Across industries, these three founders found a new way of doing things. Images courtesy

This week's innovators to know truly represent the spirit of innovation. All three looked at a traditional way of doing something, and reimagined it — from design to smart technology.

Andre Norman, founder of Jellifin

Andre Norman founded Jellifin, an options trading platform, flipping the script on the traditional investment process. Courtesy Jellfin

When it comes to investing in stock options, you might go the traditional route and seek out a brokerage that focuses on options trading. There's a major catch, though: most brokerages tack on a fee of anywhere between $7 and $20 per trade, says Andre Norman, founder of Jellifin, an online options trading platform, is disrupting that norm.

The company works with individuals and brokers to provide an options trading platform at a flat monthly fee. This allows investors to trade as frequently or infrequently as they please, and to not factor in the cost of a trade fee when considering what's best for their portfolio.

"A lot of people don't invest because of the high costs associated with trading," Norman said. "We allow them to get into investing without having to pay huge amounts of money."

Read more about Jellifin and its founder here.

Lisa Pope Westerman, founder and CEO of LUCID

Lisa Pope Westerman has created LUCID, a network of architects that's flipping the script on how architecture projects go. Courtesy of LUCID

When it comes to the traditional method of design integration, Lisa Pope Westerman saw a disconnect. She created LUCID, a collective of architects and boutique architecture firms, to help connect the dots within the industry. When clients retain LUCID as their designer or architect, they're given access to the firms and individual architects who are best suited for the job.

"People have referred to us as 'the WeWork of architecture,' or 'the Uber of design,'" Pope Westerman says. "We think that in 10 years, this is how the world will just be working."

Read more about LUCID and its founder here.

Marci Corry, owner of SAFE 2 SAVE

Marci Corry had the idea for SAFE 2 SAVE in 2016 when she met with a college student she was mentoring to discuss how to help the student's peers detach from their phones. They agreed that incentives, particularly food, were the key, and not just for college kids. Now, the Houston-based app has blown up to include a fan base of more than 148,000 users, 20 employees, and a partnership with Memorial Hermann.

"They said, 'We want this to stop happening. We don't want these people being pushed through our door on a stretcher and this is epidemic in Houston,'" Corry says.

Read more about SAFE 2 SAVE and its founder here.

Lisa Pope Westerman has created LUCID, a network of architects that's flipping the script on how architecture projects go. Courtesy of LUCID

Meet the Houston entrepreneur behind the 'Uber of design'

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What if retaining one architecture company gave you access to dozens more? That's the idea behind LUCID, an architecture and design collective that Lisa Pope Westerman, formerly of San Francisco-based Gensler and New York City-based rockwell group, launched in Houston this year.

LUCID is a collective of architects and boutique architecture firms that specialize in at least one of the following property types: hospitality, retail, mixed-use developments, high-rise residential, and wellness developments. When clients retain LUCID as their designer or architect, they're given access to the firms and individual architects who are best suited for the job. Currently, LUCID is composed of roughly 40 total architects coming from several architecture and design firms, including Chicago-based PinPoint Collective, Houston-based gin design group, and New York-based Glen & Co. architecture.

"People have referred to us as 'the WeWork of architecture,' or 'the Uber of design,'" Pope Westerman says. "We think that in 10 years, this is how the world will just be working."

Pope Westerman spoke with InnovationMap about launching LUCID, Houston's unique design community and how the architecture industry continues to innovate.

InnovationMap: When did you start planning LUCID?

Lisa Pope Westerman: I really started thinking about it in beginning of 2018, and working on it middle of 2018, and making sure the initial groups we started with are a good fit. It's been nothing but wonderful. Everyone's smarter than me, and brings such a unique perspective to the group for various reasons. Not everyone is an architect or an interior designer ­– the intent is to be really nimble and flexible. We're bringing a lot of unique specialists. We have branding, graphic design, and a strategy group that is just amazing.

We're looking to, as a group, not just be innovative, but have innovation in all the different types of things [we offer], including our process. We believe that the world of design is going to be much more than visual, and that we really need to be thinking about all the senses, like touch and smell and [hearing]. Just typically, everything's visual, and [the other senses] have been secondary.

IM: How did LUCID find the architects and architecture firms that compose the collective?

LPW: The original of roughly 40 people are people I've worked with over the past 20 years. That's how we got things started. I've basically been involved in every size company imaginable: from a one-man show, to the largest design firm in the world, Gensler. The intent of the model is to create something where there's a parent brand that feels like a very large company, and we're essentially an umbrella, and within us are all the other wonderful boutique specialty brands.

IM: What kinds of architecture firms does LUCID work with?

LPW: Most of the firms affiliated with us are around a dozen people. We find that's the right size of people that are highly specialized, super talented, and able to maintain the [high] quality level.

