Three Houston entrepreneurs walked away from this year's Liftoff Houston with $10,000 in prize money. Photo courtesy of the city of Houston

Three local entrepreneurs have received a big lift from the City of Houston’s 2022 edition of the Liftoff Houston startup business plan competition. Each entrepreneur received a $10,000 cash prize.

Natasha Roberts won in the service category. She is the founder of ActIVate Drip Spa, which provides medical-grade IV drips that help eliminate toxins and aid hydration and recovery.

Hannah Le prevailed in the product category. Her startup, RE.STATEMENT, runs a marketplace for designers to upcycle old fashion into wearable art.

Aditya Aggarwal claimed victory in the innovation category. Her business, Maritime XR, aims to supplement conventional maritime training with virtual reality simulations.

“Liftoff Houston goes beyond the $10,000 grand prize that is awarded in each category. This program is also about business education, mentorship and networking — all of which are foundations of creating a successful business,” Houston Mayor Sylvester Turner says in a news release.

All of the entrepreneurs who competed in Liftoff Houston attended nearly four months of workshops and met with business and financial mentors. Representatives of Capital One Bank and SCORE Houston their business plans. To devise their business plans, the entrepreneurs relied on free resources from the Houston Public Library and the city’s Office of Business Opportunity.

The winners were announced November 5. This year’s nine finalists were chosen from more than 160 applicants.

The other finalists in the service category were:

  • Charmeyce Buck and Frerika Varlack of Ignite Diagnostic Solutions, a professional analytical laboratory.
  • Kimberly Evans of the Coterie Wine Bar & Social Club, whose customers come from underserved communities.

The other finalists in the product category were:

  • Suzanne Knobel of Bennie’s Old-Fashioned Ketchup, which produces small-batch ketchup made with fresh tomatoes.
  • Stefanie Jones of Yvonne Beauty, a beauty retailer whose clients are Black women.

The other finalists in the innovation category were:

  • Sean Carroll of Buffalo Seaweed, the first algae farm in Texas.
  • Terri Nguyen of SHI Educational Properties, which builds affordable modular homes.
Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Houston legacy planning platform secures $2.5M investment, adds to board

fresh funding

Houston-based Paige, a comprehensive life planning and succession software company, has secured a $2.5 million investment to expand the AI-driven tools on its platform.

The funding comes from Alabama-based 22nd State Banking Company, according to a news release. Paige says it will use the funding to expand automation, AI-driven onboarding and self-service tools, as well as add to its sales and customer success teams.

The company was originally founded by CEO Emily Cisek in 2020 as The Postage and rebranded to Paige last year. It helps users navigate and organize end-of-life planning with features like document storage and organization, password management, and funeral and last wishes planning.

“Too many families are left trying to piece together important information during some of the hardest moments of their lives,” Cisek said in the news release. “This investment allows us to accelerate the next phase of growth for Paige by improving the product and expanding support for our members, our financial institution partners and the communities they serve,”

In addition to the funding news, the company also announced that 22nd State Banking CEO and President Steve Smith will join Paige's board of directors.

“We believe banking should be grounded in relationships and built around the real needs of the people and communities we serve. Paige brings something deeply relevant to that mission," Smith added in the release. "It helps families prepare for the future in a practical and meaningful way, and it gives the banking community new pathways to support customers through important life transitions.”

Paige estimates that $124 trillion in assets will change hands through 2048. Yet about 56 percent of Americans do not have an estate plan.

Read more on the topic from Cisek in a recent op-ed here; or listen to InnovationMap's 2021 interview with her here.

Houston digital health platform Koda lands strategic investment

money moves

Houston-based advance care planning platform Koda Health has added another investor to the lineup.

The company secured a strategic investment for an undisclosed amount from UPMC Enterprises, the commercialization arm of the University of Pittsburgh Medical Center. The funding is part of Koda's oversubscribed series A funding round that closed in October, according to a release.

"UPMC Enterprises’ investment is a meaningful signal, not just to Koda, but to the broader market," Dr. Desh Mohan, chief medical officer and co-founder of Koda Health, said in the news release. "It validates that health systems are ready to invest in infrastructure that makes advance care planning work the way it should: proactively, at scale, and with the human support that these conversations require. Having UPMC Enterprises as a strategic investor puts us in a unique position to prove what's possible."

Koda has raised $14 million to date, according to a representative from the company. Its series A round was led by Evidenced, with participation from Mudita Venture Partners, Techstars and the Texas Medical Center last year. At the time, the company said the funding would allow it to scale operations and expand engineering, clinical strategy and customer success. The company described the round as a "pivotal moment," as it had secured investments from influential leaders in the healthcare and venture capital space.

Koda Health, which was born out of the TMC's Biodesign Fellowship in 2020, saw major growth last year, as well, and now supports more than 1 million patients nationwide through partnerships with Cigna Healthcare, Privia Health, Guidehealth, Sentara, UPMC and Memorial Hermann Health System.

The company integrated its end-of-life care planning platform with Dallas-based Guidehealth in April 2025 and with Epic Systems in July 2025. It also won the 2025 Houston Innovation Award in the Health Tech Business category. Read more here.