4 Houston innovators to know this week

who's who

This week's roundup of Houston innovators includes Grant Watkins and Keely McEnery of Earn Your Freedom, Richard Seline of the Resilience Manufacturing Hub, and Tim Latimer of Fervo Energy. Photos courtesy

Editor's note: In this week's roundup of Houston innovators to know, I'm introducing you to four local innovators across industries — from financial edtech to geothermal energy — recently making headlines in Houston innovation.

Grant Watkins and Keely McEnery, co-founders of Earn Your Freedom

Grant Watkins and Keely McEnery, co-founders of Earn Your Freedom, join the Houston Innovators Podcast. Photos courtesy of EYF

Houston-based Earn Your Freedom combines edtech, fintech, and gaming, as the co-founders, Grant Watkins and Keely McEnery explain on last week's episode of the Houston Innovators Podcast.

Both Watkins and McEnery have overcome personal finance obstacles, as they share on the show, and they aren't alone. Sixty-seven percent of Americans are considered financially illiterate, McEnery says, and 60 percent lives paycheck to paycheck.

"It's becoming more and more apparent how financially illiterate our country is," she continues. "It's a different mindset. People could be making $100,000 a year but if they don't know how to manage their money, they're still going to be in a cycle of not being financially free."

EYF's solution is a comprehensive, entertaining way for high school students to learn. And the timing is great, since Texas recently passed a bill about providing financial literacy education in high schools. Read more.

Richard Seline, co-founder and managing director of the Resilience Innovation Hub

A 130,000-square-foot Resilience Manufacturing Hub is coming to the Second Ward. Photo courtesy

Houston will soon have a 130,000-square-foot Resilience Manufacturing Hub that will house functions such as R&D, manufacturing, and assembly for products aimed at improving the resilience of homes, office buildings, warehouses, and other components of the “built environment.”

“We are looking for any product or technology solution that can reduce the impact from the next generation of disasters … by helping people thrive, not just survive, in their own community,” says Richard Seline, co-founder and managing director of the Houston-based Resilience Innovation Hub. The innovation hub is a partner in the manufacturing hub.

Seline says the manufacturing hub, with an estimated price tag of $32 million, will directly employ about 60 people. He expects the facility to either generate or “upskill” about 240 off-site jobs. Read more.

Tim Latimer, CEO and co-founder of Fervo Energy

Houston-based Fervo Energy shared the results of its commercial pilot project with Google. Photo via LinkedIn

Houston-based Fervo Energy announced this week that its commercial pilot project has resulted in continuous carbon-free geothermal energy production. The full-scale commercial pilot, Project Red, is in northern Nevada and made possible through a 2021 partnership with Google.

“By applying drilling technology from the oil and gas industry, we have proven that we can produce 24/7 carbon-free energy resources in new geographies across the world," Tim Latimer, Fervo Energy CEO and co-founder, says in a news release. "The incredible results we share today are the product of many years of dedicated work and commitment from Fervo employees and industry partners, especially Google." Read more.

From Your Site Articles
Grant Watkins and Keely McEnery, co-founders of Earn Your Freedom, join the Houston Innovators Podcast. Photos courtesy of EYF

Why these Houston founders are gamifying financial literacy education

HOUSTON INNOVATORS PODCAST EPISODE 195

Houston co-founders Grant Watkins and Keely McEnery are a team when it comes to building their business — but the two are locked into a very serious competition on their phones.

"Keeley and I are both avid users of Duolingo which is, in my opinion, still the best like best example of gamification for education," Watkins says on this week's episode of the Houston Innovators Podcast.

"Just the simple 'keep your streak alive,'" he explains, adding that he's recently crossed the one-year mark of daily participation, "it keeps me incentivized to keep my street going. I don't even want to learn Spanish anymore. I just want to I just don't want to lose to Keely."

Watkins is inspired by the app — not only to learn a foreign language, but to apply a similar gamification to financial literacy. He learned to code in 2021 and founded Earn Your Freedom, launching the Money Quest game in April after bringing on McEnery, a business student at the University of Houston, as co-founder and COO.

