There is a clear need to upskill Houston-area young adults in IT fields, but few programs in Houston have the experience to tackle this issue. Photo courtesy of Genesys Works

Since the start of the pandemic, Texas has emerged as a national leader in job creation. According to a new report from the Pew Research Center, a boom in tech, finance, and professional service employment has helped the state spur 563,000 new jobs since February 2020.

Yet companies across Houston continue to face challenges in identifying and retaining diverse talent to fill their high-growth, high-demand IT positions. Houston IT jobs are projected to increase by 18 percent over the next five years, according to the Gulf Coast Workforce Board, while at the same time, the talent gap in area high school graduates widens.

The lack of diversity in the IT sector has long been acknowledged as an industry-wide challenge. Black and Latinx workers comprise 30 percent of the U.S. labor force but only 16 percent of computing and mathematical occupations, according to the U.S. Bureau of Labor Statistics.

The systematic barriers that prevent diversity in the IT field are vast, and companies often struggle to implement successful inclusion and diversity programs. A report by Capgemini revealed that 85 percent of leadership executives believe their organizations provide equitable opportunities for career development and advancement for all employees, only 18 percent of women and minitories agree.

There is a clear need to upskill Houston-area young adults in IT fields, but few programs in Houston have the experience to tackle this issue.

One local nonprofit is dedicated to addressing this evolving workforce. Genesys Works Houston was created to bridge the gap between companies and motivated, underserved youth 20 years ago. The founders had a simple goal: to create a program that could guide motivated youth into the corporate world where they could get opportunities for meaningful employment. Now, two decades later, the organization has expanded additional chapters across the nation, and serves about 2,500 students each year with internship programs that provide coaching and counseling to high school seniors to find career pathways while helping employers fill critical talent gaps.

The program offers mentorship and coaching during the first six to nine months of employment. Additionally, thanks to a partnership with Workforce Solutions, the program also offers linkages to wraparound services — transportation, basic needs, childcare, etc. — all at no cost to trainees.

The numbers don’t lie — Houston needs to dedicate resources to upskilling its future IT workforce, and supporting organizations like Genesys Works and others can help to bridge that gap.

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Lis Harper is a strategist and account executive at Houston-based Medley Inc.

In times of crisis, communities are disproportionately affected and access to tech is limited. Here's what one organization is doing to bridge that gap. Photo courtesy of Medley Inc.

Houston expert: Three steps community organizations can take to close the digital divide

Guest column

The pandemic has had a devastating impact on low-income communities. On top of job losses and a greater risk of exposure to COVID-19, people in disadvantaged neighborhoods face another significant hurdle: access to technology.

In communities like Houston's Fifth Ward, owning a device with internet access can be an almost insurmountable challenge, as residents are 53 percent more likely to lack access to basic technology than the greater Houston area.

Technology has the power to help level playing fields, providing information and resources and even programming and socialization to all who have access, but for communities where the median household income is roughly $18,308, or less than half of Houston's median income, organizations must bridge the gap and support residents' access to and adoption of technology.

Here are three steps the Julia C. Hester House, a community center serving the greater Fifth Ward in Houston, has taken in order to provide successful virtual programming and services to ensure that everyone from children to seniors can benefit.

Provide greater access

The first barrier disadvantaged communities face is access: both to devices and to the internet. A 2019 study from the Pew Research Center found that nearly half of low-income adults lack a computer, and a majority are not tablet owners. However, many residents have access to landlines and smartphones, offering a starting point for virtual engagement. Community centers can start with partnerships with tech companies to help bridge the gap by securing and distributing tablets and internet-ready devices to provide an initial step toward connectivity.

On top of low device adoption rates, the recurring cost of home broadband internet creates another hurdle. When the City of Houston used a portion of CARES act funds to provide one-year internet vouchers to 5,000 low-income households, Hester House worked to spread the news quickly to the Fifth Ward. Hester House also recently partnered with the Fifth Ward Redevelopment Corporation, which has taken on a leadership role in this regard, to get internet service into the homes of local seniors and families with young children. Public-private partnerships and policies that provide free or low-cost internet services across communities can enhance connectivity and improve outcomes for families and neighborhoods.

