LinkedIn isn't just for job hunters anymore. Photo via Pexels

In today's digital age, LinkedIn has emerged as a powerhouse for professional networking and career development. With over 774 million users worldwide, it is essential to not only have a presence on the platform but also to use it effectively.

As a digital marketing consultant, I work closely with companies and leaders to help them leverage LinkedIn successfully. Here are some of my tips and tricks for getting the most out of LinkedIn.

Keep your profile updated

Your LinkedIn profile is your digital resume and the first impression you make on potential connections. Having once been known mostly as a platform for job seekers, an up-to-date LinkedIn profile is essential for showcasing your skills, experiences, and achievements. Relatively new features such as your profile headline and skill summary reflect your current professional status and aspirations. Include a professional-looking profile photo and don’t leave the header image blank; consider one promoting your company, one of you “in action” speaking at an event, or sharing a mission statement.

Curating a comprehensive LinkedIn profile with past work experiences and education alma maters helps you build a more relevant community. Volunteer experiences, publications, and special projects serve as a great means to diversify your profile and highlight skills beyond your professional work. Asking for recommendations from colleagues or supervisors adds noteworthy credibility in creating a well-rounded profile.

Define your audience and goals

Before diving into the sea of connections, think about your goals for using LinkedIn. Are you looking for job opportunities, networking with industry leaders, or building a thought leadership brand? Identifying your specific objectives will help you tailor your profile and content accordingly. Who are you hoping will see and engage with your content? Determine your target audience, whether it is professionals in your industry, potential employers, or like-minded individuals. This will guide your engagement and content strategy

Establish a clear voice and persona

Consistency is key when building your online persona. Your LinkedIn profile should reflect your professional identity, yet your voice should be genuine to your goals. Are you a brand promoter working to advance a company’s mission, a thought leader with expertise in a niche field, or an industry expert who can speak knowledgably about broad trending topics? Whether you are aiming for a formal, informative tone or a more casual, conversational approach, maintaining a consistent voice across your profile and content helps build a recognizable personal brand.

Don’t be shy to show your audience the authentic “you”. While focused on professional content sharing, LinkedIn can also be a place to post about personal experiences. For instance, a recent family vacation could be a lead-in to explaining how your father was the one who put you on track for your current career path or a photo from a race you completed to raise money for a rare disease that your best friend suffers from.

Use varied tools and engage

LinkedIn offers a variety of content formats, including text posts, articles, images, videos, polls, and more. Experimenting with different formats can help you identify what resonates best with your audience. Share industry insights, success stories, professional accomplishments, and upcoming speaking opportunities while incorporating multimedia elements to make your content more engaging. Ask questions – give your audience a reason to engage by leaving them with food for thought at the end of your posts. Try to be consistent with your posting strategy; a good rule of thumb is one post per week.

Maybe even more important than posting your own content is engaging with others’ content. Find groups that resonate with you and follow people that have similar interests to you. LinkedIn has one of the largest editorial teams across all news platforms. Many people are unaware of the LinkedIn news feed (top right of the home page) and how editors build their stories off trending content from LinkedIn users. Don’t forget about hashtags – this is how people and organizations will find your content and engage with you.

Individualize success measurements

Success on LinkedIn varies from person to person based on individual goals. Whether you are aiming to increase your profile views and engagement, grow your followers, or connect with influential professionals, define your own metrics for success. LinkedIn has built in analytics tools to monitor the growth of your network and assess the impact of your content on achieving your objectives. Regularly review and adjust your strategy based on the insights gained from these metrics.

Mastering any social media platform, including LinkedIn, takes time to build a community and establish your voice. By strategically navigating the platform, you can unlock new opportunities, expand your professional network, and position yourself as a thought leader in your industry. So what are you waiting for – polish up your profile, start writing, and let LinkedIn be the catalyst for your professional success.

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Arielle Rogg is the principal and founder of Rogg Enterprises, a Houston-based company providing digital marketing for health care innovators. 

Houston is a good place for creators of digital content, such as podcasters, bloggers, writers, and strategists. Photo by Laurence Dutton/Getty Images

Houston named national hot spot for this tech career, says report

DIGITAL DOMINANCE

The Greater Houston area ranks as one of the hot spots in the country for an in-demand area of tech expertise.

A new report from career website LinkedIn looks at an array of career categories exhibiting the highest year-over-year growth rates in hiring (based on the period from last April to October).

The report pinpoints Houston as one of the hottest U.S. markets for creators of digital content, such as podcasters, bloggers, writers, and strategists. For those looking to transition, the majority of these digital content creators have a bachelor of arts degree, while some 25 percent have a masters, the report notes. Top skills for these positions include editing, writing, public speaking.

Meanwhile, DFW is listed as a "top region" for UX specialists, including UX consultants, designers, and researchers along with the San Francisco Bay area and Greater Chicago area. (What, exactly, is UX? While the field and job can have many facets, one industry site puts it this succinctly: "UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with.")

