Houston expert shares 5 tips for optimizing LinkedIn for business, career development

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LinkedIn isn't just for job hunters anymore. Photo via Pexels

In today's digital age, LinkedIn has emerged as a powerhouse for professional networking and career development. With over 774 million users worldwide, it is essential to not only have a presence on the platform but also to use it effectively.

As a digital marketing consultant, I work closely with companies and leaders to help them leverage LinkedIn successfully. Here are some of my tips and tricks for getting the most out of LinkedIn.

Keep your profile updated

Your LinkedIn profile is your digital resume and the first impression you make on potential connections. Having once been known mostly as a platform for job seekers, an up-to-date LinkedIn profile is essential for showcasing your skills, experiences, and achievements. Relatively new features such as your profile headline and skill summary reflect your current professional status and aspirations. Include a professional-looking profile photo and don’t leave the header image blank; consider one promoting your company, one of you “in action” speaking at an event, or sharing a mission statement.

Curating a comprehensive LinkedIn profile with past work experiences and education alma maters helps you build a more relevant community. Volunteer experiences, publications, and special projects serve as a great means to diversify your profile and highlight skills beyond your professional work. Asking for recommendations from colleagues or supervisors adds noteworthy credibility in creating a well-rounded profile.

Define your audience and goals

Before diving into the sea of connections, think about your goals for using LinkedIn. Are you looking for job opportunities, networking with industry leaders, or building a thought leadership brand? Identifying your specific objectives will help you tailor your profile and content accordingly. Who are you hoping will see and engage with your content? Determine your target audience, whether it is professionals in your industry, potential employers, or like-minded individuals. This will guide your engagement and content strategy

Establish a clear voice and persona

Consistency is key when building your online persona. Your LinkedIn profile should reflect your professional identity, yet your voice should be genuine to your goals. Are you a brand promoter working to advance a company’s mission, a thought leader with expertise in a niche field, or an industry expert who can speak knowledgably about broad trending topics? Whether you are aiming for a formal, informative tone or a more casual, conversational approach, maintaining a consistent voice across your profile and content helps build a recognizable personal brand.

Don’t be shy to show your audience the authentic “you”. While focused on professional content sharing, LinkedIn can also be a place to post about personal experiences. For instance, a recent family vacation could be a lead-in to explaining how your father was the one who put you on track for your current career path or a photo from a race you completed to raise money for a rare disease that your best friend suffers from.

Use varied tools and engage

LinkedIn offers a variety of content formats, including text posts, articles, images, videos, polls, and more. Experimenting with different formats can help you identify what resonates best with your audience. Share industry insights, success stories, professional accomplishments, and upcoming speaking opportunities while incorporating multimedia elements to make your content more engaging. Ask questions – give your audience a reason to engage by leaving them with food for thought at the end of your posts. Try to be consistent with your posting strategy; a good rule of thumb is one post per week.

Maybe even more important than posting your own content is engaging with others’ content. Find groups that resonate with you and follow people that have similar interests to you. LinkedIn has one of the largest editorial teams across all news platforms. Many people are unaware of the LinkedIn news feed (top right of the home page) and how editors build their stories off trending content from LinkedIn users. Don’t forget about hashtags – this is how people and organizations will find your content and engage with you.

Individualize success measurements

Success on LinkedIn varies from person to person based on individual goals. Whether you are aiming to increase your profile views and engagement, grow your followers, or connect with influential professionals, define your own metrics for success. LinkedIn has built in analytics tools to monitor the growth of your network and assess the impact of your content on achieving your objectives. Regularly review and adjust your strategy based on the insights gained from these metrics.

Mastering any social media platform, including LinkedIn, takes time to build a community and establish your voice. By strategically navigating the platform, you can unlock new opportunities, expand your professional network, and position yourself as a thought leader in your industry. So what are you waiting for – polish up your profile, start writing, and let LinkedIn be the catalyst for your professional success.

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Arielle Rogg is the principal and founder of Rogg Enterprises, a Houston-based company providing digital marketing for health care innovators. 

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Houston is a good place for creators of digital content, such as podcasters, bloggers, writers, and strategists. Photo by Laurence Dutton/Getty Images

Houston named national hot spot for this tech career, says report

DIGITAL DOMINANCE

The Greater Houston area ranks as one of the hot spots in the country for an in-demand area of tech expertise.

A new report from career website LinkedIn looks at an array of career categories exhibiting the highest year-over-year growth rates in hiring (based on the period from last April to October).