About 4 percent of Fifth Ward residents possess a college degree, and while that's not required to browse the web, it suggests a lack of exposure to technology, particularly among seniors who came of age before widespread adoption of the internet.Beyond securing greater access to broadband, new approaches to providing computer training and teaching tech fundamentals such as how to access and participate in Zoom meetings go a long way toward increasing new technology adoption rates. Zoom program participants may be reticent at first, but practice and support offer opportunities for greater community adoption.

Innovate program models

As internet, hardware and software access has increased in the community, the next step requires adjusting programming to meet new virtual parameters. Hester House moved many of their programs online and developed new programs to replace what was offered in person prior to the pandemic. Shifts to virtual programming can include virtual tutoring and youth classes, mental and social support programming, exercise and activity based video programming and purely social engagements such as group dinners and games.

The acclimation to virtual programming at Hester House has been a challenge, particularly for youth, however program managers continue to make adjustments to program models to strengthen engagement. Recurring programs that make use of music, guest speakers and pre-planned topics of conversation can help strengthen engagement and encourage participant retention, providing more shared experiences that uplift communities.

Measure and iterate results

As virtual programming continues to grow and find its cadence, program managers must continue to survey participants and make adjustments. Understanding the experiences and needs of participants will help guide planning and execution of changes that ensure participants will not only come back but will bring friends. Utilizing appreciative inquiry to improve programming benefits attendees and ensures that mission-oriented goals are met with regard to service to the community. For example, recent virtual gardening and food preservation classes, aimed at teaching healthy food growth and storage practices, has been so popular that the Hester House is assessing ways to expand the program and dive more deeply into specific topics.

Feedback from the community through surveys and qualitative data collection through individual interviews offer the space to understand the experience from members of the community, allowing organizations to focus on testing and iterating new approaches to foster successful engagement, continuing to meet the needs of the community.

It's no surprise that during difficult times, there's an even greater squeeze on nonprofits serving at-risk communities, which is why Hester House launched its Technology and Innovation Access Campaign in December. Campaign goals include funding long-term internet access, computer training, tech education classes and support, real-time tech support, helping residents navigate online applications for local, state, and national resources, and more. Community centers are focused on a successful continuation of service in these changing times, and the steps above offer a model for technology innovation for other organizations looking to provide continuity of service in difficult times.

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Lis Harper is a strategist and account executive at Houston-based Medley Inc.

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These 5 trailblazing Houston startups are leading the energy transition

meet the finalists

Houston is home to a growing number of startups reshaping what it means to be called the "Energy Capital of the World."

As part of the 2026 Houston Innovation Awards, our Energy Transition Business category honors those innovative startups that are providing solutions within renewables, climatetech, clean energy, alternative materials, circular economy and more.

Five clean energy startups have been named finalists for the 2026 award. The finalists, selected by our esteemed panel of judges, range from a lower-emission steel producer to a diagnostics platform developer working to support batteries used in data centers.

Read more about these innovative businesses, their initiatives, and their inspirational founders below. The 2026 winners will be announced on InnovationMap.com in mid-November.

Capwell Services

Methane capture company Capwell Services works to eliminate vented oil and gas emissions economically for operators. According to the company, methane emissions are vented from most oil and gas facilities due to safety protocols, and operators are not able to capture the gas cost-effectively, leading operators to emit more than 14 million metric tons of methane per year in the U.S. and Canada. Founded in 2022, Capwell specializes in low and intermittent flow vents for methane capture.

The company began as a University of Pennsylvania senior design project led by CEO Andrew Lane. It has since participated in programs with Greentown Labs, the Rice Clean Energy Accelerator and the Creative Destruction Lab Energy Cohort at Texas A&M University. The company moved to Houston in 2023 and raised a pre-seed round. It deployed two commercial units this year, according to its application.

FlowCellutions

Energytech startup FlowCellutions is developing a chemistry-agnostic diagnostics platform for flow and metal-air batteries supporting data centers and critical infrastructure. The platform is designed to help reduce operating costs, prevent failures and costly downtime, and extend battery lifetime from approximately seven years to more than 30 years. It has deployed four paid pilots and plans to take insights from the programs to develop its next-gen sensor platform technology.