The Austin area ranks as one of the hottest spots in the U.S. for artificial intelligence (AI). The report says jobs like artificial intelligence specialist, machine learning researcher, and machine learning engineer are in particularly high demand in the Austin area, as well as Denver and San Francisco Bay.

In 2019, the tech sector in Texas wielded an economic impact of $141.7 billion and employed more than 1 million people (including AI engineers, UX designers, and digital content creators), according to CompTIA, a trade association for the IT industry.

"Technology powered job growth and economic gains in the past decade in Texas and across the country while delivering countless benefits in how we work, communicate, create, and share," Todd Thibodeaux, president and CEO of CompTIA, said in a 2020 release.

U.S. News & World Reportranks the University of Texas at Austin among the country's top five schools for undergraduate students studying AI, an arm of computer science that simulates human intelligence.

Globally, AI is a fast-growing specialty among employers. A 2020 report from the World Economic Forum identified AI and machine learning positions as the No. 1 emerging category of jobs. Ninety-three percent of U.S. companies surveyed by the organization indicated they had adopted AI technology.

In 2019, job website Indeed reported that average salaries for the highest-paid AI jobs in the U.S. ranged from $109,314 to $142,859.

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This article originally ran on CultureMap.

Starting your career in Houston? You're in the right place. Photo via Pexels

Report recognizes Houston as a top city to launch a career

starting out

First-time job hunters are facing a competitive job market with historic unemployment and an unstable economy amid the coronavirus pandemic. However, Houston, according to a recent report, might give its residents an advantage.

The report, released May 20 by career website LinkedIn, places Houston at No. 10 on a list of the places in the U.S. that are best suited for new college graduates who are diving into the job market. The list comes out as recent grads confront a job market that's "shaping up to become one of the worst in recent memory," according to The Hechinger Report, a nonprofit news outlet that covers education.

LinkedIn considered three factors for its ranking: affordable rent, good starting salaries, and job availability. Houston's median rent sits at $1,377 per month (all types and sizes of rental properties), LinkedIn says, while its median annual salary for entry-level "career starter" jobs stands at $69,800.

Two other Texas metros appear in the top 15:

  • No. 13 San Antonio, where the median rent is $1,219 and the entry-level salary is $59,900
  • No. 15 Dallas-Fort Worth, where the median rent is $1,423 and the entry-level salary is $65,300

Austin, consistently touted as a magnet for college grads, failed to make the LinkedIn cut.

"What you [also] won't find on this list are the traditional coastal job magnets — New York, the Washington, D.C. area, the San Francisco Bay Area, and Los Angeles," LinkedIn points out. "Those cities may still offer some of the highest starting salaries, but their sky-high rents mean income doesn't stretch nearly as far."

Among the top occupations in the metro areas on LinkedIn's list are software engineer, registered nurse, teacher, project manager, project engineer, consultant, and analyst.

It might be difficult to find those jobs, though. The Conference Board, a research group that monitors business trends, says the number of new job postings in Texas declined from 255,000 in March to 175,000 in April.

To deal with the current economic realities, some new college grads are making sacrifices. In a survey by Monster.com and Wakefield Research, 55 percent of graduating seniors indicated they'd applied for a job they knew wasn't a good fit, and 52 percent said they would accept a lower salary.

"They're feeling desperate," Vicki Salemi, a career expert at Monster.com, told The Hill news website.

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This article original ran on CultureMap.

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Houston femtech co. debuts first holistic wellness suite following rebrand

work perks

Houston-based femtech company Work&, previously Work&Mother, debuted new lactation suites and its first employee wellness space at MetroNational’s Memorial City Plazas this month.

The 1,457-square-foot Work& space features three lactation rooms and five wellness suites, the latter of which are intended to offer employees a private space and time for telehealth appointments, meditation, prayer, and other needs. The hybrid space, designed by Houston-based Inventure, represents Work&'s shift to offer an array of holistic health and wellness solutions to landlords for tenants.

Work& rebranded from Work&Mother earlier this year. The company was previously focused on outfitting commercial buildings with lactation accommodations for working parents, equipped with a hospital-grade pump, milk storage bags, sanitizing wipes, and other supplies. While Work& will still offer these services through its Work&Mother branch, the addition of its Work&Wellbeing arm allows the company to also "address the broader wellness needs of all employees," according to an announcement made on LinkedIn.

"We are thrilled to bring Work&Mother and Work&Wellbeing to The Plazas," Jules Lairson, co-founder and COO of Work&, said in a news release. “This partnership brings every stakeholder together – employees, employers and landlords all benefit from this kind of forward-thinking tenant experience. We are excited to launch our Work&Wellbeing concept with MetroNational to ensure that all employees have their wellness needs met with private, clean, quiet spaces for use during the workday.”

The new space is available to all tenants across Memorial City Plazas, comprised of three office towers totaling 1 million square feet of Class A office space. In addition to the lactation and wellness suites, the space also features custom banquettes, private lounge seating and phone booths.

“As a family-owned and operated company, MetroNational is deeply committed to fostering a workplace that supports both productivity and the well-being of all our tenants,” Anne Marie Ratliff, vice president of asset management for MetroNational, added in the release. “Partnering with Work& reinforces this commitment, enhancing our workplace experience and setting a new standard for tenant amenities.”