IM: Tell me a bit about LUCID's business model.

LPW: So, we facilitate everything, and that's how [LUCID] is compensated. So, we essentially facilitate in bringing the companies to the client, which is the business development aspect of things. We collaborate on the client management side, so we're still very involved with the clients and the projects. We carry everybody. We help manage all of it, and all of the companies' [projects]. It's a true collaboration.

People truly believe that by being associated with LUCID, they're going to be able to elevate what they've been doing even more. It's important that the companies that want to be affiliated with LUCID are really interested in that.

IM: Can the architecture firms that are a part of LUCID still do work outside of the LUCID collective?

LPW: All the firms connected to LUCID still do their own business. They haven't folded into LUCID and then given up their brand. The intent is that we're celebrating the brands. We like the diversity.

IM: LUCID is currently working on its first project. What information can you share?

LPW: It's in the hospitality industry, and it is a restaurant, bar, event space, and it's for a private club outside of Houston. We started at the beginning of [2019], and we'll be done at the end of the year.

IM: Did LUCID launch with a fund raise? Are you planning a fund raise?

LPW: The front end is really just a shared passion among the companies and individuals that are connected. Longer term, we are interested in even partnering with investors in creating new and different kinds of projects. There are some other firms out there, but not many, that are starting to do that sort of thing … where [the design firm] collaborates with investors and projects, rather than just being hired on as the designer for a project.

IM: How is the Houston design scene different from design scenes around the world?

LPW: Well, I think it's an exciting time for Houston. Especially in our world of lifestyle design, it's the overarching [theme]. We do everything for lifestyle. In Houston, we're really starting to be at the height of this renaissance of bringing just a higher level of appreciation for design. From a lifestyle standpoint, things have been percolating for a while now.

IM: What's a foundational project you've worked on that taught you an essential lesson about design?

LPW: In terms of my Houston project base, certainly the ExxonMobil project was really impactful, because of the scale of the project and all the different participants in it. We collaborated with several other design firms, both in Houston and out of Houston, and not only design firms, but also globally acclaimed artisans. Just at a worldwide level, the caliber of the clients was amazing. It was an incredible experience because of the scale and the success of it. … It was building a city.

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Portions of this interview have been edited.

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Houston university teams up with angel group to reach, upskill future investors

Through a new partnership with the Houston Angel Network and Houston Exponential, the University of Houston will help cultivate startup investors among UH alumni.

The partnership will bolster accredited early-stage investors and accelerate opportunities for aspiring startup investors, the university says in a news release.

“Investors play a vital role in the startup ecosystem and this initiative gives our alumni a rapid path to becoming angels. Our vision is to activate more investors with deep connections to UH who support world-class innovation in our community and beyond,” says Ramanan Krishnamoorti, the university’s vice president for energy and innovation.

The partnership is based at UH’s Technology Bridge. Tech Bridge promotes tech commercialization, industrial partnerships, and startup development.

“Our founders are launching many exciting new companies, but they need better access to capital,” says Tanu Chatterji, associate director of startup development at UH. “This partnership will help us mobilize angel investors who want to support these innovators with knowledge and financial resources.”

UH alumni interested in participating in the new partnership should contact Chatterji at tchatte@uh.edu.

The angel network will lend its investing expertise to early-stage businesses in tech, energy, life sciences, consumer, and aerospace sectors. Meanwhile, tech startup incubator Houston Exponential will provide support for entrepreneurs and the startup ecosystem.

“This relationship is a testament to the collaborative spirit of Greater Houston’s business and academic communities,” says Mitra Miller, vice president of the Houston Angel Network, an organization for early-stage investors. “By leveraging the combined expertise and resources of our three organizations, we can increase the flow of early-stage capital in our region in support of great innovators and high-growth enterprises.”

Natara Branch, CEO of Houston Exponential, says the new initiative “promises to be a roadmap for investment education, and support for aspiring investors and entrepreneurs alike.”

“An active and educated investor base is an essential component of a thriving startup ecosystem,” says Branch.

Houston lab sees progress with breakthrough light-harvesting processes

Hi, tech

A groundbreaking Rice University lab has made further strides in its work to make harvesting light energy more efficient and stable.

Presented on the cover of a June issue of Science, a study from Rice engineer Aditya Mohite's lab uncovered a method to synthesize a high-efficiency perovskite solar cell, known as formamidinium lead iodide (FAPbI3), converting them into ultrastable high-quality photovoltaic films, according to a statement from Rice. Photovoltaic films convert sunlight into electricity.

The new process makes solar cells that are about 10 times more durable than traditional methods.