CEO Becca Segel founded the company in 2022. It is a member of Greentown Labs, and Segel was a 2025 Activate Fellow. The company has raised over $2 million in non-dilutive funding and received a $1.5 million NSF SBIR Fast-Track award earlier this year.

Hertha Metals

Hertha Metals produces lower-cost, lower-emission steel and high-purity iron. The company has developed a single-step process that uses natural gas as a direct reductant instead of metallurgical coal, which cuts production costs by more than 25 percent and emissions by up to 50 percent, according to the company. The same process produces high-purity iron needed for high-purity steels and rare earth magnets. The company says it aims to "re-industrialize America’s production of critical materials."

Hertha Metals was founded by CEO Laureen Meroueh in 2022 and emerged from stealth last year with more than $17 million in venture capital funding. The company closed a $133.65 million Series A this month and also broke ground on its $100M high-purity iron factory known as Chalyx in Conroe.

Mars Materials

Clean chemical manufacturing business Mars Materials is working to convert captured carbon into resources, such as carbon fiber and wastewater treatment chemicals. The company develops and produces its drop-in chemical products in Houston and uses an in-licensed process for the National Renewable Energy Lab to produce acrylonitrile, which is used to produce plastics, synthetic fibers, and rubbers.

Founded in 2019 by CEO Aaron Fitzgerald, CTO Kristian Gubsch, and vice president of operations Trey Sheridan, the company has secured over $7.2M in financing and is backed by Bill Gates’ Breakthrough Energy, Shell, Black & Veatch, and other organizations. It won in the Minority-founded Business Category in last year's Houston Innovation Awards.

Solidec

Chemical manufacturing company Solidec has developed autonomous generators that extract molecules from water and air and convert them into pure chemicals and fuels that are free of carbon emissions on-site, eliminating the need for transport, storage, and permitting. The company was founded around innovations developed by Rice University associate professor Haotian Wang.

The company was selected for the Chevron Technology Ventures’ Catalyst Program, Greentown Labs, NSF I-Corps and was part of the first cohort of the Activate Houston program. It won first place at the 2024 startup pitch competition at CERAWeek. Solidec was founded in 2023 by Wang, who serves as an advisor, CEO Ryan DuChanois, and CTO Yang Xia. It closed a $2.5 million seed round in 2025.

Houston businessman and philanthropist to receive legendary Texas award

Making History

The Texas State History Museum Foundation (TSHMF) has set the date for its 23rd annual Texas Independence Day Dinner and unveiled the 2027 recipients of its prestigious History-Making Texan Award, which includes a prominent Houston businessman.

Since 2005, the organization has honored "living Texas legends whose contributions to the state and the nation have been truly historic and exceptional in scope and nature." Past galas have recognized prominent Texas figures such as former presidents George H.W. and George W. Bush and former first ladies Barbara and Laura Bush, as well as H-E-B chairman Charles Butt, among others.

The two 2027 History-Making Texan Award recipients are Texas Historical Commission chairman, businessman, and philanthropist John L. Nau, III, and trailblazing Texas actor, director, producer, and writer Taylor Sheridan. The 2027 gala will be held at the Bullock Texas State History Museum in Austin on March 2, Texas Independence Day.

"Our honorees are national leaders whose accomplishments have elevated Texas’ distinctive place on the national and international stage," Debbie Raynor, dinner chair and TSHMF Trustee, said in a statement. "John L. Nau, III and Taylor Sheridan have each, in very different ways, helped tell the Texas story — one through the preservation of our history and treasured places, the other through the power of storytelling that has brought Texas and the American West to audiences around the world.

"Nau is the former chairman and CEO of Silver Eagle Beverages, one of the largest Anheuser-Busch distributors in the U.S. He has served as chairman of the Texas Historical Commission since 2015. Raynor said Nau's "commitment to preservation" extends further than his protection of Texas historic sites "to the stewardship and conservation of the land itself, including his bay area lodge in South Texas and his ranch in West Texas.