Both Watkins and McEnery have overcome personal finance obstacles, as they share on the show, and they aren't alone. Sixty-seven percent of Americans are considered financially illiterate, McEnery says, and 60 percent lives paycheck to paycheck.

"It's becoming more and more apparent how financially illiterate our country is," she continues. "It's a different mindset. People could be making $100,000 a year but if they don't know how to manage their money, they're still going to be in a cycle of not being financially free."

EYF's solution is a comprehensive, entertaining way for high school students to learn. And the timing is great, since Texas recently passed a bill about providing financial literacy education in high schools.

"Texas is not alone in this. There are actually 23 other states that have recently either passed or in the process of passing financial literacy bills, and most of them are aimed at high schools," Watkins explains. "I do believe high school is kind of the last best opportunity to teach them. When we're traveling around the state and talking to these kids, we're seeing the juniors and seniors in high school very engaged with this information."

The duo, which originally connected at the Ion and volunteering with the G-Unity Foundation, has tapped into the Houston innovation ecosystem to help grow their network and connections to do more of the game's testing in Houston schools. Most recently, EYF announced its first crowdfunding campaign with the support of Impact Hub Houston, a community supporting impact-driven startups and opportunities. The campaign, launched online earlier this month, is seeking $100,000 to further expand its testing in students.

Watkins and McEnery share more about the game, their plans for the business, and more on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Houston researchers develop dissolvable implant for targeted cancer drug delivery

cancer research

Researchers at Houston Methodist have developed a biodegradable implant that can be used to safely and consistently deliver drug treatments to tumors and then dissolve without the need for further surgery.

The implant is only the size of a grain of rice, but its potential is staggering. The biodegradable nanofibrous drug-eluting seed (b-NDES) works as a reservoir parked inside a soft tumor, where it can slowly release immune-stimulating drugs over time. This overcomes a consistent problem with drugs such as immune checkpoint inhibitors. Normal systemic administration sees comparatively little of the drug making its way to the tumor, with most of it circulating throughout the body. The b-NDES is like deploying a small guerrilla fighting force embedded in enemy territory, doing maximum damage to the entrenched tumor.

"To improve cancer treatment, we're trying to start a fire inside the tumor itself," Corrine Chua, associate professor in the Center for BioNanoengineering at Houston Methodist Research Institute, said in a news release. "By activating immune cells directly within the tumor microenvironment, those cells can then travel throughout the body and seek out cancer wherever it exists. The b-NDES platform was developed to help keep therapeutic drugs concentrated inside tumors while minimizing exposure to healthy tissues.”

Chua co-led the study with Alessandro Grattoni, chair and director of the Center for BioNanoengineering at Houston Methodist Research Institute.

The study included support from the Nancy Owens Breast Cancer Foundation and the National Institutes of Health/National Cancer Institute.

Chau and Grattoni used preclinical models of triple-negative breast cancer, an aggressive form of cancer that is estrogen receptor-negative, progesterone receptor-negative and HER2-negative. Because of the receptor negativity, some popular treatments like tamoxifen and trastuzumab are ineffective. Chemotherapy has been shown to be the best course of action.

The b-NDES implant is deployed alongside radiation drugs. It keeps the drugs focused on the tumor, reducing the amount of harmful side effects typically seen when drugs are circulated more widely in the body. In 60 percent of the models, tumors were eliminated and did not cause side effects beyond the tumor site. Once the drugs have been deployed, the implant breaks down naturally.

While promising, more research will have to be done to expand use to other tumor types.

"Although the study focused on triple-negative breast cancer models, the approach could have broader applications for solid tumors," Grattoni added in the release. "It could potentially be used in cancers where there is a tumor lesion accessible for placement, including pancreatic or lung cancers."

New Houston platform Same Day Reels launches for on-demand content creation

In The Moment

If an event doesn't happen on Instagram, did it even really happen? In today's social media-driven age of branding and audience engagement, the answer increasingly is no.

Houston entrepreneur Karen De Amat is looking to fill the online content creation needs of companies with her new venture, Same Day Reels, which launched in early August. It will serve as a platform to connect companies and brands with talent that can help turn an event into a viral moment as it is happening.