The report pinpoints Houston as one of the hottest U.S. markets for creators of digital content, such as podcasters, bloggers, writers, and strategists. For those looking to transition, the majority of these digital content creators have a bachelor of arts degree, while some 25 percent have a masters, the report notes. Top skills for these positions include editing, writing, public speaking.

Meanwhile, DFW is listed as a "top region" for UX specialists, including UX consultants, designers, and researchers along with the San Francisco Bay area and Greater Chicago area. (What, exactly, is UX? While the field and job can have many facets, one industry site puts it this succinctly: "UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with.")

The Austin area ranks as one of the hottest spots in the U.S. for artificial intelligence (AI). The report says jobs like artificial intelligence specialist, machine learning researcher, and machine learning engineer are in particularly high demand in the Austin area, as well as Denver and San Francisco Bay.

In 2019, the tech sector in Texas wielded an economic impact of $141.7 billion and employed more than 1 million people (including AI engineers, UX designers, and digital content creators), according to CompTIA, a trade association for the IT industry.

"Technology powered job growth and economic gains in the past decade in Texas and across the country while delivering countless benefits in how we work, communicate, create, and share," Todd Thibodeaux, president and CEO of CompTIA, said in a 2020 release.

U.S. News & World Reportranks the University of Texas at Austin among the country's top five schools for undergraduate students studying AI, an arm of computer science that simulates human intelligence.

Globally, AI is a fast-growing specialty among employers. A 2020 report from the World Economic Forum identified AI and machine learning positions as the No. 1 emerging category of jobs. Ninety-three percent of U.S. companies surveyed by the organization indicated they had adopted AI technology.

In 2019, job website Indeed reported that average salaries for the highest-paid AI jobs in the U.S. ranged from $109,314 to $142,859.

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This article originally ran on CultureMap.

Starting your career in Houston? You're in the right place. Photo via Pexels

Report recognizes Houston as a top city to launch a career

starting out

First-time job hunters are facing a competitive job market with historic unemployment and an unstable economy amid the coronavirus pandemic. However, Houston, according to a recent report, might give its residents an advantage.

The report, released May 20 by career website LinkedIn, places Houston at No. 10 on a list of the places in the U.S. that are best suited for new college graduates who are diving into the job market. The list comes out as recent grads confront a job market that's "shaping up to become one of the worst in recent memory," according to The Hechinger Report, a nonprofit news outlet that covers education.

LinkedIn considered three factors for its ranking: affordable rent, good starting salaries, and job availability. Houston's median rent sits at $1,377 per month (all types and sizes of rental properties), LinkedIn says, while its median annual salary for entry-level "career starter" jobs stands at $69,800.

Two other Texas metros appear in the top 15:

  • No. 13 San Antonio, where the median rent is $1,219 and the entry-level salary is $59,900
  • No. 15 Dallas-Fort Worth, where the median rent is $1,423 and the entry-level salary is $65,300

Austin, consistently touted as a magnet for college grads, failed to make the LinkedIn cut.

"What you [also] won't find on this list are the traditional coastal job magnets — New York, the Washington, D.C. area, the San Francisco Bay Area, and Los Angeles," LinkedIn points out. "Those cities may still offer some of the highest starting salaries, but their sky-high rents mean income doesn't stretch nearly as far."

Among the top occupations in the metro areas on LinkedIn's list are software engineer, registered nurse, teacher, project manager, project engineer, consultant, and analyst.

It might be difficult to find those jobs, though. The Conference Board, a research group that monitors business trends, says the number of new job postings in Texas declined from 255,000 in March to 175,000 in April.

To deal with the current economic realities, some new college grads are making sacrifices. In a survey by Monster.com and Wakefield Research, 55 percent of graduating seniors indicated they'd applied for a job they knew wasn't a good fit, and 52 percent said they would accept a lower salary.

"They're feeling desperate," Vicki Salemi, a career expert at Monster.com, told The Hill news website.

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This article original ran on CultureMap.

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West Coast innovation organization unveils new location in Houston suburb to boost Texas tech ecosystem

plugging in

Leading innovation platform Plug and Play announced the opening of its new flagship Houston-area location in Sugar Land, which is its fourth location in Texas.

Plug and Play has accelerated over 2,700 startups globally last year with corporate partners that include Dell Technologies, Daikin, Microsoft, LG Chem, Shell, and Mercedes. The company’s portfolio includes PayPal, Dropbox, LendingClub, and Course Hero, with 8 percent of the portfolio valued at over $100 million.