"[Nau's] leadership and lifelong dedication to history have earned him national recognition, but perhaps his greatest legacy is his determination to ensure that the stories and places that shaped Texas endure for generations to come," Raynor said.Quadruple-threat filmmaker Sheridan is most widely recognized for his award-winning neo-Western TV series Yellowstone and its associated spin-offs 1883, 1923, Marshals, and Dutton Ranch. Raynor hailed Sheridan for his success in bringing a "remarkable new dimension to the way the world sees Texas and the American West."

"As a creator, writer, director, and executive producer of some of television’s most successful series, he has captured the imagination of audiences across the globe while bringing the people, landscapes, traditions and enduring spirit of the West into millions of homes," she said. "And he does more than tell the Texas story — he lives it, as a native Texan, accomplished horseman and steward of two legendary Texas ranches."

A release estimates about 450 "business, political, and community leaders" attend the Texas Independence Day Dinner each year, and proceeds will benefit the Bullock Museum's educational programs and special projects.

The 2027 Texas Independence Day Dinner will take place March 2, 2027, at the Bullock Museum in Austin. A VIP reception will start at 6:30 pm, followed by a 7 pm reception, and 7:30 dinner and program.

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This article first appeared on CultureMap.com.

Houston bio-based materials startup breaks into footwear

cleaner shoes

A more sustainable shoe can’t be built on a single material swap. From the hard plastics hidden inside a heel to the material covering a sneaker’s upper, footwear is a collection of components—and each presents a different challenge for companies trying to move away from conventional, petroleum-based materials.

Houston-based Rheom Materials wants to change that equation. The biomaterials company has launched a sustainable footwear platform featuring two of its bio-based alternatives: Benree, a biodegradable plastic designed for hard internal components, and ShoraiDura, a durable leather alternative for footwear uppers.

“A shoe is not one material; it is multiple parts working together as a system. Substituting a single material has never moved the needle,” Rheom founder and CEO Zimri Hinshaw said in a news release. “Rheom wants to make it easier for brands to make a positive impact. By providing an assortment of bio-based materials, brands can change the system, not just a swatch of it.”

Benree is Rheom’s alternative to conventional hard plastics used in footwear construction. The company says it is a 100 percent USDA-certified bio-based, biodegradable material with performance comparable to acrylonitrile butadiene styrene (ABS), a widely used engineering plastic.

The material has passed SATRA testing for high-heel applications with Bared Footwear, an Australian footwear brand.

“At Bared, we're constantly on a journey to remove plastic from our shoes. At the same time, our brand won't compromise on quality for the end customer,” Millie Richards, Bared’s head of sustainability, added in the release. “From samples and testing, Rheom has proven to be solving both of those problems for us. We look forward to seeing how they develop as a company and would love to use them in our shoes.”

Rheom says it is also exploring Benree for additional internal components, including toe puffs and heel counters.

Rheom's Benree material was used for a high-heel prototype. Photo courtesy Rheom Materials

The company’s ShoraiDura material addresses another major part of shoe construction: the upper, which must withstand repeated flexing, friction and wear while maintaining its appearance.

Containing about 80 percent bio-based content, ShoraiDura is engineered as a durable leather alternative for footwear. Rheom says the material’s molecular structure is designed to deliver the strength and durability required for demanding applications.

To demonstrate how the material could be used in finished products, Rheom worked with a Los Angeles-based footwear manufacturer to create two prototypes: an athletic sneaker and a textured skater shoe, both featuring ShoraiDura uppers.

The two offerings reflect the company’s broader strategy. Rather than asking brands to evaluate a single material in isolation, Rheom is positioning its platform as a way to explore alternatives across different parts of footwear construction.

The next step is broader industry adoption. Benree’s testing with Bared Footwear and ShoraiDura’s footwear prototypes offer early examples of how the materials could be applied, while commercial use will depend on manufacturers’ evaluations and product-development decisions.

Rheom Materials is a Houston-based biomaterials company developing bio-based alternatives to petrochemical plastics. Its product portfolio includes Shorai, a leather alternative, and Benree, a hard plastic alternative.

The company debuted Shorai at the Houston Livestock Show and Rodeo in 2025 and showed a bio-based "leather" collection in Milan earlier this year. Read more here.