"Events move quickly, and social media moves even faster,” said De Amat. “Same Day Reels was built to help brands capture the moment while it still matters. We are creating a more efficient way for businesses and creators to work together. Brands need content faster, and creators need more opportunities to turn their talent into real work. Same Day Reels brings those needs together.”

The company is focused on adding livestreams and concurrent short video content to "activations, launches, fundraisers, grand openings, conferences, hospitality experiences, and private celebrations." Such content can significantly increase the visibility of a product or brand according to digital marketing brands like Wyzowl, whose data found 63 percent of people in 2026 prefer to learn about new products via short video.

Packages offered by Same Day Reels will include filming, editing, and publishing content within hours of the targeted event.

De Amat says that her content creation platform will be a way to preserve the excitement of events and launches by enshrining them with immediate social media-driven memories.

“Event content is no longer just something you post after the fact,” De Amat said. “It is part of how people experience, remember and share the moment.”

Previously, De Amat is also the founder and CEO of Social Behavior, an influencer marketing company she launched from her home in 2014. It quickly garnered an array of clients and thrust De Amat into the spotlight, including numerous appearances on Fox 26's The Isiah Factor. Influencer Marketing Hub named her one of the top CEOs of influencer marketing companies in Houston in 2025.

---

This article originally appeared on CultureMap.com.

Bristol Myers Squibb to build $2.3B Houston pharma manufacturing campus

coming soon

New Jersey-based pharmaceutical giant Bristol Myers Squibb Co. has officially named Houston as the home of its new state-of-the-art manufacturing site.

The 60,000-square-foot facility represents a $2.3 billion investment, according to a news release. It is expected to create 500 skilled jobs and will be located in Houston's Generation Park.

BMS first announced that it was considering Houston among 16 other cities for the facility in May. The new hub will manufacture small molecule, biologic and antibody-drug conjugates and is part of a $40 billion commitment to invest in the United States over five years. Construction is slated to begin next year, with the facility coming online in 2030.

"We're building the domestic manufacturing capabilities needed to deliver the next generation of medicines and support future scientific breakthroughs. Houston and the state of Texas offer the talent, infrastructure, and partnership needed to help bring that vision to life," Christopher Boerner, CEO and board chair of BMS, said in the release.

The new facility will feature a modular, multi-modal design, which will allow the company to reconfigure and add to its manufacturing capabilities over time. BMS says it expects the facility to "(grow) in scale and capability well beyond its opening configuration."

"Our decision to build this state-of-the-art manufacturing campus in Houston, Texas, reflects our confidence in the region’s ability to support a world-class, digitally advanced supply operation,” Karin Shanahan, EVP and chief supply chain and operations officer of BMS, added in the release. “This facility is designed to deliver the speed, quality, and reliability that patients depend on, combining flexible, modular manufacturing with advanced digital capabilities to ensure consistent supply across multiple modalities. It strengthens our ability to operate with resilience and positions us to reliably deliver medicines to patients today while adapting future demands.”

Texas Gov. Greg Abbott shared that the state has granted BMS a $4.89 million Texas Enterprise Fund (TEF) grant for the project. TEF grants, administered by the Texas Economic Development & Tourism Office, support business relocation or expansion projects that create "new, good-paying jobs in the community and attract significant new capital investment to the state." The development is also a qualified project under the Texas Jobs, Energy, Technology, and Innovation (JETI) program.

“Texas is a global hub for life sciences, where today’s innovations shape the future of healthcare,” Abbott said in a news release. “This $2.3 billion investment by Bristol Myers Squibb in the dynamic biotech ecosystem in Houston is a testament to the depth of our skilled workforce and the pipeline of talent coming through our nation-leading technical colleges and research universities. With lower operating costs and easy access to markets across the U.S. and the world, Texas drives affordability for consumers.”

"Bristol Myers Squibb’s announcement is a tremendous win for Texas and the Houston region, further reinforcing our position as a premier destination for life sciences and advanced manufacturing,” added Greater Houston Partnership President and CEO Steve Kean.

Last fall, Eli Lilly and Co. selected Generation Park, a 4,300-acre, master-planned commercial district near Lake Houston, for its $6.5 billion manufacturing plant. More than 300 locations in the U.S. competed for the factory. Read more here.

View All Listings