Put the phones down

Houston safe driving app backed by Memorial Hermann plans Texas expansion

A Houston-based app, SAFE 2 SAVE, rewards drivers for putting their phones away while driving. Pexels

Between 2016 and 2017, distracted driving accidents in Harris County rose 62 percent, according to the Texas Department of Transportation, and a local hospital system is stepping up to keep drivers and their passengers out of their emergency rooms.

Memorial Hermann's critical care air transport service Life Flight is partnering with app SAFE 2 SAVE to reward drivers who keep their minds focused and their eyes on the road. The app launched in Houston in January of 2016, and wants to expand to other Texas markets this year.

"Part of our role as trusted providers of high-quality trauma care for our community is to educate and empower people across the region to change behaviors that cause preventable traumas," Tom Flanagan, Memorial Hermann's vice president of Trauma Service Line and System Integration, says in a press release. "We are tapping into the technology that has become such a large part of people's lives and coincidentally, a major part of distracted driving."

The idea for SAFE 2 SAVE began when College Station pastor's wife Marci Corry, who previously worked for Merck — a large pharmaceutical company, met with a college student she was mentoring to discuss how to help the student's peers detach from their phones. They agreed that incentives, particularly food, were the key, and not just for college kids. Corry was inspired by the news of a Chick-fil-A franchise that used a "Cell Phone Coop" challenge to get customers to talk to each other and rewarded them for restricting their cell use with free ice cream at the end of the meal. "Let's do an app version of that!" she remembers saying at the time.

That was October 2016. In that time, the app has blown up to include a fan base of more than 148,000 users. The company has 20 employees, including two based full-time in Houston.

"We're so fortunate we have a product that everyone is interested in," says vice president of operations, Christina Rudolph. "We have such a unique place in the market because everyone likes our app. There aren't a lot of products to change behavior and food is such a motivator."

The sales team at SAFE 2 SAVE works hard to make the rewards appealing to a broad swath of users, not just college students, so while there are discounts at Chick-fil-A and Dave & Buster's, it's far from the whole story. In Houston, food options include free dishes at State Fare and discounts at Cacao & Cardamom, but also 20 percent off at Rooftop Cinema Club or discounted classes at Pure Barre.

For every minute of driving over 10 miles per hour without using their phones, users rack up two points. As long as users set navigation apps and music before they start driving, they can use those, too.

They can also earn more by referring friends. With enough friends on board, it's easy to organize a competition, a great incentive for family and friends to keep each other in check about safe driving.

"To get people to live a life that's less distracted, there's a ripple effect for users," Corry says of the human connection the app helps to foster.

SAFE 2 SAVE launched in Houston in January of 2018. Before that, Corry connected with Memorial Hermann at a Lifesavers National Conference on Highway Safety Priorities.

"They said, 'We want this to stop happening. We don't want these people being pushed through our door on a stretcher and this is epidemic in Houston,'" Corry says.

The sponsorship means that whenever users in Houston open the SAFE 2 SAVE app, they are met with the words, "Is it really worth it? Memorial Hermann Life Flight says no." The hospital logo is accompanied by a photo the user downloads of themselves with a loved one to remind themselves why their behavior matters.

"Our first step is to continue to go deep in Houston. If you can win Houston, you can win anywhere — it's the most distracted city in the nation," Corry says.

Already expanded to San Antonio, the company hopes to expand to Austin and Dallas this year. Once they hit 500,000 users, online brands are likely to join, making it easier to go nationwide. But until then, Houston has some serious work to do.


Marci Corry (left) started SAFE 2 SAVE in January of 2018. Christina Rudolph is the company's vice president of operations.

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Welcome to Houston, Lalamove. Photo by @HoustonTips

Holiday shopping is in full swing, and the bane of everyone's existence — especially during a pandemic — is shipping.

For smaller and mid-sized local businesses, that means paying big-business prices to a national shipping company. And for consumers, it's waiting a week or more to receive your item, even if you paid for shipping.

Lalamove has a solution for both parties. The 24/7 on-demand delivery app recently launched in Houston and offers affordable, same-day delivery services for the local merchants we're all trying to support right now.

"Amidst COVID-19, it is more important than ever to shop local and support our small businesses," says Lalamove's international managing director, Blake Larson. "We look forward to providing our services to Houston businesses in need of a fruitful start to the holiday season."

Unlike other delivery options, Lalamove delivers everything from food to small packages to bulky furniture within the same day, and it operates on a base-plus-miles pricing model with no commissions.

Deliveries in a sedan start at $8.90, with $1 per additional mile. SUV pricing has a base fare of $16.90 plus $1.25 per mile. Other same-day delivery options with national shipping companies can be well over $100 dollars, depending on the size and weight of the package.

Neighborhood-to-neighborhood sedan pricing is more affordable than traditional same-day shipping: Museum District to Midtown is $9.90, Midtown to The Heights is $14.90, and Northside to East Downtown is $17.90.

This also contrasts with food delivery platforms that charge restaurants 15-30 percent commission on the entire order; with Lalamove, the delivery charge for a $25 meal is the same as a $150 meal.

Users and businesses can place an order via the Lalamove app or on its website, which is available 24/7. When placing your order, you are instantly matched with a driver and their car, based on your delivery needs. You can deliver to (or order from) up to 20 locations in one order with the multi-stop delivery feature, and can schedule a delivery in advance or book for right then.

Lalamove app Using Lalamove is simple. Graphic courtesy of Lalamove

Shoppers can request Lalamove's services with local boutiques and stores that don't normally offer delivery, and get instant gratification (and a much smoother holiday season) with same-day delivery.

Both sides can rest easy knowing that things will arrive in time for the holidays in a trusted, secure, and quick fashion.

To help small businesses provide fast, reliable delivery throughout the holidays, Lalamove is offering $10 off with promo code LACMHOU10. Business owners can try out the service, or customers can take advantage of Lalamove if they need delivery.

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