The deal, which facilitated by the Sugar Land Office of Economic Development and Tourism, will bring a new office for the organization to Sugar Land Town Square with leasing and hiring between December and January. The official launch is slated for the first quarter of 2025, and will feature 15 startups announced on Selection Day.

"By expanding to Sugar Land, we’re creating a space where startups can access resources, build partnerships, and scale rapidly,” VP Growth Strategy at Plug and Play Sherif Saadawi says in a news release. “This location will help fuel Texas' innovation ecosystem, providing entrepreneurs with the tools and networks they need to drive real-world impact and contribute to the state’s technological and economic growth."

Plug and Play plans to hire four full-time equivalent employees and accelerate two startup batches per year. The focus will be on “smart cities,” which include energy, health, transportation, and mobility sectors. One Sugar Land City representative will serve as a board member.

“We are excited to welcome Plug and Play to Sugar Land,” Mayor of Sugar Land Joe Zimmerma adds. “This investment will help us connect with corporate contacts and experts in startups and businesses that would take us many years to reach on our own. It allows us to create a presence, attract investments and jobs to the city, and hopefully become a base of operations for some of these high-growth companies.”

The organization originally entered the Houston market in 2019 and now has locations in Bryan/College Station, Frisco, and Cedar Park in Texas.

Uniquely Houston event to convene innovation experts across aerospace, energy, and medicine

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Every year, Houston's legacy industries — energy, medicine, and aerospace — come together to share innovative ideas and collaborate on future opportunities.

For the eighteenth year in a row, the annual Pumps & Pipes event will showcase and explore convergence innovation and common technology themes across Houston’s three major industries. The hosting organization, also called Pumps & Pipes, was established in 2007 in Houston and is dedicated to fostering collaboration amongst the city's three major industries.

With NASA in its backyard, the world’s largest medical center, and a reputation as the “Energy Capital of the World,” Houston is uniquely positioned to lead in cross-industry convergence innovation and is reflected in the theme of this year’s event – Blueprint Houston: Converge and Innovate.

Here's what you can expect to explore at the event, which will take place this year on December 9 at TMC Helix Park. Tickets are available online.

The state of Texas’ aerospace investments

How are the recent strategic investments in aerospace by the State of Texas transforming the space economy and driving growth in adjacent industries? What is the case for cultivating a more dynamic and vibrant aerospace R&D environment?

These are the key questions explored in the opening session of Pumps & Pipes, moderated by David Alexander (Director, Rice Space Institute). Joining the discussion are distinguished leaders Norman Garza, Jr., Executive Director of the Texas Space Commission (TSC); as well as two members of the TSC board of directors: Sarah “Sassie” Duggelby, CEO/Co-Founder of Venus Aerospace; and Kathryn Lueders, GM at Starbase, SpaceX.

This panel will spotlight Texas’ critical role in shaping the future of aerospace, with a focus on its cross-sector impact, from space exploration to innovation in energy and health care. We’ll explore how the state’s investments are fueling research and development, creating economic opportunities, and fostering a more interconnected, high-tech ecosystem for the future.

Real-world applications of robotics and synthetic biology

Explore the groundbreaking intersection of syntheticbiology and robotics as they reshape industries from aerospace to energy to health care. Experts from academia and industry — Rob Ambrose of Texas A&M University, Shankar Nadarajah of ExxonMobil, Shalini Yadav of the Rice Synthetic Biology Institute, and Moji Karimi of Cemvita — will discuss the real-world applications and future possibilities of these two fields, including innovative uses of robotics and drones to monitor emissions from deep-sea oil rigs, and synthetic microbes that convert carbon dioxide into valuable chemical products.

Discover how synthetic biology and robotics are paving the way for a more sustainable, autonomous, efficient, and interconnected future.

The total artificial heart – a uniquely Houston story

Heart failure affects millions globally, yet only a small fraction of patients receive life-saving heart transplants. The Total Artificial Heart (TAH), developed by BiVACOR, offers a revolutionary solution for patients with severe heart failure who are ineligible for a transplant.

Luminary leader, Dr. Billy Cohn, will discuss the groundbreaking BiVACOR TAH, a device that fully replaces the function of the heart using a magnetically levitated rotary pump. This innovative approach is part of an FDA-approved first-in-human study, aiming to evaluate its use as a bridge-to-transplant for patients awaiting heart transplants.

Moderated by Dr. Alan Lumsden (Chair Dept. of CV Surgery at Houston Methodist Hospital), join Dr. Cohn as he shares insights, and the story-behind, this pioneering technology and its potential to reshape the future of heart failure treatment, offering new hope to thousands of patients in need.

