASA’s chief operating officer, leading more than 18,000 employees and overseeing an annual budget exceeding $25 billion. Discussions will highlight how Houston’s space ecosystem is driving economic growth, technological innovation and new opportunities across the region and the nation.

The event is Friday, Sept. 12, from noon-1:30 p.m. at the Royal Sonesta. Find more information here.

Sept. 15-19 — Houston Energy and Climate Startup Week

Houston Energy and Climate Startup Week returns for its second year, with panels, happy hours and pitch days focused on the energy transition. The week features major events, including the Energytech Nexus Pilotathon, the Rice Alliance Energy Tech Venture Forum, Halliburton Labs Finalists Pitch Day and many others. See a preview of the week on our sister site EnergyCapitalHTX.com and learn more in the event listings below.

This event starts Monday, Sept. 15. The Ion District will host many of the week's events. Find more information here.

Sept. 16 — Energytech Nexus Pilotathon

Grab breakfast and take in keynotes and panels by leaders from New Climate Ventures, V1 Climate, Halliburton, Energy Tech Nexus and many others during Houston Energy & Climate Week. Then hear pitches during the Pilotathon, which targets startups ready to implement pilot projects within six to 12 months.

This event is Tuesday, Sept. 16, from 8 a.m.-5 p.m. at GreenStreet. Get tickets here.

Sept. 16 — Meet the Activate Houston Cohort 2025 Fellows

Meet Activate's latest cohort, which was named this summer, and also learn more about its 2024 group during Houston Energy & Climate Week.

This event is Tuesday, Sept. 16, at 5 p.m. at the Ion. Register here.

Sept. 17 — Green ICU Conference: Sustainability in Health Care for a Healthier Future

Houston Methodist will host its inaugural Green ICU Conference during Houston Energy & Climate Week. The conference is designed to bring together healthcare professionals, industry leaders, policymakers and innovators to explore solutions for building a more sustainable healthcare system.

This event is Wednesday, Sept. 17. from 8 a.m.-3 p.m. at TMC Helix Park. Register here.

Sept. 18 — Rice Alliance Energy Tech Venture Forum

Hear from clean energy startups from nine countries and 19 states at the 22nd annual Energy Tech Venture Forum during Houston Energy & Climate Week. The 12 companies that were named to Class 5 of the Rice Alliance Clean Energy Accelerator will present during Demo Day to wrap up their 10-week program. Apart from pitches, this event will also host keynotes from Arjun Murti, partner of energy macro and policy at Veriten, and Susan Schofer, partner at HAX and chief science officer at SOSV. Panels will focus on corporate innovation and institutional venture capital.

This event is Thursday, Sept. 18, from 7:30 a.m.-5 p.m. at Rice University’s Jones Graduate School of Business. Register here.

Sept. 18 — ACCEL Year 3 Showcase

Celebrate Advancing Climatetech and Clean Energy Leaders Program, or ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders from Greentown Labs and Browning the Green Space. Two Houston companies and one from Austin are among the eight startups to be named to the 2025 group. Hear startup pitches from the cohort, and from Greentown's Head of Houston, Lawson Gow, CEO Georgina Campbell Flatter and others. This event is part of Houston Energy & Climate Week.

This event is Thursday, Sept. 18, from 5-8 p.m. at Greentown Labs. Get tickets here.

Sept. 19 — Halliburton Labs Finalists Pitch Day

Hear from Halliburton Labs' latest cohort of entrepreneurs during Houston Energy & Climate Week. The incubator aims to advance the companies’ commercialization with support from Halliburton's network, facilities and financing opportunities. Its latest cohort includes one company from Texas.

This event is Friday, Sept. 19, from 8 a.m.-noon at The Ion. Register here.

Sept. 21-25 — AI in Health Conference

The Ken Kennedy Institute at Rice University will present the fourth annual AI in Health Conference, which aims to bridge the gap between artificial intelligence and real-world health outcomes. The event will explore the current landscape of artificial intelligence in health and present a research-driven outlook for the future of computational health innovation.

This conference is from Tuesday, Sept. 23, to Wednesday, Sept. 24. Additional workshops will be offered on Monday, Sept. 22, and Thursday, Sept. 25. The events will be held at the BioScience Research Collaborative at Rice University. Find more information here.

Sept. 25 — Industrial AI Nexus Connect

InnovateEnergy and Industrial AI Nexus will host a talk by Matthew Alberts, manager of innovation and emerging technologies at Southern Company and author of "The Gen AI Manufacturing Revolution: Smarter Factories, Enhanced Products, and Reduced Costs." Alberts will present “The Gen AI Revolution," followed by happy hour and a complimentary book signing.

This event is Thursday, Sept. 25, from 5:30-7:30 p.m. at the Ion. Register here.

Texas is the 4th hardest working state in America, report finds

Ranking It

It's no secret that Texans are hardworking people. To align with the Labor Day holiday, a new WalletHub study asserts that the Lone Star State is one of the five most hardworking states in America for 2025.

The report ranked Texas the fourth most hardworking state this year, indicating that its residents are working harder than ever after the state fell into seventh place in 2024. Texas previously ranked No. 4 in 2019 and 2020, slipped into No. 5 in 2021 and 2022, then continued falling into sixth place in 2023. But now the state is making its way back to the top of the list.

WalletHub's analysts compared all 50 states based on "direct" and "indirect" work factors. The six "direct" work factors included each state's average workweek hours, employment rates, the share of households where no adults work, the share of workers leaving vacation time unused, and other data. The four "indirect" work factors consisted of workers' average commute times, the share of workers with multiple jobs, the annual volunteer hours per resident, and the average leisure time spent per day.

North Dakota landed on top as the most hardworking state in America for 2025 for another year in a row, earning a score of 66.17 points out of a possible 100. For comparison, Texas ranked No. 4 with 57.06 points. Alaska (No. 2), South Dakota (No. 3), and Hawaii (No. 5) round out the top five hardest working states.

Across the study's two main categories, Texas ranked No. 5 in the "direct" work factors ranking, and earned a respectable No. 18 rank for its "indirect" work factors.

Broken down further, Texans have the second-longest average workweek hours in America, and they have the 12th best average commute times. Texans have the 6th lowest amount of average leisure time spent per day, the report also found.

According to the study's findings, many Americans nationwide won't take the chance to not work as hard when presented with the opportunity. A 2024 Sorbet PTO report found 33 percent of Americans' paid time off was left unused in 2023.

"While leaving vacation time on the table may seem strange to some people, there are plenty of reasons why workers choose to do so," the report's author wrote. "Some fear that if they take time off they will look less dedicated to the job than other employees, risking a layoff. Others worry about falling behind on their work or are concerned that the normal workflow will not be able to function without them."

The top 10 hardest working states are:

  • No. 1 – North Dakota
  • No. 2 – Alaska
  • No. 3 – South Dakota
  • No. 4 – Texas
  • No. 5 – Hawaii
  • No. 6 – Virginia
  • No. 7 – New Hampshire
  • No. 8 – Wyoming
  • No. 9 – Maryland
  • No. 10 – Nebraska
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This story originally appeared on CultureMap.com.