Work& has five Houston locations and several others in major metros, including New York, Austin, D.C., Boston, Chicago, San Francisco, and Miami. According to its website, the company will also introduce a Work&Wellbeing suite in New York.

Abbey Donnell spoke with InnovationMap on the Houston Innovators Podcast about why she founded the company and its plans for growth in 2021. Click here to learn more.

9 Houston universities make U.S. News' list of best grad schools 2025

Top of the class

Nine Houston universities have climbed through the ranks in U.S. News & World Report’s recently released report of the best graduate schools nationwide for 2025. Several graduate programs also appeared among the top 10 in a Texas-wide comparison.

U.S. News published its annual national "Best Graduate Schools" rankings on April 8. They look at several programs including business, education, engineering, fine arts, health, and many others.

For the 2025 report, the publication added new Ph.D. social sciences and humanities program rankings in English, history, political science and sociology for the first time since 2021. U.S. News also ranked graduate economics and psychology programs in the social sciences and the humanities for the first time since 2022.

Among the newcomers are Houston Christian University and Texas Southern University.

Here's how the nine local schools ranked, statewide and nationally, and how they compared with last year's national ranking:

University of Houston

  • No. 4 best graduate engineering school in Texas; No. 72 nationally
  • No. 5 best graduate education school in Texas; No. 81 nationally (down from No. 63 last year)
  • No. 5 best law school in Texas; No. 63 nationally (up from No. 68)

The University of Houston Law Center has the No. 9 best health law program in the nation, and ranked No. 15 for its legal writing program. The university's part-time MBA program ranked No. 38 nationally

University of Houston, Clear Lake

  • No. 12 best graduate education school in Texas; No. 166 nationally

The Clear Lake branch of the University of Houston tied for No. 166 for its part-time MBA program.

Houston Christian University

  • No. 21 best graduate education school in Texas; tied for No. 234-258 nationally

University of Texas Health Science Center

  • No. 1 best Doctor of Nursing Practice program in Texas; No. 33 nationally (up from No. 45)
  • No. 2 best graduate nursing program in Texas; No. 41 nationally (down from No. 31)

Prairie View A&M University, Northwest Houston Center

  • No. 5 best graduate nursing program in Texas; No. 104 nationally (up from No. 117)
  • No. 7 best Doctor of Nursing Practice program in Texas; tied for No. 143-158 nationally

Rice University

  • No. 2 best graduate business school in Texas; No. 29 nationally (unchanged)
  • No. 3 best graduate engineering school in Texas; No. 26 nationally

Rice's entrepreneurship program is the 9th best in the country, and its part-time MBA program ranked 13th nationally. The George R. Brown School of Engineering earned nods for its No. 10-ranking biomedical engineering and environmental engineering programs.

University of Texas Medical Branch, Galveston

  • No. 5 best Doctor of Nursing Practice program in Texas; No. 76 nationally

South Texas College of Law Houston

  • No. 7 best law school in Texas; No. 138 nationally

Out of the 11 law programs ranked by U.S. News, the South Texas College of Law performed the best for its trial advocacy (No. 12), dispute resolution law (No. 23), and legal writing (No. 51) programs.

Texas Southern University

  • No. 10 best law school in Texas; tied for No. 178-195 nationally

More specifically, TSU has the 64th best trial advocacy law program in the nation, U.S. News said.

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This article originally appeared on our sister site, CultureMap.com.

VC firm partners with Rice Nexus to open first global office

strategic partnership

Luxembourg-based venture capital and advisory firm MoreThan Capital (MTC) has established its first global office at the new Rice Nexus in Houston’s Ion District as part of a strategic partnership aimed at fostering entrepreneurship and growing Houston as an innovation hub.

MTC has committed to offering its “time, mentorship, industry expertise and global connections” to Rice Nexus. The state-of-the-art Rice Nexus, which opened earlier this year, aims to support and provide resources for ventures that are looking to scale and have "artificial intelligence (AI) as a central pillar of its innovation strategy," according to a statement from Rice.

“The Rice Nexus is a launchpad for world-changing ideas, and this partnership with MoreThan Capital is a key step in realizing that vision,” Sanjoy Paul, executive director of the Rice Nexus, said in a news release. “By combining Rice’s research and entrepreneurial talent with MTC’s global network and mentorship, we are creating an unparalleled engine for innovation that starts in Houston and reaches the world.”

MoreThan Capital has over 100 limited partners, including senior executives and professional investors, based in more than 35 countries.

“Establishing our first global office at the Rice Nexus within the Ion District is a significant milestone for MoreThan Capital,” Guillermo Ruiz, general partner of MoreThan Capital, said in a news release. “We are dedicated to partnering with top-tier academic institutions like Rice University and aligning with organizations that share our core values of trust, engagement and impact.”

The announcement comes just a few weeks after Rice Nexus announced its partnership with Google Public Sector to launch the new Rice AI Venture Accelerator, or RAVA.