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Stuart Corr is the director of Innovation Systems Engineering at Houston Methodist and executive director of Pumps & Pipes.

Houston schools shine on annual ranking of top institutions for 2025

best in class

Several Houston elementary and middle schools are at the top of the class when it comes to educating and preparing the next generation for a successful life and career, according to U.S. News & World Report's just-released list of 2025 Elementary and Middle Schools Rankings.

One such school – T.H. Rogers School in Houston ISD – is the No. 8 best middle school in Texas for 2025.

U.S. News ranked over 79,000 public schools on the state and district level using data from the U.S. Department of Education. Schools were analyzed based on their students' proficiencies in mathematics and reading/language arts on state assessments, and tie-breakers were decided based on student-teacher ratios.

Texas' best middle schools for 2025

Three Houston middle schools achieved spots among the top 10 best Texas middle schools for 2025, according to U.S. News.

T.H. Rogers School has a total enrollment of 1,063 students, with 87 percent of the student population scoring "at or above the proficient level" in mathematics, and 90 percent proficiency in reading. The school has a student-teacher ratio of 17:1, with 62 full-time teachers.

T.H. Rogers School also topped the district-wide list as the No. 1 best middle school in HISD.

Houston Gateway Academy - Coral Campus also ranked among the statewide top 10, coming in at No. 9 with a total enrollment of 914 students. U.S. News says 82 percent of HGA students are proficient in math, and 80 percent are proficient in reading.

"Houston Gateway Academy - Coral Campus did better in math and better in reading in this metric compared with students across the state," U.S. News said in the school's profile. "In Texas, 51 percent of students tested at or above the proficient level for reading, and 41 percent tested at or above that level for math."

Right behind HGA to round out the top 10 best Texas middle schools is Houston ISD's Briarmeadow Charter School. This middle school has 600 students, 69 percent of which are proficient in math and 74 percent are proficient reading.

Briarmeadow's student-teacher ratio is 16:1, which is better than the district-wide student-teacher ratio, and it employs 38 full-time teachers.

U.S. News also ranked Briarmeadow as the second best middle school in Houston ISD.

Six additional Houston-area schools ranked among the top 25 best middle schools in Texas, including:

  • No. 18 – Cornerstone Academy, Spring Branch ISD
  • No. 19 – Mandarin Immersion Magnet School, Houston ISD
  • No. 21 – Smith Middle School, Cypress-Fairbanks ISD
  • No. 22 – Seven Lakes Junior High, Katy ISD
  • No. 23 – Houston Gateway Academy
  • No. 25 – Beckendorff Junior High, Katy ISD

The best elementary schools in Texas

Jesus A. Kawas Elementary school in Laredo was crowned the No. 1 elementary school in Texas for 2025, while two Houston-area schools made it into the top 10.Tomball ISD's Creekside Forest Elementary in The Woodlands is the No. 7 best elementary school statewide, boasting 656 students, 42 full-time teachers, and one full-time counselor. Students at this school, which U.S. News designates is situated in a "fringe rural setting," scored 90 percent efficiency in math and 94 percent efficiency in reading.Following one spot behind Creekside Forest in the statewide ranking is Sugar Land's Commonwealth Elementary School in Fort Bend ISD, coming in at No. 8. Commonwealth has a student population of 954 with 55 full-time teachers, and two full-time counselors. The school's student-teacher ratio is 17:1, and 90 percent of students are proficient in math, and 94 percent in reading.U.S. News says student success at Commonwealth is significantly higher than the rest of Fort Bend ISD."In Fort Bend Independent School District, 59 percent of students tested at or above the proficient level for reading, and 47 percent tested at or above that level for math," U.S. News said in Commonwealth's profile. "Commonwealth Elementary [also] did better in math and better in reading in this metric compared with students across the state."Other Houston-area schools that were ranked among the 25 best in Texas are:
  • No. 13 – Bess Campbell Elementary, Sugar Land, Lamar CISD
  • No. 20 – West University Elementary, Houston ISD
  • No. 23 – T.H. Rogers School, Houston ISD
  • No. 25 – Griffin Elementary, Katy ISD

"The 2025 Best Elementary and Middle Schools rankings offer parents a way to evaluate how schools are providing a high-quality education and preparing students for future success," said LaMont Jones, Ed.D., the managing editor for Education at U.S. News. "The data empowers families and communities to advocate for their children’s education. Research continues to indicate that how students perform academically at these early grade levels is a big factor in their success in high school and beyond."

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This article originally ran on CultureMap.

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