“Right now, we think that this is state of the art in terms of stability,” Mohite said in a statement. “Perovskite solar cells have the potential to revolutionize energy production, but achieving long-duration stability has been a significant challenge.”

The change come from "seasoning" the FAPbI3 with 2D halide perovskites crystals, which the Mohite lab also developed a breakthrough synthesis process for last year

The 2D perovskites helped make the FAPbI3 films more stable. The study showed that films with 2D perovskites deteriorated after two days of generating electricity, while those with 2D perovskites had not started to degrade after 20 days.

“FAPbI3 films templated with 2D crystals were higher quality, showing less internal disorder and exhibiting a stronger response to illumination, which translated as higher efficiency," Isaac Metcalf, a Rice materials science and nanoengineering graduate student and a lead author on the study, said in the statement.

Additionally, researchers say their findings could make developing light-harvesting technologies cheaper, and can also allow light-harvesting panels to be lighter weight and more flexible.

"Perovskites are soluble in solution, so you can take an ink of a perovskite precursor and spread it across a piece of glass, then heat it up and you have the absorber layer for a solar cell,” Metcalf said. “Since you don’t need very high temperatures ⎯ perovskite films can be processed at temperatures below 150 Celsius (302 Fahrenheit) ⎯ in theory that also means perovskite solar panels can be made on plastic or even flexible substrates, which could further reduce costs.”

Mohite adds this has major implications for the energy transition at large.

“If solar electricity doesn’t happen, none of the other processes that rely on green electrons from the grid, such as thermochemical or electrochemical processes for chemical manufacturing, will happen,” Mohite said. “Photovoltaics are absolutely critical.”

The Mohite lab's process for creating 2D perovskites of the ideal thickness and purity was published in Nature Synthesis last fall. At the time, Mohite said the crystals "hold the key to achieving commercially relevant stability for solar cells."

About a year ago, the lab also published its work on developing a scalable photoelectrochemical cell. The research broke records for its solar-to-hydrogen conversion efficiency rate.

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This article originally ran on EnergyCapital.

3 Houston innovators to know this week

who's who

Editor's note: Every week, I introduce you to a handful of Houston innovators to know recently making headlines with news of innovative technology, investment activity, and more. This week's batch includes a podcast with a health tech data scientist, a CEO celebrating an international expansion, and a founder who won a big DOE prize.

Angela Wilkins, chief data scientist at Starling Medical

Angela Wilkins joins the Houston Innovators Podcast to discuss the intersection of data and health care. Photo courtesy

When most people hear about Houston startup Starling Medical, they might think about how much potential the medical device company has in the field of urinalysis diagnostics. But that's not quite where Angela Wilkins's head went.

Wilkins explains on the Houston Innovators Podcast that when she met the company's co-founders, Hannah McKenney and Drew Hendricks, she recognized them as very promising startup leaders taking action on a real health care problem. Starling's device can collect urine and run diagnostics right from a patient's toilet.

"It was one of those things where I just thought, 'They're going to get a bunch of data soon,'" Wilkins says. "The opportunity is just there, and I was really excited to come on and build their AI platform and the way they are going to look at data."

For about a year, Wilkins supported the startup as an adviser. Now, she's working more hands on as chief data officer as the company grows. Read more.

Sean Kelly, CEO and co-founder of Amperon

Amperon officially expanded in Europe. Photo via LinkedIn

Houston-based, AI-powered electricity forecasting and analytics services company Amperon Holdings is live in Europe. The expansion, which Co-Founder and CEO Sean Kelly previously told InnovationMap about, is official, the company announced this month. In addition to the expansion, Amperon announced Jon Ecker as general manager, Europe, and Kelsey Hultberg as executive vice president, communications, and chief of staff.

Now, European companies that buy and sell energy in the renewable energy producers, financial institutions, and utilities markets can leverage Amperon's platform of AI and machine learning technologies to access short- and long-term forecasts for their individual meters and generation assets.

“As a warmer-than-expected June ushers in a hot summer, and increasing uncertainty looms for the calmer fall months due to the influx of wind and solar generation, we are eager to assist our European customers in navigating the power market volatility caused by heat waves, extreme weather events, and shifts in power usage across the region,” Kelly says in a news release. Read more.

Laureen Meroueh, founder of Hertha Metals

Hertha Metals, based in Conroe, won first place at the 2024 Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition. Photo via LinkedIn

Four startups from across the country won over $160,000 in cash prizes from the U.S. Department of Energy’s Office of Technology Transitions earlier this month, and a Houston-area company claimed the top prize.

Hertha Metals, based in Conroe, won first place at the 2024 Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition. The program honors and supports clean energy innovators nominated by clean technology business incubators.

Hertha Metals was founded by Laureen Meroueh, a mechanical engineer and materials scientist, in 2022. Read more.